Clémence & Vivien
Clémence & Vivien is a French natural dermo-cosmetic skincare brand (founded 2015, Vibraye) selling plant-based face, body, and hair care via direct-to-consumer e-commerce, with curated routine bundles, a B2B Pro channel, and an organic content-led marketing stack serving French-speaking Western European consumers.
- Company typePrivate
- Founded2015
- HeadquartersVibraye, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Clémence & Vivien firmographics
Firmographics- Name
- Clémence & Vivien
- Legal name
- Clémence & Vivien
- Website
- https://clemenceetvivien.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clémence & Vivien is a French natural dermo-cosmetic skincare brand (founded 2015, Vibraye) selling plant-based face, body, and hair care via direct-to-consumer e-commerce, with curated routine bundles, a B2B Pro channel, and an organic content-led marketing stack serving French-speaking Western European consumers.
- Ownership category
- akta.pro rank
Clémence & Vivien industry classification
Industry- Product category
- Natural Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Deodorants & Antiperspirants (CRADANAA), Baby Skincare (Lotions, Creams, Oils) (CRABAJAB), Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH)
Keywords
Where Clémence & Vivien is headquartered
LocationHeadquarters
- HQ city
- Vibraye
- HQ country
- France
- HQ region
- Europe
Markets served
Clémence & Vivien business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct product sales: Revenue generated from direct-to-consumer sales of skincare products including cleansers, serums, oils, creams, body care, and hair care through their e-commerce platform. One-time purchase model with no recurring subscription mentioned.
- Loyalty and referral program: Programme fidélité et parrainage generates repeat purchases and customer acquisition through points-based rewards system, driving customer lifetime value and organic growth.
- Professional/B2B sales: Espace Pro for professional accounts suggests B2B wholesale or professional product line for beauty professionals and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level serums and eye treatments (9.50€ - 10.90€) |
| Unit Pricing | Pay-as-you-go | Mid-range single products (12.50€ - 16.90€) |
| Unit Pricing | Pay-as-you-go | Bundled routines and kits (34€ - 44.50€) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Clémence & Vivien product offering
Product offeringCore offering
Clémence & Vivien manufactures and sells natural dermo-cosmetic skincare products covering face care (cleansers, serums, oils, creams, masks, eye treatments), body care and hygiene (cold-process soaps, natural deodorants, balms, body milk), and hair care (serums, masks). The brand also offers curated routine bundles tailored to specific skin concerns (anti-aging, hydrating, purifying, soothing, illuminating, mother and baby) and gift kits.
Differentiator
Problem solved
Functional benefit
Products and services
- Contour des yeux anti-âge Anti-aging eye contour treatment formulated with peptides and Centella asiatica to reduce signs of aging around the eyes. Priced at €10.90. For individual consumers seeking anti-aging skincare solutions.
- Contour des yeux défatigant
Companies that use Clémence & Vivien
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Clémence & Vivien technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Clémence & Vivien partnerships and signals
Strategic signalScale indicators3 records
Clémence & Vivien competitors and assessment
Company assessmentBroad incumbents
- Caudalie: Established French natural skincare brand leveraging vineyard-derived ingredients. Much broader assortment, retail presence in pharmacies, and international scale place it as a large incumbent in the same natural dermocosmetic category.
- Melvita: Pioneering French organic cosmetics brand (acquired by L'Occitane) offering certified-organic face, body, and hair care. Same French natural-organic positioning and broad assortment, but operating as a brand within a global group.
- Nuxe: Major French natural-origin beauty brand spanning face, body, and sun care distributed through pharmacy and selective retail globally. Comparable natural positioning and product range, with substantially greater scale and retail footprint.
- Avène (Pierre Fabre): French dermo-cosmetic skincare brand from Pierre Fabre focused on sensitive and reactive skin, sold via pharmacy channel. Comparable dermocosmetic positioning and skin-concern-driven merchandising, but at pharmacy scale rather than DTC-only.
- Sanoflore: French organic aromatherapy skincare brand owned by L'Occitane Group, distributed through organic specialty retail and DTC. Overlaps strongly on organic natural positioning and ingredient-led formulation philosophy.
- La Roche-Posay: Global French dermo-cosmetic brand from L'Oréal targeting skin concerns (sensitivity, acne, aging) via thermal spring water formulations. Mass-market incumbent whose dermatologist-backed positioning and routines directly bracket C&V's dermo-cosmetic framing.
Direct peers
- Respire: French natural personal care brand with broad assortment including natural deodorants, skincare, and body care sold DTC. Comparable product mix (déodorants naturels feature explicitly), French origin, and clean-beauty positioning make it a near-direct peer.
- Typology: Paris-based DTC natural skincare brand selling minimalist, plant-based formulas (serums, oils, cleansers) directly to French and European consumers. Direct competitor with comparable price points (€9–€30) and ingredient-led positioning targeting skin-concern-led routines.
- La Compagnie des Sens: French DTC natural skincare and aromatherapy brand offering serums, balms, body care, and deodorants. Comparable assortment, transparent formulations, and French DTC go-to-market create direct overlap with Clémence & Vivien's customer base.
- Pai Skincare: UK-based natural skincare brand focused on sensitive and problem-prone skin, sold DTC across Europe. Comparable clean-beauty formulation ethos, sensitivity-led routines, and Europe-wide DTC distribution overlap with C&V's proposition.
Market position
Customer concentration
Clémence & Vivien social profiles
Digital presenceClémence & Vivien financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clémence & Vivien leadership team
Management profileNumber of profiles
Clémence & Vivien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clémence & Vivien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clémence & Vivien
What does Clémence & Vivien do?
Clémence & Vivien manufactures and sells natural dermo-cosmetic skincare products covering face care (cleansers, serums, oils, creams, masks, eye treatments), body care and hygiene (cold-process soaps, natural deodorants, balms, body milk), and hair care (serums, masks). The brand also offers curated routine bundles tailored to specific skin concerns (anti-aging, hydrating, purifying, soothing, illuminating, mother and baby) and gift kits.
Is Clémence & Vivien a public or private company?
Clémence & Vivien is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clémence & Vivien founded?
Clémence & Vivien was founded in 2015. It employs 11 to 50 people.
Where is Clémence & Vivien based?
Clémence & Vivien is headquartered in Vibraye, France, in the Europe region.
How does Clémence & Vivien make money?
Three revenue lines are on record. Direct product sales are the primary driver. The others are loyalty and referral program and professional/B2B sales.
Who are Clémence & Vivien's main competitors?
Broad incumbents on record are Caudalie, Melvita, Nuxe, Avène (Pierre Fabre), Sanoflore and La Roche-Posay. Direct peers are Respire, Typology, La Compagnie des Sens and Pai Skincare.
Does Clémence & Vivien have an API?
No public API is recorded for Clémence & Vivien.
What industry is Clémence & Vivien in?
Clémence & Vivien's product category is Natural Skincare. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRADANAA, Deodorants & Antiperspirants. Its NAICS code is 456120 and its SIC code is 2844.