Asanify
- Company typePrivate
- Founded2019
- HeadquartersKolkata, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Asanify firmographics
Firmographics- Name
- Asanify
- Legal name
- Asanify Technologies Private Limited
- Website
- https://asanify.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Asanify industry classification
Industry- Product category
- HR & Payroll Software
- NAICS
- Professional Employer Organizations (561330), Payroll Services (541214)
- SIC
- Services-Employment Agencies (7361), Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Employer of Record (EOR) & Global Payroll (FSAMAKAB)
- akta.pro secondary industries
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Core HR & HRIS (BPACAPAA), HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ), Expense Management & Reimbursements Administration (BPACAIAH)
Keywords
Where Asanify is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Asanify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- HRMS Platform Subscription: Subscription-based access to Asanify HRMS platform with tiered plans (Essential, VIP, Enterprise). Clients pay subscription fees for access to HR, payroll, attendance, leave, and performance management modules.
- EOR Services: Employer of Record services enabling companies to hire employees globally. Revenue derived from service fees associated with compliance management, payroll processing, and employee administration across multiple jurisdictions.
- International Contractor Payout Services: Facilitates payments to global contractors. Asanify acts as limited payment collection agent for contractors. Revenue includes platform fees charged to clients for funds transfer plus contractor payroll amounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential Plan - Core HRMS features |
| Subscription | Monthly | VIP Plan - Enhanced HRMS features |
| Subscription | Monthly | Enterprise Plan - Full HRMS capabilities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Asanify product offering
Product offeringCore offering
Asanify provides an AI-native cloud-based HR & Payroll platform that manages the full employee lifecycle from onboarding to exit, including payroll, attendance, leave, performance management, OKR tracking, and AI-powered LMS. It also offers global Employer of Record (EOR) services and Global Contractor Management enabling businesses to hire employees and pay contractors across 200+ countries without establishing local entities.
Product overview
Asanify is an AI-native Global HR & Payroll Platform offering a unified platform-plus-modules architecture. The core portfolio centers on Global EOR Services (Employer of Record for hiring across India, Europe, Asia, America, and Australia) and Global HRMS (cloud-based HR management), with payroll processing as the central operational function. Supporting modules include Applicant Tracking System, Attendance Management, Leave Management, Goals & OKR Management, Performance Management with 360-degree feedback, Expense Management, Organization Chart, and HR Concierge shared services. A separate Global Contractor Management system enables contractor hiring in 200+ countries. The platform is distinguished by AI-native capabilities including a ChatGPT MCP integration for conversational HR operations, AI-powered LMS, and automated policy configuration. Free utility tools include Offer Letter Generator, Payslip Software, Salary Calculators, and Compliance Calendar. The platform integrates natively with Slack, Microsoft Teams, WhatsApp, and Google Calendar for HR operations management.
Differentiator
Problem solved
Functional benefit
Brands
- Asanify Research: Research arm of Asanify Technologies Private Limited that publishes research and educational material relating to Employer of Record, payroll, employment, taxation, and related areas of Indian and cross-border law and practice.
Products and services
- Global EOR Services Employer of Record service enabling businesses to hire employees in India, Europe, Asia, America, Australia, and other regions without establishing local entities. Handles employee onboarding, salary structuring, monthly payroll, and statutory compliance.
- Global HRMS
- Global Payroll Software
- Payroll Outsourcing
- Applicant Tracking System (ATS)
- Global Contractor Management
- HR Concierge: Shared Services
- Learning Management System (LMS)
Quantifiable outcome
- 10,000+ users recognized on leading review platforms
- +3 more outcomes
Companies that use Asanify
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Asanify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature6 records
Asanify partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights6 records
Asanify competitors and assessment
Company assessmentDirect peers
- Papaya Global: Cloud-based global payroll and EOR platform with workforce management. Comparable to Asanify on multi-country payroll, EOR, and compliance automation.
- Velocity Global: Global EOR and talent mobility provider covering 185+ countries. Comparable to Asanify for enterprise cross-border hiring and contractor management.
- Multiplier: EOR and contractor platform enabling global hiring, payroll, and compliance in 150+ countries. Direct mid-market competitor to Asanify's Global EOR and Global Contractor Management.
- Remote: Global EOR and contractor management platform covering 80+ countries with built-in HRIS, payroll, and compliance. Closest direct peer to Asanify's Global EOR + Global Contractor Management bundle.
- Deel: Leading global EOR and contractor management platform with payroll in 150+ countries. Directly comparable to Asanify across Global EOR, contractor payouts, HRMS, and multi-country compliance — but at vastly larger scale and funding.
- Globalization Partners (G-P): Established global EOR provider operating in 180+ countries. Comparable to Asanify's EOR offering for enterprises hiring internationally without local entities.
Broad incumbents
- Rippling: Unified HR, IT, and finance platform with global payroll and EOR. Competes with Asanify on HRMS, payroll, and EOR as part of a broader workforce OS.
- Zoho Payroll: Indian payroll and HR suite within Zoho's broader business application portfolio. Overlaps with Asanify on payroll processing, compliance, and HRIS for Indian SMBs.
Regional players
- Keka: India-focused HR and payroll SaaS platform with attendance, leave, performance, and payroll modules. Closest India-based HRMS competitor to Asanify's domestic offering.
- RazorpayX Payroll: Indian payroll and compliance product from Razorpay targeting SMBs and startups. Directly competes with Asanify's India payroll and HRMS modules.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Asanify social profiles
Digital presenceAsanify compliance and trust
Trust signalCompliance6 records
Asanify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asanify leadership team
Management profileNumber of profiles
Profiles1 record
Asanify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asanify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asanify
What does Asanify do?
Asanify provides an AI-native cloud-based HR & Payroll platform that manages the full employee lifecycle from onboarding to exit, including payroll, attendance, leave, performance management, OKR tracking, and AI-powered LMS. It also offers global Employer of Record (EOR) services and Global Contractor Management enabling businesses to hire employees and pay contractors across 200+ countries without establishing local entities.
Is Asanify a public or private company?
Asanify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Asanify founded?
Asanify was founded in 2019. It employs 11 to 50 people.
Where is Asanify based?
Asanify is headquartered in Kolkata, India, in the Asia region.
How does Asanify make money?
Three revenue lines are on record. HRMS Platform Subscription is the primary driver. The others are EOR Services and international Contractor Payout Services.
Who are Asanify's main competitors?
Direct peers on record are Papaya Global, Velocity Global, Multiplier, Remote, Deel and Globalization Partners (G-P). Broad incumbents are Rippling and Zoho Payroll. Regional players are Keka and RazorpayX Payroll.
Does Asanify have an API?
No public API is recorded for Asanify.
What industry is Asanify in?
Asanify's product category is HR & Payroll Software. Its primary akta.pro industry code is FSAMAKAB, Employer of Record (EOR) & Global Payroll, with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 561330 and its SIC code is 7361.