Action1
Action1 provides autonomous, cloud-native endpoint management with automated patch management, vulnerability remediation, and remote access across Windows, macOS, and Linux for 5,000+ enterprises, MSPs, governments, and SMBs managing 10M+ endpoints globally.
- Company typePrivate
- Founded2018
- HeadquartersHouston, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Action1 does
Action1 is a Houston, Texas-based software company founded in 2018 that provides a cloud-native autonomous endpoint management platform for Windows, macOS, and Linux environments. Its core product combines cross-OS and third-party application patch management with real-time vulnerability detection and remediation, supported by a proprietary Software Repository of pre-built, security-team-curated patches, a peer-to-peer distribution architecture, and browser-based remote access. The platform requires no VPN or on-premises infrastructure and is configurable in approximately five minutes, positioning it as a lightweight alternative to legacy on-premises endpoint management suites.
The company operates a hybrid go-to-market combining a self-serve freemium tier (200 free endpoints with no feature limits), direct enterprise field sales with quote-based pricing for larger deployments, and an MSP/MSSP partner channel. It serves three primary segments—large enterprises (including Fortune 500 customers such as Nestlé, eBay, Coca-Cola, Baxter, and Purell, plus government clients like the State of California), managed service providers, and small and medium businesses—with additional vertical reach into healthcare, education, banking, manufacturing, energy, and telecommunications. The MSP channel in particular is a strategic focus, generating 249% year-over-year revenue growth and 139% year-over-year partner base expansion in 2025.
Action1 monetizes through per-endpoint subscription pricing with annual billing and volume discounts, while compliance certifications (SOC 2 Type II, ISO/IEC 27001:2022, CSA STAR Level 1, TX-RAMP, GDPR, HIPAA, PCI DSS) and integrations with Microsoft Intune/Defender/Entra ID, CrowdStrike, Rapid7, Tenable, ServiceNow, Okta, Duo, and Google Workspace support enterprise sales cycles. In August 2024 the company reportedly rejected a CrowdStrike acquisition bid of approximately $1 billion and reaffirmed its intent to remain independent and founder-led under CEO and co-founder Alex Vovk and President and co-founder Mike Walters. Headcount is reported in the 101–250 range, the platform manages more than 10 million endpoints, and the company achieved 127% year-over-year total revenue growth in 2025 alongside a 98% customer retention rate.
Action1 firmographics
Firmographics- Name
- Action1
- Legal name
- Action1 Corporation
- Website
- https://action1.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Action1 provides autonomous, cloud-native endpoint management with automated patch management, vulnerability remediation, and remote access across Windows, macOS, and Linux for 5,000+ enterprises, MSPs, governments, and SMBs managing 10M+ endpoints globally.
- Ownership category
- akta.pro rank
Action1 industry classification
Industry- Product category
- Endpoint Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cloud Security Posture Management (CSPM) (HDABAHAA)
- akta.pro secondary industry
- Cloud Security Services (Posture Mgmt, Workload Protection) (BPAKAHAK)
Keywords
Where Action1 is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Action1 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Endpoint Management Platform Subscription: Subscription-based pricing model with a free tier covering the first 200 endpoints forever, then quote-based pricing for larger deployments. Per-endpoint pricing scales with organizational needs.
- Freemium Tier: Free tier with no feature limits for up to 200 endpoints, designed to drive adoption and word-of-mouth growth among SMBs while enabling enterprises to evaluate before purchasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier: First 200 endpoints free forever |
| Subscription | Annual | Enterprise tier: Quote-based pricing for 200+ endpoints |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Action1 product offering
Product offeringCore offering
Action1 provides a cloud-native Autonomous Endpoint Management platform that automates patch deployment and vulnerability remediation across Windows, macOS, and Linux endpoints, including third-party applications, without requiring VPN or on-premises infrastructure. The platform combines real-time CVE-based vulnerability assessment, a privately maintained patch repository, peer-to-peer distribution, and built-in remote access into a single cloud console. It is sold as a SaaS subscription with a free tier for the first 200 endpoints and quote-based per-endpoint pricing for larger enterprise deployments.
Product overview
Action1 offers an Autonomous Endpoint Management (AEM) platform—a cloud-native, unified solution combining patch management, vulnerability management, and endpoint management. The core platform is Action1 Patch Management, which provides cross-OS patching (Windows, macOS, Linux) and third-party application patching through a privately maintained Software Repository. Supporting modules include Endpoint Management for IT asset inventory and real-time monitoring, Software Deployment for automated application installation, Remote Access for browser-based secure desktop support (both attended and unattended), Vulnerability Management for real-time CVE detection and remediation, and Initial Vulnerability Assessment for free unlimited endpoint scanning. Compliance features span SOC 2, HIPAA, PCI DSS, CIS, ACSC Essential Eight, and GLBA/FFIEC through dedicated compliance modules. The Free Edition provides full functionality for 200 endpoints. All capabilities share a unified cloud-native architecture requiring no VPN, supporting P2P distribution, and offering REST API and PowerShell automation for enterprise integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Patch Management Cloud-native unified patch management platform supporting Windows, macOS, and Linux operating systems and third-party applications, providing automated vulnerability remediation, real-time compliance reporting, P2P distribution, and zero-VPN remote patching for enterprise, government, MSP, and SMB customers.
- Vulnerability Management Real-time vulnerability detection and remediation platform that identifies OS and third-party application vulnerabilities, prioritizes CVEs (including CISA KEV-listed), and remediates them via automated patching or compensating controls. Designed for enterprise and government IT and security teams.
- Endpoint Management Cloud-native endpoint management solution providing real-time hardware and software inventory, automated script execution, monitoring, and remote management for distributed enterprise networks, configured in approximately one hour.
- Software Deployment Cloud-native software deployment tool enabling automated installation, patching, and removal of applications across on-premises and remote endpoints, using Action1's private Software Repository and P2P distribution for enterprise and MSP customers.
- Remote Access Browser-based secure remote desktop access for both attended and unattended support, featuring MFA, role-based access control, audit trails, and TLS 1.2/AES-256 encryption without requiring VPN or inbound ports; included at no additional cost with the Action1 platform.
- Initial Vulnerability Assessment Free one-time vulnerability assessment for unlimited endpoints that detects OS and third-party application vulnerabilities without requiring an ongoing subscription, enabling organizations to evaluate their endpoint security posture.
- PSAction1 (PowerShell Module)
Quantifiable outcome
- 99% patch compliance in hours, not months
- +7 more outcomes
Companies that use Action1
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles3 records
Action1 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature9 records
Action1 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MicrosoftcoreAction1 extended Microsoft Intune with unified cross-platform patching and risk-based vulnerability management for Windows, macOS, and Linux. New integrations announced at Microsoft Ignite 2025 include comprehensive third-party application patching, real-time visibility, and risk-based vulnerability prioritization to close security gaps.
- Microsoft Entra IDcoreSSO integration with Microsoft Entra ID (formerly Azure AD) for enterprise identity and access management
- Active DirectorycoreIntegration with Microsoft Active Directory for enterprise directory services and user management
- Microsoft DefendercoreIntegration with Microsoft Defender for endpoint protection enhanced by automated patch management
- CISA Secure by DesignminorAction1 signed CISA's Secure by Design pledge, committing to secure software development practices
- CyberLion Ltd.minorCyberLion Ltd., a cybersecurity distributor based in Israel, announced distribution agreements including Action1 to offer enterprise-grade cybersecurity solutions across the region
Scale indicators12 records
Recent moves4 records
Expansion highlights8 records
Action1 competitors and assessment
Company assessmentDirect peers
- Automox: Automox is a cloud-native endpoint management platform offering automated patching, configuration, and vulnerability remediation across Windows, macOS, and Linux — directly competitive with Action1 on cloud-native architecture, cross-OS patching, and PLG-style go-to-market.
- NinjaOne: NinjaOne is a cloud-native endpoint management platform built for MSPs and IT teams, offering automated patching, remote monitoring, and endpoint management; comparable to Action1 in MSP-first GTM, cloud-native delivery, and consolidation of patch/remote/inventory in one platform.
- ManageEngine Patch Manager Plus: ManageEngine (Zoho) Patch Manager Plus is a direct patch management competitor offering cross-platform OS and third-party patching with on-premises and cloud editions; competes with Action1 on third-party application patching and enterprise endpoint coverage.
- Ivanti: Ivanti provides endpoint security, patch management, and unified endpoint management products (Ivanti Neurons for Patch Management) — a long-standing direct competitor to Action1 on vulnerability remediation, third-party patching, and enterprise endpoint risk management.
- Tanium: Tanium is an enterprise endpoint management and security platform with real-time visibility, patching, and vulnerability remediation capabilities; comparable to Action1 in Fortune 500 endpoint management deployments, though typically heavier and more on-prem-led.
- HCL BigFix: HCL BigFix is an enterprise endpoint management and patch management suite offering continuous compliance, cross-OS patching, and automated remediation — directly overlapping with Action1 on third-party/OS patching and compliance reporting for regulated enterprises.
- JumpCloud: JumpCloud offers cloud-native directory, device management, and patch management aimed at SMB and MSP segments with a freemium-adjacent model; comparable to Action1 in cloud-native endpoint management and MSP/SMB go-to-market overlap.
Broad incumbents
- Microsoft Intune / Endpoint Manager: Microsoft Intune (part of Microsoft Endpoint Manager) is the most broadly deployed endpoint management platform bundled with Microsoft 365; competes with Action1 on enterprise endpoint management and patch handling and is both a partner (via Action1's Intune extension) and a competitor.
- CrowdStrike Falcon: CrowdStrike's Falcon platform includes Falcon Discover/Horizon for asset visibility and vulnerability management and is the security vendor that pursued acquiring Action1 at ~$1B in 2024; competes broadly with Action1 in endpoint security workflows despite platform differences.
Emerging players
- Syxsense: Syxsense is a cloud-native endpoint security and patch management vendor offering automated vulnerability remediation across Windows, macOS, and Linux; overlapping with Action1 in cloud-native patch management for mid-market and enterprise IT teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Action1 social profiles
Digital presenceAction1 compliance and trust
Trust signalCompliance5 records
Action1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action1 leadership team
Management profileNumber of profiles
Profiles4 records
Action1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action1
What does Action1 do?
Action1 provides a cloud-native Autonomous Endpoint Management platform that automates patch deployment and vulnerability remediation across Windows, macOS, and Linux endpoints, including third-party applications, without requiring VPN or on-premises infrastructure. The platform combines real-time CVE-based vulnerability assessment, a privately maintained patch repository, peer-to-peer distribution, and built-in remote access into a single cloud console. It is sold as a SaaS subscription with a free tier for the first 200 endpoints and quote-based per-endpoint pricing for larger enterprise deployments.
Is Action1 a public or private company?
Action1 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Action1 founded?
Action1 was founded in 2018. It employs 101 to 250 people.
Where is Action1 based?
Action1 is headquartered in Houston, United States, in the North America region.
How does Action1 make money?
Two revenue lines are on record. Endpoint Management Platform Subscription is the primary driver. The others are freemium Tier.
Who are Action1's main competitors?
Direct peers on record are Automox, NinjaOne, ManageEngine Patch Manager Plus, Ivanti, Tanium, HCL BigFix and JumpCloud. Broad incumbents are Microsoft Intune / Endpoint Manager and CrowdStrike Falcon. Syxsense is listed as an emerging player.
Does Action1 have an API?
Yes. Action1 offers a RESTful API for integrating with ticketing systems, endpoint detection and response solutions, and other enterprise tools. PSAction1 (PowerShell) provides additional automation capabilities for IT professionals. Developer documentation is at app.action1.com/apidocs.
What industry is Action1 in?
Action1's product category is Endpoint Management Software. Its primary akta.pro industry code is HDABAHAA, Cloud Security Posture Management (CSPM), with a secondary code of BPAKAHAK, Cloud Security Services (Posture Mgmt, Workload Protection). Its NAICS code is 5132 and its SIC code is 7372.