Clowder
Clowder is a mobile-first member engagement platform serving 150+ associations and membership organizations with native iOS and Android apps, a Command Center admin backend, and 200+ AMS/CRM integrations. It is a wholly-owned subsidiary of Advanced Solutions International following a 2023 acquisition.
- Company typePrivate
- Founded2017
- HeadquartersAlexandria, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Clowder does
Clowder is a mobile-first member engagement platform purpose-built for associations and membership-based organizations. Founded in 2017 and headquartered in Alexandria, Virginia, the company delivers native iOS and Android applications that give associations a year-round mobile channel for news, push notifications, messaging, forums, chapters, resource libraries, and events, replacing the event-only engagement model that historically dominated the vertical. The platform is administered through a web-based Command Center and supports up to 30 segmented subgroups synced from the customer's AMS or CRM. Clowder claims 150+ association customers and 24 million registered end users across its deployed base, with named deployments at organizations such as CREW Network, IPWEA, NAGARA, SOHO, ACC, and ABCA.
The technology stack is centered on white-labeled native mobile clients, a Command Center backend for content and analytics management, and a 200+ integration ecosystem spanning dominant association management systems (iMIS, Fonteva, MemberClicks, NetForum, YourMembership, Protech, Aptify), CRMs (Salesforce, Microsoft Dynamics, Higher Logic), and CMS (WordPress). API-based SSO and bidirectional member data sync enable Clowder to overlay existing association infrastructure rather than displace it. Recent product investment has skewed toward event-experience features—QR-based check-in, digital badges, Booth Wallet, Exhibitor Gamification, 1:1 Meetings, Session Streaming, and Enhanced Polls—expanding monetization for sponsors and exhibitors.
Clowder monetizes primarily through custom-priced, multi-year subscription contracts scaled to feature usage, backend user count, and member volume, with secondary non-dues revenue from in-app advertising and sponsorships. Go-to-market combines enterprise field sales for larger associations, a self-serve / PLG path for smaller organizations, and app-store distribution. Since 2023, Clowder has operated as a wholly-owned subsidiary of Advanced Solutions International (ASI), positioning the platform alongside iMIS, TopClass LMS, and OpenWater within ASI's association-software portfolio. Operating geographies span the United States, Australia, New Zealand, the United Kingdom, Canada, and India.
Clowder firmographics
Firmographics- Name
- Clowder
- Legal name
- Clowder
- Website
- https://clowder.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clowder is a mobile-first member engagement platform serving 150+ associations and membership organizations with native iOS and Android apps, a Command Center admin backend, and 200+ AMS/CRM integrations. It is a wholly-owned subsidiary of Advanced Solutions International following a 2023 acquisition.
- Ownership category
- akta.pro rank
Clowder industry classification
Industry- Product category
- Association Member Engagement Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Community/Group Chat Platforms (BPAMACAH)
Keywords
Where Clowder is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Clowder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: Clowder generates primary revenue through subscription pricing customized based on feature usage, number of backend users, and member count. Quotes are provided based on organizational size and requirements.
- Advertising/Sponsorship Revenue: Platform enables non-dues revenue opportunities for associations through sponsorship and advertising placements within the mobile app and community experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Clowder product offering
Product offeringCore offering
Clowder provides a mobile-first member engagement platform delivered as native iOS and Android apps, plus a web-based Command Center for administration. It enables associations and membership organizations to engage members year-round through news feeds, push notifications, in-app messaging, events, advertising/sponsorships, and chapter-based segmentation, with 200+ integrations to AMS and CRM systems.
Product overview
Clowder is a mobile-first member engagement platform that provides native apps for iOS and Android, functioning as a private social network for professional communities. The platform operates as a unified product with multiple integrated modules: the core Command Center backend for administration, News Feed and Push Notifications for communication, Events Module for year-round event management with QR check-in and badges, Messaging Module for direct messaging and forums, Advertising & Sponsorships Module for non-dues revenue, Chapters & Groups Module for segmentation, Resource Library for educational content, and Platform Customization for white-label branding. Add-on modules include Clowder Web (desktop companion), Booth Wallet (exhibitor lead management), Exhibitor Gamification, 1:1 Meetings scheduling, QR Hub, Enhanced Polls, Session Streaming, and Session Registration. The platform integrates with 200+ AMS, CRM, job board, and marketing solutions including iMIS, Salesforce, Microsoft Dynamics, Higher Logic, and others. Clowder was acquired by Advanced Solutions International (ASI) in 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Clowder Mobile Engagement Platform A mobile-first member engagement platform providing native iOS and Android apps that connects associations and membership organizations to their members year-round, supporting event engagement, personalized content delivery, in-app messaging, advertising/sponsorship revenue, and chapter segmentation.
- Booth Wallet Exhibitor lead management add-on for trade shows and events that provides a communal repository of scanned leads with detailed notes capability and a 5-star rating system to evaluate lead quality for exhibitors and association event organizers.
- Exhibitor Gamification Interactive QR-scanning challenge add-on where attendees compete to visit exhibitor booths and climb a dynamic leaderboard, with configurable rules, time limits, and prize structures designed to drive exhibition engagement at association events.
- 1:1 Meetings Networking facilitation add-on enabling event attendees to request and schedule meetings with speakers, exhibitors, sponsors, and other attendees directly through the mobile app for structured professional connections.
- Event & Session Check-In (QR Hub) Contactless check-in add-on using QR codes for event and session attendance tracking, synced with QR Hub for real-time data updates and reduced attendee wait times at association events and conferences.
- Session Streaming Virtual access add-on with dedicated streaming buttons at event and session levels, enabling seamless transition between browsing the agenda and joining live sessions for hybrid event formats.
Quantifiable outcome
- Clowder is the community management platform of choice for 87% of Forbes Cloud 100 companies (2023)
- +1 more outcomes
Companies that use Clowder
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Clowder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Clowder partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Advanced Solutions International (ASI)flagshipASI acquired Clowder in 2023, combining Clowder's mobile engagement platform with ASI's iMIS association management system to provide an integrated solution for associations.
- iMIScoreiMIS is an association management system (AMS) integrated with Clowder for seamless data synchronization between member management and mobile engagement.
- SalesforcecoreSalesforce CRM integration with Clowder enables association staff to access member data and engagement metrics within their existing CRM workflow.
- Microsoft DynamicscoreMicrosoft Dynamics CRM integration enables associations to sync member information and engagement data between Clowder and their Dynamics environment.
- Higher LogiccoreHigher Logic online community platform integration with Clowder provides associations with enhanced community engagement capabilities.
- MemberClickscoreMemberClicks association management system integrated with Clowder for member data synchronization and engagement tracking.
- FontevacoreFonteva Salesforce-based association management platform integrated with Clowder for unified member experience.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Clowder competitors and assessment
Company assessmentDirect peers
- Higher Logic: Direct competitor offering online community, engagement, and marketing automation platforms purpose-built for associations and member-based organizations — overlapping with Clowder's core member-engagement use case across many of the same AMS integrations.
- Pathable: Mobile event app and community engagement platform for associations and conferences, offering similar attendee networking, messaging, and exhibitor features that compete with Clowder's Events Module.
- EventMobi: Event mobile apps and year-round community engagement platform serving associations and conferences with features including check-in, messaging, and sponsor engagement that overlap Clowder's offering.
- CrowdCompass (Cvent): Mobile event app platform now part of Cvent's event tech suite, offering attendee engagement, push notifications, and event apps that overlap with Clowder's Events Module capabilities.
- Hubilo: Event and community engagement platform with mobile apps, networking, and sponsor monetization features targeting associations and B2B events — competing with Clowder in the mobile community layer.
- MemberClicks: Association management system (AMS) for small-to-mid associations with growing community and engagement features; Clowder integrates with MemberClicks but MemberClicks is increasingly adding adjacent functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Clowder social profiles
Digital presenceClowder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clowder leadership team
Management profileNumber of profiles
Profiles1 record
Clowder funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clowder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clowder
What does Clowder do?
Clowder provides a mobile-first member engagement platform delivered as native iOS and Android apps, plus a web-based Command Center for administration. It enables associations and membership organizations to engage members year-round through news feeds, push notifications, in-app messaging, events, advertising/sponsorships, and chapter-based segmentation, with 200+ integrations to AMS and CRM systems.
Is Clowder a public or private company?
Clowder is a private company. It is classified as corporate owned and is currently operating.
When was Clowder founded?
Clowder was founded in 2017. It employs 11 to 50 people.
Where is Clowder based?
Clowder is headquartered in Alexandria, United States, in the North America region.
How does Clowder make money?
Two revenue lines are on record. Subscription Licensing is the primary driver. The others are advertising/Sponsorship Revenue.
Who are Clowder's main competitors?
Direct peers on record are Higher Logic, Pathable, EventMobi, CrowdCompass (Cvent), Hubilo and MemberClicks.
Does Clowder have an API?
Yes. Clowder integrates with customer AMS/CRM systems via API to enable single sign-on (SSO), content push/pull capabilities, member data synchronization, event management, and profile management. The integration allows members to log in with existing association credentials and access their membership information, preferences, history, registrations, and payment information. Content can be synced via RSS feed integration, and data changes in the app or database are reflected in both systems simultaneously. Specific API documentation or developer portal not publicly referenced.
What industry is Clowder in?
Clowder's product category is Association Member Engagement Software. Its primary akta.pro industry code is BPAMACAH, Community/Group Chat Platforms. Its NAICS code is 513210 and its SIC code is 7372.