HarukaEdu
PT Haruka Edukasi Utama (HarukaEdu) is a Jakarta-based education company founded in 2013 that delivers turn-key education solutions in Indonesia, backed by Pearson Affordable Learning Fund and Susquehanna International Group.
- Company typePrivate
- Founded2013
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2C
- OfferingServices
HarukaEdu firmographics
Firmographics- Name
- HarukaEdu
- Website
- https://harukaedu.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PT Haruka Edukasi Utama (HarukaEdu) is a Jakarta-based education company founded in 2013 that delivers turn-key education solutions in Indonesia, backed by Pearson Affordable Learning Fund and Susquehanna International Group.
- Ownership category
- akta.pro rank
HarukaEdu industry classification
Industry- Product category
- Education Services
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Back-Office Administration & Shared Services (HR, Payroll, Finance/AP/AR) (EDAEALAA)
Keywords
Where HarukaEdu is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
HarukaEdu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
HarukaEdu product offering
Product offeringCore offering
HarukaEdu (PT Haruka Edukasi Utama) is a Jakarta-based, for-profit Indonesian education company founded in 2013 that provides a turn-key education solution. The company operates in the education sector, as reflected by its name ("Edukasi" = education in Indonesian) and the participation of Pearson Affordable Learning Fund as an investor, signaling focus on affordable, end-to-end education delivery in Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Turn-key education solution
Companies that use HarukaEdu
Customer profileIdeal customer profiles1 record
HarukaEdu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HarukaEdu competitors and assessment
Company assessmentDirect peers
- Quipper Indonesia: Indonesia-focused arm of Quipper providing online learning content and a school management platform for K-12. Closely comparable platform model and school customer base to HarukaEdu.
- Ruangguru: Indonesia's largest K-12 online learning platform offering video tutoring, test prep, and school-partner programs. Directly competes with HarukaEdu for the same Indonesian students, parents, and school partnerships.
- Zenius Education: Indonesian K-12 EdTech platform delivering curriculum-aligned video content, adaptive learning, and school collaborations. Operates a similar turn-key-style model for schools and is a close competitor to HarukaEdu.
- Kelas Pintar: An Indonesian K-12 digital learning platform historically associated with the HarukaEdu ecosystem, offering live tutoring, learning content, and school-tier subscriptions similar to HarukaEdu's turn-key offering.
Emerging players
- Pahamify: Indonesian K-12 EdTech app offering gamified learning, test prep, and school partnerships. Targets the same school and student segments with an emerging consumer-oriented delivery model.
Regional players
- Sekolah.mu: Indonesia-based K-12 online schooling and curriculum provider that partners with families and schools. Operates in the same virtual K-12 niche as HarukaEdu within the domestic market.
Broad incumbents
- Marshall Cavendish Education: Established international education publisher with strong Indonesian presence in K-12 curriculum, digital platforms, and school services. Competes with HarukaEdu on the school-side content and platform layer.
- Pearson (Affordable Learning Fund portfolio): Global education company and a direct investor in HarukaEdu via PALF; competes broadly in K-12 digital curriculum and school services across emerging markets, including Indonesia.
- Edmodo (Archipelago / regional operators): Global K-12 school LMS platform that has been deployed in Southeast Asian school systems. Overlaps with HarukaEdu on the school-side learning management and content delivery layer.
Others
- Cambridge International (schools program): International K-12 curriculum and assessment provider with significant Indonesian private-school penetration. Comparable as an ecosystem participant whose school customers overlap with HarukaEdu's addressable base.
Market position
Customer concentration
HarukaEdu social profiles
Digital presenceHarukaEdu financial estimates
Financial estimateRevenue estimate
Valuation estimate
HarukaEdu leadership team
Management profileNumber of profiles
HarukaEdu funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HarukaEdu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HarukaEdu
What does HarukaEdu do?
HarukaEdu (PT Haruka Edukasi Utama) is a Jakarta-based, for-profit Indonesian education company founded in 2013 that provides a turn-key education solution. The company operates in the education sector, as reflected by its name ("Edukasi" = education in Indonesian) and the participation of Pearson Affordable Learning Fund as an investor, signaling focus on affordable, end-to-end education delivery in Indonesia.
Is HarukaEdu a public or private company?
HarukaEdu is a private company. It is classified as venture growth investor backed and is currently operating.
When was HarukaEdu founded?
HarukaEdu was founded in 2013. It employs 101 to 250 people.
Where is HarukaEdu based?
HarukaEdu is headquartered in Jakarta, Indonesia, in the Asia region.
Who are HarukaEdu's main competitors?
Direct peers on record are Quipper Indonesia, Ruangguru, Zenius Education and Kelas Pintar. Pahamify is listed as an emerging player. Sekolah.mu is listed as a regional player. Broad incumbents are Marshall Cavendish Education, Pearson (Affordable Learning Fund portfolio) and Edmodo (Archipelago / regional operators). Cambridge International (schools program) is listed as an others.
Does HarukaEdu have an API?
No public API is recorded for HarukaEdu.
What industry is HarukaEdu in?
HarukaEdu's product category is Education Services. Its primary akta.pro industry code is EDAJAAAI, Public Virtual & Blended Learning Programs (District-Run), with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611710 and its SIC code is 8200.