iiNDY

What iiNDY does

MOXii (legal entity: iiNDY) is a London-based software company founded in 2022 that operates an always-on consumer research and activations platform delivered through WhatsApp and SMS. The product enables brands to conduct real-time, two-way conversations with consumers at scale, supporting four primary use cases: Culture Councils (recurring qualitative panels), Conversational Research, Dynamic Activations, and structured Research Reports such as the company's Hot Takes series on GenZ cultural trends. The platform targets enterprise consumer brands, with publicly disclosed customers including Nike, Jordan, Champion, Red Bull, Dentsu, Lee, and Ray-Ban.

The company describes itself as an "AI Native Workforce" for consumer brands, implying AI/ML is central to interpreting conversational data and generating insights, though the specific models, pipelines, and technical architecture are not publicly disclosed. The product is delivered natively through messaging channels (WhatsApp, SMS) rather than email or app-based panels, positioning MOXii as a conversational alternative to traditional consumer-insights methodologies.

MOXii operates as a private, early-stage company with a small team (1-10 employees) and minimal disclosed capital — a $150,000 seed round in October 2022 led by Farfetch and Outlier Ventures, with participation from Alumni Ventures and Dream Assembly Base Camp, plus a subsequent Alumni Ventures follow-on in May 2023. The revenue model, pricing, and contract structure are not publicly disclosed.

Name

iiNDY

Website

https://iindy.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

MOXii (legal entity iiNDY) is a London-based software company founded in 2022 that runs an always-on consumer research and activations platform via WhatsApp and SMS, serving enterprise consumer brands such as Nike, Red Bull, and Dentsu with AI-assisted conversational insights and GenZ cultural-trend reports.

Ownership category

akta.pro rank

Product category

Consumer Research Software

NAICS

Marketing Research and Public Opinion Polling (54191), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Consumer research platform
• Brand activations
• Conversational research
• Messaging-based insights
• Market research software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

iiNDY, doing business as MOXii, sells an always-on consumer research and activations platform that lets enterprise consumer brands run two-way conversations with their audiences through WhatsApp and SMS at scale. Core use cases include Culture Councils, Conversational Research, Dynamic Activations, and Research Reports such as Hot Takes on GenZ Cultural Trends. The platform is positioned as an AI-native workforce for consumer brands, replacing static surveys with continuous, real-time consumer insight generation.

Product overview

MOXii is a unified consumer research and activations platform. The core product enables brands to conduct always-on conversations with consumers through WhatsApp and SMS channels, supporting use cases including Culture Councils, Conversational Research, Dynamic Activations, and Research Reports such as Hot Takes on GenZ Cultural Trends.

Differentiator

Problem solved

Functional benefit

Products and services

• MOXii MOXii is an AI-native, always-on consumer research and activations platform that enables enterprise consumer brands to conduct two-way conversations with consumers through WhatsApp and SMS at scale. It supports use cases including Culture Councils, Conversational Research, Dynamic Activations, and Research Reports such as Hot Takes on GenZ Cultural Trends.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Qualtrics: Large-scale experience management and market research platform serving global enterprises; competes for the same brand-research budget as MOXii but offers a much broader portfolio of CX, EX, and survey products beyond consumer insights.
• Sprinklr: Unified customer experience management platform with a strong social listening and consumer insights module; broader in scope than MOXii but directly overlapping in social/digital consumer intelligence for enterprise brands.
• Talkwalker: Consumer intelligence and social listening platform used by global brands for trend and sentiment analysis; overlaps with MOXii on social and digital consumer insights but relies on public social data rather than direct conversational engagement.
• Kantar: One of the world's largest market research and consumer insight firms with deep enterprise brand relationships; competes for the same brand-research budget as MOXii but operates at incumbency scale with traditional methodologies.

Direct peers

• Attest: London-based consumer research platform offering on-demand brand and concept research to enterprise clients; directly comparable to MOXii in target market, technology (AI-driven consumer insight), and use cases, though Attest leans on web panel surveys rather than WhatsApp/SMS.
• Zappi: AI-driven consumer insights platform used by global CPG and consumer brand teams for ad and concept testing; comparable in technology approach (AI-native) and target customer (enterprise consumer brands) to MOXii.
• Toluna: Global digital consumer research platform combining panel-based surveys with on-demand insight communities; comparable to MOXii in serving enterprise consumer-brand insight needs through technology-enabled research.
• Suzy: Real-time consumer insights platform used by enterprise CPG and consumer brand teams to gather feedback on demand; closest direct peer to MOXii in the "always-on, on-demand" research category targeting brand-side researchers.

Emerging players

• Latana: Brand tracking and audience insights platform serving consumer brands; relevant peer in the consumer-insights category but focused on brand awareness tracking rather than always-on conversational research.
• Glimpse: Trend-research platform that helps brands identify fast-rising consumer interests; comparable to MOXii in the consumer-trend intelligence niche, though Glimpse focuses on validated search and social signals rather than always-on messaging.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/moxii

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iiNDY