Magnetto

What Magnetto does

Magnetto International Limited is a UK-incorporated (Company Number 11970001) developer of mobile self-service checkout technology for retailers, with operational offices in London and Kiev. The company has been developing its platform since approximately 2019, with roughly two years of initial development prior to commercial operations.

The core offering is a mobile self-service platform consisting of a central Magnetto Mobile App (QR scanning plus Apple Pay, Google Pay, and card payments) and six modular solutions: Magnetto Store (fully cashierless convenience stores), Smart Gate (automated exit verification with selective security screening), QR Go (QR-based check-in/check-out for small shops), Hands-Free (mobile shopping with staff delivery at the exit), Pay & Collect (in-store pickup), and Delivery. Underlying features include a risk scoring system for security screening, a recommendation engine for personalized offers, and real-time behavioral analytics for retailers. The technology stack relies on shoppers' smartphones rather than dedicated checkout terminals, positioning a lower hardware footprint versus traditional self-checkout.

Magnetto monetizes through custom enterprise pricing spanning subscription licensing, transaction fees on mobile payments, hardware sales of Smart Gate systems, and implementation professional services with 1-3 month deployments. Go-to-market combines direct enterprise sales (contact-form inquiries answered via Facebook/LinkedIn) with a partner ecosystem spanning POS providers, payment systems, data providers, and hardware vendors. The company targets six verticals — Retail, Finance, Restaurants, Pharmacies, Petrol Stations, and Charities — and claims global deployment capability via local integration partners. No customer logos, revenue figures, ARR, or GMV are publicly disclosed, and the company has raised approximately $462,529 across four funding rounds through October 2021.

Name

Magnetto

Legal name

Magnetto International Limited

Website

https://magnetto.store

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnetto International Limited develops a mobile self-service checkout platform for retailers, combining QR scanning, mobile payments (Apple Pay, Google Pay, cards), smart-gate exit verification, and behavioral analytics, served to retail, restaurant, pharmacy, fuel, and charity sectors.

Ownership category

akta.pro rank

Product category

Retail Checkout Automation Software

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Checkout automation
• Mobile self-service
• Cashless payments
• Retail technology platform
• QR code shopping

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing: Magnetto licenses its mobile self-service technology platform to retailers. The platform enables checkout-free shopping with QR scanning, mobile payments, and smart gate integration. Revenue is generated through technology deployment and ongoing platform access for retailers.
2. Transaction Processing: Mobile payment processing through the app generates transaction fees from payment methods including debit/credit cards, Apple Pay, and Google Pay.
3. Hardware Sales: Smart Gate systems and associated hardware components are sold or provided to retailers deploying the Magnetto solution for checkout-free retail environments.
4. Professional Services: Implementation and integration services for deploying Magnetto technology in retail environments, with typical deployment taking 1-3 months.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Magnetto develops and licenses a mobile self-service retail platform that enables checkout-free shopping. Retailers deploy the Magnetto Mobile App along with modular solutions (Magnetto Store, Smart Gate, QR Go, Hands-Free, Pay & Collect, and Delivery) to let shoppers scan items, pay via card or digital wallet (Apple Pay, Google Pay), and exit through smart gates, while capturing real-time behavioral analytics for the retailer.

Product overview

Magnetto is a mobile self-service retail technology platform consisting of a central mobile app and multiple modular solutions. The core Magnetto Mobile App enables shoppers to scan items, pay via Apple Pay, Google Pay, or cards, and exit through automated checkpoints. The platform offers six distinct solutions: Magnetto Store (fully automated cashierless stores), Smart Gate (automated exit verification), QR Go (QR-based check-in/check-out), Hands-Free (mobile shopping with floor staff delivery), Pay & Collect (online order with in-store pickup), and Delivery (home delivery). These solutions target different retail formats—from small convenience stores to large hypermarkets—and can be deployed individually or combined. The platform includes built-in analytics for shopper behavior insights and personalized recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetto Mobile App Central mobile application powering all Magnetto solutions; enables shoppers to scan items, pay via debit/credit cards, Apple Pay or Google Pay, manage digital receipts and shopping lists, track spend in real time, and pass through smart gates. Distributed via app stores to consumers at retailer-deployed locations.
• Magnetto Store Fully automated cashierless store solution combining the Magnetto app with payment card onboarding. Compatible with SmartGate and QR Go. Designed for small shops and convenience stores as a foundation for larger automated retail formats.
• Smart Gate Smart gate installed at store exits that allows Magnetto users to pass through or be redirected for a brief security screening based on the platform's internal risk scoring. Can also redirect shoppers to a regular checkout. Ideal for large stores and hypermarkets.
• QR Go QR code-based check-in and check-out solution requiring almost no additional equipment installation. Can be used in conjunction with a smart gate or standalone. Ideal for small shops and convenience stores.
• Hands-Free Mobile-first shopping experience where customers select and pay for products via the app without carrying items. Floor staff deliver purchases to the customer at the exit. Ideal for large malls, hypermarkets and showrooms.
• Pay & Collect Online ordering service allowing customers to place orders via the mobile app and collect in-store at a chosen time. Suitable for all market types and shop formats.
• Delivery Home delivery service ordered through the Magnetto mobile app. Products are delivered directly to the customer's door.

Quantifiable outcome

• Shoppers experience less pressure to queue, especially at peak times, and spend more time in sales areas, leading to more purchases
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Point of Sale PartnerscoreTechnology or IntegrationIntegration partners specializing in point of sale systems. These partners enable Magnetto technology to work alongside existing retail checkout infrastructure, allowing hybrid deployments where Magnetto coexists with traditional POS systems or enables transitions to fully automated stores.
• Payment Systems PartnerscoreTechnology or IntegrationPayment processing partners enabling Magnetto's mobile payment capabilities including debit/credit card transactions and digital wallet integration with Apple Pay and Google Pay. Critical infrastructure partners for the cashless payment functionality.
• Hardware PartnerscoreTechnology or IntegrationHardware partners providing components for SmartGate systems and other physical infrastructure required for checkout-free retail deployments. Essential for manufacturing and deploying smart gate equipment at retail locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trigo: Trigo builds computer-vision powered checkout-free grocery stores. It is one of Magnetto's closest direct competitors, pursuing the same frictionless-retail outcome (skip-the-checkout) but using ceiling cameras instead of shoppers' smartphones.
• Standard Cognition: Standard Cognition offers autonomous checkout technology for retailers using AI and computer vision. Like Magnetto, it targets the same retailer pain points (queue reduction, labor savings) but differentiates on its vision-only stack rather than smartphone-based scanning.
• AiFi: AiFi provides AI-powered checkout-free retail solutions for stores ranging from convenience to sports venues. The two companies overlap directly in checkout-free retail, omnichannel commerce platforms, and the Smart Store / small-format retailer segments.
• Zippin: Zippin sells checkout-free store technology combining computer vision, sensor fusion, and mobile apps. It competes head-on with Magnetto for the same frictionless checkout use cases, particularly small-format and convenience stores where Zippin has reference deployments.
• Grabango: Grabango offers checkout-free technology for existing grocery and convenience store chains, aiming to retrofit stores with minimal disruption. Like Magnetto, it concentrates on enabling traditional retailers to operate cashierless or self-service formats at scale.
• Mercaux: Mercaux provides a mobile commerce, clienteling, and in-store digital platform for retailers — including order, pay, and Pick up In-Store workflows. Its omnichannel commerce and click-and-collect orientation places it in the same category as Magnetto's Pay & Collect and mobile self-service stack.

Broad incumbents

• Amazon (Just Walk Out / Amazon Go): Amazon pioneered cashierless checkout through Amazon Go and is licensing Just Walk Out technology to third-party retailers. As a broad incumbent with massive R&D and direct retailer relationships, it defines the competitive benchmark against which smaller checkout-free platforms like Magnetto are measured.
• Shopify (Shop Pay / POS): Shopify powers millions of retailers with POS, Shop Pay, and omnichannel commerce tooling. While not checkout-free, it competes for the same retailer wallet share around mobile checkout, payments, and click-and-collect capabilities that Magnetto's Pay & Collect and Delivery products address.

Emerging players

• Mashgin: Mashgin delivers AI-powered self-checkout kiosks using computer vision at convenience stores, sports venues, and cafeterias. It is comparable to Magnetto as an emerging checkout-automation player targeting the same retailer pain points, but focused on vision-based terminals rather than smartphone scanning.
• Caper / Instacart Smart Carts: Caper (now part of Instacart) builds AI-powered smart shopping carts that scan items and process payment in-aisle, addressing the same checkout-elimination problem Magnetto targets. It is comparable as an emerging player pursuing frictionless checkout via a different hardware entry point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/magnetto.store
• LinkedInlinkedin.com/company/magnetto-international

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetto