Odds On Compliance
Odds On Compliance, now operating as IC360 after its 2024 merger with U.S. Integrity, provides integrity monitoring, compliance software, and advisory services to licensed sports betting, gaming, iGaming, and prediction market operators globally.
- Company typePrivate
- Founded2021
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Odds On Compliance does
Odds On Compliance, founded in 2021 and headquartered in Boca Raton, Florida, is a B2B consulting and technology firm serving the sports betting, iGaming, gaming, and prediction markets industries with regulatory compliance and integrity solutions. Following its 2024 merger with U.S. Integrity, the combined entity now operates as IC360 (Integrity Compliance 360), positioning itself as a leading global provider of integrity and compliance technology across these regulated verticals. The platform comprises ProhiTrade (an umbrella integrity monitoring service), ProhiBet (conflict-of-interest and regulatory violation management), Integrity Monitoring (real-time detection of suspicious betting patterns), AuditIQ (compliance auditing), Alert360 (real-time alerting), Compliable and PlayBookAI (AI-powered compliance playbook management), as well as Digital and On-Site Education and Consulting and Advisory services. Customer segments are organized by use case and target licensed sports betting operators, gaming and iGaming platforms, and prediction market providers that require regulatory compliance, market integrity, and risk management tooling.
The business model combines enterprise-grade software products with consulting and advisory engagements sold to regulated operators, though pricing models and contract structures are not publicly disclosed. GTM motion appears to rely on direct enterprise sales and industry-event-driven relationships within the sports betting ecosystem, as evidenced by recognition alongside DraftKings, FanDuel, ESPN BET, and Genius Sports at the 2024 Sports Business Awards. The product architecture is platform-plus-modules, with monitoring, audit, alerting, education, and AI playbook components integrated under the IC360 brand. The firm operates with a small team (11-50 employees) and has disclosed only one funding round (a $1 million seed in January 2022 led by SeventySix Capital with Tekkorp Capital participation), suggesting either capital efficiency or limited external fundraising to date. The 2024 merger with U.S. Integrity is the principal catalyst for scale, consolidating monitoring infrastructure, data assets, and advisory talent from both legacy organizations into a single platform.
Odds On Compliance firmographics
Firmographics- Name
- Odds On Compliance
- Legal name
- IC360
- Website
- https://oddsoncompliance.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Odds On Compliance, now operating as IC360 after its 2024 merger with U.S. Integrity, provides integrity monitoring, compliance software, and advisory services to licensed sports betting, gaming, iGaming, and prediction market operators globally.
- Ownership category
- akta.pro rank
Odds On Compliance industry classification
Industry- Product category
- Sports Betting Compliance Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Risk Management, Fraud & Anti-Collusion Analytics (MPAEAKAC)
- akta.pro secondary industries
- Integrity Monitoring & Sports Data Integrity Services (Match-Fixing Detection) (MPAEAKAN), Compliance, Audit, RegTech & Regulatory Reporting Platforms (MPAEAKAJ)
Keywords
Where Odds On Compliance is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Markets served
Odds On Compliance business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Odds On Compliance product offering
Product offeringCore offering
Odds On Compliance (now operating as IC360 following its 2024 merger with U.S. Integrity) sells a suite of proprietary software platforms and consulting services that help sports betting operators, gaming platforms and prediction market providers manage regulatory compliance, monitor betting integrity and detect suspicious activity. Its core software offerings include ProhiBet for conflict-of-interest compliance, Integrity Monitoring for surveillance, AuditIQ for compliance auditing, Alert360 for real-time alerting, and PlayBookAI/Compliable for AI-driven compliance playbook management, complemented by Digital & On-Site Education and Consulting & Advisory services.
Product overview
IC360 (formerly Odds On Compliance combined with US Integrity) operates as a platform-plus-modules architecture offering comprehensive integrity and compliance solutions for sports, sports betting, gaming, prediction markets, and iGaming. The core offerings include ProhiTrade umbrella services, with ProhiBet serving as the primary compliance management tool, Integrity Monitoring for surveillance, and Alert360 for real-time notifications. Additional modules include AuditIQ for auditing, Compliable/PlayBookAI for playbook management, Digital & On-Site Education for training, and Consulting & Advisory services. All products are integrated under the IC360 unified platform following the merger.
Differentiator
Problem solved
Functional benefit
Brands
- ProhiBet: Integrity monitoring and compliance solution for sports betting operators
- ProhiTrade
- Integrity Monitoring
- Compliable
- PlayBookAI
- Alert360
- AuditIQ
Products and services
- ProhiBet Compliance tool that enables sports betting organizations to manage and prevent sports betting-related conflicts of interest and regulatory violations.
- Integrity Monitoring Monitoring service that detects and flags potential integrity issues and suspicious activities in sports and sports betting ecosystems.
- Digital & On-Site Education Educational offerings delivered through both digital and in-person formats to train personnel on compliance and integrity matters.
- Consulting & Advisory Expert consulting services providing guidance on regulatory compliance, integrity protocols, and risk management for sports betting operations.
- Compliable / PlayBookAI AI-powered platform for managing compliance playbooks, enabling organizations to create, track, and optimize their regulatory compliance procedures.
- AuditIQ Auditing tool that provides systematic review and analysis of compliance activities and transactions.
- Alert360 Real-time alerting system that notifies stakeholders of potential integrity issues, compliance breaches, or suspicious activities requiring attention.
Companies that use Odds On Compliance
Customer profileSegments3 records
Ideal customer profiles3 records
Odds On Compliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Odds On Compliance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- U.S. IntegritycoreOdds On Compliance merged with U.S. Integrity to form IC360, combining resources and expertise of both legacy organizations to create the leading global technology and consulting firm specializing in integrity and compliance solutions for sports, sports betting, gaming, prediction markets, and iGaming.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Odds On Compliance competitors and assessment
Company assessmentBroad incumbents
- Gaming Laboratories International (GLI): GLI is a leading testing, certification, and technical compliance laboratory for the gaming industry, providing RNG testing, regulatory certification, and compliance services. It overlaps with IC360's regulatory compliance and audit (AuditIQ) offerings, particularly for land-based and iGaming operators.
- Sportradar: Sportradar is a global sports data and content provider that operates a major integrity services division (Sportradar Integrity Services), monitoring suspicious betting activity across global sports. It is a direct competitor to IC360's Integrity Monitoring and ProhiTrade offerings, with significantly greater scale and an established data infrastructure.
- Genius Sports: Genius Sports is a sports data, technology, and integrity services provider with a BetVision platform and integrity monitoring unit. It was named alongside IC360 as a finalist in the 2024 Sports Business Awards 'Best in Sports Betting' category and directly competes in integrity monitoring for sports betting operators.
- LexisNexis Risk Solutions: LexisNexis Risk Solutions provides identity verification, KYC, AML, and compliance data services that are widely used by sports betting and iGaming operators. It competes in the regulatory compliance and risk management segments where IC360's PlayBookAI and AuditIQ products operate.
Regional players
- Catena Media: Catena Media is a lead generation and compliance-focused affiliate and media company in the sports betting and iGaming sectors, with a particular focus on regulated European and U.S. markets. It serves a similar operator customer base and overlaps with the regulatory content and advisory services that IC360 provides.
Direct peers
- FeedConstruct: FeedConstruct (part of BetConstruct) provides sports data feeds, odds, and integrity monitoring for sports betting operators globally. It is a direct competitor in the integrity monitoring segment where IC360's ProhiTrade and Integrity Monitoring products operate.
- GeoComply: GeoComply provides geolocation compliance, fraud prevention, and KYC solutions to the iGaming and sports betting industry. It directly competes with IC360's compliance product suite, including identity verification and regulatory compliance tooling, and shares the same operator customer base.
- U.S. Integrity (pre-merger): U.S. Integrity is a sports integrity monitoring company that merged with Odds On Compliance in 2024 to form IC360. As the other half of the merged entity, it remains the most direct historical peer in match-fixing detection and sports betting integrity monitoring.
Emerging players
- ComplyAdvantage: ComplyAdvantage provides AML, sanctions screening, and real-time financial crime detection used by regulated operators including gaming companies. It is an emerging competitor in the compliance and risk monitoring segment where IC360's Alert360 and audit offerings compete.
- Veriff: Veriff provides AI-powered identity verification and KYC/AML compliance tools used by sports betting, iGaming, and fintech companies. It competes with the identity and compliance elements of IC360's platform and shares a similar AI-native technology positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Odds On Compliance social profiles
Digital presenceOdds On Compliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odds On Compliance leadership team
Management profileNumber of profiles
Odds On Compliance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odds On Compliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odds On Compliance
What does Odds On Compliance do?
Odds On Compliance (now operating as IC360 following its 2024 merger with U.S. Integrity) sells a suite of proprietary software platforms and consulting services that help sports betting operators, gaming platforms and prediction market providers manage regulatory compliance, monitor betting integrity and detect suspicious activity. Its core software offerings include ProhiBet for conflict-of-interest compliance, Integrity Monitoring for surveillance, AuditIQ for compliance auditing, Alert360 for real-time alerting, and PlayBookAI/Compliable for AI-driven compliance playbook management, complemented by Digital & On-Site Education and Consulting & Advisory services.
Is Odds On Compliance a public or private company?
Odds On Compliance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Odds On Compliance founded?
Odds On Compliance was founded in 2021. It employs 11 to 50 people.
Where is Odds On Compliance based?
Odds On Compliance is headquartered in Boca Raton, United States, in the North America region.
Who are Odds On Compliance's main competitors?
Broad incumbents on record are Gaming Laboratories International (GLI), Sportradar, Genius Sports and LexisNexis Risk Solutions. Catena Media is listed as a regional player. Direct peers are FeedConstruct, GeoComply and U.S. Integrity (pre-merger). Emerging players are ComplyAdvantage and Veriff.
Does Odds On Compliance have an API?
No public API is recorded for Odds On Compliance.
What industry is Odds On Compliance in?
Odds On Compliance's product category is Sports Betting Compliance Software. Its primary akta.pro industry code is MPAEAKAC, Risk Management, Fraud & Anti-Collusion Analytics, with a secondary code of MPAEAKAN, Integrity Monitoring & Sports Data Integrity Services (Match-Fixing Detection). Its NAICS code is 513210 and its SIC code is 7370.