Healium
Healium (StoryUp, Inc.) is a Columbia, Missouri-based digital-health company that combines VR experiences with real-time biometric and EEG biofeedback (via Apple/Samsung watches, Muse 2, BrainLink Lite, Meta Quest, and Apple Vision Pro) to help clinicians, VA hospitals, schools, and enterprises treat anxiety, stress, pain, and insomnia.
- Company typePrivate
- Founded2016
- HeadquartersColumbia, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Healium does
Healium (legally StoryUp, Inc., headquartered in Columbia, Missouri) is a private digital-health company that has operated since 2016 around a single thesis: that stress, anxiety, pain, and sleep problems can be self-managed more effectively when biometric signals are made tangible inside immersive VR. Its core platform pairs consumer VR headsets (Meta Quest 2/3/3s, Apple Vision Pro, Pico enterprise) and a mobile companion app (iOS/Android) with biometric wearables — Apple Watch and Samsung Galaxy Watch for heart-rate-based biofeedback, and Muse 2 or BrainLink Lite EEG headbands for brainwave-based neurofeedback — and renders the incoming physiological signals as interactive visualizations through a proprietary feature called Aura. Healium holds a patent on the real-time visualization of bioinformatics inside VR, is registered as an FDA Class II 510(k)-exempt biofeedback medical device, and aligns to HIPAA, NIST, and ISO standards. The product surface comprises the main Healium VR/mobile platform, a Sleepium sub-product for sleep (launched 2024), an enterprise tier branded Healium for Organizations with multi-user management and concierge onboarding, and Honor Everywhere, a veteran-focused content program covering WWII, Vietnam, Korea, and Women's War Memorials.
The business model is a sales-led enterprise motion layered over a consumer subscription. Organizations — VA hospitals, behavioral health and pain clinics (e.g., Mind + Body Medicine, Boone Hospital), research institutions (Mayo Clinic), schools, corporate wellness programs, and humanitarian NGOs (American Red Cross, Norwegian Church Aid) — buy annual subscriptions priced per license, device, and feature bundle via direct and inside sales supported by a 15-minute discovery call and team-training onboarding. Consumers can subscribe monthly with a 30-day free trial, and Healium captures a secondary affiliate-revenue stream by routing hardware purchases (wearables and headsets) through Amazon. Marketing is a mix of content (science blog, comparison pages against Headspace, Calm, AppliedVR, Myndlift, XRHealth, Tripp, HeartMath, Psytech VR), earned media (Forbes, VentureBeat, Today Show, Discovery, National Geographic, WSJ, CBS News), and clinical credibility built through peer-reviewed studies in Mayo Clinic Proceedings, Frontiers in Psychology, Journal of Neuroregulation, and others. The company is led by founder/CEO Sarah Hill, with CSO Dr. Jeff Tarrant (NeuroMeditation Institute founder) and CMO Dr. Murdoc Khaleghi (NIH/HHMI research background); Stanford neuroscientist Walter Greenleaf sits as an advisor.
Healium firmographics
Firmographics- Name
- Healium
- Legal name
- StoryUp, Inc.
- Website
- https://tryhealium.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Healium (StoryUp, Inc.) is a Columbia, Missouri-based digital-health company that combines VR experiences with real-time biometric and EEG biofeedback (via Apple/Samsung watches, Muse 2, BrainLink Lite, Meta Quest, and Apple Vision Pro) to help clinicians, VA hospitals, schools, and enterprises treat anxiety, stress, pain, and insomnia.
- Ownership category
- akta.pro rank
Healium industry classification
Industry- Product category
- Digital Mental Health Platform
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Offices of Physicians, Mental Health Specialists (621112), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)
- akta.pro secondary industries
- Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)
Keywords
Where Healium is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Healium business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Software License: Monthly or annual subscription for access to Healium software and VR experiences. Content license auto-renews with 30-day cancellation notice. New experiences added every 60 days.
- Enterprise Organization Licenses: Subscription-based pricing tied to number of licenses, devices, and features. Pricing varies by organization size with flexible options that scale with needs.
- Hardware Sales (Third-party): Healium facilitates sales of compatible wearables (Apple Watch, Samsung Galaxy Watch, Muse 2, BrainLink Lite) and VR headsets through affiliate links on Amazon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Organization Subscription with scalable licensing |
| Subscription | Monthly | Consumer Software Subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Healium product offering
Product offeringCore offering
Healium is an FDA-registered Class II biofeedback platform that combines immersive VR experiences with real-time biometric data (heart rate from Apple Watch/Samsung Galaxy Watch and EEG brainwaves from Muse 2/BrainLink Lite wearables) to enable users to self-regulate stress, anxiety, pain, and sleep issues. Its proprietary Aura feature transforms biometric signals into interactive visual feedback, allowing users to visualize and influence their nervous system state in 4-10 minute sessions.
Product overview
Healium is a mental wellness platform combining immersive VR experiences with real-time biofeedback and neurofeedback. The core Healium product integrates with wearables (Apple Watch, Samsung Galaxy Watch, Muse 2, BrainLink Lite) and VR headsets (Meta Quest, Apple Vision Pro, Pico for enterprise) to transform biometric data into interactive visual experiences. The ecosystem includes: the main Healium VR/mobile platform, Sleepium (sleep-focused experiences), the Healium Mobile Companion App (iOS/Android), Healium for Organizations (enterprise deployment with HIPAA-ready infrastructure and multi-user management), and Honor Everywhere (veteran-focused content). The proprietary Aura feature provides real-time visualization of heart rate and brainwave data. Over 55 award-winning VR experiences are available, with new content added every 60 days. Sessions last 4-10 minutes and generate personalized Healium scores for progress tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Sleepium: VR sleep experiences designed to be more soothing for winding down at the end of the day
- Honor Everywhere
Products and services
- Healium VR Biofeedback Platform
- Sleepium
- Healium Mobile Companion App
Quantifiable outcome
- Significant reductions in pre-surgery anxiety (randomized controlled trial at Mayo Clinic)
- +6 more outcomes
Companies that use Healium
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles6 records
Healium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature5 records
Healium partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Mayo ClinicflagshipMayo Clinic conducted a randomized controlled trial published in Mayo Clinic Proceedings on Healium's effectiveness for reducing pre-surgery anxiety. This represents a major clinical validation of Healium's technology.
- Neuromeditation InstitutecoreDr. Jeff Tarrant, founder of NeuroMeditation Institute, serves as Healium's Chief Science Officer. The institute collaborates on research and validation of EEG neuromeditation protocols.
- Muse (Interaxon)coreMuse 2 EEG headband is officially compatible with Healium for brainwave-based neurofeedback experiences. Healium promotes Muse as recommended wearable hardware.
- ApplecoreApple Watch (Series 4+) integrates with Healium for heart rate biofeedback. iOS devices and Apple Vision Pro are supported platforms. Healium is featured in Apple branding on homepage.
- Meta (Facebook)coreMeta Quest 2, 3, and 3s VR headsets are officially compatible with Healium. Healium is promoted on Meta's platform ecosystem.
- SamsungcoreSamsung Galaxy Watch (Series 4+) integrates with Healium for heart rate biofeedback on Android devices.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Healium competitors and assessment
Company assessmentDirect peers
- AppliedVR: Direct competitor offering FDA-authorized VR therapeutics for chronic pain and behavioral health conditions; targets the same enterprise, health system, and payer customers as Healium with a similar evidence-based positioning.
- XRHealth: Direct competitor providing VR-based telehealth therapy clinics and at-home VR rehabilitation, including FDA-registered products; competes head-to-head with Healium for clinic and payer contracts.
- BehaVR: VR behavioral health platform focused on chronic pain, mental health, and stress reduction; competes for the same enterprise wellness and clinical buyer segment as Healium.
- Myndlift: Direct-to-consumer and clinician EEG neurofeedback platform that pairs with Muse and similar headbands; competes with Healium on the neurofeedback front and shares a wearable-dependent model.
Emerging players
- Tripp: VR wellness and meditation platform using immersive experiences for mood, focus, and anxiety; comparable in modality (VR-driven self-regulation) but lighter on clinical evidence and FDA pathway.
- HeartMath: Heart-rate-variability biofeedback platform with both consumer and enterprise editions; directly comparable biofeedback category but without the VR immersion layer.
- Psytech VR: VR-based mental health platform targeting clinicians and individuals for anxiety, PTSD, and trauma; closely comparable in use cases but with smaller evidence base.
Broad incumbents
- Headspace Health (Ginger): Incumbent in digital mental wellness with broad consumer and enterprise reach; Healium explicitly positions against it for meditation and stress outcomes but with VR and biofeedback differentiation.
- Calm Health: Large-scale consumer meditation and mental wellness brand expanding into health plans and clinical use cases; competes with Healium on the consumer meditation subscription side.
Regional players
- Limbic: AI-driven mental wellness platform with VR/AR therapy components, primarily active in Canada and Europe; comparable therapeutic category and enterprise mental health focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Healium social profiles
Digital presenceHealium compliance and trust
Trust signalCompliance3 records
Healium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healium leadership team
Management profileNumber of profiles
Profiles5 records
Healium funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healium
What does Healium do?
Healium is an FDA-registered Class II biofeedback platform that combines immersive VR experiences with real-time biometric data (heart rate from Apple Watch/Samsung Galaxy Watch and EEG brainwaves from Muse 2/BrainLink Lite wearables) to enable users to self-regulate stress, anxiety, pain, and sleep issues. Its proprietary Aura feature transforms biometric signals into interactive visual feedback, allowing users to visualize and influence their nervous system state in 4-10 minute sessions.
Is Healium a public or private company?
Healium is a private company. It is classified as venture growth investor backed and is currently operating.
When was Healium founded?
Healium was founded in 2016. It employs 11 to 50 people.
Where is Healium based?
Healium is headquartered in Columbia, United States, in the North America region.
How does Healium make money?
Three revenue lines are on record. Subscription Software License is the primary driver. The others are enterprise Organization Licenses and hardware Sales (Third-party).
Who are Healium's main competitors?
Direct peers on record are AppliedVR, XRHealth, BehaVR and Myndlift. Emerging players are Tripp, HeartMath and Psytech VR. Broad incumbents are Headspace Health (Ginger) and Calm Health. Limbic is listed as a regional player.
Does Healium have an API?
No public API is recorded for Healium.
What industry is Healium in?
Healium's product category is Digital Mental Health Platform. Its primary akta.pro industry code is HLACANAJ, Digital Rehabilitation & Physical Therapy Therapeutics, with a secondary code of HLALABAK, Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms. Its NAICS code is 334510 and its SIC code is 3845.