VineView
VineView (legal entity SkySquirrel Technologies Inc.) provides aerial multi- and hyperspectral imaging and analytics to premium wine grape growers and large vineyard operators in 12+ countries, using proprietary EVI, PureVine, and RedLeaf algorithms to deliver disease detection, vigor mapping, irrigation management, and harvest planning through the VineView App.
- Company typePrivate
- Founded2012
- HeadquartersHalifax, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VineView does
VineView (legal entity SkySquirrel Technologies Inc.) is a precision viticulture technology company that provides aerial-based spectral imaging and data analytics to commercial grape growers. The company was formed in January 2018 through the merger of SkySquirrel Technologies Inc., a Halifax-based data analytics startup founded in 2012, with VineView Imaging, a California remote-sensing business established in 2002. Headquartered in Halifax, Nova Scotia, with regional offices in Napa Valley, California, and Toulouse, France, VineView operates aircraft and drone-mounted multi- and hyperspectral cameras to capture ultra-high-resolution imagery over client vineyards, then processes that imagery through proprietary algorithms — including a scientifically calibrated Enhanced Vegetation Index (EVI), the PureVine vine-level canopy analysis, and the RedLeaf disease detection index validated at 94%+ accuracy by UC Davis.
The core product portfolio is delivered through the VineView App, a web and mobile platform that bundles data packages (PureVine Vigor Pro, RedLeaf Scouting, Irrigation, Thermal Imaging, Speedtracker VRA, SmartSampling, and Soil/Elevation layers) on top of configurable subscription-based flight schedules. Revenue is generated through recurring aerial imaging service contracts, software subscriptions via the VineView App, and hardware sales of the PinPoint RTK GPS receiver used for sub-3cm field scouting. The primary customer segment is premium wine grape growers and large vineyard operators in California, France, and 12+ countries globally; secondary segments include viticulture consultants, academic/research institutions, and through the AgriView sub-brand, growers of other crops including potatoes, almonds, citrus, apples, and avocados. Go-to-market is enterprise field sales with regional representatives, supplemented by industry-event presence, content marketing, and earned media. Total disclosed funding through 2018 was approximately USD $3.5M from Innovacorp, an Ontario-based private investor, the Pearse Lyons Accelerator, and a CAD $500,000 ACOA grant; no subsequent funding round has been disclosed.
VineView firmographics
Firmographics- Name
- VineView
- Legal name
- SkySquirrel Technologies Inc.
- Website
- https://vineview.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VineView (legal entity SkySquirrel Technologies Inc.) provides aerial multi- and hyperspectral imaging and analytics to premium wine grape growers and large vineyard operators in 12+ countries, using proprietary EVI, PureVine, and RedLeaf algorithms to deliver disease detection, vigor mapping, irrigation management, and harvest planning through the VineView App.
- Ownership category
- akta.pro rank
VineView industry classification
Industry- Product category
- Precision Viticulture Technology
- NAICS
- Grape Vineyards (111332)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)
- akta.pro secondary industries
- Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral) (AFAGALAC), Aerial Surveying & Crop Scouting (Imaging, Mapping, Stand Counts) (AFACAIAJ), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB)
Keywords
Where VineView is headquartered
LocationHeadquarters
- HQ city
- Halifax
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
VineView business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Aerial Imaging Services: Flight-based aerial imagery services with configurable frequency (weekly, monthly, or seasonal). Data delivered 2-5 days after flight. Multiple flight packages available targeting bloom, veraison, and pre-harvest timing.
- Data Products and Software Subscriptions: VineView App subscription for accessing and analyzing aerial imagery data. Includes PureVine Vigor Pro, Disease Scouting, Irrigation, and other data packages. Cloud-based platform accessible on desktop and mobile.
- Hardware Sales: PinPoint RTK GPS receiver hardware. Standalone device with subscription required for RTK corrections. Sold directly through VineView ordering system.
- Agriview (Other Crops): Extension of aerial imagery services to non-grape crops including potatoes, almonds, citrus, apples, and avocados. Custom solutions for different crop types.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Data Packages - Flight-based aerial imagery with various product inclusions |
| Subscription | Multi-year contract | PinPoint RTK GPS hardware with RTK correction subscription |
| Unit Pricing | Annual | Bulk/Enterprise pricing based on acreage and flight frequency |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
VineView product offering
Product offeringCore offering
VineView provides aerial-based spectral imaging and data analytics services to vineyard operators worldwide. Using drones and aircraft equipped with multi and hyperspectral cameras, the company captures ultra-high-resolution imagery of vineyards and processes it through cloud-based proprietary algorithms to deliver vine-level vigor mapping, disease detection (including Grapevine Leafroll Disease), irrigation management, harvest planning, and variable rate application insights. Data is delivered through the VineView App platform 2-5 days after each flight, with subscriptions available for individual data packages and the PinPoint RTK GPS hardware sold as a standalone scouting tool.
Product overview
VineView is a precision viticulture technology company providing aerial imagery and data insights for vineyard health monitoring. The company offers a unified platform centered around aerial-based spectral sensor technology and cloud-based image processing. The core product portfolio includes PureVine Vigor Pro for vine health mapping, RedLeaf Scouting for disease detection, Irrigation Package for water management, and PinPoint RTK hardware for high-precision GPS scouting. Additional modules include Thermal Imaging, Speedtracker (VRA) for variable rate application, Smart Sampling for yield estimation, and Soil/Elevation data. All products are accessible through the VineView App and are designed to work together, with vigor data feeding into irrigation calculations, sampling plans, and variable rate applications. The company also extends its technology to other crops through the AgriView sub-brand.
Differentiator
Problem solved
Functional benefit
Products and services
- PureVine Vigor Pro
- RedLeaf Scouting
- Irrigation Package
- Speedtracker (VRA)
- SmartSampling
- Soil and Elevation (TerraInsight)
- PinPoint RTK
- AgriView
- VineView App
Quantifiable outcome
- 94%+ accuracy in detecting Grapevine Leafroll Disease (validated by UC Davis)
- +5 more outcomes
Companies that use VineView
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
VineView technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature6 records
VineView partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Devonian Coast WineriesminorLocal Nova Scotia partner who participated in the Government of Canada funding announcement. Jonathan Rodwell (Director of Winemaking and Viticulture) spoke to benefits of using VineView technology in vineyard management practices.
- AvidordronecoreFrench partner acquired by SkySquirrel in late 2017 to expand operations in European wine markets. VineView scaled up operations for 2018 growing season across France through this partnership.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
VineView competitors and assessment
Company assessmentDirect peers
- Tule Technologies: Tule provides specialized precision irrigation and crop water stress measurement for vineyards, mirroring VineView's focus on vine-level decision support. Both compete for premium wine growers in California with sensor-based and field-data tools to optimize yield and quality.
- Ceres Imaging: Ceres Imaging delivers aerial spectral imagery and analytics for specialty crops including vineyards, almonds, and citrus, directly overlapping VineView's specialty-crop focus. Both offer variable rate application, irrigation, and disease/stress detection as core commercial propositions.
- Taranis: Taranis offers AI-powered aerial intelligence for agriculture using drones, planes, and satellites, with sub-millimeter resolution analytics for crop scouting. It serves vineyards and other specialty crops globally, paralleling VineView's enterprise precision-viticulture positioning.
- Sentera: Sentera provides drone-based sensors and analytics for agriculture, including NDVI/multispectral imagery used in vineyards and row crops. It overlaps with VineView in providing aerial data products and integration into farm management workflows.
- PrecisionHawk: PrecisionHawk provides drone-based aerial analytics, sensors, and data platforms for agriculture and infrastructure. It overlaps with VineView in delivering aerial imagery, analytics, and industry-specific data products to growers.
- Gamaya: Gamaya is a hyperspectral imaging and analytics company specializing in specialty crops, with proven deployments in vineyards. It mirrors VineView's spectral+vineyard specialization and global enterprise positioning.
Broad incumbents
- DJI Agriculture: DJI's agriculture arm sells drone platforms, multispectral sensors (e.g., P4 Multispectral), and software used for precision crop monitoring including vineyards. As the dominant drone manufacturer, it provides an upstream alternative to VineView's aerial data capture stack.
- Planet Labs: Planet Labs operates high-cadence satellite imagery with deep analytics stacks for agriculture, including vineyard monitoring applications. It competes as a lower-resolution, lower-cost alternative for vineyard remote sensing at scale.
- Trimble Agriculture: Trimble Agriculture offers precision agriculture hardware and software (GNSS, variable rate, farm management) widely used in specialty crops and vineyards. It overlaps with VineView in providing RTK positioning and precision agriculture workflows.
Emerging players
- CropX: CropX combines soil sensors, satellite data, and analytics for precision irrigation and crop management, including vineyards. While ground-sensor-led, it overlaps with VineView's irrigation and analytics modules for specialty crop growers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VineView social profiles
Digital presenceVineView financial estimates
Financial estimateRevenue estimate
Valuation estimate
VineView leadership team
Management profileNumber of profiles
Profiles8 records
VineView subsidiaries and ownership
Company hierarchySubsidiaries1 record
VineView funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VineView M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VineView
What does VineView do?
VineView provides aerial-based spectral imaging and data analytics services to vineyard operators worldwide. Using drones and aircraft equipped with multi and hyperspectral cameras, the company captures ultra-high-resolution imagery of vineyards and processes it through cloud-based proprietary algorithms to deliver vine-level vigor mapping, disease detection (including Grapevine Leafroll Disease), irrigation management, harvest planning, and variable rate application insights. Data is delivered through the VineView App platform 2-5 days after each flight, with subscriptions available for individual data packages and the PinPoint RTK GPS hardware sold as a standalone scouting tool.
Is VineView a public or private company?
VineView is a private company. It is classified as venture growth investor backed and is currently operating.
When was VineView founded?
VineView was founded in 2012. It employs 11 to 50 people.
Where is VineView based?
VineView is headquartered in Halifax, Canada, in the North America region.
How does VineView make money?
Four revenue lines are on record. Aerial Imaging Services are the primary driver. The others are data Products and Software Subscriptions, hardware Sales and agriview (Other Crops).
Who are VineView's main competitors?
Direct peers on record are Tule Technologies, Ceres Imaging, Taranis, Sentera, PrecisionHawk and Gamaya. Broad incumbents are DJI Agriculture, Planet Labs and Trimble Agriculture. CropX is listed as an emerging player.
Does VineView have an API?
No public API is recorded for VineView.
What industry is VineView in?
VineView's product category is Precision Viticulture Technology. Its primary akta.pro industry code is AFAGAJAJ, Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets), with a secondary code of AFAGALAC, Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral). Its NAICS code is 111332 and its SIC code is 700.