ADDAX Overland
ADDAX Overland manufactures customizable off-road overland trailers and bundled adventure equipment from Salt Lake City, Utah, integrating rooftop tents, awnings, cooling, and power systems sold through a US dealer network and direct e-commerce to outdoor enthusiasts.
- Company typePrivate
- Founded2022
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ADDAX Overland does
ADDAX Overland (legal entity: Addax Outdoors) is a Salt Lake City, Utah-based designer and manufacturer of off-road overland trailers and supporting adventure equipment, founded in 2022. Its flagship product, the Basecamp V3, is a customizable trailer integrating third-party components — a Centori rooftop tent, an OVS 270-degree awning, a 53-liter electric sliding fridge/cooler, modular MOLLE storage panels, four 110V outlets with USB and 12V ports, and a 1,450 lb payload capacity — supported by an online configuration builder that lets buyers spec the platform. The product architecture is essentially a curated integration play: rather than vertically manufacturing every subsystem, ADDAX bundles proven components from specialist partners (Dometic for cooling, Zero Breeze for climate) into a single configurable trailer.
The company serves outdoor adventure consumers engaged in overlanding, camping, fishing, hunting, and snow activities, and operates a dual go-to-market combining direct-to-consumer e-commerce at addaxoutdoors.com with an authorized US dealer network, plus an active "Become a Dealer" recruitment program. Pricing is premium-tier trailer hardware sold either direct or through dealers.
In July 2024 the company closed a $2.5 million strategic investment from Philo Ventures, accompanied by the appointment of Marshall Smith as CEO and the announcement of a Jeep co-branded partnership. Disclosed uses of proceeds include manufacturing, R&D, and product expansion, with the Jeep alliance positioned as a core commercial lever for the next stage of growth.
ADDAX Overland firmographics
Firmographics- Name
- ADDAX Overland
- Legal name
- Addax Outdoors
- Website
- https://addaxoverland.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ADDAX Overland manufactures customizable off-road overland trailers and bundled adventure equipment from Salt Lake City, Utah, integrating rooftop tents, awnings, cooling, and power systems sold through a US dealer network and direct e-commerce to outdoor enthusiasts.
- Ownership category
- akta.pro rank
ADDAX Overland industry classification
Industry- Product category
- Off-Road Overland Trailers
- NAICS
- Travel Trailer and Camper Manufacturing (336214)
- SIC
- Truck Trailers (3715)
- akta.pro primary industry
- Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA)
Keywords
Where ADDAX Overland is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ADDAX Overland business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Trailer Sales: ADDAX generates revenue primarily through the sale of overlanding trailers, with the Basecamp model as the flagship product. Trailers are sold through dealers and directly via e-commerce.
- Accessories and Components: Sale of accessories including rooftop tents, coolers, storage solutions, and modular components that can be added to trailers or used standalone.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
ADDAX Overland product offering
Product offeringCore offering
ADDAX Overland manufactures and sells rugged, customizable off-road overland trailers built for outdoor adventure use. Its flagship Basecamp V3 trailer integrates a Centori rooftop tent, OVS 270-degree awning, a 53-liter sliding electric fridge/cooler, modular MOLLE storage, and four 110V plus USB and 12V power outlets on a 1,450 lb payload platform. Trailers and accessories are sold through an authorized U.S. dealer network and directly via the company's e-commerce site.
Product overview
ADDAX Overland manufactures off-road overland trailers and related adventure equipment. The core product is the Basecamp V3, a highly customizable overland trailer featuring modular components including a Centori rooftop tent with OVS awning, a 53-liter Dometic electric fridge/cooler, and modular MOLLE storage systems. The company offers an online trailer customization builder where customers can configure their trailer with different options. The product lineup targets outdoor enthusiasts engaged in camping, fishing, hunting, and snow activities, with the brand positioned for 'rule breakers' and adventure seekers who treat off-road travel as a contact sport.
Differentiator
Problem solved
Functional benefit
Brands
- Basecamp: Off-road overland trailer product line including the Basecamp V3 model
Products and services
- Basecamp V3 Overland Trailer An off-road overland trailer designed for customizable adventures. Comes pre-installed with a Centori rooftop tent, OVS 270-degree awning, 53-liter sliding electric fridge/cooler, MOLLE modular storage panels, four 110V outlets plus USB and 12V ports, and a 1,450 lb payload capacity. Targeted at overlanding, camping, fishing, hunting, and snow adventure enthusiasts.
Quantifiable outcome
- 53-liter sliding electric fridge/cooler capacity
- +2 more outcomes
Companies that use ADDAX Overland
Customer profileSegments3 records
Ideal customer profiles2 records
ADDAX Overland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ADDAX Overland partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JeepcoreStrategic partnership with Jeep to expand co-branded products and reach Jeep's established overlanding and off-road enthusiast community. The partnership includes co-developed products and cross-promotional activities targeting Jeep owners interested in overlanding.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
ADDAX Overland competitors and assessment
Company assessmentDirect peers
- Taxa Outdoors: Houston-based manufacturer of compact, lightweight overland and habitat-style trailers (Cricket, Mantis, TigerMoth) targeting outdoor enthusiasts. Most directly comparable to ADDAX in product form factor, target customer, and DTC-plus-dealer GTM.
- Turtleback Trailers: Texas-based maker of rugged off-road overland trailers with aluminum construction and integrated tent/storage systems. Closely comparable to ADDAX on off-road capability, payload specs, and adventure-enthusiast positioning.
- Escapod Trailers: Colorado-based manufacturer of off-road teardrop-style trailers (Topo, Ultra) designed for backcountry adventures. Direct competitor on form factor, premium build quality, and outdoor recreation target market.
- Off Grid Trailers: Canadian manufacturer of off-road expedition trailers (Prowler, Switchback) with integrated tent and storage. Comparable to ADDAX in rugged overland positioning and Jeep/4x4 owner customer base, though focused more on cold-weather and expedition use cases.
- Black Series Campers: Australian manufacturer of heavy-duty off-road campers and trailers (HQ19, C12) marketed to expedition-style buyers. Comparable to ADDAX on rugged off-road positioning, integrated amenities, and adventure brand identity; serves as a regional benchmark for the segment.
- Patriot Campers: Australian off-road camper and trailer manufacturer targeting the same rugged, overland adventure buyer. Comparable to ADDAX on integrated amenities, off-road capability, and lifestyle-driven brand, but with a regional (APAC) focus.
- Boreas Campers: Colorado-based maker of lightweight off-road overland trailers (XT, NX) with carbon fiber and composite construction. Comparable to ADDAX in form factor, target buyer (overlanders, Jeep owners), and premium build positioning.
Emerging players
- Manley ORV: Manufacturer of off-road overland trailers emphasizing modularity and customization. Comparable to ADDAX on configurability and Jeep/4x4 owner target market, though smaller in scale and product breadth.
Broad incumbents
- Forest River: One of the largest US RV and trailer manufacturers, with a portfolio spanning travel trailers, toy haulers, and cargo trailers. Comparable to ADDAX in the trailer category but at vastly greater scale, with broader (non-specialized) product focus.
- Winnebago Industries: Major US manufacturer of motorhomes, travel trailers, and outdoor lifestyle vehicles (including the Winnebago and Grand Design brands). Comparable to ADDAX in the towable RV/travel trailer space but at enterprise scale, with diversified product and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ADDAX Overland social profiles
Digital presenceADDAX Overland financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADDAX Overland leadership team
Management profileNumber of profiles
Profiles2 records
ADDAX Overland funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADDAX Overland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADDAX Overland
What does ADDAX Overland do?
ADDAX Overland manufactures and sells rugged, customizable off-road overland trailers built for outdoor adventure use. Its flagship Basecamp V3 trailer integrates a Centori rooftop tent, OVS 270-degree awning, a 53-liter sliding electric fridge/cooler, modular MOLLE storage, and four 110V plus USB and 12V power outlets on a 1,450 lb payload platform. Trailers and accessories are sold through an authorized U.S. dealer network and directly via the company's e-commerce site.
Is ADDAX Overland a public or private company?
ADDAX Overland is a private company. It is classified as venture growth investor backed and is currently operating.
When was ADDAX Overland founded?
ADDAX Overland was founded in 2022. It employs 1 to 10 people.
Where is ADDAX Overland based?
ADDAX Overland is headquartered in Salt Lake City, United States, in the North America region.
How does ADDAX Overland make money?
Two revenue lines are on record. Trailer Sales are the primary driver. The others are accessories and Components.
Who are ADDAX Overland's main competitors?
Direct peers on record are Taxa Outdoors, Turtleback Trailers, Escapod Trailers, Off Grid Trailers, Black Series Campers, Patriot Campers and Boreas Campers. Manley ORV is listed as an emerging player. Broad incumbents are Forest River and Winnebago Industries.
Does ADDAX Overland have an API?
No public API is recorded for ADDAX Overland.
What industry is ADDAX Overland in?
ADDAX Overland's product category is Off-Road Overland Trailers. Its primary akta.pro industry code is IMACAGAA, Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler). Its NAICS code is 336214 and its SIC code is 3715.