GameChange
gameChange is a University of Oxford-led research consortium building an automated six-session VR cognitive therapy for psychosis patients, intended for deployment through NHS mental health services.
- Company typePrivate
- Founded-
- HeadquartersWoodstock, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What GameChange does
gameChange is a University of Oxford-led research consortium developing an automated virtual reality cognitive therapy for patients with psychosis, intended for delivery through NHS mental health services. The core product is a six-session automated VR treatment that places patients in graded immersive simulations of everyday anxiety-provoking situations — a café, shop, pub, street, doctor's surgery, and bus — and guides them through therapeutic exercises via a computer-generated virtual therapist avatar voiced by a real person. The therapy is designed to be low-cost and scalable because the avatar-led session delivery removes the need for a continuous specialist therapist presence, positioning the product as a complement to existing psychological care.
The project is run out of the University of Oxford's Department of Psychiatry in partnership with Oxford Health NHS Foundation Trust, with technology collaboration from Oxford VR and contributions from McPin Foundation (lived-experience research), MindTech, and the Royal College of Arts. The team numbers over fifty personnel across fifteen organisations. The work has progressed through an earlier prototype, THRIVE, which opened in mental health services in Oxford, Berkshire, Northamptonshire and Milton Keynes in September 2018, into a registered multi-centre randomised clinical trial (ISRCTN17308399) that targets psychosis patients across multiple NHS trusts. A third project stage is dedicated to producing an implementation package and roadmap for NHS-wide roll-out.
Commercial monetisation mechanics are not disclosed in the available sources. gameChange has been funded through a non-dilutive grant of approximately £4 million ($4.94M) awarded as the first winner of the NIHR Invention for Innovation (i4i) Mental Health Challenge Award. The recorded domicile is a UK nonprofit research organisation with no disclosed shareholders, institutional investors, software licence revenue, or per-seat pricing. The firmographic data for the entity named "GameChange" in this call refer to this VR therapy project; a homonymously named Connecticut-based for-profit corporation, GameChange Energy Technologies (solar module-to-grid infrastructure, including its announced February 2026 acquisition of the Terrasmart eBOS division from Gibraltar Industries), is a separate, unrelated entity that appears in adjacent data blocks and is not the subject of this analysis.
GameChange firmographics
Firmographics- Name
- GameChange
- Legal name
- GameChange Energy Technologies
- Website
- https://gamechangevr.com
- Company type
- Private
- Operating status
- Operating
- Short description
- gameChange is a University of Oxford-led research consortium building an automated six-session VR cognitive therapy for psychosis patients, intended for deployment through NHS mental health services.
- Ownership category
- akta.pro rank
GameChange industry classification
Industry- Product category
- Digital Mental Health Treatment
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)
- akta.pro secondary industry
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
Keywords
Where GameChange is headquartered
LocationHeadquarters
- HQ city
- Woodstock
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
GameChange business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Others
Revenue model
- Solar Infrastructure Hardware Sales: Sale of module-to-grid infrastructure components including trackers, racking, transformers, grid equipment, and eBOS solutions to utility-scale solar project developers and operators
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
GameChange product offering
Product offeringCore offering
gameChange is an automated virtual reality psychological therapy for NHS patients with psychosis. It delivers a six-session treatment in immersive simulations of everyday situations, with a virtual therapist avatar guiding patients through therapeutic exercises. The product is offered as a low-cost complement to existing NHS psychological care, designed to be rolled out across NHS mental health services.
Product overview
gameChange is a single unified product offering: an automated virtual reality psychological treatment designed for NHS mental health services to help patients with psychosis. The core product is the gameChange VR Therapy, a six-session automated treatment delivered via immersive VR technology with a virtual therapist avatar. THRIVE is a related earlier prototype project that informed the development of the main therapy. The offering is structured as a clinical intervention, not a commercial software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- gameChange VR Therapy Automated virtual reality cognitive therapy for patients with psychosis, providing immersive simulations of everyday situations (café, shop, pub, street, doctor's surgery, bus) with a virtual therapist avatar that guides patients through a six-session automated treatment, intended for delivery through NHS mental health services.
- THRIVE
Quantifiable outcome
- Over 14 GW of eBOS capacity deployed by acquired division
Companies that use GameChange
Customer profileSegments2 records
Ideal customer profiles1 record
GameChange technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
GameChange partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Terrasmart (Gibraltar Industries)coreAcquisition of the Electrical Balance of Systems (eBOS) division from Terrasmart, a subsidiary of Gibraltar Industries. The acquisition brings over 14 GW of deployed solutions, a U.S. manufacturing facility in Grand Rapids, Michigan, and pre-engineered electrical solutions to GameChange Energy's portfolio. The eBOS business will continue to be led by its existing management team.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
GameChange competitors and assessment
Company assessmentDirect peers
- Oxford VR: Oxford VR is a University of Oxford spin-out delivering automated VR cognitive therapy for mental health conditions including psychosis and anxiety. It is the closest peer: it shares academic lineage with the gameChange project (team members explicitly reference Oxford VR involvement) and operates in the same automated VR-therapy category for overlapping patient populations.
- BehaVR: BehaVR builds immersive VR therapeutics for behavioural and mental health, including anxiety and chronic pain indications. It is a direct peer in the VR-as-digital-therapeutic category, targeting similar payer and provider customers with multi-session automated VR programmes.
- XRHealth: XRHealth operates a VR telehealth platform offering clinician-supplied VR therapy for anxiety, stress, pain, and cognitive conditions. It is comparable as a regulated VR-therapy delivery platform serving patients and providers in a virtual care model.
- AppliedVR: AppliedVR develops FDA-authorised VR therapeutic applications, notably for chronic pain and anxiety reduction in clinical settings. It is a direct peer in evidence-based VR therapeutics targeting health system and payer adoption.
Emerging players
- Limbic: Limbic is a UK digital mental health company whose AI-powered self-referral and therapy-support tools are used within NHS IAPT/Talking Therapies services. It is an emerging peer that intersects gameChange's NHS mental-health pathway with adjacent digital-therapeutic technology and a similar NHS commissioning motion.
- Cognivive: Cognivive develops VR-based cognitive therapy games targeting neurological and psychiatric rehabilitation. It overlaps with gameChange in applying gamified VR to mental and cognitive therapy use cases, though with a different therapeutic emphasis.
- Psious: Psious provides a VR platform for exposure therapy used by mental health clinicians to treat phobias, anxiety, and PTSD. It overlaps with gameChange's exposure-therapy VR approach, with a more clinician-led rather than fully automated delivery model.
- Healium: Healium offers VR and AR mental wellness and anxiety-reduction experiences driven by biometric feedback. It is an emerging peer operating in adjacent VR-for-mental-wellness consumer and clinical channels.
- SyncThink: SyncThink applies VR-based eye-tracking for neurological assessment and rehabilitation. It is comparable as a clinically validated VR-health platform, though focused on neuro/balance assessment rather than automated psychotherapy.
Others
- NIHR (National Institute for Health and Care Research): NIHR is the public funder of gameChange and other mental health technology programmes. It is included as an adjacent ecosystem participant whose commissioning priorities, i4i funding calls, and broader mental health research pipeline shape gameChange's opportunity set and comparator peer set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GameChange social profiles
Digital presenceGameChange financial estimates
Financial estimateRevenue estimate
Valuation estimate
GameChange leadership team
Management profileNumber of profiles
Profiles8 records
GameChange subsidiaries and ownership
Company hierarchySubsidiaries2 records
GameChange funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
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GameChange M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about GameChange
What does GameChange do?
gameChange is an automated virtual reality psychological therapy for NHS patients with psychosis. It delivers a six-session treatment in immersive simulations of everyday situations, with a virtual therapist avatar guiding patients through therapeutic exercises. The product is offered as a low-cost complement to existing NHS psychological care, designed to be rolled out across NHS mental health services.
Is GameChange a public or private company?
GameChange is a private company. It is classified as unknown and is currently operating.
When was GameChange founded?
GameChange was founded in -1.
Where is GameChange based?
GameChange is headquartered in Woodstock, United Kingdom, in the Europe region.
How does GameChange make money?
One revenue line is on record: solar Infrastructure Hardware Sales.
Who are GameChange's main competitors?
Direct peers on record are Oxford VR, BehaVR, XRHealth and AppliedVR. Emerging players are Limbic, Cognivive, Psious, Healium and SyncThink. NIHR (National Institute for Health and Care Research) is listed as an others.
Does GameChange have an API?
No public API is recorded for GameChange.
What industry is GameChange in?
GameChange's product category is Digital Mental Health Treatment. Its primary akta.pro industry code is HLALACAC, Behavioral Health & Psychiatry Virtual Care (Payer Network), with a secondary code of MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise). Its NAICS code is 621420 and its SIC code is 7372.