FeedConstruct
FeedConstruct is a B2B sports data and content provider serving 300+ sportsbook operators, federations, and media companies with live scouting data, odds feeds, risk management (BetGuard), live video streaming, and SaaS tools, covering 120+ sports globally.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What FeedConstruct does
FeedConstruct is a B2B sports data and content provider headquartered in London with operational roots in Yerevan, Armenia, serving sportsbook operators, sports federations and leagues, trading firms, and media companies across more than 15 countries. The company was founded in 2014 as MegaFeed under parent SoftConstruct, rebranded to FeedConstruct in 2017, and reports 101–250 core employees supplemented by a global network of 2,000+ on-site scouts and 700+ traders. It serves 300+ commercial partners worldwide.
The company's product architecture spans three layers: core data feed products (Live Scouting Data, Odds Feed, BetGuard risk management, Live Video Streaming, Stats Widgets), aggregator platforms (Friendship Platform, OddsPro), and SaaS solutions (Live Sports Data SaaS, DeePro for basketball data capture, OTT streaming). Underlying capabilities include sub-0.5-second venue-to-client data latency, 96.6% data availability, coverage of 120+ sports across 90,000+ live and 140,000+ pre-match events monthly, and 220,000+ exclusive live video events annually. Exclusive rights agreements with 60+ federations and leagues provide differentiated content supply.
FeedConstruct generates revenue primarily through recurring subscriptions and content licensing arrangements. Pricing is enterprise quote-based, with a disclosed starting point of €5,000/month for the Live Odds Feed tier. Go-to-market is sales-led direct to operators plus channel partnerships with sportsbook platform providers (Altenar), esports aggregators (GRID Esports, PandaScore, BETER), and resellers. The company is privately held under Soft Construct Limited with no disclosed external institutional funding.
FeedConstruct firmographics
Firmographics- Name
- FeedConstruct
- Legal name
- Soft Construct Limited
- Website
- https://feedconstruct.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FeedConstruct is a B2B sports data and content provider serving 300+ sportsbook operators, federations, and media companies with live scouting data, odds feeds, risk management (BetGuard), live video streaming, and SaaS tools, covering 120+ sports globally.
- Ownership category
- akta.pro rank
FeedConstruct industry classification
Industry- Product category
- Sports Data and Content Technology
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industries
- Sports Data Feeds & Integrity Monitoring (MPAEACAE), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), Sports OTT Aggregators & Bundling Services (MPAKAOAB)
Keywords
Where FeedConstruct is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
FeedConstruct business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Data Feed Sales (Odds Feed, Live Scouting): FeedConstruct sells access to its proprietary sports data feeds including live scouting data, pre-match and live odds to sportsbook operators and betting platforms. Revenue is generated through subscription or usage-based contracts with tiered pricing (starting from €5,000 for the Live Odds Feed tier).
- Risk Management Service (BetGuard): BetGuard combines odds feed with risk management services, providing real-time bet monitoring, liability management, and fraud prevention tools to sportsbook operators for a recurring fee.
- Live Video Streaming: Exclusive live video streaming of 220,000+ sporting events annually, monetized through content licensing and data agreements with sportsbooks and media companies.
- SaaS Solutions (OTT, DeePro, Live Sports Data SaaS): Software-as-a-service offerings including OTT streaming, specialized basketball data collection tools (DeePro), and live sports data SaaS platforms for leagues, federations, scouts, and media entities. Delivered through a partnership model with flexible commercial terms.
- Aggregator Platform (Friendship Platform, OddsPro): Aggregator solutions that consolidate content from multiple data providers into a single integration for sportsbook operators, generating revenue through platform fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Live Odds Feed - starting at €5,000 per month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
FeedConstruct product offering
Product offeringCore offering
FeedConstruct is a B2B sports data and content provider that delivers real-time sports data, pre-match and live odds, live video streaming, risk management, and SaaS tools to sportsbook operators, sports federations and leagues, sportsbook platform providers, and media companies. Its core products include Live Scouting Data, the Odds Feed, the BetGuard risk management service, Live Video Streaming, and Stats Widgets, complemented by aggregator platforms (Friendship Platform, OddsPro) and SaaS solutions (OTT, DeePro, Live Sports Data SaaS). The data is collected by 2,000+ on-site scouts and processed by 700+ traders, covering 120+ sports with sub-0.5-second transmission latency.
Product overview
FeedConstruct operates a multi-layered product architecture organized into three main categories: Products (innovative data feed solutions), Aggregator (content aggregation platforms), and SaaS (software-as-a-service tools). The core Products suite includes Live Scouting Data (real-time venue-collected data from 2,000+ scouts), Odds Feed (comprehensive odds across 120+ sports), BetGuard (risk management and fraud detection), Live Video Streaming (220,000+ exclusive events annually), and Stats Widgets (engaging data visualizations). The Aggregator category offers Friendship Platform and OddsPro for accessing content from multiple providers via single integration. The SaaS tier provides Live Sports Data SaaS (data collection and monetization), DeePro (specialized basketball data collection), and OTT (streaming solution). The products interrelate as Live Scouting Data feeds the Odds Feed calculation, BetGuard monitors the betting ecosystem using Odds Feed data, and SaaS tools enable partners to collect or distribute data within the ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- BetGuard: Risk management service combining Odds Feed with advanced risk management tools including real-time bet monitoring, market analysis, liability management, and player behavior tracking.
- OddsPro
- DeePro
- Live Sports Data SaaS
- OTT
Products and services
- Live Scouting Data Real-time sports data service in which 2,000+ on-site scouts collect live match data from venues covering 7,000+ monthly matches across 18 sports, delivered to clients with sub-0.5-second latency. Sold to sportsbook operators, federations, leagues, and media companies.
- Odds Feed Comprehensive pre-match and live odds data service covering 90,000+ live matches and 140,000+ pre-match events per month, with 2,000+ odds markets across 120+ sports, powered by 700+ expert traders with 96.6% availability. Sold to sportsbook operators and trading companies.
- BetGuard Risk management service combining the Odds Feed with real-time bet monitoring, market analysis, margin evaluation, player behavior adaptation, liability management, and performance analytics to protect sportsbook trading operations and prevent fraud. Sold to sportsbook operators.
- Live Video Streaming Live video streaming service providing 220,000+ exclusive live sporting events per year to enable immersive viewing experiences for sportsbook audiences and media platforms. Sold to sportsbook operators and media companies.
- Stats Widgets Ready-to-use, customizable sports statistics widgets providing real-time match insights, historical data, and engaging visual statistics to enhance user engagement on sportsbook platforms. Sold to sportsbook operators.
- Friendship Platform Aggregator platform enabling access to a wide range of content from multiple providers through a single integration, sold to sportsbook operators and platform providers seeking consolidated content access.
- OddsPro Advanced odds aggregation platform providing comprehensive odds comparison and optimization tools across multiple providers for sportsbook operators.
- Live Sports Data SaaS Feature-rich SaaS solution enabling sports federations, leagues, scouts, and media entities to collect live sports data covering 18 sports and distribute it via API for monetization and redistribution.
- DeePro Specialized basketball data collection tool enabling detailed live match data capture of 80+ events per match, with offline mode capability and DeepStats post-match reporting. Sold to basketball federations and leagues.
- OTT Over-the-top streaming SaaS solution enabling delivery of sports content directly to viewers without traditional broadcast infrastructure. Sold to sports federations, leagues, and media entities.
Quantifiable outcome
- 96.6% data availability per calendar year
- +5 more outcomes
Companies that use FeedConstruct
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
FeedConstruct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature10 records
FeedConstruct partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- BETERcoreFeedConstruct, as SoftConstruct's odds, data, and streaming technology brand, facilitated a partnership enabling BETER's esports and sports content to be integrated with LV Bet. The partnership leverages FeedConstruct's scalable, high-performance technology for stable content distribution at scale.
- LV BetcoreLV Bet integrated BETER's esports and sports content into its platform, facilitated by FeedConstruct's technology solutions. LV Bet's CEO cited strong growth trends in esports and short-format competitions as drivers for the integration, framing it as a key milestone in their 2026 product strategy.
- GRID EsportscoreFeedConstruct partnered with GRID Esports to leverage GRID's advanced esports scouting data, enhancing the speed and accuracy of FeedConstruct's odds feed. GRID supplies data and livestreams for leading esports titles including League of Legends, VALORANT, Counter-Strike 2 (CS2), Dota 2, BLAST, and Rainbow Six Siege.
- Argentine Football Association (AFA)flagshipFeedConstruct became the Regional Sponsor of the Argentine Football Association in Europe, representing a strategic collaboration that brings the Argentina National team closer to sports fans and strengthens the association's global expansion vision.
- Ukrainian Premier League / Ukrainian Association of FootballcoreFeedConstruct's partnership with the Ukrainian Premier League and Ukrainian Association of Football plays a crucial role in ensuring Ukrainian football reaches a global audience through comprehensive sports data and video coverage of competitions.
- SpilhusetcoreFeedConstruct provides Spilhuset with data-feed products and risk management services that strengthen their ability to manage risk effectively, ensure smooth operations, and benefit from rich odds data.
- Northern Ireland Football LeaguecoreFeedConstruct's data-feed products and solutions help the Northern Ireland Football League deliver content to a wider audience, with professional and responsive support making them a valuable industry partner.
- PandaScorecorePandaScore's esports Odds, Data, and Betting Product became available via FeedConstruct, expanding distribution of PandaScore's offerings through FeedConstruct's network of 300+ partners globally.
- AltenarcoreFeedConstruct partnered with Altenar, a turnkey sportsbook provider, to enhance its platform with FeedConstruct's Scouting Data, Odds Feed, and Sportify exclusive package, enabling broader distribution of FeedConstruct's data solutions.
- East Asia Super League (EASL)coreFeedConstruct and East Asia Super League signed a multi-year exclusive data and streaming agreement. EASL is the top-tier basketball competition in East Asia featuring leading teams from Japan, South Korea, the Philippines, and other regional leagues.
- Liga Básquet Pro (Ecuador)coreFeedConstruct acquired the exclusive worldwide streaming and data rights for all matches of Liga Básquet Pro, Ecuador's premier men's basketball competition, expanding its Latin American basketball rights portfolio.
- Romanian Football CompetitionscoreFeedConstruct secured exclusive data and video streaming rights to a comprehensive portfolio of Romanian football competitions through a strategic agreement, expanding its European coverage.
- Argentine Basketball EcosystemflagshipFeedConstruct secured exclusive rights to the Argentine Basketball Ecosystem, a major milestone in its Latin American expansion strategy, covering the premier basketball competitions in Argentina.
- LNB and LNB2 (Chile) / Libobásquet (Bolivia)coreFeedConstruct secured exclusive betting rights to data and video content for top basketball competitions in Chile (LNB, LNB2) and Bolivia (Libobásquet), expanding its Latin American footprint in basketball.
Scale indicators11 records
Recent moves13 records
Expansion highlights6 records
FeedConstruct competitors and assessment
Company assessmentBroad incumbents
- Stats Perform: Stats Perform is a sports data and AI company providing live data feeds, odds, betting solutions, and AI-powered Opta statistics to sportsbooks, leagues, and media. It is comparable to FeedConstruct as a data feed and analytics provider serving both the betting ecosystem and federation/league partners, with stronger historical strength in AI-driven insights.
- Genius Sports: Genius Sports is a leading sports data and technology company providing live data feeds, odds, streaming, and advertising/engagement tools to sportsbooks and leagues. It is a direct competitor to FeedConstruct with exclusive relationships with major leagues (NFL, EPL), and closely overlaps on the BetGuard-style risk management and live betting offering.
- Sportradar: Sportradar is the dominant B2B sports data and content provider globally, offering live data feeds, odds, trading services, streaming, and risk management to sportsbooks and media. It is directly comparable to FeedConstruct across nearly every product line (odds feed, live scouting, risk, streaming) but operates at materially larger scale with deeper tier-1 league partnerships (NBA, NFL, MLB).
Direct peers
- LSports: LSports is a sports data and odds feed provider offering real-time data, pre-match and in-play odds, and AI-driven solutions to sportsbook operators. It is a direct competitor to FeedConstruct in the B2B data feed market, with overlap in latency-focused offerings and tier-2 operator customer base.
- Enetpulse: Enetpulse is a sports data provider offering live scores, odds feeds, and data services to sportsbook operators, media, and federations. It is a direct competitor to FeedConstruct in the odds feed, pre-match/live data, and scoring space, serving a similar customer base of operators and content companies.
- BETER: BETER provides esports and sports fast-betting content (data, odds, live streams) for sportsbooks via its proprietary platform. It is a FeedConstruct technology partner and direct peer in the esports/sports data feed and streaming category targeting sportsbook operators.
Emerging players
- GRID Esports: GRID Esports is a B2B esports data platform providing official data and live streaming for titles like League of Legends, CS2, and Dota 2. It is a FeedConstruct technology partner and adjacent provider, with overlap on the esports odds feed and live scouting dimensions of FeedConstruct's offering.
- PandaScore: PandaScore provides esports data, odds, and live statistics for betting operators. It is a FeedConstruct technology partner (data distributed via FeedConstruct's network) and competes in the esports data feed slice of FeedConstruct's broader sports coverage.
- Oddin.gg: Oddin.gg is a B2B esports odds feed, risk management, and iFrame provider for sportsbooks. It overlaps with FeedConstruct on the esports data feed and risk management dimensions and was referenced alongside FeedConstruct as a peer in the esports/sports betting data space.
Others
- BetConstruct: BetConstruct is the sportsbook and iGaming platform sister brand of FeedConstruct, both operating under SoftConstruct. While distinct (platform vs. data), BetConstruct overlaps with FeedConstruct's customer base and is sometimes compared in industry coverage as a peer within the broader SoftConstruct technology stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FeedConstruct social profiles
Digital presenceFeedConstruct financial estimates
Financial estimateRevenue estimate
Valuation estimate
FeedConstruct leadership team
Management profileNumber of profiles
Profiles14 records
FeedConstruct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FeedConstruct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FeedConstruct
What does FeedConstruct do?
FeedConstruct is a B2B sports data and content provider that delivers real-time sports data, pre-match and live odds, live video streaming, risk management, and SaaS tools to sportsbook operators, sports federations and leagues, sportsbook platform providers, and media companies. Its core products include Live Scouting Data, the Odds Feed, the BetGuard risk management service, Live Video Streaming, and Stats Widgets, complemented by aggregator platforms (Friendship Platform, OddsPro) and SaaS solutions (OTT, DeePro, Live Sports Data SaaS). The data is collected by 2,000+ on-site scouts and processed by 700+ traders, covering 120+ sports with sub-0.5-second transmission latency.
Is FeedConstruct a public or private company?
FeedConstruct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FeedConstruct founded?
FeedConstruct was founded in 2017. It employs 101 to 250 people.
Where is FeedConstruct based?
FeedConstruct is headquartered in London, United Kingdom, in the Europe region.
How does FeedConstruct make money?
Five revenue lines are on record. Data Feed Sales (Odds Feed, Live Scouting) is the primary driver. The others are risk Management Service (BetGuard), live Video Streaming, saaS Solutions (OTT, DeePro, Live Sports Data SaaS) and aggregator Platform (Friendship Platform, OddsPro).
Who are FeedConstruct's main competitors?
Broad incumbents on record are Stats Perform, Genius Sports and Sportradar. Direct peers are LSports, Enetpulse and BETER. Emerging players are GRID Esports, PandaScore and Oddin.gg. BetConstruct is listed as an others.
Does FeedConstruct have an API?
No public API is recorded for FeedConstruct.
What industry is FeedConstruct in?
FeedConstruct's product category is Sports Data and Content Technology. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEACAE, Sports Data Feeds & Integrity Monitoring. Its NAICS code is 516.