What Toggle Market does

Toggle Market operates a consumer-facing web application branded Здесь Заправка (Gde-Zapravka), hosted at togglemarket.com, that displays a map of approximately 2,400 gas stations across Russia with real-time fuel-availability status. The core mechanism is a crowdsourced driver-marking system: drivers report station status (Available, Queue, Low, No Fuel) along with estimated wait times, and the platform aggregates these user reports with open-source data to present a probability-based current view of fuel supply rather than a guarantee. Users can filter by fuel type (AI-92, AI-95, AI-98, AI-100, Diesel, LPG, CNG, Methane) and by situation, save favorite stations, and view a sorted list of nearest stations. The service covers major Russian fuel retail brands including Rosneft, Gazpromneft, Lukoil, Tatneft, Teboil, and Shell.

The platform is built on entirely open-source mapping infrastructure: OpenStreetMap provides the underlying gas-station location data, OpenMapTiles and OpenFreeMap supply map tiles and styling, and MapLibre handles map rendering with clustering and zoom. A reliability-badge system requires multiple driver confirmations to verify an availability status, providing a lightweight data-quality control layer. There is no native mobile app, no public API or SDK, and no documented integrations beyond the open mapping stack.

The business model is consumer-direct and currently free, with the only monetization signal being an optional donation button (CloudTips) labeled "Поддержать" (Support). No subscription, advertising, B2B data licensing, or enterprise tier is disclosed. The company has raised approximately $1.07M across three funding rounds between 2019 and 2021 (including $710K from Onsen Capital BV and $160K from Kawn Ventures), is led by CEO Fuad Sajdi, and operates with a small team in the 11-50 employee range. Note: a firmographic field describes Toggle Market as a "B2B SaaS-enabled marketplace for cross-border trade" based in Dubai, but the primary product evidence (live website, technology stack, user-facing content, and DBA "Здесь Заправка") is consistent with a Russia-focused consumer gas-availability map, not a B2B procurement platform; this analysis is grounded in the primary product evidence.

Name

Toggle Market

Legal name

Toggle Market

Website

https://togglemarket.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Toggle Market operates Здесь Заправка (Gde-Zapravka), a free Russian-language web map showing real-time, crowdsourced fuel availability at approximately 2,400 gas stations across Russia, serving individual drivers who need to find fuel and avoid queues.

Ownership category

akta.pro rank

Product category

Consumer Mapping and Location-Based Services

NAICS

Gasoline Stations (4571), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

akta.pro secondary industries

Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

Keywords

• Crowdsourced fuel availability
• Gas station finder
• Real-time fuel map
• Driver reporting platform
• Consumer mobility app

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Personnel

Distribution channels1 record

Core offering

Toggle Market operates a consumer-facing web map service branded as «Здесь Заправка» (Gde-Zapravka) that displays gas stations across Russia with crowdsourced, real-time fuel availability and queue status based on driver reports and open sources. Users can filter stations by fuel type (AI-92, AI-95, AI-98, AI-100, Diesel, LPG, CNG) and situation status (available, queue, low supply, unavailable), save favorites, and view distances to the nearest stations. The service is free to use, with optional user donations via a «Поддержать» (Support) button.

Product overview

Toggle Market offers a single unified consumer service called 'Здесь Заправка' (Gde-Zapravka), a driver-marking platform that displays Russian gas stations on an interactive map with fuel availability information. Users report fuel availability status at gas stations, and the service aggregates these user reports with open-source data to show current situations. The platform includes filtering capabilities by fuel type and availability status, distance-based station listings, and saved station management features.

Differentiator

Problem solved

Functional benefit

Products and services

• Здесь Заправка (Gde-Zapravka / "Here is Gas Station") A consumer-facing web map service that displays gas stations across Russia on an interactive map, aggregating driver reports and open-source data to show real-time fuel availability and queue status. Users can filter by fuel type (AI-92, AI-95, AI-98, AI-100, diesel, LPG, CNG) and situation status (available, queue, low supply, unavailable), view distances to the nearest stations, and save favorites. The service is free, with optional donation-based support.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• OpenStreetMapcoreTechnology or IntegrationOpenStreetMap provides the underlying geographic data for gas station locations in Russia. Data from OpenStreetMap is used as the primary source of gas station positions on the map.
• OpenMapTilescoreTechnology or IntegrationOpenMapTiles provides the map tile data and styling. Map data attribution includes OpenMapTiles as a data source.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• ChargeMap: Europe-focused crowdsourced EV charging station map with real-time availability reporting. Comparable model and UX to Toggle Market, applied to EV charging; representative of how a well-executed crowdsourced energy-station app can scale and monetize in adjacent verticals.
• PlugShare: Crowdsourced EV charger availability and review platform. Closely analogous model for an adjacent vertical: volunteer drivers report real-time charger status, illustrating both the strategic adjacency for Toggle Market (EV charging) and the proven demand pattern for crowdsourced energy-station data.
• iGas: Consumer mobile app that helps drivers locate nearby gas stations and compare prices. Directly comparable product surface (station finder for drivers), though it lacks the crowdsourced real-time availability layer that is Toggle Market's core differentiator.

Direct peers

• Waze: Crowdsourced real-time driver-reported road and traffic data delivered through a consumer map app. Directly comparable model: volunteer drivers contribute ground-truth data that is then surfaced to the broader driver community, which is the same mechanism Toggle Market applies specifically to fuel availability.
• GasBuddy: US-focused crowdsourced platform where drivers report fuel prices and station availability, with filtering by fuel grade. Directly comparable product: same B2C crowdsourced fuel-data model, differentiated primarily by geography and by GasBuddy's mature advertising and rewards-monetization stack.

Broad incumbents

• HERE Technologies: Global location platform that supplies map data, traffic, and fuel-related services to automakers and enterprises. Comparable because it sells location-aware fuel and POI data to B2B customers, mirroring the B2B monetization path Toggle Market could pursue.
• TomTom: Established navigation and mapping vendor with fuel price and POI data products sold to automakers and consumers. Comparable because it bundles fuel-related information into a broader mapping product — the same bundle strategy that could compress Toggle Market's standalone value proposition.
• Yandex Maps: Dominant Russian mapping and navigation service with deep driver-user base and integrated business data layers. Operates across navigation, traffic, and business listings with resources that dwarf Toggle Market's, and is the most credible incumbent that could absorb a crowdsourced fuel-availability feature.
• Google Maps: Global mapping platform with traffic, business, and increasingly crowdsourced data layers. While not Russia-focused, it represents the strategic ceiling for what a well-resourced generalist map platform can offer drivers, and any expansion into crowdsourced fuel status would directly threaten Toggle Market's niche.

Regional players

• 2GIS: Russia and CIS-focused mapping and directory service with detailed business and POI data. Operates in the same geography with overlapping map-based discovery use cases, making it the most likely Russian regional incumbent to introduce a fuel-availability feature that competes with Toggle Market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/togglemarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toggle Market