Jukin Media

What Jukin Media does

Jukin Media operates a user-generated video content licensing platform built around a curated library of more than 100,000 brand-safe viral and trending clips, sourced and rights-cleared by an in-house global research team. The platform serves three primary customer segments: brands and advertising agencies seeking authentic UGC for commercial campaigns; entertainment and production companies (TV, film, gaming) requiring pre-cleared footage; and digital editorial publishers and content creators who license clips for social media, YouTube, blogs, and websites. The technology stack centers on a licensing portal with search, categorization, and pricing modules, a Video Submissions Portal for contributors, a Partner Dashboard for rights management, and a Custom Research & Clearance service that performs bespoke footage sourcing and rights work globally.

The business model blends transactional one-time licensing with bespoke enterprise deals. Self-serve editorial pricing is structured in three tiers — Personal at $49 per clip, Basic Pro at $149, and Super Pro at $299 — each with usage rights that scale by monetization, watermark, platform count, and audience size; volume discount packs reduce per-clip cost by 5% to 30%. Advertising, film, TV, and national broadcast rights are sold on a quote-based, multi-year contract basis, while the white-glove Custom Research & Clearance arm generates professional services revenue. Jukin also operates four owned streaming channels distributed across 25 global platforms, monetizing its library directly with audiences.

The company operates as a subsidiary of Trusted Media Brands, with offices in New York, Los Angeles, Chicago, Milwaukee, London, and Gurgaon, and serves enterprise customers that include Nike, P&G, Google, Facebook, 72andSunny, Droga5, Ogilvy, R/GA, Deutsch, Santander, Fiat, and Aetna. Disclosed scale metrics include 4,000+ commercials and 500+ episodes of linear TV featuring licensed footage, 42 million monthly unique visitors across company websites, and 62 minutes of average daily watch time.

Name

Jukin Media

Legal name

Jukin Media

Website

https://jukinmedia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Jukin Media is a user-generated video licensing platform that supplies a curated, rights-cleared library of 100,000+ brand-safe clips to advertisers, entertainment producers, agencies, and digital publishers worldwide.

Ownership category

akta.pro rank

Product category

Video Content Licensing

NAICS

Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Patent Owners & Lessors (6794)

akta.pro primary industry

Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD)

akta.pro secondary industries

Content Licensing (Film/TV, Clips, Stills) (MPADALAA), Archive & Library Footage Licensing (News, Sports, Entertainment) (MPABANAC)

Keywords

• User-generated video licensing
• Video content marketplace
• Editorial video clips
• Advertising content licensing
• Rights clearance services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Editorial Licensing: Per-clip licensing for editorial use in social media, YouTube videos, blogs, and websites. Tiered pricing from $49 to $299 per clip with volume discount packs available. Revenue generated through individual clip sales and bulk pack purchases.
2. Advertising & Film/TV Licensing: Custom rights packages for advertising campaigns, branded content, TV shows, and national broadcasts. Revenue derived from bespoke licensing deals negotiated per project.
3. Custom Research & Clearance Services: White-glove service providing custom video discovery, rights research, and clearance work. Professional services revenue for clients with specific content needs beyond the standard library.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Jukin Media operates a proprietary licensing platform that aggregates, curates, and licenses a library of more than 100,000 brand-safe, viral user-generated video clips to advertisers, digital editorial publishers, and entertainment companies. The company provides instant self-serve editorial licensing for digital publishers, custom enterprise licensing for advertising campaigns and film/TV productions, and white-glove research and rights clearance services worldwide.

Product overview

Jukin Media operates as a licensing platform and content aggregator offering a comprehensive portfolio of user-generated video licensing services. The core Jukin Licensing Platform provides access to over 100,000 brand-safe viral videos, complemented by specialized modules including Entertainment & Production Licensing (for TV, film, gaming), Brands & Agencies Licensing (for advertising), Custom Research & Clearance (white-glove research service), and Self-Service Editorial Licensing (instant self-serve access). Additional offerings include Video Submissions Portal for content creators, Partner Dashboard for partner management, WeatherSpy weather content, and tiered pricing options (Personal at $49/clip, Basic Pro at $149/clip, Super Pro at $299/clip). The company also maintains curated content collections organized by themes and occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Jukin Licensing Platform
• Custom Research & Clearance Service
• WeatherSpy
• Curated Content Collections

Quantifiable outcome

• 75% of people say UGC makes content more authentic
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Trusted Media BrandscoreStrategic or Co-development PartnerJukin Media is owned by Trusted Media Brands, a media company. The company operates as part of the Trusted Media Brands portfolio, leveraging the parent company's resources and distribution capabilities across 25 global platforms.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Storyful: Storyful, a News Corp subsidiary, is a direct peer specializing in UGC content licensing and news verification for brands, publishers, and broadcasters. Operates a similar content discovery, rights clearance, and licensing model targeting advertising agencies and media organizations.
• ViralHog: ViralHog is a direct competitor in UGC video licensing, providing viral and breaking news footage to media outlets, broadcasters, and brands globally. Closely overlaps with Jukin's model of licensing user-captured video for editorial and commercial use.
• AP Archive: AP Archive is the Associated Press footage and news content licensing arm, offering archival and breaking news video to broadcasters, publishers, and brands. Closely comparable to Jukin's entertainment and editorial licensing segment for news and documentary content.
• Reuters Connect: Reuters Connect provides news, sports, entertainment, and archival video licensing to media organizations and brands globally. Comparable to Jukin's broadcast and editorial licensing model, with stronger news/sports focus and enterprise distribution.

Broad incumbents

• Getty Images: Getty Images is a broad incumbent in stock and editorial footage licensing, offering a much larger catalog of creative and UGC content. Competes with Jukin on editorial video licensing for media and advertising customers, though focused on a broader portfolio.
• Shutterstock: Shutterstock operates a global stock content marketplace spanning video, image, and audio, with significant editorial and creative footage offerings. Overlaps with Jukin's self-serve and enterprise licensing for video content across advertising and digital publishing segments.
• Pond5: Pond5 is a broad incumbent in stock footage licensing with a contributor marketplace serving filmmakers, agencies, and broadcasters. Competes directly with Jukin's editorial and creative video licensing positioning, particularly for advertising and entertainment production.
• Adobe Stock: Adobe Stock is a broad incumbent offering stock video, images, and assets within the Adobe Creative Cloud ecosystem. Competes with Jukin's self-serve tiers for content creators and serves enterprise licensing needs across advertising and media production.
• Envato Elements: Envato Elements offers subscription-based access to stock video, music, and creative assets for content creators and small businesses. Competes with Jukin's self-serve tier by offering unlimited downloads at fixed fees, targeting similar creator and SMB audiences.

Emerging players

• Storyblocks: Storyblocks provides subscription-based stock video and audio access primarily to content creators, YouTubers, and small marketing teams. Competes with Jukin's lower-tier self-serve offerings on price and accessibility, though with a more limited UGC focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jukinmedia
• Facebookfacebook.com/Jukinmedia
• LinkedInlinkedin.com/company/jukin-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jukin Media