What Trackimo does

Trackimo is a US-based IoT solution provider founded in 2013 and headquartered in New York, specializing in GPS tracking devices and location-based connectivity solutions for consumer, SMB, and enterprise markets. The company designs and manufactures a portfolio of compact multi-connectivity tracking hardware combining GPS, WiFi, BLE, GSM, LTE, and narrowband IoT, supported by proprietary technologies including Trackimo ILR (Instant Location Reporter), Trackimo SIM (roaming cost optimization), m2mConnect protocol, and a pending patent on low-bandwidth data transmission algorithms. Product lines include the Universal 4G Tracker and specialized variants for drones, pets, children, elderly, boats, oil and gas fleets, car dealerships, local government fleets, and industrial assets, plus an enterprise fleet management platform with route history, geofencing, and reporting capabilities.

The business model combines one-time hardware sales ($198-$248 per device, with first year of cellular service included), recurring subscription revenue ($5/month standard, $60/year enterprise), and white-label OEM partnerships under which Trackimo develops complete hardware, software, platform, and manufacturing for telecom and brand partners. Flagship OEM relationships include Vodafone (Curve GPS Tracker), Tracki (Amazon's #1 best-selling GPS tracker for 2020-2021), Telefonica, and Leica Geosystems. Go-to-market operates through direct e-commerce (trackimo.com, store.trackimo.com), Amazon marketplace via Tracki, a 20% commission affiliate program, and dedicated enterprise sales for volume and custom integration work. Coverage spans worldwide GSM cellular reception excluding Japan and South Korea, with 51-100 employees supporting operations from offices in New York and Cedarhurst, NY.

Name

Trackimo

Legal name

Trackimo Inc.

Website

https://trackimo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Trackimo designs, manufactures, and distributes GPS/IoT tracking devices and a fleet management platform for consumers, SMBs, and enterprises, with white-label OEM partnerships supplying Vodafone, Tracki (Amazon), Telefonica, and Leica Geosystems across global markets excluding Japan and South Korea.

Ownership category

akta.pro rank

Product category

Consumer GPS tracking devices and IoT fleet management

NAICS

Other Communications Equipment Manufacturing (33429)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG), Incident Detection, Claims & Evidence Management (TLAEANAE)

Keywords

• GPS tracking devices
• IoT fleet management
• Personal safety trackers
• Asset tracking solutions
• White-label GPS platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Sales: GPS tracking devices sold as one-time purchases. Devices range from consumer trackers ($198.90) to enterprise/fleet bundles ($239-$247). Includes first year of GPS service free with each device.
2. Subscription Services: Monthly cellular service at $5/month after free first year. Enterprise platform at $60/year/device. Provides global GSM connectivity, real-time tracking data, and cloud platform access.
3. White Label/OEM Licensing: Custom integration partnerships with telecom providers and device manufacturers where Trackimo develops hardware, software, platform, and manufacturing for branded products (e.g., Vodafone Curve, Tracki on Amazon).
4. Affiliate Program: 20% commission on sales through affiliate partners. Managed through Affiliatly.com affiliate management software with 7-day cookie duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Trackimo develops and manufactures GPS/GSM/WiFi/BLE/LTE/NB-IoT tracking hardware and the accompanying cloud platform used by consumers and enterprises to locate people, vehicles, pets, drones, boats and industrial assets in real time. Devices ship with a first year of global cellular service included and are paired with iOS/Android apps and a web dashboard, while enterprise customers receive a multi-tenant fleet/asset management platform and white-label OEM services for telecom partners.

Product overview

Trackimo is a GPS tracking and IoT solution provider offering a comprehensive portfolio of tracking devices and platforms. The core offering includes the Trackimo Universal 4G Tracker and specialized variants such as Tracki Pro, Trackimo Plus, Slim Travel Tracker, NickWatch (children), Trackipet (pets), and the Drone Tracker. The company provides an Enterprise Fleet Management Platform with live tracking, route history, geofencing, and comprehensive reporting capabilities. Supporting technologies include Trackimo-Link (two-way data link), Trackimo ILR (Instant Location Reporter), Trackimo SIM (roaming optimization), and m2mConnect protocol for M2M communication. The product line spans consumer personal trackers, business fleet management solutions, industrial/asset tracking, and a white-label program for partners. All devices work with companion iOS and Android mobile apps and come with a pre-installed global SIM card for worldwide connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Trackimo-link®: Two-way data link solution enabling remote device control and real-time data retrieval from field equipment, with firmware update and error reporting capabilities.

Products and services

• Trackimo 4G Universal Tracker Consumer GPS tracking device combining GPS, WiFi, BLE, GSM, LTE and narrowband IoT for tracking people, vehicles and assets worldwide; ships with first year of worldwide 4G service.
• Tracki Pro 4G Advanced 4G GPS tracker designed for logistics and professional tracking applications.
• Trackimo Plus 4G Enhanced GPS tracking device with extended battery life and advanced tracking capabilities.
• Slim 4G Travel Tracker Compact travel-focused GPS tracker designed for luggage and personal item tracking during travel.
• NickWatch GPS tracking device designed for children, providing location tracking and safety features.
• Trackipet GPS pet tracker for monitoring pet location and setting safe zones.
• Trackimo Drone Tracker GPS tracking device for drones weighing 1.4 ounces with up to 96 hours battery life, including drone attachment kit and worldwide SIM card.
• Fleet Management Tracking System Real-time GPS fleet management solution providing vehicle tracking, driver monitoring, route optimization and comprehensive reporting for fleet operators.
• Trackimo Enterprise Platform Fleet asset tracking and management platform with Fleet Summary, Live Tracking, Route History, Points of Interest, Email Notifications, custom Reports, and 1 year of historical data storage.
• Trackimo Boat/Marine Tracker GPS/GSM boat tracking device for vessels with speed alerts, geofence crossing alerts, and waterproof options.
• Trackimo Kid Tracker GPS child tracking device with real-time location, SOS alerts, safe zone alerts, and live GPS tracking map for child safety.
• Trackimo Family GPS Tracker (Elderly) GPS tracker designed for elderly family members, featuring real-time location tracking, SOS alerts, and safe zone alerts for dementia and Alzheimer's patients.
• Trackimo Oil & Gas GPS Tracker GPS tracking solution for oil, gas and mining companies providing real-time visibility into fleet operations, asset tracking, and customizable alerts.
• Trackimo Delivery Tracking GPS delivery tracking device for business fleets, providing real-time vehicle location, route optimization, and delivery management.
• Trackimo Truck GPS Tracker GPS tracking solution specifically designed for truck fleets, offering driver behavior monitoring, fuel savings, and operational efficiency.
• Trackimo Car Dealership Tracker GPS tracking device for car dealerships providing inventory tracking, demo vehicle monitoring, and up to $5,000 theft recovery benefit.
• Trackimo Local Government Fleet Tracker GPS fleet tracking solution for local government vehicles including ambulances, fire trucks, and police cars with emergency response optimization.
• Trackimo Mobile App (iOS/Android) Companion mobile application for configuring, managing, and tracking all Trackimo devices under a single account, with support for iPhone and Android smartphones.
• Trackimo White Label Program White-label program allowing cellular companies and service providers to resell Trackimo hardware, software and platform under their own brand with reduced time-to-market.
• Vodafone Curve GPS Tracker White-label flagship GPS tracking device co-developed by Trackimo for Vodafone, sold globally under the Vodafone brand.
• Industrial Equipment IoT Tracking Solution (Leica Geosystems) Custom industrial GPS/connectivity solution co-developed with Leica Geosystems for professional imagery and industrial mapping equipment, safeguarding millions of dollars of equipment since launch.
• Baby In-Car Safety Tracker Child-in-car safety tracker co-developed with a European data carrier and car seat manufacturer, launched in Italy in 2020 to prevent children being abandoned in vehicles.

Quantifiable outcome

• 30% reduction in overhead costs for fleet operators through route optimization and fuel savings
• +5 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Tracki (Amazon Best Seller)flagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2020Trackimo developing complete hardware, software, platform and manufacturing GPS tracking devices for Tracki brand. Tracki is #1 best-selling GPS tracker on Amazon for 2020 and 2021. Partnership provides significant retail distribution through Amazon marketplace.
• European Telecom Provider (IoT)coreStrategic or Co-development Partner · 1 January 2020Trackimo and the IoT arm of one of the largest European telecom providers developed a heavy-duty industrial device for container shipments that analyzes situations inside containers through numerous sensors.
• European Data CarrierminorStrategic or Co-development Partner · 1 January 2020Trackimo partnered with one of the largest data carriers in EU and a European car seat manufacturer to develop universal child safety solution - a prevention tool for ensuring no child is abandoned in a car. Product launched in Italy in early 2020 following legislation requiring technical alert systems.
• European Car Seat ManufacturerminorStrategic or Co-development Partner · 1 January 2020Joint development of baby safety product with data carrier and car seat manufacturer. Prevention tool for child abandonment in vehicles, responding to Italian legislation.
• TelefonicacoreStrategic or Co-development Partner · 1 March 2018Telefonica partnered with Trackimo for Madrid 2018 Half Marathon deploying 1,000 Trackimo GPS trackers. Called 'Most Connected IoT experiment in history' with real-time tracking displayed during the race. Trackimo platform connected via API to Telefonica's analysis systems.
• VodafoneflagshipOEM/ Whitelabel/ Licensing PartnerTrackimo developing hardware, platform and manufacturing GPS tracking devices for Vodafone. Vodafone's latest Curve GPS Tracker is featured as Trackimo's flagship white-label product. The partnership enables Trackimo to leverage Vodafone's global telecom distribution and brand recognition.
• PelephoneminorChannel Partner/ Reseller/ DistributorPartner logo displayed on Trackimo partners page indicating distribution or resale relationship through Israeli telecom provider Pelephone.
• Leica GeosystemscoreStrategic or Co-development PartnerTrackimo developed connectivity, security and tracking solution for one of the most well-known brands in professional imagery and industrial mapping. Product launched in 2018 and has safeguarded industrial equipment millions of dollars worth since then.
• SingtelminorChannel Partner/ Reseller/ DistributorSingtel telecom provides Trackimo user guide and FAQ support for their customers using Trackimo devices on their network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tractive: Tractive is a direct-to-consumer GPS pet tracker with subscription-based cellular service across 175+ countries. Highly comparable to Trackimo's Trackipet product line on technology, pricing, and subscription model.
• Tile: Tile (owned by Life360) makes small Bluetooth and GPS trackers for keys, luggage, and pets with a companion app ecosystem. Direct competitor to Trackimo's consumer/family tracking devices in form factor and price tier.
• Jiobit (Life360): Jiobit (acquired by Life360) is a small, LTE-based GPS tracker for kids, pets, and seniors with a subscription component. Direct competitor to Trackimo's NickWatch and family/elderly tracker SKUs.
• Geotab: Geotab is a leading GPS fleet telematics provider with hardware devices and a cloud platform for vehicle tracking, driver behavior, and route optimization. Direct competitor to Trackimo's Fleet Management Tracking System for commercial vehicle customers.
• Linxup: Linxup sells GPS fleet tracking hardware with a SaaS subscription targeting SMB and mid-market fleets, very similar positioning and price points to Trackimo's Fleet Management Tracking System bundles ($239-$247).

Broad incumbents

• Verizon Connect: Verizon Connect offers fleet telematics and asset tracking as part of a broader telecom portfolio, similar to how Trackimo's Vodafone partnership bundles tracking with carrier distribution. Comparable on enterprise fleet/IOT positioning.
• Samsara: Samsara is a publicly-traded IoT platform serving fleet management, asset tracking, and industrial operations with combined hardware + SaaS subscriptions. Highly comparable to Trackimo's enterprise fleet/asset platform business, though at far greater scale and breadth.
• Garmin: Garmin manufactures GPS hardware across consumer (watches, handheld, pet/vehicle trackers) and enterprise markets. Comparable to Trackimo on GPS device engineering and multi-vertical product strategy.
• Apple AirTag / Apple (Find My network): Apple AirTag leverages the Find My network for personal item tracking and competes directly with Trackimo's personal/family trackers. As an ecosystem incumbent, Apple exerts pricing and channel pressure on dedicated consumer tracker brands.

Emerging players

• Fleetio: Fleetio is a fleet operations management software platform increasingly bundling GPS telematics integrations. Adjacent competitor on the software side of Trackimo's Enterprise Fleet Management Platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCvFU-KVkxiN01xUkJQKi1Q
• Facebookfacebook.com/trackimo
• LinkedInlinkedin.com/company/trackimo
• Instagraminstagram.com/trackimoplus
• Xx.com/trackimo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackimo