Fixel
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Fixel firmographics
Firmographics- Name
- Fixel
- Legal name
- Fixel AI, Inc.
- Website
- https://fixel.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fixel industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Fixel is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fixel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Fixel operates as a subscription-based SaaS platform. Fees are set forth in subscription programs offered on a monthly (with automatic renewal) or annual discounted basis. Payment is due within 30 days of invoice in U.S. Dollars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with automatic renewal |
| Subscription | Annual | Annual discounted subscription |
| Freemium | Pay-as-you-go | Free Trial (30 days / 100K sessions) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Fixel product offering
Product offeringCore offering
Fixel provides an AI-powered audience segmentation SaaS platform that analyzes dozens of website visitor behavioral signals in real-time to assign each visitor an engagement score (Unengaged, Basic, Medium, High). These engagement-based audiences are pushed directly into ad platforms such as Facebook, Google Ads, LinkedIn, and Twitter for remarketing, lookalike seeding, and media-buying optimization. The product is delivered via a one-line install requiring no developer resources and targets digital marketers, agencies, and eCommerce brands seeking higher ROAS on paid campaigns.
Product overview
Fixel is an AI-powered audience segmentation platform that offers a unified product for digital advertisers. The core Fixel AI Audience Segmentation Platform analyzes visitor behavior to create engagement-based audience segments (Unengaged, Basic, Medium, High). These audiences integrate natively with major advertising platforms including Facebook, Google Ads, LinkedIn, and Twitter. The platform includes Rule-Based Segmentation for manual audience creation and supports Lookalike and Remarketing use cases. Fixel operates as a subsidiary of Logiq, Inc., offering subscription-based access with a one-line installation that requires no developer involvement.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixel AI Audience Segmentation Platform An AI-powered audience segmentation SaaS platform that analyzes dozens of website visitor behavioral parameters in real-time and assigns each visitor an engagement score (Unengaged, Basic, Medium, High) for use in ad-platform targeting. Sold on a subscription basis to digital marketers, agencies, and eCommerce brands via the Fixel website, with a 30-day free trial covering up to 100,000 sessions and a one-line install that requires no developer involvement.
Quantifiable outcome
- Reduces cost per acquisition by creating high-intent remarketing audiences
- +4 more outcomes
Companies that use Fixel
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Fixel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature4 records
Fixel partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Plug and PlayminorFixel was selected to participate in the Plug and Play Spring 2020 Batch for the Media and Advertising program. Plug and Play is a global innovation platform headquartered in Silicon Valley, with accelerator programs, corporate innovation services, and an in-house VC.
- Facebook / Meta Advertising PlatformcoreFixel integrates natively with Facebook's ad platform, pushing engagement-based audience segments directly into Facebook Custom Audiences, Dynamic Product Ads, and lookalike audience creation. Fixel provides dedicated guides and technical support for Facebook Pixel and Conversions API integration.
- Google Analytics / Google AdscoreFixel integrates with Google Analytics and Google Ads, enabling users to analyze engagement segments in Google Analytics and use them for Google Ads targeting. Fixel provides GTM containers and guides for seamless integration.
- ShopifycoreFixel integrates with Shopify, enabling eCommerce merchants on the Shopify platform to easily connect their store and begin segmenting visitors for remarketing and lookalike campaigns.
- WordPresscoreFixel integrates with WordPress, allowing users of WordPress-based websites to connect and begin using Fixel's audience segmentation for ad targeting.
- LinkedIncoreFixel integrates with LinkedIn's advertising platform, enabling B2B marketers to target highly engaged website visitors through LinkedIn remarketing audiences. Case study with LawGeex demonstrates successful LinkedIn ad campaign using Fixel segments.
- Intango VenturesminorFixel co-hosted a webinar with Intango Ventures titled 'How COVID-19 is Affecting Digital Marketing Globally' featuring Eran Savir, Managing Director at Intango Ventures, and Fixel CEO Etgar Shpivak.
- ZalsterminorFixel co-hosted a professional webinar with Zalster on Facebook ad strategies. Etgar Shpivak, CEO of Fixel, gave an expert session on capturing engaged users with Facebook Ads.
- RemotionminorFixel co-hosted a webinar series called 'Digital Pandemic' with Gabriel Ehrlich of Remotion, addressing digital marketing challenges during the COVID-19 pandemic.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fixel competitors and assessment
Company assessmentDirect peers
- Heap: Heap is a product analytics platform that automatically captures user interactions (clicks, taps, page views) and enables behavioral segmentation and funnel analysis. Like Fixel, it focuses on turning raw on-site behavioral data into audience segments that marketers and PMs can act on, with comparable auto-capture and segmentation capabilities.
- Mixpanel: Mixpanel is a product analytics platform that lets teams segment users by behavior and build cohorts for engagement, retention, and targeting. Its behavioral cohorting and audience-sync capabilities directly overlap with Fixel's engagement-based segmentation use case for digital marketers.
- Amplitude: Amplitude provides product analytics and behavioral cohorting that enable marketers to identify high-intent users and sync audiences to ad and marketing tools. Its focus on user-behavior-driven segmentation and activation closely parallels Fixel's core proposition for ad targeting.
- Segment (Twilio): Segment is a customer data platform that unifies user event data and routes audiences to ad platforms, email, and analytics tools. Fixel's engagement-based segments and direct ad-platform integrations are a focused, behavior-only analog of Segment's broader CDP audience-activation workflow.
- Mutiny: Mutiny is a personalization and audience-targeting platform that uses on-site behavior and firmographics to drive 1:1 website experiences and ad targeting. It competes with Fixel in the use case of converting behavioral signals into higher-converting remarketing and lookalike audiences for B2B and eCommerce marketers.
Emerging players
- FullStory: FullStory is a digital experience analytics platform that captures session-level behavioral data (clicks, scrolls, rage clicks) and surfaces engagement insights. Its behavioral signal collection is a partial analog of Fixel's input layer, though it focuses more on experience analytics than ad-audience activation.
- Northbeam: Northbeam is a marketing attribution and analytics platform for eCommerce brands that helps marketers understand which channels and audiences drive conversions. It overlaps with Fixel's media-buying-optimization use case for DTC and eCommerce advertisers, though with a heavier emphasis on attribution.
- Triple Whale: Triple Whale is a DTC-focused analytics and audience-activation platform that combines attribution, customer data, and ad-platform integrations. It competes with Fixel for the same eCommerce advertiser budget aimed at turning first-party behavioral data into better-targeted ad campaigns.
Broad incumbents
- AdRoll: AdRoll is an established retargeting and prospecting platform that builds audiences from on-site behavior and activates them across display, social, and email. It overlaps with Fixel in the behavioral-retargeting use case but as a broader, more generalist ad platform rather than a focused segmentation layer.
- Criteo: Criteo is a large-scale retargeting and commerce media platform that uses on-site shopper behavior to drive dynamic product ad campaigns. It competes with Fixel in the remarketing-to-engaged-visitors use case, but as a global, full-stack ad platform with significant media spend attached.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fixel social profiles
Digital presenceFixel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fixel leadership team
Management profileNumber of profiles
Profiles3 records
Fixel funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fixel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fixel
What does Fixel do?
Fixel provides an AI-powered audience segmentation SaaS platform that analyzes dozens of website visitor behavioral signals in real-time to assign each visitor an engagement score (Unengaged, Basic, Medium, High). These engagement-based audiences are pushed directly into ad platforms such as Facebook, Google Ads, LinkedIn, and Twitter for remarketing, lookalike seeding, and media-buying optimization. The product is delivered via a one-line install requiring no developer resources and targets digital marketers, agencies, and eCommerce brands seeking higher ROAS on paid campaigns.
Is Fixel a public or private company?
Fixel is a private company. It is classified as corporate owned and is currently operating.
When was Fixel founded?
Fixel was founded in 2018. It employs 1 to 10 people.
Where is Fixel based?
Fixel is headquartered in New York, United States, in the North America region.
How does Fixel make money?
One revenue line is on record: saaS Subscription.
Who are Fixel's main competitors?
Direct peers on record are Heap, Mixpanel, Amplitude, Segment (Twilio) and Mutiny. Emerging players are FullStory, Northbeam and Triple Whale. Broad incumbents are AdRoll and Criteo.
Does Fixel have an API?
No public API is recorded for Fixel.
What industry is Fixel in?
Fixel's product category is Marketing Analytics Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 54183 and its SIC code is 7372.