Mercaux
Mercaux, founded in 2015 and headquartered in London, provides a composable MACH-architecture in-store CX platform spanning clienteling, assisted selling, digital fitting rooms and Next Gen POS for enterprise retailers across fashion, footwear, beauty and adjacent verticals globally.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Mercaux does
Mercaux is a privately held UK-headquartered SaaS company, founded in 2015 and incorporated in Delaware as Mercaux, Inc., that sells a composable, cloud-based in-store customer experience platform to enterprise retailers. The platform is built on MACH architecture principles (Microservices, API-first, Composable, Headless) and is organised into three integrated layers: a Store Associate Single App (clienteling, assisted selling, task management, remote selling, mobile POS, appointments, fulfilment and KPI tracking), Customer CX Solutions (self-service kiosks, digital fitting rooms, progressive web app, remote shopping and self-checkout), and a Data & AI Platform (next best action, micro-segmentation, conversation co-pilot, in-store analytics and online-to-offline attribution). Headquartered in London with offices in Barcelona and New York, the company serves 15+ named retail customers across eight verticals, with fashion and footwear as the primary segments and an enterprise-targeting motion (River Island, Nike, Alshaya, Jigsaw, Tendam Group, French Connection, 12storeez, Stadium Goods, SUPERSPORTS, COS, among others).
The platform monetises through annual enterprise subscriptions on a quote-based model with pricing driven by modules deployed and store count, supplemented by professional services revenue from implementation and integration work and add-on licensing for modules such as BYOD and RFID self-checkout. Distribution combines direct enterprise sales with regional VP coverage, marketplace listings on the Shopify Marketplace and SAP App Center, and System Integrator partnerships (notably Cabiri). The flagship technical differentiator is the Universal Basket, which allows baskets created in one channel to be saved, transferred and checked out across channels, alongside a decomposed Next Generation POS that separates Experience, Basket and Checkout layers and supports modern payment methods including BNPL. Implementation timelines of 2–7 weeks for basic deployments and 50–100 days for full Next Gen POS rollouts are positioned against 200–300 day legacy POS benchmarks, and the platform holds PCI DSS, GDPR and ISO 27001 certifications.
The company was co-founded by CEO Olga Kotsur and CTO Alex Petrov and is led alongside CMO David Miller, VP Sales EMEA Shaun Britton and VP North America Jonathan Horemans. Across disclosed rounds Mercaux has raised approximately $20.9M cumulatively, with the largest being a $14.1M round led by Redseed in November 2022. The go-to-market motion is event-driven (NRF Big Show, Shoptalk Europe and USA, Lead Innovation Summit, Viva Technology), reinforced by content marketing (blog, buyer's guides), MACH Alliance community engagement, and partner co-marketing with Commercetools, SAP, Shopify, Fluent Commerce and others. No acquisitions, M&A activity, or post-2022 venture rounds are disclosed in the available data.
Mercaux firmographics
Firmographics- Name
- Mercaux
- Legal name
- Mercaux, Inc.
- Website
- https://mercaux.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mercaux, founded in 2015 and headquartered in London, provides a composable MACH-architecture in-store CX platform spanning clienteling, assisted selling, digital fitting rooms and Next Gen POS for enterprise retailers across fashion, footwear, beauty and adjacent verticals globally.
- Ownership category
- akta.pro rank
Mercaux industry classification
Industry- Product category
- Retail Customer Experience Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Mercaux is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Mercaux business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual or multi-year software subscription model for access to the Mercaux composable in-store CX platform, including modules for clienteling, assisted selling, digital fitting rooms, next-gen POS, and analytics. Pricing based on modules deployed and store count.
- Professional Services: Implementation, integration, and consulting services for deployment of the platform. Includes system integrator partnerships (e.g., Cabiri) for large enterprise deployments.
- Module/Add-on Licensing: Additional revenue from optional modules such as BYOD (Bring Your Own Device), advanced analytics, AI-powered features, and specialized solutions like RFID checkout integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform with modular pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Mercaux product offering
Product offeringCore offering
Mercaux builds and sells a composable, API-first, cloud-based in-store Customer Experience (CX) platform for retailers. The platform consists of three integrated layers — a Store Associates Single App (clienteling, assisted selling, task management, mobile POS, fulfilment, appointments, remote selling, KPI dashboard), Customer CX Solutions (self-service kiosk, digital fitting room, progressive web app, remote shopping, self-checkout), and a Data & AI Platform (next best action, micro-segmentation, conversation co-pilot, in-store customer behavior analytics). It is sold on annual SaaS subscriptions priced per module and per store, with optional professional services for implementation.
Product overview
Mercaux is a Composable and Intelligent End-to-End Store CX Platform consisting of three core layers: Store Associates Single App (clienteling, assisted selling, task management, remote selling, checkout, appointments, fulfilment, performance tracking), Customers CX Solutions (self-service kiosk, digital fitting room, progressive QR web app, remote shopping, self-checkout), and Data Capture & Intelligence (next best action, micro-segmentation, conversation co-pilot, product funnel analytics, customer behavior capture, online-to-offline analytics, staff engagement). The platform is powered by a Data and AI layer and integrates with existing backend, e-commerce, POS, and AI providers. Built on MACH principles (Microservices, API-first, Composable, Headless), it enables retailers to transform stores into Multi-Purpose Centres with modular, pluggable, scalable components.
Differentiator
Problem solved
Functional benefit
Products and services
- Store Associate CX Solutions Unified mobile application for store associates that delivers real-time access to customer profiles, product discovery, stock availability, clienteling tools and assisted-selling capabilities, enabling associates to serve customers and complete transactions across channels without leaving their side.
- Customer CX Solutions Self-service customer-facing solutions including self-service kiosks, digital fitting rooms, progressive QR web apps, remote shopping and self-checkout options that allow shoppers to discover products, build baskets and complete transactions independently.
- Data & AI Platform AI-powered intelligence layer that captures unique in-store customer behavior data, delivers next best action recommendations, micro-segmentation, a conversation co-pilot for store associates, and analytics on customer behavior, product interest and staff performance.
- Next Generation POS (mPOS) Decomposed cloud-based point-of-sale system that splits experience, basket and checkout into independent layers, supporting fluid checkout on any device, omnichannel Universal Basket transfer, modern payment methods including BNPL, and 50–100 day rollouts versus 200–300 days for legacy POS.
- Digital Fitting Room Interactive in-store fitting room experience that lets customers scan product barcodes, browse related items, request alternate sizes or colors, and receive AI-powered outfit and styling recommendations without leaving the fitting room.
- BYOD (Bring Your Own Device) Solution that lets customers use their own smartphones and devices for in-store shopping journeys — including product discovery, barcode scanning, basket building and checkout — alleviating CAPEX pressure on retailers and unifying the shopping experience.
- Centralized Outreach & Chatbot Management for Remote Selling Centralized chatbot automation and outreach tooling that lets retailers configure conversational flows, route inbound enquiries to the right sales associates, run bulk outreach campaigns and manage multilingual remote-selling conversations.
- Intelligent Task Management Solution AI-powered task assignment and workflow optimization tool that streamlines store operations, automates stock replenishment, and tracks store-associate KPIs across customer-facing and back-of-house activities.
Quantifiable outcome
- Retailers using Mercaux Assisted Selling report over 15% increase in in-store conversions
- +4 more outcomes
Companies that use Mercaux
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles3 records
Mercaux technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature10 records
Mercaux partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, supporting and major.
- ShopifycoreOfficial commerce partnership making Mercaux Platform available on Shopify Marketplace, bringing powerful in-store experience capabilities to Shopify merchants.
- 3DLooksupportingAI-powered mobile body scanning and virtual fit solutions partner. Provides body measurement and fit recommendation technology integrated with Mercaux's digital fitting room and sizing solutions.
- River Island (Customer/Partner)majorIconic British fashion retailer partnered for RFID Self-Checkout deployment alongside ISV partners Commercetools, Talon.One, Stripe, and System Integrator Cabiri. Project exceeded targets with 70% self-checkout adoption.
- CabirisupportingSystem Integrator partner supporting deployment of Mercaux solutions for River Island. Handles integration with existing omnichannel commerce platform.
- Talon.OnesupportingPromotion and loyalty platform partner integrated with Mercaux's River Island deployment for loyalty program capabilities at self-checkout.
- StripesupportingPayment processing partner integrated with Mercaux's self-checkout solution for River Island, enabling modern payment methods.
- Fluent CommercemajorPartnership to deliver frictionless omnichannel fulfilment. Integration enables real-time inventory synchronization and order management across all channels.
- CommercetoolscorePartnership to launch Universal Baskets enabling cross-channel basket transfer between in-store and e-commerce experiences. Both companies facilitate decomposed architectures with API-connectors for quick integration. Commercetools is a founding member of MACH Alliance.
- MACH AlliancecoreMercaux joined MACH Alliance in May 2022 as a member committed to Microservices, API-first, Composable, and Headless architecture principles. The membership provides industry credibility, thought leadership opportunities, and alignment with other composable technology leaders. CEO Olga Kotsur later joined the C-Level Advisory Board in February 2024.
- Fashion Technology AcceleratorsupportingInternational hub fostering digital and technology innovation in Fashion, Luxury and Retail. Partnership announced in 2020 to support innovation in the sector.
- SAPmajorMercaux CX Application available for free trial and purchase on SAP App Center. Deployed in multiple SAP Experience Centres globally (New York, Paris). Brings omnichannel, personalisation, and assisted selling capabilities to SAP ecosystem customers.
- Bluestone PIMsupportingProduct Information Management platform partner. Bluestone PIM publishes guest content on Mercaux blog about product data integration for omnichannel retail.
- OriumsupportingMentioned as partner ecosystem member, appeared in Mercaux product video 2023. Data and analytics partner.
- XY RetailsupportingPartner for Unified Commerce Store Tour at Shoptalk Europe 2024, combining Mercaux's in-store platform with XY Retail for IRL experience demonstration.
- OneStocksupportingDistributed Order Management specialists and co-sponsor of Business Value of MACH report 2023.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Mercaux competitors and assessment
Company assessmentBroad incumbents
- Salesforce Commerce Cloud: Enterprise commerce and CRM platform with integrated in-store and digital capabilities. Competes for large retail transformation RFPs alongside Mercaux's composable approach.
- Manhattan Active Omni: Cloud-native omnichannel commerce solution from Manhattan Associates for enterprise retail. Adjacent competitor for omnichannel order management and store fulfilment capabilities.
- Shopify: E-commerce platform with expanding in-store and POS offerings (Shopify POS) serving merchants globally. Mercaux is now a Shopify Marketplace app, but Shopify's native POS ambitions represent both a distribution channel and a competitive threat.
- Aptos: Enterprise retail technology provider offering POS, CRM, and merchandising solutions for specialty retailers. Comparable to Mercaux at the enterprise tier with broader portfolio breadth.
- Lightspeed: Cloud-based POS and commerce platform for retail and hospitality with omnichannel capabilities. Overlaps with Mercaux across in-store checkout, inventory visibility, and multi-location retail.
Emerging players
- Fluent Commerce: Distributed order management (DOM) platform for omnichannel fulfilment. Partner of Mercaux but also increasingly competitive as DOM expands upstream into in-store CX orchestration.
- OneStock: European-based distributed order management provider for unified commerce. Partner of Mercaux for inventory sync, but with overlapping omnichannel value propositions for mid-market retailers.
Direct peers
- Tulip: Mobile-first in-store associate platform providing clienteling, assisted selling, and task management for retailers. Direct overlap with Mercaux's Store Associate CX and Clienteling modules, serving similar fashion and specialty retail customers.
- NewStore: Omnichannel retail platform built on MACH principles offering mobile POS, clienteling, and order management. Direct competitor in composable, cloud-based in-store CX for fashion and lifestyle brands.
Others
- Emarsys (SAP): Customer engagement and marketing automation platform (now part of SAP). Connected via Mercaux's pre-built connectors, it represents an adjacent capability in personalization that competes for retail personalization budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mercaux social profiles
Digital presenceMercaux compliance and trust
Trust signalCompliance3 records
Mercaux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercaux leadership team
Management profileNumber of profiles
Profiles8 records
Mercaux funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercaux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercaux
What does Mercaux do?
Mercaux builds and sells a composable, API-first, cloud-based in-store Customer Experience (CX) platform for retailers. The platform consists of three integrated layers — a Store Associates Single App (clienteling, assisted selling, task management, mobile POS, fulfilment, appointments, remote selling, KPI dashboard), Customer CX Solutions (self-service kiosk, digital fitting room, progressive web app, remote shopping, self-checkout), and a Data & AI Platform (next best action, micro-segmentation, conversation co-pilot, in-store customer behavior analytics). It is sold on annual SaaS subscriptions priced per module and per store, with optional professional services for implementation.
Is Mercaux a public or private company?
Mercaux is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mercaux founded?
Mercaux was founded in 2015. It employs 51 to 100 people.
Where is Mercaux based?
Mercaux is headquartered in London, United Kingdom, in the Europe region.
How does Mercaux make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services and module/Add-on Licensing.
Who are Mercaux's main competitors?
Broad incumbents on record are Salesforce Commerce Cloud, Manhattan Active Omni, Shopify, Aptos and Lightspeed. Emerging players are Fluent Commerce and OneStock. Direct peers are Tulip and NewStore. Emarsys (SAP) is listed as an others.
Does Mercaux have an API?
Yes. Mercaux offers a composable, API-first architecture enabling integration with existing backend, data, and AI providers. The platform uses API-connectors for integration, supporting real-time data synchronization and omnichannel commerce capabilities. The Next Generation POS solution is cloud-based and API-first, enabling fluid, flexible, and fast checkout with integrated cross-channel experience and basket transfer.
What industry is Mercaux in?
Mercaux's product category is Retail Customer Experience Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.