Optiweigh
Optiweigh (Platinum Agribusiness) designs and fabricates portable, in-paddock automated livestock weighing units for cattle and sheep producers, using patented front-foot weighing technology with cloud connectivity and a subscription-based data platform, serving producers across Australia, New Zealand, North America, the UK, and South America.
- Company typePrivate
- Founded2019
- HeadquartersArmidale, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Optiweigh does
Optiweigh (legal entity Platinum Agribusiness) is an Australian agtech company that designs, fabricates, and sells portable in-paddock automated livestock weighing systems for cattle and sheep. Founded commercially in 2019 by Bill and Jacqui Mitchell in Armidale, NSW, the company's core product is a self-contained towable unit that uses patented front-foot weighing technology — animals step onto a platform to access an attractant, an EID reader identifies the individual, and a proprietary algorithm converts front-feet measurements into an estimated whole-body weight with research-validated accuracy. Data is transmitted via interchangeable 4G, NB-IoT, or Low Earth Orbit satellite connectivity on a single subscription price, then surfaced through a web data portal, mobile app, and daily email reports offering mob weight trends, weight distributions, individual animal histories, and average daily gain (ADG) calculations.
The company monetizes through a combination of hardware unit sales (fabricated at its Guyra NSW facility with electronics sourced from Queensland) and recurring connectivity/subscription fees. Pricing is quote-based rather than publicly disclosed, with annual subscription billing. Go-to-market is predominantly direct-to-producer, heavily event-driven (LambEx, Beef Muster, field days, joint AgTech Discovery Days with partners such as Farmbot and Agriwebb), supported by content marketing, podcast features, and customer testimonials targeting cattle and sheep producers across breeding, backgrounding, finishing, feedlot, stud, and dairy operations. Distribution has expanded from Australia to New Zealand (wholly-owned Optiweigh NZ, office opened January 2026), North America (Canada, USA), the United Kingdom, and Uruguay.
As of 2026, more than 1,750 Optiweigh units are deployed in the field monitoring over 500,000 head of livestock daily, with the company reporting approximately 20+ team members organized across development, fabrication, marketing, data analysis, and customer support functions. The product line has extended beyond weight monitoring into adjacent capabilities via a partnership with Agscent for methane and CO2 breath analysis at the unit, with further modules (remote condition assessment via camera) under development. Optiweigh is family-owned, has not disclosed any institutional funding rounds, and has accumulated four industry awards between 2021 and 2026 (MLA Producer Innovation, AusAgritech Australian Agritech of the Year, AgTech Breakthrough Herd Management Solution of the Year, and AusAgritech Industry Impact).
Optiweigh firmographics
Firmographics- Name
- Optiweigh
- Legal name
- Platinum Agribusiness
- Website
- https://optiweigh.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optiweigh (Platinum Agribusiness) designs and fabricates portable, in-paddock automated livestock weighing units for cattle and sheep producers, using patented front-foot weighing technology with cloud connectivity and a subscription-based data platform, serving producers across Australia, New Zealand, North America, the UK, and South America.
- Ownership category
- akta.pro rank
Optiweigh industry classification
Industry- Product category
- Precision Livestock Weighing Equipment
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)
- akta.pro secondary industries
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL)
Keywords
Where Optiweigh is headquartered
LocationHeadquarters
- HQ city
- Armidale
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Optiweigh business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hardware Unit Sales: Portable livestock weighing units sold to producers for cattle and sheep. Units are fabricated in Guyra NSW with electronic components made in Queensland.
- Subscription Services: Connectivity subscription charges for 4G, NB-IoT, or Satellite connectivity. Low subscription charges with hardware swaps included if connectivity needs change.
- Data Portal Access: Web-based data portal providing detailed livestock weight data, reports, and analytics. Daily email summaries included with subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom quote based on customer requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Optiweigh product offering
Product offeringCore offering
Optiweigh designs, manufactures, and sells portable in-paddock automated weighing systems for cattle and sheep that use a patented front-foot weighing approach with attractants and EID tag reading to capture animal weights continuously without yarding. Data is transmitted via 4G, NB-IoT, or LEO satellite to a cloud data portal and mobile app, where producers access real-time weight, daily ADG, and mob performance reports. Revenue combines hardware unit sales with recurring subscriptions for connectivity and data portal access.
Product overview
Optiweigh offers a precision livestock management platform centered on portable in-paddock automated weighing systems for cattle and sheep. The core products are the Optiweigh Cattle Unit and Optiweigh Sheep Unit, which use front-foot weighing technology to capture animal weights 24/7 without yarding. Data flows to the Optiweigh Data Portal (web) and Mobile App, with daily email reports. The platform has expanded to include methane measurement via an Agscent partnership. Over 1,750 units are deployed across Australia, New Zealand, North America, UK, and South America.
Differentiator
Problem solved
Functional benefit
Products and services
- Optiweigh Cattle Unit Portable in-paddock automated weighing system for cattle using front-foot weighing technology. Cattle are enticed onto the platform with an attractant (molasses, lick block, or salt), the system records their EID and measures front feet weight, and a proprietary algorithm converts front-feet weight into total body weight. The unit is self-contained, towable behind a ute or buggy, sets up in under two minutes, and transmits data over 4G, NB-IoT, or LEO satellite. Built for cattle producers running breeding, backgrounding, finishing, stud, or feedlot operations.
- Optiweigh Sheep Unit Portable in-paddock automated weighing system for sheep applying Optiweigh's front-foot weighing technology. Captures real-time weight data for mobs without yarding, supporting target weight achievement, drafting decisions, and forward contracting for sheep meat producers running breeding, finishing, feedlot, or lucerne-fattening operations.
- Optiweigh Data Portal Web-based client portal giving producers access to livestock weight data, charts, and reports, including mob weight change over time, weight range distributions, individual animal reports with current weight and ADG, and average weight summaries by day, week, or month. Provided as part of the subscription alongside connectivity.
Quantifiable outcome
- Weighing over 400,000 cattle every month with validated accuracy
- +5 more outcomes
Companies that use Optiweigh
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Optiweigh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Optiweigh partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AgscentcorePartnership for methane detection technology. Optiweigh units being used to measure methane emissions while animals stand at the unit. Adjacent research shows cattle with lower residual feed intake produce 15-25% less methane. Linking productivity/emissions data for sustainability reporting.
- CQU (Central Queensland University)coreResearch partnership for data analysis and grazing utilization findings. Researchers from CQU present at field days discussing latest research insights, data trends, and how to understand what numbers tell about pasture productivity.
- SheepMetriXminorJoint presentation at WALRC Livestock Matters Forum. Gordon Refshauge presenting on Body Condition and Liveweight for containment decisions.
Scale indicators8 records
Expansion highlights6 records
Optiweigh competitors and assessment
Company assessmentDirect peers
- AfiMilk: Dairy-focused livestock monitoring and management solutions including heat detection, health alerts, and milk yield analytics. Comparable to Optiweigh because of its focus on continuous in-barn or in-paddock monitoring and predictive analytics for individual animal performance in livestock operations.
- CowManager: Provides ear-tag-based sensors and analytics for cattle health, fertility, and nutrition monitoring. Comparable to Optiweigh because it offers continuous individual-animal monitoring with predictive analytics and a data dashboard, targeting commercial cattle and dairy operations seeking data-driven decisions.
- Moovement: Australian livestock monitoring and GPS tracking platform for cattle producers. Directly comparable to Optiweigh because it solves the same core problem of distributed livestock visibility for Australian grazing operations, targeting similar SMB cattle and sheep producers.
Broad incumbents
- Datamars: Global supplier of livestock identification (RFID/EID tags), weighing equipment, and traceability solutions. Comparable to Optiweigh because it provides the underlying RFID/EID infrastructure and weighing systems that Optiweigh units capture, and competes in the precision livestock management space.
- Gallagher Animal Management: Major New Zealand-headquartered livestock equipment and weighing systems manufacturer. Directly comparable to Optiweigh because it provides traditional livestock weighing hardware and electronic identification products to the same producer base, and is a potential competitor or partner for in-paddock weighing.
- Allflex Livestock Intelligence (MSD Animal Health): Global leader in livestock identification and monitoring, owned by MSD Animal Health. Comparable to Optiweigh because it provides rumination, activity, and health monitoring hardware and software to livestock producers worldwide, including via RFID/EID tags — overlapping with Optiweigh's data platform capabilities.
Emerging players
- Ceres Tag: Australian company developing direct-to-satellite smart ear tags for livestock tracking and monitoring. Comparable to Optiweigh because it targets the same Australian livestock producers with technology addressing distributed visibility and is referenced as a complementary or alternative monitoring approach.
- Halter: New Zealand-based agritech company offering GPS-enabled virtual fencing and pasture management with built-in cattle monitoring. Comparable to Optiweigh as both target livestock producers with integrated monitoring technologies, and several Optiweigh customers (e.g., Kent Rochester) operate both Halter and Optiweigh side-by-side.
- AgriWebb: Australian farm management software platform for livestock producers covering records, grazing, and reporting. Comparable to Optiweigh because it serves the same Australian cattle and sheep producer base, integrates with Optiweigh at customer sites, and competes for the same analytics and farm decision software layer.
Regional players
- Farmbot Monitoring Solutions: Australian agtech providing remote water and tank level monitoring for livestock operations. Comparable to Optiweigh as a fellow Australian agritech company that participates in joint events with Optiweigh (e.g., AgTech Discovery Days) and serves the same on-farm remote monitoring category for livestock producers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Optiweigh social profiles
Digital presenceOptiweigh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optiweigh leadership team
Management profileNumber of profiles
Profiles5 records
Optiweigh subsidiaries and ownership
Company hierarchySubsidiaries1 record
Optiweigh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optiweigh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optiweigh
What does Optiweigh do?
Optiweigh designs, manufactures, and sells portable in-paddock automated weighing systems for cattle and sheep that use a patented front-foot weighing approach with attractants and EID tag reading to capture animal weights continuously without yarding. Data is transmitted via 4G, NB-IoT, or LEO satellite to a cloud data portal and mobile app, where producers access real-time weight, daily ADG, and mob performance reports. Revenue combines hardware unit sales with recurring subscriptions for connectivity and data portal access.
Is Optiweigh a public or private company?
Optiweigh is a private company. It is classified as family owned and is currently operating.
When was Optiweigh founded?
Optiweigh was founded in 2019. It employs 11 to 50 people.
Where is Optiweigh based?
Optiweigh is headquartered in Armidale, Australia, in the Oceania region.
How does Optiweigh make money?
Three revenue lines are on record. Hardware Unit Sales are the primary driver. The others are subscription Services and data Portal Access.
Who are Optiweigh's main competitors?
Direct peers on record are AfiMilk, CowManager and Moovement. Broad incumbents are Datamars, Gallagher Animal Management and Allflex Livestock Intelligence (MSD Animal Health). Emerging players are Ceres Tag, Halter and AgriWebb. Farmbot Monitoring Solutions is listed as a regional player.
Does Optiweigh have an API?
No public API is recorded for Optiweigh.
What industry is Optiweigh in?
Optiweigh's product category is Precision Livestock Weighing Equipment. Its primary akta.pro industry code is AFAAAIAG, Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors), with a secondary code of AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms). Its NAICS code is 11521 and its SIC code is 3523.