Pulpe de Vie
Pulpe de Vie is a Marseille-based certified-organic cosmetics brand run by BIO PROVENCE SAS that formulates face, body, hair, and oral care products from rescued organic fruits and vegetables and sells them via DTC e-commerce, a B2B reseller portal, and French retailers including Leclerc, Carrefour, and Lidl.
- Company typePrivate
- Founded2010
- HeadquartersMarseille, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pulpe de Vie does
Pulpe de Vie is the consumer brand of BIO PROVENCE SAS, a private French company founded in 2010 and headquartered at 26 rue Grignan, Marseille. The brand develops, manufactures, and sells certified organic cosmetics, body care, hair care, oral care, and accessories whose active ingredients are derived from fruits and vegetables rescued from certified-organic French farmers' surplus inventory, with approximately 5 tonnes of produce diverted from waste per year. Every product carries COSMOS ORGANIC, Ecocert, and Cosmebio certifications, is vegan and cruelty-free, and is formulated with 97–99.6% natural-origin ingredients including proprietary prebiotics (alpha-glucan oligosaccharide) intended to rebalance the skin and scalp microbiome. Manufacturing is kept within 500 km of the customer base, supporting both a short supply chain and the brand's anti-gaspi ("anti-waste") positioning.
The product range spans serums, creams, eye care, cleansers, exfoliants, fabric masks, body milks, intimate care, solid deodorants, shampoos and hair masks, BIO toothpastes (including a fluoride variant), reusable cotton pads, gift cards, and multi-step routine bundles. Distribution runs through a direct-to-consumer e-commerce site (pulpedevie.com) with monthly subscription pricing at a 10% discount, a 1€ = 1 point loyalty program, and free shipping above €50, alongside a separate B2B wholesale portal (pro.pulpedevie.com) with SIRET-verified reseller onboarding. Retail shelf presence includes France's three major mass-market chains — Leclerc, Carrefour, and Lidl — as well as independent pharmacies, estheticians, and gift shops. Marketing is content-led through the Pulpe Mag blog, Instagram, Facebook, YouTube, and LinkedIn, supplemented by an Affilae affiliate program and Mollie payment processing. Customer segments span eco-conscious adults, problem-specific skin routines (acne, hydration, radiance), and family use cases including pregnancy- and child-appropriate products.
The business is founder/management-led by Julie Ducret (Directrice de la marque, also identified as founder) and supported by a 1–10 person team. Capital structure consists of registered share capital of €141,412 and two closely-spaced March 2023 funding rounds totalling approximately €1.85M from regional banks and investors including A Plus Finance, Banque Populaire Méditerranée, Crédit Agricole Alpes Provence, Crédit Coopératif, Marseille Credit Company, Région Sud Investissement, and Smalt Capital. The company is operating actively with no disclosed external acquisition, parent company, or public market presence, and is currently single-country (metropolitan France).
Pulpe de Vie firmographics
Firmographics- Name
- Pulpe de Vie
- Legal name
- BIO PROVENCE
- Website
- https://pulpedevie.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pulpe de Vie is a Marseille-based certified-organic cosmetics brand run by BIO PROVENCE SAS that formulates face, body, hair, and oral care products from rescued organic fruits and vegetables and sells them via DTC e-commerce, a B2B reseller portal, and French retailers including Leclerc, Carrefour, and Lidl.
- Ownership category
- akta.pro rank
Pulpe de Vie industry classification
Industry- Product category
- Organic Natural Cosmetics
- akta.pro primary industry
- Byproduct & Co-Product Processing (Pomace Valorization, Fiber, Extracts, Animal Feed) (AFAKAFAK)
Keywords
Where Pulpe de Vie is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Pulpe de Vie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- E-commerce Retail (B2C): Direct-to-consumer online sales through pulpedevie.com with products shipped to customer addresses or pickup points in France. Offers subscription/auto-delivery option with 10% discount. Loyalty program (1€ = 1 point) rewards repeat purchases.
- B2B Wholesale/Pro Accounts: Wholesale distribution to retailers, pharmacies, estheticians, and gift shops through pro.pulpedevie.com platform. Resellers can register with SIRET verification for B2B pricing.
- Retail Distribution: Products sold through major French retailers including Leclerc, Carrefour, and Lidl, as well as independent pharmacies and beauty shops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-time purchase vs subscription options available for most products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Pulpe de Vie product offering
Product offeringCore offering
Pulpe de Vie develops, manufactures, and sells certified organic face, body, hair, and oral care cosmetics whose active ingredients are upcycled from surplus and imperfect organic fruits and vegetables rescued from French farmers. Products are COSMOS ORGANIC, Ecocert, and Cosmebio certified, formulated with prebiotic (alpha-glucan oligosaccharide) technologies, and sold primarily via the company's own e-commerce site with subscription, loyalty, and B2B wholesale options.
Product overview
Pulpe de Vie is a French BIO certified cosmetics brand offering a comprehensive portfolio of skincare, body care, hair care, and hygiene products formulated from rescued surplus fruits and vegetables. The core offering centers on face care products including serums (anti-impurity Nofilter, nourishing The Serum, brightening Sérum éclat anti-taches), moisturizing creams (Hydra-crème lactée, Nutri-crème veloutée, Fluide Hydra-Apaisant), eye care (Gel crème regard, Brrright anti-cernes), cleansers (Gelée nettoyante, Eau micellaire, Magic Mousse), exfoliants (Sucré Frappé), masks (fabric masks in hydrating/brightening/anti-impurity variants), and treatments (Huile sèche Oh My Gold, Soin Bonne Mine). Body care includes shower gels, intimate care (Soin lavant intime Nude), body milk (Sweet Addiction), and deodorants. Oral care features toothpastes (Fresh Kiss with fluoride, Minter Is Coming without fluoride, Bisou Givré) and toothbrushes. Hair care includes shampoos (Sorbet Givré sébo-régulateur, Pompompidoux hydra-douceur), hair masks, and leave-in serums. The brand also offers routine bundles (Routine hydratation, Routine anti-imperfection, Routine éclat) and accessories (reusable cotton pads, washing nets). All products feature BIO fruit extracts and prebiotic formulations, with strong emphasis on zero-waste, anti-gaspi positioning.
Differentiator
Problem solved
Functional benefit
Products and services
- Sérum visage anti-imperfections (Nofilter)
- Sérum oléo-nourrissant (The Serum)
- Sérum éclat anti-taches Brightening serum with pink pomelo extract (rescued fruit active) that visibly revives skin radiance and reduces dark spots for consumers seeking certified organic pigmentation care.
- Hydra-crème lactée (The Cream)
- Nutri-crème veloutée
- Fluide Hydra-Apaisant (Calm Me)
- Gel crème regard illuminateur Illuminating eye cream gel that reduces dark circles and signs of fatigue around the eyes, formulated for sensitive eye contour skin.
- Gel crème éclat Brightening gel cream for the face formulated to give a luminous glow effect using BIO fruit actives and prebiotic technology.
- Soin yeux anti-cernes (Brrright)
- Sucré Frappé - Gommage / Masque gommage éclat
- Lotion purifiante
- Gelée nettoyante douceur
- Gelée micellaire démaquillante
- Eau micellaire apaisante (O Ma Douce)
- Magic Mousse - Nettoyant visage
- Masques en tissu (Peach, Apricot, Tomato variants)
- Huile sèche sublimante (Oh My Gold)
- Soin Bonne Mine 2-en-1
- Gel douche hydratant
- Gel douche rafraichissant
- Soin lavant intime (Nude)
- Lait-Fluide Hydratant Corps (Sweet Addiction)
- Dentifrice protection avec fluor (Fresh Kiss)
- Dentifrice blancheur sans fluor (Minter Is Coming)
- Dentifrice fraîcheur sans fluor (Bisou Givré)
- Déodorant solide douceur (Anti-Transp Peache)
- Déodorant soin amande
- Déodorant fraîcheur pamplemousse
- Shampooing sébo-régulateur (Sorbet Givré)
- Shampooing hydra-douceur (Pompompidoux)
- Masque cheveux 3-en-1 hydratant et démêlant
- Soin hydratant cheveux sans rinçage
- Cotons démaquillants lavables
- Filet de lavage pour cotons démaquillants
- Carte Cadeau
- Brosse à dents en bois
- Gel crème purifiant Anti-impurity gel cream for the face formulated with prebiotics for sebum-regulating action, aimed at oily and acne-prone skin.
Quantifiable outcome
- 5 tonnes of fruits and vegetables rescued from waste annually
- +2 more outcomes
Companies that use Pulpe de Vie
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Pulpe de Vie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Pulpe de Vie partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ECOCERT GreenlifecoreCertification partner providing COSMOS ORGANIC and Ecocert certifications for the brand's ecological and biological cosmetic products. Ensures compliance with international organic cosmetics standards.
- CosmebiocoreFrench certification organization for ecological and organic cosmetics. Pulpe de Vie products bearing the Cosmebio label meet strict criteria for organic content and environmental responsibility.
- OVHminorWeb hosting provider for pulpedevie.com and pro.pulpedevie.com websites. SAS au capital de 10 174 560€, based in Roubaix, France.
- AffilaeminorAffiliate marketing partnership program enabling partners to earn commissions by referring customers to pulpedevie.com
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pulpe de Vie competitors and assessment
Company assessmentDirect peers
- UpCircle Beauty: UK-based skincare brand that upcycles food-industry byproducts (coffee grounds, fruit stones, argan shells) into skincare formulations. The closest international comparable to Pulpe de Vie's rescued-produce active-ingredient angle and similar clean, circular-economy positioning.
- La Compagnie des Sens: French organic cosmetics and essential-oils brand operating in BIO-certified skincare, body care, and aromatherapy. Direct competitor in the French organic cosmetics D2C channel with overlapping product categories and similar certification strategy.
- Clémence & Vivien: French organic and natural cosmetics brand offering BIO-certified skincare, makeup, and home fragrances. Comparable as a small French BIO cosmetics brand with strong D2C positioning and similar price-point architecture.
- Karethic: French organic and fair-trade cosmetics brand specializing in shea-based skincare and haircare. Comparable as a small French BIO cosmetics brand with similar ethical-sourcing narrative and D2C-led distribution.
- Pai Skincare: UK-based certified organic skincare brand focused on sensitive and reactive skin. Comparable on BIO certification, sensitive-skin positioning, and D2C-led international distribution.
- Respire: French natural personal-care brand best known for natural solid deodorants, with extension into skincare and intimate care. Comparable as a French-born D2C natural cosmetics brand of similar scale targeting the conscious consumer segment.
Broad incumbents
- Melvita: Established French organic cosmetics brand (founded 1982, now part of the L'Occitane group) offering BIO-certified face, body, and hair care. Larger incumbent with similar French organic DNA and broad retail/pharmacy distribution against which Pulpe de Vie competes.
- Caudalie: French natural beauty brand built on grape-derived cosmetic actives from Bordeaux vineyards. Larger incumbent operating in a comparable fruit-derived-actives narrative; comparable on natural-positioning, French origin, and ingredient-story differentiation.
- Léa Nature: French group operating multiple BIO and natural consumer brands across food, cosmetics, and hygiene. Larger incumbent covering overlapping organic personal-care territory and an aggregator model that Pulpe de Vie could potentially join.
Emerging players
- OWA Haircare: French haircare brand using upcycled fruit-derived ingredients in shampoo, conditioner, and mask formulations. Closest emerging peer on the rescued-produce narrative applied specifically to haircare, a Pulpe de Vie category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pulpe de Vie social profiles
Digital presencePulpe de Vie compliance and trust
Trust signalCompliance5 records
Pulpe de Vie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulpe de Vie leadership team
Management profileNumber of profiles
Profiles3 records
Pulpe de Vie funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulpe de Vie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulpe de Vie
What does Pulpe de Vie do?
Pulpe de Vie develops, manufactures, and sells certified organic face, body, hair, and oral care cosmetics whose active ingredients are upcycled from surplus and imperfect organic fruits and vegetables rescued from French farmers. Products are COSMOS ORGANIC, Ecocert, and Cosmebio certified, formulated with prebiotic (alpha-glucan oligosaccharide) technologies, and sold primarily via the company's own e-commerce site with subscription, loyalty, and B2B wholesale options.
Is Pulpe de Vie a public or private company?
Pulpe de Vie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pulpe de Vie founded?
Pulpe de Vie was founded in 2010. It employs 1 to 10 people.
Where is Pulpe de Vie based?
Pulpe de Vie is headquartered in Marseille, France, in the Europe region.
How does Pulpe de Vie make money?
Three revenue lines are on record. E-commerce Retail (B2C) is the primary driver. The others are B2B Wholesale/Pro Accounts and retail Distribution.
Who are Pulpe de Vie's main competitors?
Direct peers on record are UpCircle Beauty, La Compagnie des Sens, Clémence & Vivien, Karethic, Pai Skincare and Respire. Broad incumbents are Melvita, Caudalie and Léa Nature. OWA Haircare is listed as an emerging player.
Does Pulpe de Vie have an API?
No public API is recorded for Pulpe de Vie.
What industry is Pulpe de Vie in?
Pulpe de Vie's product category is Organic Natural Cosmetics. Its primary akta.pro industry code is AFAKAFAK, Byproduct & Co-Product Processing (Pomace Valorization, Fiber, Extracts, Animal Feed).