Commission Factory
Commission Factory is a performance-based affiliate marketing network operating across APAC, connecting 900+ advertiser brands with thousands of affiliates via tracking technology, real-time reporting, and automated weekly payments. As the APAC brand within the Awin Group, it serves advertisers, publishers, and agencies.
- Company typePrivate
- Founded2011
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Commission Factory does
Commission Factory is a performance-based affiliate marketing network and platform operating across the Asia-Pacific region, headquartered in Sydney with offices in Malaysia and Singapore. Founded in 2011 by Zane McIntyre (CEO) and David Hayman (CTO), the company operates as the APAC-focused brand within the Awin Group — itself backed by Axel Springer and United Internet — and is structured as Commission Factory Pty Ltd under Australian law. The platform connects advertisers (online retailers and brands) with affiliates (publishers, cashback sites, influencers, content creators) through tracking technology, real-time reporting, and automated weekly commission payments. It serves 900+ advertiser brands across 557+ listed affiliate programs and processes up to AU$25 million in monthly sales volume through its Australia network alone, with 1,000+ new affiliates organically joining each month.
The core technology stack centers on the Commission Factory Platform, which differentiates through cookie-less, digital fingerprinting, and click-less tracking, real-time transaction reporting, weekly automated payouts supporting 165 currencies, and a public API. Product surface has evolved into modular layers: Nexus Pro provides AI-powered benchmarking with natural-language querying of vertical-level performance metrics; Dynamic Reports enable custom data exploration; and Smart Notifications allow configurable alerting. Service delivery is structured through tiered packages ranging from self-service (DIY) to full-service program management (Pro), plus short-term campaign packages (Launch, Recruitment, EOFY Booster, Golden Quarter). Distribution combines a self-serve dashboard, enterprise sales motion with dedicated APAC-based account managers, an agency multi-account channel, and mobile applications on iOS and Android.
Commission Factory's business model blends transactional and subscription revenue. The primary stream is a commission on affiliate transactions, typically 8-10% CPS, with the company acting as intermediary on payments to affiliates; affiliates themselves are not charged to join. Advertisers additionally pay for managed-service tiers and short-term packages, providing subscription-style recurring revenue. Customers include major enterprise brands (Samsung, lululemon, Coach, ASICS, News Corp Australia, Groupon) alongside cashback platforms (ShopBack), content publishers (Skimlinks, News Corp), digital agencies (Navigate Digital), and SMB retailers using the self-serve tier. Customer segments are horizontally segmented across Affiliates, Advertisers, and Agencies.
Commission Factory firmographics
Firmographics- Name
- Commission Factory
- Legal name
- Commission Factory Pty Ltd
- Website
- https://commissionfactory.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Commission Factory is a performance-based affiliate marketing network operating across APAC, connecting 900+ advertiser brands with thousands of affiliates via tracking technology, real-time reporting, and automated weekly payments. As the APAC brand within the Awin Group, it serves advertisers, publishers, and agencies.
- Ownership category
- akta.pro rank
Where Commission Factory is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Commission Factory business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commission on Affiliate Transactions: Commission Factory generates revenue primarily through commission fees paid by advertisers based on affiliate activity. The company is primarily a retail-focused network with most advertisers paying a percentage commission per sale (CPS), typically between 8% and 10% of sale value. Commission Factory does not charge fees to affiliates to join the network.
- Service Packages: Tiered service packages (Lite, Plus, Pro) offered to advertisers requiring different levels of support, from self-service to full program management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Weekly | Commission-based model for affiliates |
| Subscription | Monthly | Service packages for advertisers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Commission Factory product offering
Product offeringCore offering
Commission Factory operates an APAC-focused affiliate marketing network that connects online retailers and brands (advertisers) with publishers and influencers (affiliates). The platform provides cookie-less and digital fingerprinting tracking, real-time reporting, automated weekly commission payments in 165 currencies, and an advertiser/affiliate marketplace directory, supplemented by tiered managed-service packages (DIY, Lite/Plus, Pro) and an AI benchmarking module (Nexus Pro).
Product overview
Commission Factory is an affiliate marketing platform and network operating as part of the Awin Group, serving the Asia-Pacific region across Australia, Malaysia, New Zealand, and Singapore. The core offering is the Commission Factory Platform, a performance marketing solution that connects advertisers with affiliates through tracking technology, real-time reporting, and automated commission payments. The platform is enhanced by the Nexus Pro add-on module featuring AI-powered benchmarking insights and Dynamic Reports for custom data analysis. Service delivery is structured through tiered packages ranging from self-service (DIY) to full-service management (Pro), supplemented by focused short-term packages for launches, recruitment, and seasonal campaigns. The company also provides mobile applications for iOS and Android, a podcast, and maintains industry-specific blog content for client education.
Differentiator
Problem solved
Functional benefit
Brands
- Nexus Pro: AI-powered benchmarking and reporting platform for affiliate program performance analysis.
- Axis
Products and services
- Commission Factory Affiliate Marketing Platform Core performance/affiliate marketing platform connecting advertisers with publishers across Australia, Malaysia, New Zealand, and Singapore. Provides cookie-less and digital fingerprinting tracking, real-time reporting, automated weekly commission payments in 165 currencies, and a marketplace directory of affiliate programs for online retailers, brands, agencies, and publishers.
- Nexus Pro AI-powered analytics and benchmarking module within the Commission Factory platform that enables advertisers and agencies to compare program performance across network verticals using ROI, AOV, and conversion rate, with natural language querying capabilities.
- Advertiser Service Packages (DIY, Lite, Plus, Pro) Tiered managed service packages for advertisers: DIY (self-service with ticketed support), Lite/Plus (hybrid with dedicated account management and optimization), and Pro (full end-to-end program management with bespoke reporting). Designed for advertisers that want progressively more hands-on support from Commission Factory.
- Commission Factory Mobile Apps iOS and Android mobile applications that enable affiliates and advertisers to monitor stats, transactions, and manage their affiliate marketing activities on the go.
Quantifiable outcome
- Up to AU$25,000,000 in sales generated per month
- +4 more outcomes
Companies that use Commission Factory
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
Commission Factory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
Commission Factory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Awin GroupcoreCommission Factory is part of the Awin Group, a global affiliate network backed by Axel Springer and United Internet Groups. Awin Group encompasses Awin, ShareASale, Commission Factory, and SingleView brands. Commission Factory operates as the APAC-focused brand within this global network, sharing technology infrastructure, compliance frameworks, and operational practices.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Commission Factory competitors and assessment
Company assessmentBroad incumbents
- Awin: Global affiliate marketing network that is the parent brand within the Awin Group alongside Commission Factory. Operates the same core technology stack and competes for the same advertisers globally, including APAC.
- ShareASale: Affiliate network and sister brand within the Awin Group. Operates a marketplace model connecting merchants with affiliates and overlaps with Commission Factory's core value proposition.
- Tradedoubler: European-headquartered affiliate and partner marketing network with growing APAC operations. Competes with Commission Factory on cross-border advertiser programs and multi-currency support.
Direct peers
- Impact: Global partner and affiliate marketing platform operating in APAC. Directly competes for advertiser and agency budgets in Australia, Singapore, and Malaysia with a comparable SaaS + network model.
- CJ Affiliate (Commission Junction): One of the largest global affiliate networks. Competes with Commission Factory for enterprise advertisers in APAC and offers similar tracking, reporting, and payment infrastructure.
- Rakuten Advertising: Global affiliate marketing network with presence in APAC. Competes directly with Commission Factory on brand-direct affiliate programs and cross-border advertiser campaigns.
- Involve Asia: APAC-focused affiliate and influencer marketing network headquartered in Kuala Lumpur. Directly competes in Southeast Asia, particularly Malaysia and Singapore, for the same regional advertiser budgets.
Emerging players
- PartnerStack: SaaS platform for partner and affiliate programs with growing APAC presence. Targets B2B SaaS and DTC brands with a self-serve model that overlaps Commission Factory's DIY tier.
- LinkMyDeals: APAC-focused cashback and coupon affiliate platform serving similar retail advertisers and publishers. Partial overlap with Commission Factory's cashback and loyalty affiliate segment (e.g., ShopBack).
Regional players
- Accesstrade: Asia-focused affiliate network with strong Southeast Asian coverage. Comparable performance-based model and advertiser/affiliate marketplace serving overlapping geographies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Commission Factory social profiles
Digital presenceCommission Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Commission Factory leadership team
Management profileNumber of profiles
Profiles11 records
Commission Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Commission Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Commission Factory
What does Commission Factory do?
Commission Factory operates an APAC-focused affiliate marketing network that connects online retailers and brands (advertisers) with publishers and influencers (affiliates). The platform provides cookie-less and digital fingerprinting tracking, real-time reporting, automated weekly commission payments in 165 currencies, and an advertiser/affiliate marketplace directory, supplemented by tiered managed-service packages (DIY, Lite/Plus, Pro) and an AI benchmarking module (Nexus Pro).
Is Commission Factory a public or private company?
Commission Factory is a private company. It is classified as corporate owned and is currently operating.
When was Commission Factory founded?
Commission Factory was founded in 2011. It employs 11 to 50 people.
Where is Commission Factory based?
Commission Factory is headquartered in Sydney, Australia, in the Oceania region.
How does Commission Factory make money?
Two revenue lines are on record. Commission on Affiliate Transactions are the primary driver. The others are service Packages.
Who are Commission Factory's main competitors?
Broad incumbents on record are Awin, ShareASale and Tradedoubler. Direct peers are Impact, CJ Affiliate (Commission Junction), Rakuten Advertising and Involve Asia. Emerging players are PartnerStack and LinkMyDeals. Accesstrade is listed as a regional player.
Does Commission Factory have an API?
Yes. The Commission Factory API exposes a wide range of functionality for both affiliate and merchant users. It supports JSON and XML data formats, with rate limits on API calls. The API provides access to affiliate accounts, merchant accounts, and various reporting functions including transactions, banners, coupons, data feeds, promotions, and traffic reports. API keys are generated under Account Settings in the Commission Factory dashboard. Developer documentation is at dev.commissionfactory.com/V1.