WebStreet

What WebStreet does

WebStreet is a private investment platform, operating under EF Capital Management, LLC and the legal entity WEBSTREET, LLC (Delaware), that enables accredited investors to gain fractional ownership of cash-flowing online businesses through a series of professionally managed investment funds. Founded in 2021 and previously known as EF Capital (itself carved out of Empire Flippers Capital), the platform targets high-net-worth individuals meeting SEC accredited investor criteria ($1M+ net worth or $200K+ annual income) and pools their capital into discrete funds, each led by a vetted portfolio manager specializing in a specific monetization method such as SaaS, eCommerce, Amazon FBA, content, or Kindle Direct Publishing. The company has raised over $47M cumulatively, deployed $18.5M+ across 25+ businesses via 11 funds, and served 275+ investors across three funding rounds as of late 2022, with a stated $60K minimum investment and quarterly cash distributions.

The platform's core technology is a web-based investor portal (app.webstreet.co) that supports accreditation verification, subscription document execution, fund selection, and an investor dashboard for tracking portfolio performance and quarterly reports. Underlying this front end is a fund-in-a-box product structure in which WebStreet sources and diligenced acquisition opportunities, vets portfolio managers through a multi-stage process, and routes deals into separate fund vehicles with 2-4 year hold periods. The architecture is asset-light and operationally analogous to a micro-private-equity sponsor: the technology layer is a thin investor-relations and administration stack rather than a deeply proprietary software product.

WebStreet generates revenue from two primary streams: carried interest on fund profits (shared with portfolio managers per deal terms) and administrative fees charged at the fund and investor level. Its go-to-market is built on content marketing, case studies featuring high-profile repeat investors, conference presence, and a channel partnership with Empire Flippers for both deal-flow sourcing and investor referrals, supplemented by earned media coverage in Forbes, Bloomberg, and other major outlets. The company completed a rebrand and corporate restructuring away from Empire Flippers in 2022, executed a $780,000 all-cash acquisition of the BWPS WordPress business from Onfolio Holdings in December 2024, and targets deploying $100M per year within two to three years.

Name

WebStreet

Legal name

EF Capital Management, LLC

Website

https://webstreet.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Alternative Investment Platform

NAICS

Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Micro-PE / Lower Middle Market ETA Funds (FSANALAG)

akta.pro secondary industries

Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL), Discretionary Portfolio Management (Retail) (FSAAAAAH)

Keywords

• Fractional ownership investing
• Online business acquisitions
• Venture capital funds
• Alternative investment platform
• Accredited investor services

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Carried Interest: WebStreet (through EF Capital Management, LLC) charges carried interest on each investment fund, consisting of a share of profits realized by the fund. Portfolio managers may also receive a portion of carried interest as specified on each deal page.
2. Administrative Fees: Administrative fees charged to each fund for services provided by the Organizer. Fee amounts vary per investment fund and per investor and are disclosed in investment documents and through the Investor Platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WebStreet operates a Micro-PE-like investment platform that pools capital from accredited investors into fund vehicles managed by vetted portfolio managers, who then acquire, operate, and scale cash-flowing online businesses across monetization methods such as SaaS, eCommerce (Amazon FBA), content/affiliate, and Kindle Direct Publishing. Investors receive fractional ownership of these businesses with quarterly cash distributions and projected 20%+ net annualized IRR over 2-4 year hold periods. Minimum investment is $60K, restricted to SEC-accredited investors.

Product overview

WebStreet operates as a fractional ownership investment platform connecting accredited investors with professional portfolio managers for cash-flowing online businesses. The core offering is the WebStreet Investment Platform, which enables investors to participate in professionally managed Fund-in-a-Box investment funds. These funds acquire and operate diverse online businesses across monetization methods including content/affiliate marketing, eCommerce (Amazon FBA), SaaS, and Kindle Direct Publishing. The platform includes an Investor Dashboard for tracking investments and provides Quarterly Cash Distributions with projected 20%+ net annualized IRR. Portfolio managers are vetted professionals who align incentives through carried interest, managing operations while WebStreet handles investor relations and fund administration. Minimum investment is $60K, with typical fund hold periods of 2-4 years.

Differentiator

Problem solved

Functional benefit

Products and services

• WebStreet Investment Platform Core platform enabling accredited investors to achieve fractional ownership of cash-flowing online businesses through professionally managed investment funds, offering quarterly cash distributions and a 20%+ projected net annualized IRR. Targets SEC-accredited investors with a $60,000 minimum investment.
• WebStreet Investment Funds (Fund-in-a-Box) Diversified investment funds managed by vetted portfolio managers that acquire and operate cash-flowing online businesses across multiple monetization methods including content, eCommerce (Amazon FBA), SaaS, and Kindle Direct Publishing. Funds have 2-4 year hold periods with quarterly cash distributions to investors.

Quantifiable outcome

• 20%+ projected net annualized IRR over 4-6 year investment cycle
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Empire FlipperscoreChannel Partner/ Reseller/ DistributorEmpire Flippers is a key marketplace and brokerage partner that refers accredited investors to WebStreet. WebStreet leverages Empire Flippers' deep industry expertise and marketplace access to secure lower acquisition multiples for businesses. The partnership enables WebStreet to access private deal flow and a wider range of acquisition opportunities. WebStreet was formerly part of Empire Flippers Capital before rebranding.
• EF Capital Management, LLCcoreOthersEF Capital Management, LLC is the legal entity and Organizer behind the WebStreet platform. The company operates under an exception to the Investment Advisor Act for venture capital advisory services. WebStreet completed a split from Empire Flippers and raised $2.8 million from investors who received preferred equity shares to finance the rebranding.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MicroAcquire (now Acquire.com): Marketplace and transaction platform for buying and selling small SaaS and online businesses; directly overlaps with WebStreet's acquisition target market and increasingly serves accredited investors seeking exposure to cash-flowing digital assets.
• Empire Flippers: Largest online business brokerage and marketplace; former parent of WebStreet (then 'Empire Flippers Capital'). Operates in the same acquisition pipeline and remains a strategic channel partner.
• Flippa: Online marketplace for buying and selling websites, SaaS, and digital businesses; targets similar sellers and a similar pool of micro-PE-style buyers.
• Quiet Light Brokerage: M&A advisory specializing in the sale of profitable Amazon FBA, Shopify, and SaaS businesses; competes for the same seller-side deal flow that feeds WebStreet's funds.
• Onfolio Holdings: Publicly listed acquirer and operator of cash-flowing online businesses (counterparty in WebStreet's Dec-2024 BWPS acquisition); uses a similar acquire-and-operate playbook and competes for the same target pool.
• Acquire.com: Dedicated marketplace for SaaS micro-acquisitions; closely aligned with the SaaS portion of WebStreet's portfolio manager mandate and increasingly catering to investor-aggregator buyers.

Broad incumbents

• FE International: Established M&A advisor for mid-market SaaS, e-commerce, and content businesses; operates across a broader deal-size spectrum but competes for the same category of acquisition targets.
• AngelList Venture: Broader private-market platform enabling accredited investors to deploy into venture and fund structures; comparable on the 'platformized access to private deals for accredited investors' axis, though focused on venture-stage equity rather than cash-flowing SMBs.
• Yieldstreet: Multi-asset alternatives platform offering accredited investors access to private credit, real estate, and other alts; competes for the same HNW investor wallet and brand association with 'alternatives beyond stocks and bonds'.

Emerging players

• Masterworks: Fractional-ownership platform for alternative assets (art); not in the same asset class but mirrors WebStreet's 'fractional ownership of an otherwise inaccessible asset class for accredited investors' go-to-market motion and regulatory positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WebStreetLLC
• LinkedInlinkedin.com/company/webstreet-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebStreet