Name

Incipio Group

Legal name

Incipio Group Ltd

Website

https://incipio-group.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hospitality and Restaurant Services

NAICS

Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industries

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK), Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)

Keywords

• Hospitality venues
• Restaurant operations
• Bar and event spaces
• Private hire services
• Food and beverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Core revenue from food and beverage sales across 15+ restaurant, bar, and cafe venues in London. Each venue offers distinct cuisine concepts ranging from Japanese (Wolves of Tokyo) to Mexican (Bar Arriba), Italian (Juno), British pub fare (The Prince), and American comfort food (The 411, Whammy Burgers).
2. Private Event Hire: Revenue from hosting private events including corporate functions, weddings, celebrations, and parties. Venues offer spaces for groups ranging from small meetings to events of up to 750 guests.
3. Gift Cards: Gift cards sold for use at Incipio Group venues. Gift cards can be topped up online or in-restaurant, expire 13 months from last use, and are redeemable for products and merchandise.
4. Service Fees: Venues may charge a Service Fee at their discretion. Prices include VAT and can change at the venue's discretion.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Incipio Group operates a diversified portfolio of 15+ restaurant, bar, cafe, and event venues across London under multiple brand concepts (Japanese, Mexican, Italian, British pub fare, Latin American, American comfort food). The company also offers private hire and event hosting services accommodating groups from 200 to 750+ guests, plus gift cards redeemable at all venues.

Product overview

Incipio Group is a hospitality company operating a diversified portfolio of 15 venue brands across three tiers: Signature venues (Wolves of Tokyo, The Libertine, Lillie's, Juno, The Prince, Bar Arriba, Arbour), Destination venues (The 411, Pergola On The Wharf, Pergola Brixton, Palm House), and Every Day venues (Cafe Modo, Whammy Burgers, Fry Baby, The Rambler). The company also offers private hire event services and gift cards. The portfolio spans Japanese, Mexican, Italian, British, Latin American, and American comfort food concepts, with venues located across London including Olympia, Bank, West Brompton, Victoria, Canary Wharf, Brixton, and Angel.

Differentiator

Problem solved

Functional benefit

Brands

• Wolves of Tokyo: Japanese restaurant and rooftop bar located in Olympia, London.
• The Libertine
• Lillie's
• Juno
• The Prince
• Bar Arriba
• Arbour
• The 411
• Pergola On The Wharf
• Pergola Brixton
• Palm House
• Cafe Modo
• Whammy Burgers
• Fry Baby
• The Rambler

Products and services

• Wolves of Tokyo A Japanese restaurant and rooftop bar at Olympia, London, serving food prepared with quality ingredients alongside a menu of classic cocktails with a Tokyo-inspired twist.
• The Libertine A bar and brasserie-style restaurant set in Grade 1 listed vaults beneath The Royal Exchange at Bank, London, offering elevated drinking, dining, and unwinding experiences.
• Lillie's A rooftop wine bar and restaurant at Olympia, London, celebrating British ingredients from trusted growers, farmers, and fishermen alongside an extensive selection of English sparkling wines.
• Juno An all-day Italian restaurant at Olympia, London, described as the largest Italian restaurant in the UK, celebrating traditional flavours, fresh ingredients, long lunches, lively dinners, and late-night moments.
• The Prince A traditional pub at West Brompton, London, offering lively evenings in the beer garden, live sport in 'The Loft', homely pub classics, street food from guest kitchens, and quiet pints in a traditional pub area.
• Bar Arriba A Mexican-inspired rooftop bar and restaurant at Olympia, London, offering bright, flavourful dishes and a heat-focused drinks menu.
• Arbour A lively bar and foodhall at Olympia, London, home to four food and drink outlets serving customers from morning to night.
• The 411 A bar, kitchen, and hangout at Angel, London, styled as a slice of NYC in London, featuring Wall Street Wednesday cocktail events, R&B music at weekends, and classic American comfort food.
• Pergola On The Wharf A botanical waterside restaurant and bar at Canary Wharf, London, situated in Crossrail Place roof garden, offering a lush green restaurant, terrace, and vibrant bar with globally inspired cuisine.
• Pergola Brixton A bar at Brixton Village, Coldharbour Lane, offering great music, laid-back midweek vibes, big weekends on the dancefloor, food from local traders, and craft beer on tap.
• Palm House A Latin American restaurant at Victoria, London, featuring freshly made tacos, grilled meat and fish, tropical cocktails, and a famous weekend brunch party.
• Cafe Modo A coffee shop at Arbour, Olympia, serving great coffee alongside fresh pastries, toasted sandwiches, and flatbreads made daily.
• Whammy Burgers A burger restaurant at Arbour, Olympia, serving proper burgers with juicy patties, milkshakes, and dirty fries.
• Fry Baby A fried chicken restaurant at Arbour, Olympia, serving crispy fried chicken, house sauces, and pink lemonade.
• The Rambler A build-your-own salad restaurant at Arbour, Olympia, offering field-to-fork eating with crisp leaves, seasonal vegetables, hearty grains, proteins, and dressings made fresh to order.
• Private Hire and Events Event and venue hire service across all Incipio Group venues, offering spaces for corporate events, celebrations, weddings, and private parties with capacities ranging from 200 to 750 guests.
• Gift Cards Digital and physical gift cards redeemable for products and merchandise at Incipio Group venues, with a 13-month expiry from last use.

Quantifiable outcome

• 618 teammates across the group with 80% internal promotion rate

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• AccentureminorOthersAccenture used Incipio Group venues for corporate events. Testimonial provided praising event execution and venue management.
• Budweiser Brewing GroupminorOthersBudweiser Brewing Group held corporate events at Incipio venues. Testimonial praising outstanding event delivery.
• AviosminorOthersAvios held winter social events at Palm House venue. Testimonial praising food, drinks, and special touches.
• DAZNminorOthersDAZN used Incipio venues for last-minute party booking. Testimonial praising excellent venue and incredible staff.
• Self SpaceminorOthersEmployee wellbeing partnership providing up to 6 free therapy sessions for team members through Self Space mental health service.
• Medicash / VitalityminorOthersHealth insurance and gym discount partnerships offering employees healthcare and wellbeing benefits.
• HarricoreChannel Partner/ Reseller/ DistributorRecruitment platform used for posting job vacancies. Links from Incipio website direct to Harri job listings for Support Office and Venue positions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Drake & Morgan: London-based multi-concept bar and restaurant group operating design-led, all-day venues (The Folly, The Refinery, The Parlour). Highly comparable in operating model, London-centric footprint, and corporate/private events focus.
• Daisy Green Collection: Independent London hospitality group operating a portfolio of distinct restaurant and cafe brands (Beau Thai, Granger & Co, Lan's Kitchen). Closely comparable multi-brand, London-focused hospitality operator with similar brand-incubation approach.
• Burger & Lobster: Multi-concept London restaurant group operating burger, lobster, and Asian-inspired brands. Closely comparable in operating a small portfolio of distinct brands within London and across the UK.
• Bill's Restaurant: UK casual-dining chain founded as an independent concept and scaled to 80+ sites. Comparable as a multi-site UK restaurant group with broad menu positioning, although larger and more standardised than Incipio.

Broad incumbents

• The Ivy Collection: Established UK premium casual-dining brand portfolio (The Ivy, Ivy Cafe, Ivy Asia). Operates full-service restaurants with strong corporate events business; a broader, more established version of Incipio's signature-dining positioning.
• Young's Pubs: London-headquartered pub and hotel operator with 200+ venues across the UK. Comparable in UK hospitality focus and was previously employer to multiple Incipio directors, but operates at significantly larger scale and primarily in the pub segment.
• Soho House: Global private members club and hospitality group with restaurants, hotels, and event spaces. Overlaps with Incipio in experience-led hospitality and corporate/private events, but operates at materially larger scale with a membership model.

Regional players

• Be At One: UK cocktail bar group with 40+ venues concentrated in London and other UK cities. Comparable in operating a multi-site, design-led bar concept in London, although with a more limited food offering.
• Glendola Leisure: Privately-held UK hospitality group operating pubs, bars, and restaurants across London and the South East. Comparable in operating a diversified multi-brand portfolio, though with a heavier weighting toward wet-led venues.
• New World Trading Company: UK bar and restaurant operator focused on destination, design-led venues (The Botanist, The Florist). Comparable in the destination-venue strategy that mirrors Incipio's Pergola and Palm House positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/incipio_group
• TikToktiktok.com/@incipiogroup
• Xx.com/IncipioGroup
• Facebookfacebook.com/IncipioGroup
• LinkedInlinkedin.com/company/incipiogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incipio Group