Bulkhead Energy
- Company typePrivate
- Founded2021
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Bulkhead Energy firmographics
Firmographics- Name
- Bulkhead Energy
- Legal name
- RCPS LLC
- Website
- https://bulkheadenergy.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Bulkhead Energy industry classification
Industry- Product category
- Energy Drinks
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Energy Drinks & Energy Shots (CRADAHAJ)
- akta.pro secondary industries
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Energy Drink & Energy Shot Production (AFAFABAG)
Keywords
Where Bulkhead Energy is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bulkhead Energy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Energy Drink Sales: Direct-to-consumer sales of sugar-free nootropic energy drinks in 16 fl oz cans, sold individually or in 12-packs. Multiple flavor varieties including Libertycall Citrus, Bravo Yuzu, Not in Regs Orange Pineapple, Sierra Lima Strawberry Lemonade, Shellback Fruit Punch, Pink Mist Watermelon, and Reveille Mixed Berry.
- Subscription Service: Monthly subscription program offering 15% discount on recurring deliveries with skip, reschedule, edit, or cancel capabilities. Billing on first business day of each month.
- Merchandise Sales: Branded apparel and accessories including t-shirts, patches, hats, stickers, ranger panties, and polos. One-time purchase model.
- Gift Cards: Digital e-gift cards available in $10, $25, $50, and $100 denominations. Delivered instantly by email, redeemable online with no expiration.
- Send Drinks to Heroes Program: Customers can purchase 12-pack, 24-pack, or 48-pack variety packs shipped directly to vetted military bases, firehouses, police departments, EMS stations, and first responder locations. Sold at discounted hero rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Energy Drink 12-Pack - One Time Purchase |
| Subscription | Monthly | Energy Drink 12-Pack - Subscribe and Save |
| Unit Pricing | Pay-as-you-go | Variety Pack 2.0 Limited Edition - 12-Pack |
| Subscription | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Apparel and Merchandise |
| Unit Pricing | Pay-as-you-go | Send Drinks to Heroes Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Bulkhead Energy product offering
Product offeringCore offering
Bulkhead Energy manufactures and sells zero-sugar, zero-calorie sparkling energy drinks in 16 fl oz cans, featuring a proprietary BRAINSTEAM™ nootropic blend (Alpha-GPC, L-Tyrosine, L-Theanine, electrolytes, and 300mg natural caffeine). The brand markets seven flavored SKUs, a variety pack, branded merchandise, gift cards, and a 'Send Drinks to Heroes' gifting program to military personnel, first responders, and active-lifestyle consumers.
Product overview
Bulkhead Energy is a veteran-owned and operated energy drink company offering a portfolio of zero-sugar, zero-calorie sparkling energy drinks in seven distinct flavor varieties — LIBERTYCALL™ (Citrus), BRAVO YUZU™ (Honeydew Yuzu), NOT IN REGS™ (Orange Pineapple), SIERRA LIMA™ (Strawberry Lemonade), SHELLBACK™ (Fruit Punch), REVEILLE™ (Mixed Berry), and PINK MIST™ (Watermelon) — all powered by the proprietary BRAINSTEAM™ nootropic blend delivering 300mg natural caffeine per 16 fl oz can. The product line also includes Variety Packs, a 'Send Bulkhead Energy® Drinks To Heroes' charitable gifting program, digital gift cards, and branded merchandise including apparel, patches, and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- LIBERTYCALL™ Energy Drink (Natural Citrus, 12-Pack) Zero-sugar, zero-calorie sparkling energy drink in natural citrus flavor, 16 fl oz per can, sold in 12-packs. Contains 300mg natural caffeine and the proprietary BRAINSTEAM™ nootropic blend (Alpha-GPC, L-Tyrosine, L-Theanine, electrolytes). Marketed to military, first responders, and active-lifestyle consumers seeking crash-free clean energy.
- BRAVO YUZU™ Energy Drink (Natural Honeydew Yuzu, 12-Pack) Zero-sugar, zero-calorie sparkling energy drink in natural honeydew yuzu flavor, 16 fl oz per can, sold in 12-packs. Contains 300mg natural caffeine, BRAINSTEAM™ nootropic blend, electrolytes, and B vitamins for clean sustained energy.
Quantifiable outcome
- Zero sugar and zero calories per 16 fl oz can
- +4 more outcomes
Companies that use Bulkhead Energy
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Bulkhead Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Bulkhead Energy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Pin-Ups for VetscorePrimary charity partner of Bulkhead Energy. A portion of profits from every can sold is donated to support veteran-focused organizations. The charity provides direct support to military and first responders.
- USOminorDonation recipient receiving portion of Bulkhead Energy profits. USO provides programs, services, and entertainment to military personnel.
- Infinite WarriorsminorDonation recipient organization supporting injured veterans. Bulkhead contributes a portion of profits to support their mission.
- Warfighter MademinorDonation recipient supporting wounded warriors. Bulkhead Energy allocates portion of profits to this organization.
- Sentinel FoundationminorVeteran-focused organization listed as a proud partner of Bulkhead Energy. Partnership supports mutual mission of serving veterans.
- VET TelevisionminorVeteran media platform listed as proud partner. Provides content and community engagement for military audience.
- FunkerminorVeteran content creator/media platform listed as proud partner. Military-themed content aligned with Bulkhead brand values.
- San Diego GullsminorSan Diego Gulls hockey team partnership for community engagement and brand awareness in Southern California market.
- PRNminorHealthcare/medical platform partnership supporting first responders and healthcare workers.
- GovX IDcoreMilitary and first responder verification service. GovX ID enables Bulkhead to offer 15% discount to verified military personnel, veterans, first responders, medical workers, and teachers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bulkhead Energy competitors and assessment
Company assessmentDirect peers
- ZOA Energy: Clean-label energy drink founded by Dwayne Johnson and Russell Wilson, marketed around active lifestyle and performance with nootropics and electrolytes — directly comparable founder-led, clean-ingredient, mission-driven positioning.
- Alani Nu: Fast-growing, clean-label energy drink brand sold through DTC, subscription, and mass retail; competes head-to-head with Bulkhead on zero-sugar, fitness/lifestyle positioning at similar price points.
Broad incumbents
- Celsius Holdings: Mass-market incumbent in functional/fitness energy drinks; offers direct overlap on zero-sugar, fitness-positioned, ready-to-drink canned energy drinks with vastly larger distribution and marketing spend.
- C4 Energy (Nutrabolt): Performance energy drink line featuring nootropics, beta-alanine, and caffeine; overlaps Bulkhead's BRAINSTEAM™ cognitive-enhancement positioning and zero-sugar formulations.
- Bang Energy: Established performance energy drink brand built around Super Creatine and BCAA positioning; comparable zero-sugar, functional-ingredient, ready-to-drink canned format.
- Monster Energy: Global incumbent in the energy drink category; competing for the same shelf space and consumer occasions, though with a mass-market rather than nootropic/veteran angle.
- Red Bull: Dominant global energy drink brand; comparable 16 oz canned format and target use occasions (sustained alertness, performance), though positioned as lifestyle/aspirational rather than functional/nootropic.
Emerging players
- G Fuel: Powdered and ready-to-drink energy brand built around gaming and creator ambassadors; relevant peer on community-led, ambassador-driven GTM and clean-ingredient positioning.
- Ryse Fuel: Emerging clean-label, zero-sugar energy drink brand with a fitness-forward identity and DTC-led model; comparable stage, format, and target consumer overlap.
- Bloom Nutrition: Emerging energy drink brand with a strong social/community-led GTM and clean-ingredient profile; overlaps on DTC, subscription, and influencer-driven growth playbook even as persona differs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bulkhead Energy social profiles
Digital presenceBulkhead Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulkhead Energy leadership team
Management profileNumber of profiles
Profiles2 records
Bulkhead Energy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulkhead Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulkhead Energy
What does Bulkhead Energy do?
Bulkhead Energy manufactures and sells zero-sugar, zero-calorie sparkling energy drinks in 16 fl oz cans, featuring a proprietary BRAINSTEAM™ nootropic blend (Alpha-GPC, L-Tyrosine, L-Theanine, electrolytes, and 300mg natural caffeine). The brand markets seven flavored SKUs, a variety pack, branded merchandise, gift cards, and a 'Send Drinks to Heroes' gifting program to military personnel, first responders, and active-lifestyle consumers.
Is Bulkhead Energy a public or private company?
Bulkhead Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bulkhead Energy founded?
Bulkhead Energy was founded in 2021. It employs 1 to 10 people.
Where is Bulkhead Energy based?
Bulkhead Energy is headquartered in San Diego, United States, in the North America region.
How does Bulkhead Energy make money?
Five revenue lines are on record. Energy Drink Sales are the primary driver. The others are subscription Service, merchandise Sales, gift Cards and send Drinks to Heroes Program.
Who are Bulkhead Energy's main competitors?
Direct peers on record are ZOA Energy and Alani Nu. Broad incumbents are Celsius Holdings, C4 Energy (Nutrabolt), Bang Energy, Monster Energy and Red Bull. Emerging players are G Fuel, Ryse Fuel and Bloom Nutrition.
Does Bulkhead Energy have an API?
No public API is recorded for Bulkhead Energy.
What industry is Bulkhead Energy in?
Bulkhead Energy's product category is Energy Drinks. Its primary akta.pro industry code is CRADAHAJ, Energy Drinks & Energy Shots, with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 312111 and its SIC code is 2080.