Easy Way to Health

What Easy Way to Health does

Easy Way to Health (EW2Health) is a Netherlands-based private health-technology company, founded in 2017 and headquartered in Leiden/Amsterdam, that builds monitoring infrastructure for GLP-1 and lifestyle obesity-care programs. Its core product, Sinque™, combines a numberless smart monitor (a display-less scale that captures a weight sample in ~15 seconds without revealing the number) with the Sinque mobile app and a clinician-facing Professional Dashboard, all wired into a Predictive Behavioral Analytics (PBA) engine. The PBA engine ingests daily weight-fluctuation time-series and uses machine learning to forecast individual weight trends two weeks in advance at a stated 90% accuracy, surface adherence status, and flag early behavioral risk so clinicians can intervene proactively.

EW2Health operates a B2B2C go-to-market through certified partner networks, enterprise field sales, white-label and API integrations, and channels such as clinics, pharmacies, retailers, and digital health platforms. Revenue is generated primarily via a recurring SaaS subscription priced at €10-15 per patient per month for the EW2Health technology stack, supplemented by sales of the proprietary Sinque numberless monitors and ecosystem integration fees with partners including Garmin, Withings, Voel je Lekker (Ekomenu), and LifeCode Solutions. The company also runs a 2-week live demo program as the entry point for new clinic accounts. Reported commercial outcomes include a >50% improvement in patient adherence, 25% lower operational costs for clinics, 20% reduction in management time, 30% higher recurring clinic revenues, >2x better weight-loss outcomes versus standard approaches, and 3.8 measurements per patient per week on average.

The company maintains a small operating footprint — listed headcount of 11-50 with eight named individuals including founder/CTO Renato Romani (MD, MBA), CEO Saskia Korink Romani, and co-founder J'Amy Stewart — and operates across three legal geographies: EW2Health B.V. in the Netherlands, EW2Saúde Ciência e Tecnologia Ltda (CNPJ 009.348.196/0001-84) in Santo André, Brazil, and a US presence. To date EW2Health has disclosed approximately $1.46M across seven funding rounds since 2017 (including a 2018 Rockstart tranche and a 2017 gbeta / Madworks Seed Accelerator placement), and is actively soliciting angel and strategic investors to scale globally. Only one customer (Healthy Weight Clinics) is publicly named, and no ARR, revenue, or valuation figures are disclosed.

Name

Easy Way to Health

Legal name

EW2Health B.V.

Website

https://easywaytohealth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Easy Way to Health (EW2Health) is a Netherlands-based health technology company that builds the Sinque numberless smart scale and AI-powered Predictive Behavioral Analytics platform for clinics, pharmacies, and healthcare providers supporting GLP-1 obesity care programs.

Ownership category

akta.pro rank

Product category

Digital Health Obesity Care Platform

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Weight Management & Behavior Change Education (EDAAAHAF)

akta.pro secondary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Obesity care platforms
• Behavioral predictive analytics
• Numberless smart scales
• GLP-1 patient monitoring
• Remote weight management software

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (EW2Health Technology): Recurring subscription model at €10-15 per patient per month for access to the Sinque technology platform, including numberless monitors, PBA analytics, and professional dashboards. Additional device revenue generated from smart monitor hardware sales.
2. Hardware Sales (Sinque Monitors): Sale of proprietary numberless smart scales/monitors to clinics, retailers, and healthcare providers as part of the integrated solution offering.
3. Ecosystem and Partner Integration Revenue: Revenue from connecting health devices, nutrition services, and health platforms through the EW2Health ecosystem. Includes partnerships with Garmin, Withings, Voel je Lekker, LifeCode Solutions, and other lifestyle partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Easy Way to Health (EW2Health) sells a behavioral health monitoring platform for GLP-1 obesity programs. The offering combines a proprietary numberless smart scale (Sinque Monitor), a patient-facing Sinque App with the Sinque Dial visualization, an AI-powered Predictive Behavioral Analytics engine that forecasts weight trends two weeks ahead with 90% accuracy, and a Professional Dashboard for clinicians. It is sold primarily to clinics, pharmacies, retailers, health insurers, and digital health platforms as a per-patient subscription plus hardware.

Product overview

EW2Health operates as a unified health technology platform combining hardware (Sinque numberless monitors/scales), mobile software (Sinque App), and AI-powered analytics (Predictive Behavioral Analytics) to support GLP-1 obesity programs. The core ecosystem centers on the Sinque hardware-software pair: the numberless Sinque Monitor captures weight data without patient anxiety, the Sinque App displays trend insights via the Sinque Dial and delivers supportive messaging, and the Professional Dashboard gives clinics real-time visibility into patient adherence and behavioral risks. Supporting modules include white-label and API integration options for partners, DNA analysis and wearable integrations (Garmin, Withings) for enhanced personalization, population health programs for insurers and employers, and a 2-week demo for clinics evaluating the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Sinque: The company's core technology brand — a numberless smart scale/monitor combined with an app and AI-powered Predictive Behavioral Analytics (PBA) that learns weight fluctuation patterns and forecasts weight trends up to two weeks in advance. Sinque tracks and reveals weight trends without displaying actual weight numbers, providing an emotionally safe, stress-free monitoring experience.

Products and services

• Sinque Monitor Proprietary numberless smart scale/monitor that does not display weight numbers to reduce patient anxiety. Enables stress-free daily self-weighing in ~15 seconds, with data syncing automatically to the Sinque platform for behavioral analysis. Sold to clinics, retailers, and pharmacies as part of the integrated obesity care offering.
• Sinque App Patient-facing mobile application that receives weight data from Sinque monitors and displays the Sinque Dial trend indicator (gaining/maintaining/losing). Provides supportive, motivating messages to drive engagement without triggering anxiety from numeric weight display. Used by patients enrolled in clinic and pharmacy weight-loss programs.
• Predictive Behavioral Analytics (PBA) AI-powered machine learning engine that learns individual weight fluctuation patterns from ~3-4 measurements per week and forecasts weight trends up to two weeks ahead with 90% accuracy. Combines weight data with age, gender, and weight-loss percentage to generate real-time adherence status and early-risk signals. Sold as part of the EW2Health per-patient subscription.
• Professional Dashboard Clinical dashboard for healthcare providers showing patient behavior, adherence status, and weight trends. Allows clinics to identify which patients need attention, prioritize proactive support, and reduce per-participant management time. Sold to clinics as part of the EW2Health per-patient subscription.
• Plug-and-play Retail Solution Pre-configured deployment package for retailers and pharmacies combining Sinque monitors, app integration, and a basic analytics dashboard, ready for immediate use without custom development. Designed for pharmacies, supermarkets, fitness retailers, and health food stores serving GLP-1 customers.
• White Label Solution Branded deployment option for partners to offer EW2Health's numberless monitoring and PBA technology under their own brand, with full visual customization while retaining the underlying Sinque analytics capabilities. Targeted at retailers, pharmacies, and digital health platforms seeking a branded experience.
• Custom Solutions End-to-end tailored development service for partners requiring fully customized implementations of EW2Health's monitoring and analytics platform. Includes custom branding, integration, and workflow configuration built to partner-specific requirements.
• 2-Week Demo Program Pilot offering that lets prospective clinics, retailers, and partners run a two-week live demonstration of the EW2Health Predictive Behavioral Analytics platform with their teams and selected patients. Includes hands-on training and proof of results before full commitment.
• Population Health Programs Modular program product for health insurers, public agencies, employers, and digital health platforms to build scalable, ESG-aligned weight-loss programs. Includes access to the certified clinic network, real-time engagement tracking, predictive alerts, and sustainability reporting tooling.

Quantifiable outcome

• Patient adherence improvement >50%
• +9 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• GarmincoreTechnology or IntegrationIntegration with Garmin wearables and activity trackers to transform activity data into personalized guidance, increasing user engagement and long-term success. Garmin is featured on EW2Health's partner page as a key integration partner for health tracking data.
• WithingscoreTechnology or IntegrationIntegration partner for stress-free weight monitoring through Withings smart scales. Partnership reduces patient frustration, boosts adherence, and supports program success through connected health device ecosystem.
• Voel je Lekker (Ekomenu)strategicStrategic or Co-development PartnerStrategic partnership to revolutionize weight loss with real-time tracking and expert coaching. EW2Health partners with Voel je Lekker to tailor nutritionist programs, meals, and grocery services based on patient progress and needs.
• LifeCode SolutionsstrategicStrategic or Co-development PartnerPartnership to bring personalized DNA insights to weight loss journeys. LifeCode Solutions provides DNA-based support for lasting lifestyle change, integrated into EW2Health's ecosystem of obesity care solutions.
• Healthy Weight ClinicscoreChannel Partner/ Reseller/ DistributorCustomer and channel partner using EW2Health patient monitoring for personalized GLP-1 obesity care. Clinic reports expanded business beyond physical locations through remote monitoring capabilities.
• Certified Partner NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of certified clinics, doctors, nutritionists, dietitians, and health professionals offering EW2Health's monitoring solutions. Partners receive access to the ecosystem of devices, nutrition services, and health platforms to support patients throughout their weight loss journey.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Withings: Withings is a leading consumer smart scale and connected health device maker with body composition and weight tracking products. Withings directly competes with EW2Health's Sinque Monitor in the connected weight-monitoring category and is also an integration partner, making it both a competitor and a channel dependency for EW2Health.
• Noom: Noom is a digital behavior-change platform with weight management and GLP-1 support programs that combine coaching, tracking, and analytics. It competes with EW2Health for the same clinic and consumer weight-loss budget and has stronger brand recognition in employer and payer channels.
• Calibrate: Calibrate is a clinician-supervised metabolic health program combining GLP-1 medication with behavior change and remote monitoring. It is one of the closest direct competitors to EW2Health's GLP-1 companion positioning and targets the same clinic and enterprise buyer.
• Omada Health: Omada Health is a digital chronic care platform covering diabetes, hypertension, and now obesity with behavior change and remote monitoring tools. It competes with EW2Health in the chronic-condition RPM category and for the same payer and employer contracts.

Broad incumbents

• WW International (Weight Watchers): WW is an established weight management brand that has expanded into digital subscription, behavioral coaching, and GLP-1 support programs. It competes for the same end-patient consumer and clinic partnership wallet and benefits from decades of brand trust in weight management.
• Garmin: Garmin is a leading wearables and connected fitness platform that provides activity and weight data to EW2Health via integration. Garmin competes in adjacent activity-tracking and connected health categories and represents both a key data partner and a potential competitive threat if it expands deeper into weight monitoring.

Emerging players

• Found Health: Found is a clinician-guided weight care platform combining GLP-1 prescriptions with behavior change coaching and tracking. It targets the same end user as EW2Health's GLP-1 companion offering and operates a similar clinic-anchored model.
• Virta Health: Virta Health is a digital metabolic health company focused on type 2 diabetes reversal and weight management using remote monitoring and behavior change. It overlaps with EW2Health in obesity care and remote patient monitoring for chronic metabolic conditions.
• DarioHealth: DarioHealth is a digital chronic condition management platform with solutions for diabetes, hypertension, and weight management sold to payers and employers. It competes with EW2Health for the same enterprise population-health contracts and chronic-care RPM budgets.

Regional players

• Welmy: Welmy is a Brazilian digital weight management and corporate wellness platform listed as a partner in EW2Health's ecosystem. It competes regionally in the Brazilian market with comparable weight-loss coaching and tracking offerings aimed at clinics and employers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/easy-way-to-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Way to Health