Cartrack
Cartrack is an IoT SaaS fleet telematics and vehicle management platform serving commercial fleet operators, e-hailing drivers, and heavy-duty transport companies across 22+ countries, operating as a subsidiary of NASDAQ-listed Karooooo Limited with 2M+ South African subscribers.
- Company typePrivate
- Founded2019
- HeadquartersSanta Monica, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Cartrack does
Cartrack is a vehicle telematics and fleet management SaaS provider operating as a wholly-owned subsidiary of NASDAQ-listed Karooooo Limited (ticker: KARO). The company delivers an IoT-based platform for real-time vehicle tracking, GPS monitoring, driver behavior analytics, and fleet data management, serving commercial fleet operators across 22+ countries spanning Africa, Asia Pacific, Europe, the Middle East, and the Americas. Its core market is South Africa, where it has surpassed 2 million active subscribers, and it ranks among the top three fleet management vendors in Southeast Asia with over 200,000 installed units alongside Jimi IoT and TransTRACK.
The technology stack centers on a multi-source IoT SaaS platform that ingests telematics data from both aftermarket hardware (including AI-enabled dashcams with computer vision and anomaly detection) and OEM-embedded sources (Schmitz Cargobull TrailerConnect, Volkswagen Group Info Services AG). Cartrack has extended beyond traditional fleet tracking into adjacent product lines: E-Hailing Plus driver safety services launched with inDrive in South Africa (February 2026), EV route optimisation software for electric fleet operators, and trailer telematics integration compliant with EU data protection regulations. The platform supports use cases including fleet visibility, regulatory compliance (EU Data Act, eFTI), cargo integrity monitoring, and driver safety, with AI applied to video telematics, anomaly detection, and route optimization workflows.
Cartrack's revenue model is predominantly subscription-recurring SaaS for fleet telematics, complemented by standalone subscription safety services for e-hailing drivers. Go-to-market combines direct enterprise field sales to fleet operators, OEM-embedded distribution through manufacturer partnerships, channel partnerships with regional fleet providers, and direct-to-driver safety services. Customer segments include commercial fleet operators (primary), e-hailing drivers (SMB), and heavy-duty transport operators. Pricing is quote-based and not publicly disclosed. Strategic leadership rests with co-founder and director Ali Resting, CTO Pedro M. Ventura, and Group COO Richard Schubert, while Karooooo provides public-market governance and capital access.
Cartrack firmographics
Firmographics- Name
- Cartrack
- Legal name
- Cartrack
- Website
- https://cartrack.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cartrack is an IoT SaaS fleet telematics and vehicle management platform serving commercial fleet operators, e-hailing drivers, and heavy-duty transport companies across 22+ countries, operating as a subsidiary of NASDAQ-listed Karooooo Limited with 2M+ South African subscribers.
- Ownership category
- akta.pro rank
Cartrack industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Support Activities for Road Transportation (4884), Other Support Activities for Road Transportation (48849), Other Support Activities for Road Transportation (488490)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Cartrack is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cartrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fleet Telematics SaaS Subscriptions: Cartrack generates recurring subscription revenue through its IoT SaaS platform for fleet management and telematics services. Revenue increased 21% year-over-year in Q2 FY2026, indicating strong subscription growth momentum.
- Safety Services (E-Hailing Plus): Cartrack offers standalone safety services to e-hailing drivers including AI-enabled dashcams, 24/7 emergency response, GPS tracking, and vehicle recovery, provided independently of platform integration.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Cartrack product offering
Product offeringCore offering
Cartrack provides a SaaS-based fleet management platform delivering real-time vehicle tracking, GPS monitoring, driver behavior analytics, and telematics data management for commercial fleets. The core platform is augmented by AI-enabled dashcams for driver safety, EV route optimization software, and TrailerConnect integration for semi-trailer monitoring. The company also operates E-Hailing Plus, a standalone safety service for individual e-hailing drivers offering AI-enabled dashcams, 24/7 emergency response, and vehicle recovery.
Product overview
Cartrack offers a unified SaaS fleet management platform providing real-time vehicle tracking, GPS monitoring, and telematics services across commercial fleets. The core platform is complemented by AI-enabled dashcams for video telematics and safety monitoring, EV route optimisation software for electric fleet operations, and TrailerConnect integration for semi-trailer monitoring. The company operates across Africa, Asia Pacific, Europe, Middle East, and Americas as a subsidiary of Nasdaq-listed Karooooo, serving over 2 million active subscribers in South Africa alone and ranking among the top three fleet management vendors in Southeast Asia with Jimi IoT and TransTRACK.
Differentiator
Problem solved
Functional benefit
Products and services
- Cartrack Fleet Management Platform
- E-Hailing Plus
- Video Telematics
Quantifiable outcome
- Revenue growth of 21% year-over-year in Q2 FY2026
- +1 more outcomes
Companies that use Cartrack
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Cartrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature4 records
Cartrack partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Maharishi Invincibility InstituteminorCartrack announced a long-term partnership with the Maharishi Invincibility Institute in South Africa to enhance youth skills development and employment opportunities. The collaboration aims to support marginalized youth through education, workplace training, and direct employment pathways, reinforcing Cartrack's existing youth programs.
- inDrivecoreinDrive partnered with Cartrack to launch E-Hailing Plus, a new safety service offering South African drivers access to AI-enabled dashcams, 24/7 emergency response, GPS tracking, and vehicle recovery. The collaboration addresses heightened regulatory scrutiny in South Africa's e-hailing sector amid rising incidents of hijackings and attacks on drivers. The service is offered independently by Cartrack and is not integrated into the inDrive platform.
- Schmitz CargobullcoreCartrack partnered with European semi-trailer manufacturer Schmitz Cargobull to integrate TrailerConnect telematics data into Cartrack's SaaS fleet platform. The integration enables transport operators to access real-time trailer insights including temperature, location, route, and load condition without additional hardware installation. The collaboration is compliant with EU data protection regulations and aims to provide complete transparency, smarter insights, and secure data solutions for logistics workflows.
- Volkswagen Group Info Services AGcoreCartrack and Volkswagen Group Info Services AG formed a partnership focused on the integration of fleet data, leveraging Cartrack's IoT SaaS platform for real-time analytics and fleet management. This partnership enables access to OEM telematics data for comprehensive fleet visibility.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cartrack competitors and assessment
Company assessmentBroad incumbents
- Trimble Transportation: Trimble provides telematics, fleet management, and transportation management software for enterprise logistics and trucking companies. It is a broad incumbent with overlapping fleet visibility, compliance, and trailer tracking capabilities to Cartrack.
- Webfleet (Bridgestone): Webfleet, owned by Bridgestone, offers fleet telematics, vehicle tracking, and compliance services with broad coverage across Europe and global markets. It is a comparable broad incumbent competing in the same fleet management category as Cartrack.
Direct peers
- Motive: Motive (formerly KeepTruckin) provides AI-enabled dashcams, fleet management, and compliance solutions for commercial vehicle operators. It directly competes with Cartrack's video telematics and fleet safety products in the North American and global enterprise segments.
- Verizon Connect: Verizon Connect (formerly Fleetmatics) is a large-scale fleet telematics and GPS tracking platform serving SMB and enterprise fleets. It competes directly with Cartrack's core subscription SaaS offering across geographies.
- Lytx: Lytx specializes in video telematics, AI-powered dashcams, and driver safety solutions for commercial fleets. It is a direct competitor to Cartrack's AI-enabled dashcam and E-Hailing Plus video telematics products.
- Jimi IoT (Concox): Jimi IoT is named as one of the top three Southeast Asia fleet telematics vendors alongside Cartrack. It offers GPS trackers and fleet management devices with strong distribution across emerging markets, making it a direct regional peer.
- Samsara: Samsara is a publicly-traded IoT platform combining fleet telematics, video-based safety, and asset tracking for enterprise fleets. It directly competes with Cartrack's Fleet Management Platform, AI dashcam, and trailer telematics offerings.
- MiX Telematics: MiX Telematics is a South Africa-headquartered fleet and asset management SaaS provider operating globally. As a fellow South African-rooted telematics player with international footprint, it is one of Cartrack's closest direct peers.
- Geotab: Geotab is a leading global fleet telematics SaaS platform offering GPS tracking, driver behavior analytics, and AI-powered fleet insights. It is a direct competitor to Cartrack's core IoT SaaS platform across commercial fleets globally.
- TransTRACK: TransTRACK is an Indonesia-based fleet telematics and logistics visibility platform explicitly named as one of the top three SEA vendors alongside Cartrack. It directly competes in the same Southeast Asia fleet management market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cartrack social profiles
Digital presenceCartrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cartrack leadership team
Management profileNumber of profiles
Profiles3 records
Cartrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cartrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cartrack
What does Cartrack do?
Cartrack provides a SaaS-based fleet management platform delivering real-time vehicle tracking, GPS monitoring, driver behavior analytics, and telematics data management for commercial fleets. The core platform is augmented by AI-enabled dashcams for driver safety, EV route optimization software, and TrailerConnect integration for semi-trailer monitoring. The company also operates E-Hailing Plus, a standalone safety service for individual e-hailing drivers offering AI-enabled dashcams, 24/7 emergency response, and vehicle recovery.
Is Cartrack a public or private company?
Cartrack is a private company. It is classified as corporate owned and is currently operating.
When was Cartrack founded?
Cartrack was founded in 2019. It employs 1,001 to 5,000 people.
Where is Cartrack based?
Cartrack is headquartered in Santa Monica, United States, in the North America region.
How does Cartrack make money?
Two revenue lines are on record. Fleet Telematics SaaS Subscriptions are the primary driver. The others are safety Services (E-Hailing Plus).
Who are Cartrack's main competitors?
Broad incumbents on record are Trimble Transportation and Webfleet (Bridgestone). Direct peers are Motive, Verizon Connect, Lytx, Jimi IoT (Concox), Samsara, MiX Telematics, Geotab and TransTRACK.
Does Cartrack have an API?
No public API is recorded for Cartrack.
What industry is Cartrack in?
Cartrack's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS). Its NAICS code is 4884 and its SIC code is 4700.