CartHook
CartHook is a Shopify-native application that lets e-commerce merchants present one-click post-purchase upsell offers to raise average order value, monetising through tiered usage-based subscriptions plus a 1% rev-share on upsell revenue, serving 10,000+ primarily SMB merchants.
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CartHook does
CartHook is a Shopify-native application that enables merchants to present one-click upsell and cross-sell offers after checkout completion, with the stated objective of raising average order value without disrupting the primary buying experience. The product is a single unified app with a no-code visual offer builder, real-time campaign analytics, A/B testing, customer segmentation by prior purchase and order value, custom shipping rates on upsells, and support for subscriptions inside post-purchase offers. Built-in translations cover French, German, Spanish, Italian, Chinese, Czech, and Portuguese. The platform is integrated with Recharge (subscriptions), Shop Pay (Shopify's accelerated checkout), PayPal (payments), Meta (ad tracking), and Google Analytics, and is listed on the Shopify App Store for self-serve installation.
CartHook is operated as a brand under UK-registered parent Shop Circle Ltd., whose London headquarters at One Kingdom Street, Paddington Central, is the corporate domicile; a sales office is maintained in Chicago for North American operations and a separate copyright-agent office exists in Whistler, Canada. The company claims 10,000+ merchants on the platform and headline outcomes cited in its own marketing materials include a 1700% ROI figure, 24% AOV growth, and over $100K in upsell sales for individual merchants. Reference customers Ipothecary, Biaggi, DISCO, and Steel are all small merchants across beauty, travel, apparel, and unspecified verticals, suggesting an SMB-skewed customer mix.
CartHook monetises through a hybrid model: a usage-based monthly subscription tiered by order volume (100, 200, 500, 1K, 2.5K, 5K, 10K, 25K, 50K, and 50K+ orders/month) plus a 1% charge on post-purchase revenue generated through the upsell campaigns. Distribution is primarily product-led through the Shopify App Store, with a sales team available for mid-market accounts requiring white-glove onboarding, and cross-sell leverage from sibling Shopify apps within the Shop Circle portfolio.
CartHook firmographics
Firmographics- Name
- CartHook
- Legal name
- Shop Circle Ltd.
- Website
- https://carthook.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CartHook is a Shopify-native application that lets e-commerce merchants present one-click post-purchase upsell offers to raise average order value, monetising through tiered usage-based subscriptions plus a 1% rev-share on upsell revenue, serving 10,000+ primarily SMB merchants.
- Ownership category
- akta.pro rank
Where CartHook is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
CartHook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Subscription (Order Volume): Tiered subscription pricing based on monthly order volume (100 to 50K+ orders). Merchants select tier matching their order volume and are charged the maximum approved amount based on monthly orders generated.
- Post-Purchase Revenue Share: Additional 1% charge on post-purchase revenue generated through upsell campaigns, aligning CartHook's success with merchant revenue growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 100 orders/month |
| Subscription | Monthly | 200 orders/month |
| Subscription | Monthly | 500 orders/month |
| Subscription | Monthly | 1K orders/month |
| Subscription | Monthly | 2.5K orders/month |
| Subscription | Monthly | 5K orders/month |
| Subscription | Monthly | 10K orders/month |
| Subscription | Monthly | 25K orders/month |
| Subscription | Monthly | 50K orders/month |
| Subscription | Monthly | 50K+ orders/month |
| Transaction based/ take rate | Monthly | 1% post-purchase revenue |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
CartHook product offering
Product offeringCore offering
CartHook is a Shopify-native post-purchase upsell application that enables merchants to display one-click cart and checkout upsell offers after a customer completes their initial purchase. The platform includes a no-code drag-and-drop visual offer builder, real-time analytics, A/B testing, customer segmentation based on prior purchases and order values, built-in translations for seven languages, and integrations with Recharge, Shop Pay, PayPal, Meta, and Google Analytics. Merchants are billed through tiered monthly subscriptions based on order volume, plus a 1% fee on post-purchase revenue generated.
Product overview
CartHook is a single unified product—a Shopify post-purchase upsell application designed to help store owners maximize average order value (AOV) by presenting personalized upsell offers after checkout. The core product includes a no-code visual builder for creating offer flows, real-time analytics for tracking campaign performance, A/B testing capabilities, customer segmentation targeting based on purchase history and order values, and built-in multi-language support (French, German, Spanish, Italian, Chinese, Czech, Portuguese). The platform displays up to two offer pages per post-purchase funnel.
Differentiator
Problem solved
Functional benefit
Products and services
- CartHook Post-Purchase Upsell App A Shopify-native app that enables merchants to display one-click post-purchase upsell offers after a customer completes checkout. Includes a no-code drag-and-drop offer builder, real-time analytics dashboard, A/B testing, customer segmentation based on prior purchases and order values, built-in translations in seven languages, subscriptions support via Recharge, and integrations with Shop Pay, PayPal, Meta, and Google Analytics. Supports up to two offer pages per funnel and is billed via tiered monthly subscriptions based on order volume plus a 1% share of post-purchase revenue.
Quantifiable outcome
- ROI of 1700% - $100 spent turns into $1700 in upsells
- +3 more outcomes
Companies that use CartHook
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
CartHook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature7 records
CartHook partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RechargecoreSubscription management platform integration that enables merchants to offer subscription products within post-purchase upsell flows, creating long-term customer relationships.
- Shop PaycoreNative Shopify checkout integration enabling seamless post-purchase upsell experience within Shop Pay checkout flow.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CartHook competitors and assessment
Company assessmentBroad incumbents
- Yotpo: Yotpo is a Shopify-focused e-commerce marketing platform spanning reviews, SMS, loyalty, and subscriptions. It is a broader SaaS incumbent serving the same Shopify merchant base as CartHook.
- Klaviyo: Klaviyo is a leading email/SMS marketing and customer data platform purpose-built for Shopify merchants. It overlaps with CartHook in driving Shopify merchant revenue and is a broader incumbent in the Shopify e-commerce SaaS stack.
- Shopify: Shopify is the platform CartHook exclusively serves and is also the most significant competitive threat via its native checkout extensions and built-in post-purchase upsell capabilities. Its broader platform capabilities and App Store economics directly shape CartHook's opportunity.
Emerging players
- Rebuy: Rebuy is a Shopify personalization and upsell engine that provides smart product recommendations across the shopping journey. It is a partial competitor to CartHook, with broader placement (cart, PDP, checkout) and a focus on AI-driven recommendations.
- LimeSpot: LimeSpot provides AI-powered product recommendations and personalization for Shopify stores. It overlaps with CartHook in using customer data to drive AOV and conversion for Shopify merchants, though it focuses on on-site personalization rather than post-purchase.
Direct peers
- Honeycomb Upsell: Honeycomb Upsell offers post-purchase and cart upsell funnels for Shopify merchants with A/B testing. It competes head-to-head with CartHook for Shopify merchants seeking one-click upsell flows.
- Upsell.com (formerly Bold Upsell): Upsell.com provides one-click upsell, post-purchase, and cart upsell apps for Shopify. It is a direct CartHook competitor in the Shopify upsell app category.
- AfterSell: AfterSell is a Shopify post-purchase upsell app focused on one-click upsells, smart product recommendations, and A/B testing. It directly competes with CartHook for the same merchant use case.
- ReConvert: ReConvert is a leading Shopify post-purchase upsell app offering one-click upsells, surveys, and thank-you page customization. It is the closest direct competitor to CartHook in the same Shopify-exclusive post-purchase category.
- Zipify OCU (One Click Upsell): Zipify OCU is a one-click post-purchase upsell app for Shopify from Zipify, a well-known Shopify SaaS vendor. It targets the same post-purchase upsell workflow as CartHook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CartHook social profiles
Digital presenceCartHook financial estimates
Financial estimateRevenue estimate
Valuation estimate
CartHook leadership team
Management profileNumber of profiles
Profiles1 record
CartHook funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CartHook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CartHook
What does CartHook do?
CartHook is a Shopify-native post-purchase upsell application that enables merchants to display one-click cart and checkout upsell offers after a customer completes their initial purchase. The platform includes a no-code drag-and-drop visual offer builder, real-time analytics, A/B testing, customer segmentation based on prior purchases and order values, built-in translations for seven languages, and integrations with Recharge, Shop Pay, PayPal, Meta, and Google Analytics. Merchants are billed through tiered monthly subscriptions based on order volume, plus a 1% fee on post-purchase revenue generated.
Is CartHook a public or private company?
CartHook is a private company. It is classified as corporate owned and is currently operating.
When was CartHook founded?
CartHook was founded in 2015. It employs 11 to 50 people.
Where is CartHook based?
CartHook is headquartered in Chicago, United States, in the North America region.
How does CartHook make money?
Two revenue lines are on record. Monthly Subscription (Order Volume) is the primary driver. The others are post-Purchase Revenue Share.
Who are CartHook's main competitors?
Broad incumbents on record are Yotpo, Klaviyo and Shopify. Emerging players are Rebuy and LimeSpot. Direct peers are Honeycomb Upsell, Upsell.com (formerly Bold Upsell), AfterSell, ReConvert and Zipify OCU (One Click Upsell).
Does CartHook have an API?
No public API is recorded for CartHook.