Revol Cares

What Revol Cares does

Revol Cares is a Canadian women-led, privately held consumer brand (legal entity REVOL TECHNOLOGIES INC.) founded in 2019 by Sara Jonsdottir in Vancouver, BC, specializing in reusable, leak-proof period underwear engineered for heavy menstrual flow, postpartum bleeding, and light bladder leaks. Its core product line comprises seven styles (Charlie, Remi, Freya, Calli, Margo, Toni, Freya Super) plus a retail-exclusive Essentials line (Sleep Short, Bikini Brief, Thong), spanning five absorbency tiers from 30ml to 140ml. The underlying technology is a four-layer leak-proof system using bamboo lyocell fabric processed mechanically (not chemically as viscose/rayon), with a PFAS-free TPU barrier third-party tested by Mamavation and OEKO-TEX STANDARD 100 certified materials.

The company operates a dual-channel go-to-market model. Direct-to-consumer e-commerce runs through its owned storefront (getcares.com) at unit price points of $25-$55 USD, with bundling, a quiz-based recommendation tool, and HSA/FSA eligibility as a classified medical device. A parallel wholesale/B2B motion places products in physical retail chains across North America, including Kroger/Fred Meyer, Sobeys, Safeway, Wegmans, London Drugs, Pharmasave, Fresh Thyme, Grocery Outlet, and Harmons. Customer segmentation spans women with heavy periods, postpartum, perimenopause, light bladder leaks, plus-size (1X-7X) and teen cohorts, served through content marketing (The Gush Blog), social, email, and an affiliate program.

Revol Cares reports a community of 100,000+ users and claims to have diverted over 30 million tampons and pads from landfills since 2019. It holds certifications including PFAS-free (Mamavation), OEKO-TEX STANDARD 100, GOTS, CPSIA, and California Prop 65 compliance, and is recognized by the Society of Obstetricians and Gynaecologists of Canada (SOGC). In April 2025, the company closed a $2 million angel round from Canadian investors to fund product line expansion and operational scaling across North America. The team remains small (1-10 employees) with no disclosed institutional venture backing beyond the recent angel round.

Name

Revol Cares

Legal name

REVOL TECHNOLOGIES INC.

Website

https://getcares.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Revol Cares is a Vancouver-based, women-led consumer brand founded in 2019 that designs and sells reusable, PFAS-free, leak-proof period underwear for heavy flows, postpartum recovery, and bladder leaks, distributed via DTC e-commerce and major North American grocery and pharmacy chains.

Ownership category

akta.pro rank

Product category

Reusable Menstrual Care / Period Underwear

NAICS

Health and Personal Care Retailers (456)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Period Underwear (CRABAIAG)

akta.pro secondary industry

Incontinence & Bladder Leak Products (Feminine) (CRABAIAM)

Keywords

• Leak-proof underwear
• Period underwear
• Reusable menstrual products
• Postpartum leak protection
• Absorbent period briefs

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: One-time purchase model for leak-proof period underwear and accessories. Products sold at varying price points ($25-$55 USD) with tiered protection levels (Light, Regular, Super, Super Plus, Ultra). No subscription required but recurring purchase potential as products last up to 4 years.
2. Accessories: Sale of complementary products including wet bags for carrying used underwear, and gift cards ($10-$250 denominations).
3. Wholesale/B2B: B2B wholesale revenue through retail distribution partnerships with major grocery chains, pharmacies, and specialty retailers across North America.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Revol Cares designs, manufactures and sells reusable, leak-proof underwear for menstruators, postpartum recovery, and light bladder leak sufferers. Its products feature a proprietary multi-layer bamboo-lyocell/TPU protection system with up to 140ml absorbency and up to 12 hours of wear. The company sells through its own e-commerce storefront at getcares.com and wholesale to major North American grocery and pharmacy retailers, offering five absorbency levels (Light through Ultra) across multiple silhouettes.

Product overview

Revol Cares is a Canadian women-led period care company founded in 2019, specializing in high-absorbency, reusable leak-proof period underwear. The core product portfolio includes seven main underwear styles (Charlie, Remi, Freya, Calli, Margo, Toni, and Freya Super) available in five absorbency levels (Light, Regular, Super, Super Plus, Ultra) ranging from 30ml to 140ml capacity. The products feature bamboo/organic cotton fabrics with certified PFAS-free leak-proof TPU layers. The company also offers a retail-exclusive Essentials line (Sleep Short, Bikini Brief, Thong) sold through physical retailers, plus Wet Bag accessories and Gift Cards. All underwear is HSA/FSA eligible and recognized by the Society of Obstetricians and Gynaecologists of Canada (SOGC). The company raised $2 million from Canadian angel investors in April 2025 to scale operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Charlie

Quantifiable outcome

• Up to 12 hours leak-free protection (lab tested for 8 hours with consistent drip)
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered major, regional and core.

• KrogermajorChannel Partner/ Reseller/ DistributorMajor US retail chain offering Revol Cares retail exclusive styles in stores across their network including Fred Meyer brand.
• SobeysmajorChannel Partner/ Reseller/ DistributorMajor Canadian grocery chain carrying Revol Cares products in stores across Canada.
• SafewaymajorChannel Partner/ Reseller/ DistributorUS grocery retailer under Albertsons offering Revol Cares retail exclusive line.
• London DrugsregionalChannel Partner/ Reseller/ DistributorCanadian retail chain known for health and lifestyle products, carrying Revol Cares period underwear.
• PharmasaveregionalChannel Partner/ Reseller/ DistributorCanadian pharmacy chain offering Revol Cares both in-store and online through their website.
• WegmansregionalChannel Partner/ Reseller/ DistributorUS grocery chain in Northeast/Mid-Atlantic regions carrying Revol Cares products.
• Society of Obstetricians and Gynaecologists of Canada (SOGC)coreStrategic or Co-development PartnerProducts (Sleep Short, Bikini Brief, Thong) recognized by SOGC through their Brand Recognition Program, providing medical credibility.
• MamavationcoreStrategic or Co-development PartnerIndependent third-party testing organization that tested Revol Cares products for PFAS with zero detection, providing unbiased quality certification.
• Choices MarketsregionalChannel Partner/ Reseller/ DistributorCanadian organic grocery chain offering Revol Cares products.
• Nature's Fare MarketsregionalChannel Partner/ Reseller/ DistributorCanadian health-focused grocery retailer carrying Revol Cares.
• Fresh ThymeregionalChannel Partner/ Reseller/ DistributorUS natural grocery chain offering Revol Cares period products.
• Grocery OutletregionalChannel Partner/ Reseller/ DistributorUS discount grocery chain offering Revol Cares products.
• Nesters MarketregionalChannel Partner/ Reseller/ DistributorCanadian grocery retailer carrying Revol Cares products.
• HarmonsregionalChannel Partner/ Reseller/ DistributorUS grocery chain in Utah carrying Revol Cares period underwear.

Scale indicators6 records

Direct peers

• Thinx: Pioneer in leak-proof period underwear with comparable product line and direct-to-consumer plus retail presence. Thinx is the category leader Revol Cares directly competes against on absorbency tiers, sizing, and PFAS-free messaging.
• Knix: Canadian leakproof underwear brand with very similar product portfolio (period, postpartum, bladder leak use cases), comparable inclusive sizing, and strong North American retail footprint. Closest geographic and category competitor.
• Modibodi: Australia-founded leak-proof underwear brand offering period, postpartum, and incontinence styles with comparable absorbency technology. Direct competitor in the reusable leak-proof category globally.
• Saalt: Period care company offering reusable underwear alongside menstrual cups and discs. Comparable sustainability positioning, multi-tier absorbency, and DTC-led go-to-market with growing retail presence.
• Rael: Hormone-conscious period care brand with reusable underwear, pads, tampons, and skincare. Competes on clean-ingredients positioning and inclusive sizing similar to Revol Cares.
• Cora: Organic period care brand offering tampons, pads, cups, and period underwear. Competes on clean-ingredients and sustainability positioning with similar millennial/Gen Z target customer.

Regional players

• Aisle (formerly Lunapads): Vancouver-based reusable menstrual products company (cloth pads, period underwear) founded in the same Canadian market as Revol Cares. Comparable sustainability-focused positioning and overlapping customer base.
• TOM Organic: Australian organic period care brand offering pads, tampons, and reusable underwear. Comparable clean-ingredients and sustainability positioning, primarily serving Australian market.

Emerging players

• Proof. Period underwear brand focused on leak-proof technology and inclusive sizing. Smaller-scale direct competitor with overlapping product functionality and DTC-led motion.

Broad incumbents

• Always (P&G) / U by Kotex (Kimberly-Clark): Mass-market CPG incumbents that have expanded into reusable period underwear lines. Broad incumbents with massive retail distribution, marketing budgets, and category credibility that can undercut premium DTC brands.

Market position

Strengths4 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/revolcares
• Instagraminstagram.com/revolcares
• Pinterestpinterest.com/revolcares
• LinkedInlinkedin.com/company/revolcares

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revol Cares