AlikeAudience
- Company typePrivate
- Founded2015
- HeadquartersSunnyvale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
AlikeAudience firmographics
Firmographics- Name
- AlikeAudience
- Legal name
- AlikeAudience Inc.
- Website
- https://alikeaudience.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AlikeAudience industry classification
Industry- Product category
- Audience Data Platform
- NAICS
- Media Representatives (541840)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
Keywords
Where AlikeAudience is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
AlikeAudience business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Audience Data Licensing: License and activation of audience segments to advertisers, agencies, and platforms across DSPs and data marketplaces. Segments are sold based on type and scope with pricing dependent on segment characteristics.
- AURAR Snowflake Marketplace: AURAR lookalike modeling tool available in Snowflake Marketplace for secure data collaboration, enabling brands to activate first-party data through automated workflows.
- Custom Audience Solutions: Tailored audience solutions for agencies, brands, and platforms including data enrichment, lookalike modeling, and custom segment development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on segment type and requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
AlikeAudience product offering
Product offeringCore offering
AlikeAudience is a data science company that builds an AI-powered omnichannel data activation platform providing privacy-compliant audience data, first-party data onboarding, custom audience development, and lookalike modeling for programmatic advertising. The platform combines a proprietary ID Graph, advanced LLMs, and 7,000+ ready-to-use audience segments across 14+ markets to help advertisers, agencies, platforms, and data providers activate high-value audiences across mobile, display, social, CTV, DOOH, and video channels.
Product overview
AlikeAudience is a data science company offering an AI-powered omnichannel data activation platform. The core offering consists of three main products: Audience Targeting (data-driven segment activation), Data Onboarding (first-party data activation), and Custom Audience (hyper-targeted segment development). These are complemented by AURAR, a Snowflake Native App for secure data collaboration and lookalike modeling. The company provides industry-specific solutions across Automotive, CPG, Finance, and Travel verticals, along with specialized targeting modules including Location Intelligence and Competitor Audience Targeting. The platform processes over 30TB of data monthly, maintaining 7,000+ audience segments across North America and APAC markets, all powered by proprietary AI-driven ID Graph technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Audience Targeting AI-powered, privacy-compliant audience segment activation tailored for advertisers, enabling precise targeting across digital channels using the proprietary ID Graph and 7,000+ pre-built audience segments.
- Data Onboarding Secure first-party data onboarding solution that enables advertisers and brands to activate their customer data across digital channels while maintaining GDPR and CCPA privacy compliance.
- Custom Audience Hyper-targeted custom audience segment development service that empowers agencies, brands, and platforms to create bespoke segments tailored to specific marketing objectives and campaign goals.
- AURAR A Snowflake Native App providing secure first-party data collaboration, automated audience enrichment, and real-time lookalike audience generation that reduces lookalike model turnaround from 3-7 days to less than 24 hours and delivers 2X+ scale expansion of lookalike audiences.
- Automotive Audience Targeting Precision automotive audience targeting leveraging verified ownership data and lifestyle signals, with 1,000+ curated segments covering 62 car brands, 700+ models, driver profiles, ownership, lifestyle, and auto service intent.
- CPG Audience Targeting Consumer packaged goods audience targeting with 600+ curated segments covering food and beverage, health and wellness, home care, and pet care categories, targeting consumers based on preferences and active purchase behaviors.
- Finance Audience Targeting
Quantifiable outcome
- Up to 99% data match rates with The Trade Desk integration
- +3 more outcomes
Companies that use AlikeAudience
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles4 records
AlikeAudience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature5 records
AlikeAudience partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- StackAdaptcorePartnership enables StackAdapt's DSP to source standard and custom audience solutions from North America and APAC from AlikeAudience, enhancing its mobile audience offering. The direct integration provides greater data control and higher match rates for media buyers, enabling better targeted advertising on mobile apps and websites.
- The Trade DeskcoreData partnership providing global, high-performing audience segments at scale. AlikeAudience meets The Trade Desk's stringent privacy standards and delivers data match rates of up to 99% for targeting success.
- SnowflakecoreAURAR lookalike modeling tool natively available in Snowflake Marketplace, enabling secure data collaboration through Snowflake Native App Framework with automated workflow templates.
- LiveRampcoreData onboarding and identity resolution partnership enabling activation of audience segments across programmatic channels.
- DV360 (Google)coreDirect integration enabling audience segment activation through Display & Video 360 platform.
Scale indicators12 records
Recent moves8 records
AlikeAudience competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Established audience measurement and data provider with identity and targeting products. Overlaps with AlikeAudience's audience analytics but is significantly larger and more measurement-focused.
- Epsilon: Large data-driven marketing firm with CoreID identity graph and extensive audience data assets. Directly comparable on audience segmentation and identity, with deeper first-party data and agency relationships.
- Adobe Audience Manager: Adobe's DMP for audience segmentation and activation across Adobe Experience Cloud. Comparable functionality to AlikeAudience's audience targeting, embedded within a much larger enterprise marketing suite.
- Acxiom: Long-standing audience data and identity services provider with global data assets. Closely comparable to AlikeAudience's audience targeting and data collaboration offerings at enterprise scale.
- Oracle Advertising (Oracle Data Cloud): Large incumbent combining Oracle's BlueKai DMP, Moat, and Grapeshot for audience data and measurement. Overlaps with AlikeAudience's audience targeting but operates at much larger scale within Oracle's broader stack.
Direct peers
- Lotame: Independent data management platform offering audience segmentation and data collaboration across global markets. Closely comparable in product (DMP, audience segments) and go-to-market (agencies, brands, platforms).
- LiveRamp: Identity resolution and data onboarding platform with RampID graph and broad DSP/marketplace distribution. Directly comparable to AlikeAudience's ID Graph and data-onboarding products, and an existing integration partner.
- Zeotap: Customer data platform and identity resolution company with strong presence in Europe and APAC. Comparable mobile-first audience data proposition and overlapping enterprise buyer base.
- Stirista: Independent data and audience targeting company offering B2C audience segments and omnichannel activation. Comparable mid-market scale and similar agency/brand go-to-market motion.
Emerging players
- Audigent: Emerging data collaboration and curation platform focused on premium publisher first-party data. Comparable in data clean room and curation approach but focused on publisher supply-side rather than mobile ID scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AlikeAudience social profiles
Digital presenceAlikeAudience compliance and trust
Trust signalCompliance4 records
AlikeAudience financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlikeAudience leadership team
Management profileNumber of profiles
Profiles5 records
AlikeAudience funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlikeAudience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlikeAudience
What does AlikeAudience do?
AlikeAudience is a data science company that builds an AI-powered omnichannel data activation platform providing privacy-compliant audience data, first-party data onboarding, custom audience development, and lookalike modeling for programmatic advertising. The platform combines a proprietary ID Graph, advanced LLMs, and 7,000+ ready-to-use audience segments across 14+ markets to help advertisers, agencies, platforms, and data providers activate high-value audiences across mobile, display, social, CTV, DOOH, and video channels.
Is AlikeAudience a public or private company?
AlikeAudience is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AlikeAudience founded?
AlikeAudience was founded in 2015. It employs 11 to 50 people.
Where is AlikeAudience based?
AlikeAudience is headquartered in Sunnyvale, United States, in the North America region.
How does AlikeAudience make money?
Three revenue lines are on record. Audience Data Licensing is the primary driver. The others are AURAR Snowflake Marketplace and custom Audience Solutions.
Who are AlikeAudience's main competitors?
Broad incumbents on record are Nielsen, Epsilon, Adobe Audience Manager, Acxiom and Oracle Advertising (Oracle Data Cloud). Direct peers are Lotame, LiveRamp, Zeotap and Stirista. Audigent is listed as an emerging player.
Does AlikeAudience have an API?
No public API is recorded for AlikeAudience.
What industry is AlikeAudience in?
AlikeAudience's product category is Audience Data Platform. Its primary akta.pro industry code is MPABAOAH, Audience Segmentation, Demographic & Identity Graph Services. Its NAICS code is 541840 and its SIC code is 7370.