What DOON does

DOON is a Philippines-based peer-to-peer self-drive car sharing marketplace founded in 2022 and headquartered in Poblacion, Metro Manila. The company operates a mobile-first platform that connects individual car owners ("Hosts") with renters ("Guests") for short-term self-drive vehicle rentals, positioning itself as the first fully insured P2P car sharing marketplace in the country. Core technology includes geolocation-based search, KYC identity verification, digital vehicle inspection checklists, in-app messaging, integrated online payments, and a CarTrack-powered GPS and fleet management integration, all delivered through the DOON mobile app and website. The product suite spans the DOON Peer-to-Peer Car Sharing Platform, the DOON Mobile App, a Fleet Management Module for commercial operators, and the Kotse-nometer earnings calculator for prospective hosts, with optional GPS navigation and comprehensive insurance coverage as add-ons.

DOON monetizes through two complementary streams: a marketplace commission / trip fee on individual host bookings (covering platform and insurance costs, exclusive of 12% VAT), and a 5% revenue share on Fleet Partner transactions where registered car rental companies retain 95% of rental price. The platform serves a dual-sided market with four primary customer segments — individual renters (consumers seeking flexible self-drive options for personal travel, weekend getaways, and business transportation), individual car owners seeking to monetize idle vehicles, registered car rental companies (LTFRB franchise holders), and independent fleet operators. Service partnerships with Pioneer Insurance (comprehensive commercial coverage), CarTrack (LTFRB-accredited vehicle tracking and telematics), and the Automobile Association Philippines (24/7 roadside assistance) form the trust and safety backbone of the offering.

The company has been bootstrapped primarily through operational cash flow with a disclosed capital infusion of $1.5M in September 2024 ($1.0M from Esquire Financing and $500K from AHG Lab). Brand visibility has been built through earned media — an ANC Digital Business Roadshow interview (January 2024), The Final Pitch Season 9 appearance (August 2023), and a Hustleshare Podcast feature (October 2024) — along with inclusion in Top 100 Startups, Sinigang Valley, and TAP recognition programs. Founder and CEO Enrique Hormillo leads the company alongside COO and Co-founder Miguel Locsin, with a small team of 1-10 employees focused on a single-country, Philippines-only footprint.

Name

DOON

Legal name

DOON

Website

https://doon.ph

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

DOON is a Philippines-based peer-to-peer self-drive car sharing marketplace founded in 2022, connecting individual car owners with renters via a mobile app with Pioneer Insurance-backed coverage, and extending into commercial fleet operators via a Fleet Partner Program and fleet management module.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Car Sharing Marketplace

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

P2P Car Sharing for Hosts (Owner Supply & Management Tools) (THADABAB)

akta.pro secondary industries

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF), Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles) (TLABAAAI)

Keywords

• Peer-to-peer car sharing
• Vehicle rental marketplace
• Car sharing platform
• Self-drive rentals
• Fleet management software

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Platform Commission / Trip Fee: DOON earns revenue through trip fees that cover platform and insurance costs, exclusive of 12% VAT. The platform acts as a marketplace intermediary, collecting payments and retaining a commission share while distributing the remainder to vehicle hosts.
2. Fleet Partner Revenue Share: For fleet partners (registered car rental companies), DOON takes a 5% commission while allowing partners to keep 95% of their rental price. Delivery payments go directly to operators while trip fees cover platform and insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DOON operates a peer-to-peer self-drive car sharing marketplace in the Philippines, enabling individual car owners to list their personal vehicles for rent and renters to book nearby cars via a mobile-first app. Every booking is covered by comprehensive commercial insurance through Pioneer Insurance, with optional GPS navigation add-ons and complimentary Automobile Association Philippines (AAP) roadside assistance membership for hosts. A separate Fleet Partner Program serves registered car rental companies with a digitizing fleet management module and a 95% revenue share model.

Product overview

DOON operates as a peer-to-peer car sharing marketplace platform in the Philippines. The core offering consists of the DOON mobile app and platform where car owners (Hosts) can list vehicles for rent to renters (Guests). The platform includes a Fleet Management Module for traditional car rental companies to digitize operations, and the Kotse-nometer earnings calculator. Additional services include GPS Navigation add-on and comprehensive insurance coverage through Pioneer Insurance partnership. DOON also offers a Fleet Partner Program for registered car rental companies with a 95% revenue share model. All vehicles in the fleet are covered by comprehensive commercial insurance, making DOON the Philippines' first fully insured peer-to-peer car sharing marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• DOON Peer-to-Peer Car Sharing Marketplace Mobile-first marketplace platform in the Philippines connecting individual car owners (Hosts) who list their personal vehicles with renters (Guests) seeking self-drive car rentals for personal travel, weekend getaways, and business transportation. Every booking includes comprehensive commercial insurance coverage through Pioneer Insurance, KYC verification, in-app messaging, digital checklist, online payments, and optional GPS navigation.
• DOON Fleet Partner Program B2B partnership program for LTFRB-registered car rental companies and independent fleet operators to list vehicles on the DOON platform. Includes a Fleet Management Module for digitizing booking operations, data analytics, and remote vehicle management, with a 95% revenue share model where fleet partners keep the bulk of rental revenue and DOON retains 5% as commission.

Quantifiable outcome

• Profile acceptance in less than an hour for new users
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Pioneer InsurancecoreTechnology or IntegrationPioneer Insurance is a leading insurance provider in the Philippines with over 50 years of experience in life and non-life insurance. DOON's partnership with Pioneer provides comprehensive commercial insurance coverage for every booking, covering damages, theft, and accidents. This partnership enables DOON to offer fully insured vehicles, providing peace of mind for both hosts and guests.
• CarTrackcoreTechnology or IntegrationCarTrack is an LTFRB-accredited global leader in fleet management offering total visibility of vehicles, drivers, worksites, and cargo. DOON partners with CarTrack to provide real-time vehicle tracking, GPS technology, enhanced security features, and efficient fleet management for both individual hosts and commercial fleet partners.
• Automobile Association Philippines (AAP)coreTechnology or IntegrationAAP is the Philippines' biggest and oldest auto club, founded in 1931 as the Philippine Motor Association. DOON provides free AAP membership to hosts, offering 24/7 roadside assistance, emergency services, driver education programs, travel discounts, and automotive support. This partnership enhances safety and support for all DOON users.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zipcar: Established car-sharing service (owned by Avis Budget Group) operating station-based, round-trip car sharing. Competitor to DOON's self-drive value proposition but with owned-fleet rather than peer-supplied supply model.
• Hertz: Global traditional car rental incumbent offering short-term self-drive rentals in airports and cities worldwide. Represents the established alternative DOON disrupts for both leisure and SMB renters.
• Grab: Dominant Southeast Asian super-app operating ride-hailing, deliveries, and financial services across the Philippines. A major competitive threat via Grab's mobility ecosystem and potential entry into car sharing or rental.
• Avis Budget Group: Parent of Avis, Budget, Zipcar, and other rental brands — a broad incumbent offering self-drive rental services globally. Relevant as a traditional alternative DOON competes against for fleet operator and SMB partnerships.

Direct peers

• Turo: Global leader in peer-to-peer car sharing, allowing car owners to list their vehicles and renters to book them with insurance coverage. Operates the same marketplace model as DOON at much larger scale, serving as the most direct global comp.
• Hyrecar: US-based peer-to-peer car sharing marketplace focused on rideshare and delivery drivers renting personally-owned vehicles. Comparable marketplace model and host-supply focus, though oriented to gig drivers rather than leisure renters.
• Getaround: European-origin peer-to-peer car sharing platform (after acquiring Drivy) offering insurance-backed short-term rentals from individual hosts. Highly comparable business model and host-supply mechanics to DOON.

Regional players

• SnappCar: European peer-to-peer car sharing platform operating primarily in the Netherlands, Germany, and Scandinavia. Comparable P2P marketplace model with insurance integration, though geographically focused on Europe rather than Southeast Asia.

Emerging players

• Outdoorsy: Peer-to-peer marketplace for RV and outdoor vehicle rentals. Highly comparable marketplace mechanics and host-supply focus to DOON, though in RV/camper category rather than passenger cars.
• Kyte: US-based car rental delivery startup offering on-demand, app-based car delivery with flexible rental durations. Comparable mobile-first, PLG-style GTM motion to DOON, though fleet-supplied rather than peer-supplied.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/doonphilippines
• Facebookfacebook.com/doonphilippines
• LinkedInlinkedin.com/company/doonph

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOON