U.S. Integrity
- Company typePrivate
- Founded2016
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
U.S. Integrity firmographics
Firmographics- Name
- U.S. Integrity
- Legal name
- Integrity Compliance 360 (IC360)
- Website
- https://usintegrity.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where U.S. Integrity is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Markets served
U.S. Integrity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Integrity Monitoring Services: The company generates revenue by providing integrity monitoring and compliance services to sports leagues, sportsbooks, universities, and regulators in the sports betting and gaming sector.
Go-to-market motion1 record
Distribution channels1 record
U.S. Integrity product offering
Product offeringCore offering
U.S. Integrity provides a regulatory technology platform that monitors sports betting markets globally to identify suspicious betting behaviors, match-fixing, and game manipulation for sports leagues, sportsbooks, universities, and regulators. The company complements this technology with digital and on-site integrity education and consulting/advisory services for the sports betting and gaming sector.
Product overview
IC360 (formerly U.S. Integrity combined with Odds On Compliance) operates as a platform-plus-modules architecture providing comprehensive integrity and compliance solutions for sports, sports betting, gaming, prediction markets, and iGaming. The core platform includes ProhiTrade as the unified system, with ProhiBet as the flagship integrity monitoring product. The portfolio includes specialized modules such as Compliable for compliance management, AuditIQ for audit intelligence, PlayBookAI for AI-powered compliance automation, and Alert360 for real-time alerts. Supporting services encompass Integrity Monitoring, Digital & On-Site Education, and Consulting & Advisory services.
Differentiator
Problem solved
Functional benefit
Products and services
- ProhiBet Flagship product for sports betting integrity monitoring that identifies suspicious betting behaviors and potential match-fixing activities in sports betting and gaming markets.
- Integrity Monitoring Technology-based monitoring service that identifies suspicious betting behaviors and game manipulation in sports betting and gaming markets for leagues, sportsbooks, universities, and regulators.
- Digital & On-Site Education Educational services covering integrity and compliance training delivered through digital and on-site formats to sports and gaming organizations.
- Consulting & Advisory Professional consulting services providing compliance advisory for sports betting, gaming, and related regulatory matters to enterprise clients.
- Compliable Compliance management and regulatory technology solution for the sports betting and gaming industry.
- PlayBookAI AI-powered playbook and compliance automation tool for sports betting and gaming operators.
- Alert360 Alert and notification system for real-time integrity monitoring and compliance updates delivered to operators and leagues.
- AuditIQ Audit and compliance intelligence tool within the IC360 product suite for sports betting and gaming operators.
- ProhiTrade Comprehensive platform offering all services including ProhiBet and other integrity solutions under a unified system for sports betting and gaming integrity and compliance.
Quantifiable outcome
- Monitoring capabilities for match-fixing and game manipulation in global markets
Companies that use U.S. Integrity
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
U.S. Integrity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
U.S. Integrity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Odds On ComplianceflagshipOdds On Compliance and US Integrity announced a merger to form a new compliance and integrity solution. The merger combines two companies operating in the compliance and sports betting monitoring sectors to create IC360, providing comprehensive integrity and compliance solutions for the sports betting and gaming sector.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
U.S. Integrity competitors and assessment
Company assessmentOthers
- ComplyAdvantage: AML and financial crime compliance SaaS provider used by gambling operators for sanctions and suspicious activity monitoring — adjacent compliance technology that pairs with sports-betting integrity offerings.
- Sumsub: Identity verification, KYC/AML, and fraud prevention platform serving iGaming operators — thematically related as a compliance/identity tech vendor that sportsbooks buy alongside integrity tools like U.S. Integrity's.
Broad incumbents
- Playtech: Large gambling software and services group providing sportsbook, casino, and responsible gambling/compliance solutions — a broad incumbent whose compliance and responsible gaming modules overlap U.S. Integrity's portfolio.
- Betconstruct: Full-stack gambling platform provider offering sportsbook, casino, and risk/compliance tools to operators — a broader incumbent whose risk management suite overlaps U.S. Integrity's compliance and monitoring capabilities.
- Kambi Group: Premium sportsbook technology supplier with built-in trading, risk, and compliance modules serving regulated operators — comparable as a vendor integrating compliance/monitoring into sportsbook platforms.
Direct peers
- Genius Sports: Sports data, technology, and integrity services company that provides betting integrity monitoring, official data feeds, and trading services to sportsbooks — comparable to U.S. Integrity's ProhiBet and integrity monitoring modules.
- International Betting Integrity Association (IBIA): Industry association that monitors betting transactions for integrity issues across operators globally — operates in the same integrity monitoring category as U.S. Integrity/ProhiBet, although as a non-profit consortium model.
- Stats Perform: Sports data and AI analytics company with an Integrity unit (formerly Starlizard Integrity Services) that detects suspicious betting patterns for leagues and sportsbooks — directly competing with U.S. Integrity's suspicious behavior detection.
- GeoComply: Geolocation, fraud, and compliance solutions provider for the online gambling industry, including geolocation verification for U.S. sportsbooks — adjacent but closely comparable as a sports-betting compliance technology vendor serving the same operator buyer.
- Sportradar: Global sports data and content provider whose Integrity Services division monitors betting markets for match-fixing and suspicious activity — directly overlapping U.S. Integrity's core monitoring and integrity offerings to sportsbooks and leagues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
U.S. Integrity financial estimates
Financial estimateRevenue estimate
Valuation estimate
U.S. Integrity leadership team
Management profileNumber of profiles
Profiles2 records
U.S. Integrity funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U.S. Integrity M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U.S. Integrity
What does U.S. Integrity do?
U.S. Integrity provides a regulatory technology platform that monitors sports betting markets globally to identify suspicious betting behaviors, match-fixing, and game manipulation for sports leagues, sportsbooks, universities, and regulators. The company complements this technology with digital and on-site integrity education and consulting/advisory services for the sports betting and gaming sector.
Is U.S. Integrity a public or private company?
U.S. Integrity is a private company. It is classified as venture growth investor backed and is currently acquired.
When was U.S. Integrity founded?
U.S. Integrity was founded in 2016. It employs 11 to 50 people.
Where is U.S. Integrity based?
U.S. Integrity is headquartered in Las Vegas, United States, in the North America region.
How does U.S. Integrity make money?
One revenue line is on record: integrity Monitoring Services.
Who are U.S. Integrity's main competitors?
Others on record are ComplyAdvantage and Sumsub. Broad incumbents are Playtech, Betconstruct and Kambi Group. Direct peers are Genius Sports, International Betting Integrity Association (IBIA), Stats Perform, GeoComply and Sportradar.
Does U.S. Integrity have an API?
No public API is recorded for U.S. Integrity.