What Dongpeng Teyin does

Eastroc Beverage (东鹏饮料, traded as Dongpeng Teyin) is a Chinese multi-category beverage company founded in 1994 and headquartered in Shenzhen, Guangdong. The company is publicly listed on the Hong Kong Stock Exchange under ticker 09980.HK (since February 2026) and was previously listed on China's A-share Main Board since 2021, when it became the country's first publicly traded energy drink stock. Eastroc's flagship product is the Eastroc Energy Drink (东鹏特饮), which holds the #1 market position in China's energy beverage segment by both output and revenue, and the company also holds a position in the Top 10 of Brand Finance's 2025 World's Most Valuable Beverage Brands.

The company operates a 1+6 multi-category product strategy spanning energy drinks, electrolyte drinks (Eastroc Water Boost), ready-to-drink coffee (Eastroc Coffee Master), fruit tea (Go Ji Tea), Hong Kong-style milk tea, roasted tea, and coconut water (Coco Island). Manufacturing is supported by 14 production bases across 10 Chinese provinces with 4.8 million tons/year aggregate design capacity. The distribution network includes 3,200+ distributors reaching 4.3 million terminal outlets across 33 provincial-level regions and 333 prefecture-level cities (100% coverage). A proprietary digital platform called 'One Product One Code' (一物一码) links the entire distribution channel, with 250 million unique scanning users providing consumer engagement and traceability data.

Eastroc generates revenue primarily through consumer packaged goods sales of beverages across mass-market price points and packaging formats, reaching mass-market Chinese consumers through supermarkets, convenience stores, small retailers, and e-commerce platforms. The 2024 annual revenue was 15.839 billion CNY. The company employs traditional consumer goods marketing including TV/print advertising, sports sponsorships (CBA, Yao Foundation), celebrity endorsements, and CSR programs, while also leveraging its digital platform for marketing automation. Eastroc was originally a state-owned enterprise and was converted to a private joint-stock company in 2003.

Name

Dongpeng Teyin

Legal name

东鹏饮料（集团）股份有限公司

Website

https://szeastroc.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dongpeng Teyin (Eastroc Beverage) is a Chinese multi-category beverage company and the #1 energy drink brand in China by output and revenue, selling energy drinks, electrolyte drinks, coffee, tea, and coconut water to mass-market Chinese consumers through 3,200+ distributors and 4.3 million retail outlets nationwide.

Ownership category

akta.pro rank

Product category

Non-alcoholic beverages (functional/energy drinks)

NAICS

Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Sports Drinks & Hydration Beverages (CRADAHAK), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)

Keywords

• Energy beverages
• Electrolyte drinks
• Ready-to-drink coffee
• Bottled tea beverages
• Coconut water drinks

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Product Sales: The company generates revenue primarily through the sale of beverage products including energy drinks, electrolyte drinks, coffee, tea, and coconut water across multiple price points and packaging formats. The company achieved 15.839 billion CNY annual revenue in 2024.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dongpeng Teyin manufactures and sells a multi-category branded beverage portfolio including vitamin energy drinks (flagship Eastroc/东鹏特饮), electrolyte hydration drinks (Eastroc Water Boost/东鹏补水啦), ready-to-drink coffee (Eastroc Coffee Master/东鹏大咖), fruit teas (Go Ji Tea/果之茶), Hong Kong-style milk tea, roasted tea, Chinese tea (Shang Cha), coconut-based beverages (Coco Island/海岛椰), herbal drinks, wild plum juice, and mineral water. Products are sold across China through 3,200+ distributors and 4.3 million terminal outlets, with multiple price points and packaging formats targeting the mass consumer market.

Product overview

Dongpeng Teyin (东鹏饮料/Eastroc Beverage) is a multi-category beverage company implementing a 1+6 multi-category strategy. The portfolio includes: Eastroc Energy Drink (东鹏特饮) as the core flagship product; Eastroc Water Boost (东鹏补水啦) electrolyte drink; Eastroc Coffee Master (东鹏大咖) coffee products; Go Ji Tea (果之茶) fruit tea; Hong Kong Style Milk Tea (港氏奶茶); Roasted Good Tea (焙好茶); Coco Island (海岛椰) coconut-based drinks; Shang Cha (上茶) Chinese tea; Duohuoduorun (多喝多润) herbal drinks; and mineral water. The company also produces honey green tea, chrysanthemum tea, winter melon juice, chrysanthemum honey, and aged tangerine peel drinks.

Differentiator

Problem solved

Functional benefit

Brands

• Eastroc (东鹏特饮): Vitamin energy drink - main flagship product line
• Eastroc Ewater (东鹏补水啦)
• Eastroc Coffee Master (东鹏大咖)
• Go Ji Tea (果之茶)
• Hong Kong Style Milk Tea (港氏奶茶)
• Roasted Tea (焙好茶)
• Coco Island (海岛椰)

Quantifiable outcome

• No. 1 market share in China's energy beverage segment by volume and revenue
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered major and core.

• China Workers Development Foundation (中国职工发展基金会)majorStrategic or Co-development Partner · 1 January 2024Partnership for 'Eastroc - Children of Truck Drivers Scholarship Program'. Provides scholarships to children of truck drivers from financially challenged families. 2024 program supported 200 recipients. Over two years, supported more than 360 recipients.
• Yao Foundation (姚基金)coreStrategic or Co-development Partner · 1 January 2022'Rising Stars of Basketball' 公益计划 partnership since 2022. Three-year strategic partnership 2023-2025. Built basketball courts in Guizhou, Jiangxi, Sichuan, Hubei, Shanxi, Xinjiang. Benefited over 400,000 rural youth as of 2025.
• Southern Medical University (南方医科大学)majorStrategic or Co-development Partner · 1 January 2020'Rising Stars of White Coat' 奖学金计划 partnership since 2020. Six consecutive years of awarding scholarships to 100 outstanding students annually admitted to integrated undergraduate, master's, and doctoral medical programs. 2025 signed five-year strategic public welfare collaboration.
• Han Hong Love Charity Foundation (韩红基金会)coreStrategic or Co-development Partner · 1 January 2017Long-term strategic partnership since 2017 for 'Hundred People Medical Care'大型义诊公益项目. Donated 10 emergency rooms, 13 sight restoration centers, and 100 ambulances to Ningxia, Yunnan, Shaanxi, Heilongjiang, Jilin, and Xinjiang. In 2023, entered new decade-long strategic partnership. Also collaborated on depression intervention project starting 2024.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Red Bull: Global leader in energy drinks and Eastroc's most direct head-to-head competitor in China's energy beverage segment. Both compete for the same functional-occasion occasion (fatigue, alertness, energy) with caffeine/taurine/B-vitamin formulations.
• Uni-President (统一企业): One of China's largest RTD beverage portfolio operators, with direct overlap across coffee, milk tea, juice, and bottled tea categories. Strong comparable for Eastroc's multi-category 1+6 strategy and channel-driven GTM.
• Monster Beverage Corporation: Pure-play global energy-drink company with an expanding presence in China via its Coca-Cola distribution alignment. Direct competitor on functional energy-drink positioning and key benchmark for the category globally.
• Tingyi Holdings (康师傅): China's leading packaged-food and beverage company with dominant share in RTD tea and bottled water. Comparable for multi-category breadth, distribution depth across tier-3/4 cities, and pricing strategy in the value tier.
• Nongfu Spring (农夫山泉): Top-tier Chinese packaged-water and functional-beverage brand with growing presence in electrolyte and tea drinks. Comparable for premium positioning, brand-building scale, and the China focus of the overall business.

Emerging players

• Luckin Coffee: China's largest coffee chain and increasingly aggressive RTD coffee player. Direct comparable for Eastroc's Coffee Master (东鹏大咖) RTD launch and for understanding the speed of coffee-category share migration in China.
• Genki Forest (元气森林): Fast-growing Chinese functional/sparkling-water and health-positioned beverage brand. Highly comparable for product positioning around reduced sugar, vitamin/electrolyte functional claims, and younger urban consumer targeting.

Regional players

• Hangzhou Wahaha (娃哈哈): One of China's largest heritage beverage brands with deep coverage in water, nutrition drinks, and milk-based products. Comparable for national distribution breadth, mass-market pricing strategy, and brand longevity in the Chinese consumer landscape.

Broad incumbents

• Coca-Cola Company: Distributes Monster globally and markets its own Chinese energy and soft-drink lines. Relevant broad incumbent for benchmarking category expansion, channel relationships, and ASP discipline across Eastroc's non-energy SKUs.
• PepsiCo: Global beverage major with sports and energy adjacencies (Mtn Dew, Rockstar). Comparable as a scaled multi-category beverage operator pushing into functional and hydration segments where Eastroc also competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dongpeng Teyin