Alooba
Alooba is a Sydney-based SaaS platform that delivers cloud-based skills assessments covering 500+ technical and soft-skill areas, enabling employers to screen and shortlist candidates objectively. It serves hiring teams at enterprises such as Canva, Personio, and Cazoo via subscription contracts and ATS integrations.
- Company typePrivate
- Founded2019
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Alooba does
Alooba is a Sydney-based B2B SaaS platform, founded in 2019, that delivers cloud-based skills assessments for objective, merit-based hiring. Its core product, Alooba Assess, offers 500+ pre-built skills tests across technical (SQL, Python, R, Excel, coding), soft-skill, intelligence, and personality dimensions, backed by a proprietary library of 20,000+ questions and 400+ role-specific templates. Technical components include a SQLite-backed SQL testing environment with query timeout enforcement, pre-installed Python/R coding sandboxes, candidate cloaking to anonymize personally identifiable information during review, and multi-layered proctoring and cheating detection. The platform has assessed more than 200,000 candidates and reports a 91% candidate satisfaction score, with 95%+ of assessments returning results immediately.
Alooba's product portfolio has expanded beyond core assessment into a broader hiring stack: Alooba Interview for structured interviews, Alooba Match for candidate-role alignment, Alooba Growth for internal team capability evaluation, Alooba Junior for entry-level roles, Alooba Benchmarking for skills benchmarking, Alooba Jobs for integrated job posting, and Alooba for University targeting campus recruitment. A free candidate-facing practice platform, Alooba World, supports top-of-funnel product-led growth. In 2025 the company pivoted from a specialist data-and-analytics assessment tool to horizontal coverage of all business roles.
Revenue is generated through subscription-based, quote-priced annual contracts with both SMB self-serve onboarding and enterprise field sales. Distribution combines PLG through Alooba World and self-serve sign-up with direct enterprise demos, plus ATS integration partnerships with Lever, Greenhouse, and SmartRecruiters that embed Alooba into existing recruitment workflows. Notable enterprise customers include Canva, Cazoo, Personio, British Psychological Society, WooliesX (Logickube), and Avicado. Total disclosed funding is approximately $1.74M across a 2020 round ($1.1M) and a 2023 round ($643K), and the company remains founder-led and privately held with 1-10 employees.
Alooba firmographics
Firmographics- Name
- Alooba
- Legal name
- Alooba Pty Ltd
- Website
- https://alooba.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alooba is a Sydney-based SaaS platform that delivers cloud-based skills assessments covering 500+ technical and soft-skill areas, enabling employers to screen and shortlist candidates objectively. It serves hiring teams at enterprises such as Canva, Personio, and Cazoo via subscription contracts and ATS integrations.
- Ownership category
- akta.pro rank
Alooba industry classification
Industry- Product category
- Talent Assessment Software
- NAICS
- Educational Support Services (611710), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
- akta.pro secondary industries
- Personality & Behavioral Assessments (BPACAMAC), Cognitive Ability & General Intelligence Testing (BPACAMAB), Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI)
Keywords
Where Alooba is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Alooba business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based Assessment Platform: Alooba operates on a subscription model where businesses pay for access to the assessment platform, question library, and candidate management features. Pricing is quote-based with different tiers available for enterprise customers. The platform includes 400+ pre-configured role assessment templates and access to 20K+ questions for paid subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business/Enterprise Plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Alooba product offering
Product offeringCore offering
Alooba offers a cloud-based skills assessment platform that enables employers to objectively evaluate candidates across 500+ technical, soft skills, intelligence, and personality dimensions using 20K+ proprietary questions and 400+ pre-configured role templates. The platform automates grading, supports bias-reducing features such as candidate cloaking, and integrates with major ATS systems (Lever, Greenhouse, SmartRecruiters) to streamline recruitment workflows.
Product overview
Alooba is a comprehensive skills assessment platform offering a suite of products for objective, merit-based hiring. The core product is Alooba Assess, a customizable candidate evaluation platform with 400+ pre-configured role templates and 20k+ questions measuring 500+ technical skills, soft skills, intelligence, and personality. The portfolio includes supporting products: Alooba Interview for structured interviews, Alooba Match for candidate-role matching, Alooba World for free candidate practice tests, Alooba Junior for entry-level assessments, Alooba Growth for team capability development, Alooba for University for academic recruitment, and Alooba Jobs for job board integration. Specific assessment features include SQL tests (SQLite engine), coding tests (Python/R with pre-installed packages), one-way video interviews, free response tests, file upload tests, diagram tests, personality tests, and data literacy/analysis tests. Founded in 2019 as a specialist data analytics assessment platform, Alooba expanded in 2025 to cover all business roles across finance, HR, data, engineering, product and operations.
Differentiator
Problem solved
Functional benefit
Brands
- Alooba Assess: The primary assessment platform for evaluating candidate skills during the hiring process.
- Alooba Growth
- Alooba World
- Alooba Junior
- Alooba Match
- Alooba Interview
- Alooba for University
- Alooba Benchmarking
- Alooba Jobs
Products and services
- Alooba Assess The primary candidate assessment platform that enables organizations to validate candidates' actual skills, attitude, intelligence, and personality through customizable skills tests for hiring decisions. Includes 400+ pre-configured role assessment templates and access to 20K+ questions covering 500+ technical, soft skills, intelligence, and personality measures.
- Alooba Interview
Quantifiable outcome
- 91% candidate satisfaction score
- +2 more outcomes
Companies that use Alooba
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Alooba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
Alooba partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- LevercoreATS integration enabling seamless recruitment workflow. Hiring managers can launch Alooba assessments directly from Lever without leaving their existing ATS platform, improving adoption and reducing friction in the hiring process.
- GreenhousecoreATS integration enabling seamless recruitment workflow. Hiring managers can launch Alooba assessments directly from Greenhouse without leaving their existing ATS platform, improving adoption and reducing friction in the hiring process.
- SmartRecruiterscoreATS integration enabling seamless recruitment workflow. Hiring managers can launch Alooba assessments directly from SmartRecruiters without leaving their existing ATS platform, improving adoption and reducing friction in the hiring process.
Scale indicators6 records
Recent moves7 records
Alooba competitors and assessment
Company assessmentDirect peers
- TestGorilla: TestGorilla is a direct competitor offering pre-employment skills assessments across technical, cognitive, and personality dimensions with ATS integrations and a similar subscription model aimed at skills-based hiring.
- Codility: Codility provides automated coding assessments and technical skill tests for engineering hiring with ATS workflows, overlapping Alooba's coding test and SQL/Python/R capabilities but focused on developer roles.
- HackerRank: HackerRank is a skills assessment platform for developer hiring with coding tests, proctoring, and ATS integrations, competing head-on with Alooba Assess for technical screening budgets.
- Vervoe: Vervoe offers AI-ranked skills assessments and one-way video interviews for hiring teams, closely matching Alooba's combination of skills tests, video interview, and automated ranking.
- iMocha: iMocha provides skills and cognitive assessments with enterprise ATS integrations, competing with Alooba across technical, soft skills, and aptitude testing use cases.
- Mettl: Mettl (now Mercer Mettl) offers online assessments, proctoring, and remote hiring tools for skills and psychometric testing, directly comparable to Alooba's enterprise assessment offering.
- Criteria Corp: Criteria Corp delivers pre-employment aptitude, personality, and skills assessments with automated scoring, competing directly with Alooba's cognitive, personality, and skills testing capabilities.
- Pymetrics: Pymetrics provides neuroscience-based behavioral assessments and audits for fair hiring, overlapping with Alooba's personality/behavioral and bias-reduction (candidate cloaking) capabilities.
Broad incumbents
- HireVue: HireVue is a large incumbent in video interviewing, AI-driven assessments, and skills testing for enterprise hiring, offering overlapping assessment functionality within a much broader talent acquisition suite.
Emerging players
- Testlify: Testlify is an emerging skills assessment platform offering coding, cognitive, and personality tests with ATS integrations, targeting SMB and mid-market customers similar to Alooba's lower tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alooba social profiles
Digital presenceAlooba compliance and trust
Trust signalCompliance2 records
Alooba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alooba leadership team
Management profileNumber of profiles
Profiles2 records
Alooba funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alooba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alooba
What does Alooba do?
Alooba offers a cloud-based skills assessment platform that enables employers to objectively evaluate candidates across 500+ technical, soft skills, intelligence, and personality dimensions using 20K+ proprietary questions and 400+ pre-configured role templates. The platform automates grading, supports bias-reducing features such as candidate cloaking, and integrates with major ATS systems (Lever, Greenhouse, SmartRecruiters) to streamline recruitment workflows.
Is Alooba a public or private company?
Alooba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alooba founded?
Alooba was founded in 2019. It employs 1 to 10 people.
Where is Alooba based?
Alooba is headquartered in Sydney, Australia, in the Oceania region.
How does Alooba make money?
One revenue line is on record: subscription-based Assessment Platform.
Who are Alooba's main competitors?
Direct peers on record are TestGorilla, Codility, HackerRank, Vervoe, iMocha, Mettl, Criteria Corp and Pymetrics. HireVue is listed as a broad incumbent. Testlify is listed as an emerging player.
Does Alooba have an API?
No public API is recorded for Alooba.
What industry is Alooba in?
Alooba's product category is Talent Assessment Software. Its primary akta.pro industry code is EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms, with a secondary code of BPACAMAC, Personality & Behavioral Assessments. Its NAICS code is 611710 and its SIC code is 7372.