servpro

What servpro does

SERVPRO is the largest franchisor of residential and commercial property damage restoration services in North America, operating through a network of more than 2,380 individually owned and operated franchise locations across the United States and Canada. Founded in 1967 by the Isaacson family and headquartered at 801 Industrial Blvd in Gallatin, Tennessee, the company has been majority-owned by Blackstone Inc. under its Core Private Equity strategy since 2019 and announced a recapitalization and long-term partnership extension with Blackstone in July 2024, followed by a $200M investment from CPP Investments in December 2025. Customer demand is routed through a 24/7 National Customer Care Center (800-737-8776), which dispatches the nearest franchise under a "Faster to any size disaster" promise that the company states reaches 97% of US zip codes within two hours. Franchisees deliver fire, water, mold, storm, biohazard, contents, document, specialty cleaning, and reconstruction services to residential, commercial, insurance-referred, and institutional customers.

The proprietary SERVPRO Operating System combines standardized IICRC-aligned restoration workflows, a mandatory SERVPRO-branded equipment and chemistry package (including SERVPROXIDE™ Disinfectant, SERVPRO Green, SERVPRO Orange, BioBlast RBT, and BotaniPRO), and the National Training Center established in 1992 at corporate headquarters — which delivers a 15-day New Franchise Training Program, IICRC-approved courses (Carpet Cleaning, Upholstery Cleaning, Applied Structural Drying in a purpose-built ASD facility), and Continuing Education for insurance and real estate professionals. Supporting digital tools include the proprietary Emergency Ready Profile (ERP) offered free to commercial accounts and the SERVPRO Ready Plan mobile/desktop app launched in March 2026. The platform does not expose a public developer API; integrations are limited to operational tools (claims processing software, Intuit/QuickBooks) used at the franchise level.

Corporate revenue is generated through a multi-stream franchise model: one-time initial franchise fees and territory licenses ($241,000–$302,000 initial investment range per the 2025 Franchise 500 profile), monthly royalty payments on a sliding scale that decreases as franchise sales volume increases, required contributions to a national marketing and advertising fund deployed across TV, cable, sports sponsorships (PGA TOUR through 2027, LPGA, ACC), digital and social channels, and sales of proprietary cleaning products and branded equipment to the franchise network. End-customer service revenue is earned at the franchise level rather than by SERVPRO HQ, which monetizes the network indirectly through royalties, marketing fund contributions, and product/equipment sales. Customers span residential homeowners, commercial facility operators, insurance carriers/agents/adjusters via preferred-vendor programs, and specialized segments including multi-family property management, healthcare, and K-12/educational institutions.

Name

servpro

Legal name

Servpro Industries, LLC

Website

https://servpro.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

SERVPRO is the largest franchisor of property damage restoration services in North America, operating 2,380+ individually owned franchises across the US and Canada that deliver fire, water, mold, storm, and specialty cleaning services to residential, commercial, and insurance-referred customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Gallatin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Royalties (sliding scale): Monthly royalty payments paid by individually owned franchisees to SERVPRO HQ on a sliding scale that decreases in percentage as franchise sales volume increases; per Franchise Disclosure Document. Royalties are billed and tracked via claims processing software and Intuit/QuickBooks.
2. Franchise Sales (Initial Franchise Fees + Territory License): One-time franchise purchase fees and territory license sales under the Franchise License Agreement, including execution and Franchise Review Board approval steps; supported by SERVPRO HQ in-house financing options for qualified new-sale buyers.
3. National Marketing and Advertising Fund Contributions: Required franchise contributions to an overall national marketing and advertising fund used to perpetuate brand awareness and consumer demand through targeted TV/cable commercials, sports sponsorships, print and magazine ads, and digital campaigns.
4. Branded Equipment and Cleaning Products Sales to Franchisees: SERVPRO-branded equipment package and professional cleaning products package required as part of franchise purchase price and ongoing supply; proprietary product line (e.g., SERVPROXIDE, SERVPRO Green/Orange, stain removers, deodorizers) sold to franchise network.
5. Franchise-Local Restoration and Cleaning Service Fees: End-customer revenue collected at the franchise level for fire/water/mold/storm restoration, specialty cleaning, biohazard, document restoration, contents restoration, and reconstruction services; SERVPRO HQ indirectly benefits via royalty stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

SERVPRO is a franchisor of residential and commercial property damage restoration services, operating more than 2,380 individually owned and operated franchise locations across the United States and Canada. Its core offering is delivered through seven service modules — Water Damage Restoration, Fire Damage Restoration, Mold Remediation, Storm/Disaster Restoration, Construction, Commercial Services, and Cleaning Services (General and Specialty) — supported by IICRC-aligned training, a proprietary equipment and chemistry package, and the SERVPRO Ready Plan mobile app and Emergency Ready Profile (ERP) preparedness tools.

Product overview

SERVPRO operates a franchise-based platform-plus-modules architecture offering comprehensive cleanup, restoration, and construction services delivered through a network of more than 2,380 individually owned and operated franchise locations across the United States and Canada. The core offering is organized around seven primary service categories — Water Damage Restoration, Fire Damage Restoration, Mold Remediation, Storm/Disaster Restoration, Construction, Commercial Services, and Cleaning Services (split into General Cleaning and Specialty Cleaning) — each of which functions as a service module within the franchise system. Supporting the operational platform are digital tools including the SERVPRO Ready Plan App (a mobile-first emergency planning and recovery platform) and the Emergency Ready Plan (ERP) (a proprietary proactive planning offering for commercial customers). The Specialty Cleaning module includes branded sub-offerings such as Certified: SERVPRO Cleaned (a defensive pathogen cleaning program) and Packout & Contents Restoration. SERVPRO also maintains a proprietary product line of cleaning and restoration chemicals, led by SERVPROXIDE™ Disinfectant (Product 100), with full ingredient disclosure and safety data sheets published for transparency. Together, these modules are coordinated through the SERVPRO headquarters support infrastructure and standardized IICRC-aligned training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Certified: SERVPRO Cleaned: Defensive cleaning program offered to commercial locations to address COVID-19 and pathogen concerns.
• SERVPRO Ready Plan
• SERVPROXIDE™

Products and services

• Water Damage Restoration
• Fire Damage Restoration
• Mold Remediation
• Storm and Disaster Restoration
• Construction Services
• Commercial Services
• General Cleaning
• Specialty Cleaning
• SERVPRO Ready Plan App
• Emergency Ready Profile (ERP)
• Certified: SERVPRO Cleaned
• SERVPROXIDE™ Disinfectant (Product 100)
• SERVPRO Franchise License

Quantifiable outcome

• 97% of US zip codes reachable within two hours
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor, core and flagship.

• U.S. Department of Labor — Restoration Apprenticeship 101 Program (New Jersey)minorStrategic or Co-development Partner · 14 January 2026SERVPRO Team Spinner announced support for New Jersey's first nationally recognized Restoration Apprenticeship 101 Program, registered with the U.S. Department of Labor. The program combines structured on-the-job learning with classroom instruction and IICRC-aligned certifications to address skilled labor shortages in restoration.
• Atlantic Coast Conference (ACC) and Disney AdvertisingcoreGTM or Marketing Partner · 19 November 2025Disney Advertising and the ACC announced SERVPRO as the new Official Cleanup and Restoration Sponsor in a multi-year agreement. SERVPRO becomes a premier sponsor of all ACC Championship events, presenting sponsor of ACCN's primetime college football window and the 'Nothing But Net' basketball show, and receives access to ACC IP for national marketing campaigns.
• 1-800-PackoutscoreStrategic or Co-development Partner · 17 November 20251-800-Packouts announced a strategic partnership with SERVPRO to enhance restoration services for homeowners nationwide, spanning 2,340 SERVPRO locations to provide comprehensive restoration and contents management services following disasters.
• Minnesota Multi Housing AssociationminorChannel Partner/ Reseller/ Distributor · 10 October 2025SERVPRO of Minnetonka announced a strategic partnership with the Minnesota Multi Housing Association to provide restoration services to member property management companies and multi-family residential properties in Minnesota; SERVPRO of Minnetonka is established as a preferred vendor with 30 IICRC-certified technicians and a fleet of 15+ service vehicles.
• First Responders Children's Foundation (FRCF)coreGTM or Marketing Partner · 20 May 2025Multi-year strategic partnership extension. SERVPRO and FRCF co-host National First Responders Day at Times Square and First Responder Family Appreciation Day events (e.g., Dodger Stadium 2025), provide grants and supplies to first-responder families affected by disasters, and use FRCF as the charitable beneficiary of the LPGA Mulligan program.
• Sarah Schmelzel (LPGA)minorOthers · 9 April 2025SERVPRO brand ambassador announced April 2025; Schmelzel wears the SERVPRO logo during the 2025 season. Career-best 2024 with seven top-10 finishes and 2-2 record at her first Solheim Cup (2024). University of South Carolina alumna.
• PGA TOUR / PGA TOUR ChampionsflagshipGTM or Marketing Partner · 21 January 2025Multi-year extension announced January 2025 extending SERVPRO's designation as the Official Cleanup and Restoration Company of both the PGA TOUR and PGA TOUR Champions through 2027. Partnership active since 2014; includes complimentary event access for military/veterans/first responders/front-line health workers and continuation as Presenting Sponsor of the Chubb Classic through 2028.
• LPGA (Ladies Professional Golf Association)coreGTM or Marketing Partner · 1 February 2024Multi-year partnership designating SERVPRO as the Official Mulligan Partner and Official Cleanup and Restoration Company of the LPGA. Activations include presenting sponsor of the Hero Outpost at four LPGA Tour tournaments and the Mulligan program during tournament pro-ams (proceeds benefit First Responders Children's Foundation). Builds on prior activations at JM Eagle LA Championship and ShopRite LPGA Classic.
• Emma Talley (LPGA)minorOthers · 3 January 2023SERVPRO brand ambassador announced Jan 3, 2023, wearing the SERVPRO logo for the 2023 and 2024 seasons. 2015 NCAA Division I National Champion at Alabama and winner of the 2013 U.S. Women's Amateur and U.S. Girls' Junior.
• Tim O'Neal (PGA TOUR Champions)minorOthers · 1 January 2022SERVPRO brand ambassador; O'Neal earned his Champions Tour card in 2022 after missing PGA TOUR qualifying twice by a single stroke. Three top-10 finishes and 3rd in overall driving distance on PGA TOUR Champions in 2023.
• Brandt Snedeker (PGA TOUR)minorOthers · 9 January 2020SERVPRO brand ambassador partnership announced Jan 9, 2020. Snedeker wears the SERVPRO house logo on his collar at TOUR events (starting with the Sony Open in Hawaii) and makes appearances on behalf of the brand. Nashville native and Vanderbilt alumnus aligned with SERVPRO's Gallatin, TN headquarters.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• BELFOR: Largest privately held disaster recovery and property restoration company in North America, providing fire, water, mold, and storm restoration services to commercial and residential customers. Directly comparable as SERVPRO's primary large-scale competitor, though BELFOR operates via company-owned branches rather than a franchise model.
• Rainbow International: Franchised restoration brand under Neighborly (formerly Dwyer Group) providing water, fire, and mold restoration plus carpet and hard-surface cleaning. Direct competitor in the franchised restoration space, often co-located within Neighborly's broader home-services portfolio.
• PuroClean: Franchised restoration franchise (Property Damage Restoration Services) serving residential and commercial customers with water, fire, mold, and biohazard cleanup. Comparable as a smaller but national franchise competitor with similar GTM and insurance preferred-vendor positioning.
• ServiceMaster Restore: Franchised restoration brand under ServiceMaster Brands (owned by The Carlyle Group), offering fire and water damage cleanup and restoration services. Most direct franchise-based competitor to SERVPRO, with similar insurance-channel relationships and national account structures.
• Restoration 1: Franchised property damage restoration brand also under Neighborly, offering 24/7 water, fire, mold, and storm response. Comparable franchise model and customer base; together with Rainbow International represents Neighborly's restoration-platform competitive threat to SERVPRO.
• Paul Davis Restoration: Franchised property damage restoration network providing water, fire, mold, and storm damage restoration plus reconstruction services across North America. Directly comparable in franchise model, service mix, insurance-industry positioning, and target customer segments.
• Cotton Global Disaster Restoration: Restoration and reconstruction services for residential, commercial, and government clients, including large-loss and catastrophe response. Direct competitor in property damage restoration with similar insurance-channel relationships.
• Blackmon Mooring & BMS CAT: Commercial-focused disaster restoration and contents recovery provider operating across the southern and central US. Comparable in restoration services but with a stronger commercial/industrial tilt and no franchise structure.

Emerging players

• 1-800-Packouts: National contents packout and storage provider for restoration-driven moves; recent strategic partner of SERVPRO spanning 2,340 locations. Comparable as an emerging contents-management player that increasingly intersects with SERVPRO's contents restoration services.

Broad incumbents

• ServiceMaster Clean: Commercial cleaning franchise under ServiceMaster Brands offering janitorial and specialty cleaning services. Adjacent peer in the broader ServiceMaster portfolio and broadly comparable on the commercial cleaning and disinfection side of SERVPRO's Specialty Cleaning module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/servpro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about servpro