OkCredit

What OkCredit does

OkCredit (legal entity OkCredit Psi Phi Global Solutions Pvt. Ltd.) operates a mobile and web-based digital ledger platform — branded "Digital Udhar Bahi Khata" — that enables small business owners across India to record and reconcile credit and payment transactions with their customers in place of paper-based bahi khata books. The product targets the long tail of Indian SMBs including kirana stores, local merchants, and solo professionals, with claimed presence across 2,800 Indian cities. Core functionality includes multi-language communication, automated collection reminders delivered via SMS and WhatsApp, on-demand reports and account statements, and 100% data backup with online plus local redundancy. Distribution is product-led and fully self-serve, with the app available on Google Play and the Apple App Store alongside a web portal (web.okcredit.in) that shares the same merchant account and data layer for cross-device access.

Under the hood the platform is a standard cloud-backed mobile SaaS stack: multi-platform synchronization (Android, iOS, web) over a shared account model, integrations with WhatsApp and SMS gateways for reminders, and a GTM centered on organic discovery, word-of-mouth, and social channels (Instagram, Facebook, Twitter, LinkedIn, YouTube). The legal structure is an Indian private limited company; the founding team includes Harsh Pokharna (Co-founder & CEO), Aditya Prasad (Co-founder & CTO), Gaurav Kumar (Co-founder & CPO), and Anjal Saneen (Founding Member), and the cap table includes Tiger Global, Lightspeed India Partners, Y Combinator, 5Y Capital, Venture Highway, Sinai Capital Partners, and Google for Startups based on disclosed investor participation. No enterprise sales motion, patents, certifications, or AI/ML capabilities are disclosed in the source material.

The business model is fintech/digital-services revenue described as subscription/recurring, with a dedicated pricing page on the website (specific tiers undisclosed). In FY25 OkCredit reported operating revenue of INR 23.3 crore, up 63.6% year-over-year, against a net loss of INR 23.2 crore (narrowed 34%) and total expenses of INR 48.5 crore (down 4.7%) — the improving margin profile driven by lower marketing and employee costs. Beyond the core ledger, the company has begun building an adjacent ecosystem through a "Lending Partners" channel referenced on its site, indicating intent to participate in digital lending distribution alongside its SMB base.

Name

OkCredit

Legal name

OkCredit Psi Phi Global Solutions Pvt. Ltd.

Website

https://okcredit.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

OkCredit is a Bengaluru-based fintech that provides a mobile and web digital ledger (bahi khata) app for Indian small business owners and merchants, enabling them to record credit transactions, send automated collection reminders via SMS and WhatsApp, and manage receivables across 2,800 cities.

Ownership category

akta.pro rank

Product category

Digital Ledger / SMB Fintech Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)

Keywords

• Digital ledger app
• Credit management software
• Small business fintech
• Udhar bahi khata
• Receivables tracking

Headquarters

HQ city

Kormangala

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fintech/Digital Services: The company operates as a fintech startup generating revenue through digital financial services. Revenue increased 63.6% to INR 23.3 crore in FY25. The company has been reducing losses through increased revenue and lower expenses including reduced marketing and employee costs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

OkCredit offers a mobile-first digital bahi khata (ledger) application that allows small business owners and their customers in India to record credit and payment transactions digitally. The product supports multiple local Indian languages, sends automated collection reminders via SMS and WhatsApp, provides reports and account statements across devices, and maintains online and local backup for data safety. A web-based merchant portal complements the mobile app for cross-device account access.

Product overview

OkCredit offers a unified digital ledger platform for small business owners in India, consisting of a mobile application (available on Android and iOS) and a web-based merchant portal. The core product, Digital Udhar Bahi Khata (digital credit ledger), enables recording of credit/payment transactions between small businesses and their customers. Both the mobile app and web portal share the same account and data, providing merchants cross-device access to their business records, reports, and collection management tools.

Differentiator

Problem solved

Functional benefit

Products and services

• OkCredit Mobile App (Digital Udhar Bahi Khata)

Quantifiable outcome

• Loss reduced by 34% in FY25 showing improving financial trajectory
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Lending PartnersminorChannel Partner/ Reseller/ DistributorReferenced on the website footer as 'Lending Partners' page, indicating partnerships with digital lending platforms for financial services distribution. The page is accessible at /lending-partners but specific partner names are not disclosed in the source.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Khatabook: Khatabook is the closest direct competitor to OkCredit, offering a digital bahi khata / credit ledger app for Indian SMBs with very similar features (multi-language, SMS/WhatsApp reminders, customer accounts). It targets the same micro-merchant persona and competes head-to-head for the same kirana and small-shop user base across India.
• Vyapar: Vyapar is a leading Indian SMB accounting, invoicing and GST app used by lakhs of small businesses. It overlaps directly with OkCredit in receivables/payables tracking and digital ledger functionality, and serves the same Indian micro-merchant customer base with a more accounting-led proposition.
• Dukaan: Dukaan is a platform enabling Indian SMBs and kirana stores to set up online D2C stores and accept digital payments. While more commerce-focused, it competes for the same SMB wallet share and increasingly overlaps with OkCredit on digital record-keeping and payments for small merchants in India.

Broad incumbents

• BharatPe: BharatPe is a broader fintech super-app for Indian offline merchants, offering QR payments, lending and merchant services. It is comparable to OkCredit because it serves the same SMB persona and is increasingly layering credit-management and lending tools on top of payments, directly threatening standalone ledger apps.
• Tally Solutions: Tally is the incumbent accounting and bookkeeping software for Indian SMBs, with deep adoption among retailers and distributors. It is comparable to OkCredit as a digital ledger / record-of-account platform serving Indian small businesses, though it is desktop-first and more accountant-led.
• Zoho Books: Zoho Books is a cloud accounting suite targeting SMBs with invoicing, expense tracking and receivables management. It overlaps with OkCredit's digital ledger and receivables-tracking value proposition, particularly for the more digitally mature end of India's small business market.
• Razorpay: Razorpay is a leading Indian payments and banking platform for online and offline businesses. It is comparable to OkCredit as an SMB fintech serving Indian merchants, and its expanding merchant services (capital, accounts, automation) increasingly compete for the same merchant attention and wallet share.
• Paytm (One97 Communications): Paytm operates a massive consumer and merchant payments / financial services platform across India, with a dedicated Paytm for Business SMB offering. It is comparable as a broad incumbent serving the same Indian SMB segment and bundling payments, lending and merchant tools that encroach on OkCredit's standalone value proposition.

Emerging players

• Lendingkart: Lendingkart is a digital lending platform focused on working-capital loans to Indian SMBs. It is comparable to OkCredit because both target underserved Indian small businesses with financial products and Lendingkart represents a potential embedded-finance partner/distribution channel alongside OkCredit's existing Lending Partners page.
• myBillBook (by FloBiz): myBillBook is a digital bahi khata and billing app for Indian SMBs, very similar in feature set (credit tracking, payment reminders, GST invoicing). It competes with OkCredit for the same Indian micro-merchant persona and serves as a useful emerging comparator in the SMB digital ledger category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_okcredit
• YouTubeyoutube.com/channel/UCYRIzR9gXzrCObYW9defmow
• Facebookfacebook.com/okcreditpage
• LinkedInlinkedin.com/company/okcredit
• Instagraminstagram.com/okcreditofc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OkCredit