WOOF & BREW Limited
WOOF & BREW Limited is a UK-based pet wellness company founded in 2012 that sells veterinary-developed herbal tonics and alcohol-free novelty beverages for dogs direct-to-consumer, via subscription, and through major UK and international retailers.
- Company typePrivate
- Founded2012
- HeadquartersSaint Ives, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What WOOF & BREW Limited does
WOOF & BREW Limited is a UK-based pet wellness company founded in 2012 that designs and sells herbal health supplements and novelty beverages for dogs. Its core product range comprises six condition-specific tonics (Anxious Hound, Itchy Hound, Senior Hound, Doggy Breath, Windy Hound, Ha-Pee Lawns) formulated with 100% natural ingredients including Rooibos and plant extracts, developed in collaboration with veterinary and nutritional experts. The company also markets alcohol-free 'dog beer' (Bottom Sniffer) and 'dog wine' (Posh Pooch) herbal infusions, alongside seasonal treats such as Paw Pops cooling ice pops and personalised Top Dog engraved tins.
The company operates a hybrid direct-to-consumer and wholesale go-to-market model. Direct sales run through a Shopify storefront with a Subscribe & Save subscription programme (50% off first month, 10% ongoing, free delivery, products from £5.00 per month) that personalises regular deliveries to individual dog health profiles. Wholesale distribution spans UK retailers (Amazon, Asda, Morrisons, Sainsburys, Next, John Lewis, Waitrose, Pets at Home) via Pedigree Wholesale and Vital Pet, the EU via DOGG B2B in Prague, and the US via JoJo Modern Pets, with a Faire B2B channel for sub-£350 trade orders. Headcount is 1-10 employees, with no disclosed institutional backing beyond a ~$1.78M cumulative funding total raised in 2016 and 2019, indicating a founder-led, organically scaled operating model.
WOOF & BREW Limited firmographics
Firmographics- Name
- WOOF & BREW Limited
- Legal name
- WOOF & BREW
- Website
- https://woofandbrew.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WOOF & BREW Limited is a UK-based pet wellness company founded in 2012 that sells veterinary-developed herbal tonics and alcohol-free novelty beverages for dogs direct-to-consumer, via subscription, and through major UK and international retailers.
- Ownership category
- akta.pro rank
WOOF & BREW Limited industry classification
Industry- Product category
- Pet health and wellness supplements
- NAICS
- Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)
- akta.pro secondary industries
- Calming & Behavioral Support Supplements (HLAMALAD), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Urinary & Kidney Support Supplements (HLAMALAI), Allergy & Anti-Inflammatory Supplements (HLAMALAL), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)
Keywords
Where WOOF & BREW Limited is headquartered
LocationHeadquarters
- HQ city
- Saint Ives
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WOOF & BREW Limited business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Direct E-commerce Product Sales: One-time product purchases through company's Shopify e-commerce storefront, including dog drinks (beer and wine alternatives), health supplements, and cooling treats.
- Subscription/Recurring Revenue: Subscribe & Save program offering regular deliveries at discounted prices with 50% off first order and ongoing savings, providing predictable recurring revenue.
- Wholesale/Trade Sales: Bulk sales to trade buyers including UK wholesale partners (minimum £350 threshold for direct trade), EU distributor (DOGG B2B), US distributor (JoJo Modern Pets), and Faire B2B platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save Program |
| Unit Pricing | Pay-as-you-go | Ha-Pee Lawns Urinary Health Tonic |
| Unit Pricing | Pay-as-you-go | Windy Hound Digestion Tonic |
| Unit Pricing | Pay-as-you-go | Paw Pops Cooling Ice Pops |
| Unit Pricing | Pay-as-you-go | Posh Pooch Dog Wine |
| Unit Pricing | Pay-as-you-go | Bottom Sniffer Dog Beer |
| Unit Pricing | Pay-as-you-go | Top Dog Treats & Personalised Tin |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
WOOF & BREW Limited product offering
Product offeringCore offering
WOOF & BREW Limited designs, formulates and sells herbal health supplements (six condition-specific tonics), novelty non-alcoholic dog beverages (Bottom Sniffer 'Beer' and Posh Pooch 'Wine'), seasonal cooling ice-pop treats (Paw Pops), and personalised treats (Top Dog), offered to dog owners through its own e-commerce store, UK major retailers, and international trade partners.
Product overview
WOOF & BREW Limited is a pet wellness company offering a dual product portfolio: health supplements (tonics) and treats/drinks for dogs. The core supplement range includes six condition-specific tonics (Anxious Hound, Itchy Hound, Senior Hound, Doggy Breath, Windy Hound, and Ha-Pee Lawns) formulated with 100% natural herbs and developed with veterinary experts. The treat range features innovative products including Bottom Sniffer Dog Beer and Posh Pooch Dog Wine (alcohol-free herbal beverages), Paw Pops cooling ice pops, and personalised Top Dog Treats. The company launched the world's first herbal tea bag for dogs in 2012 and operates a Subscribe & Save subscription program for regular deliveries.
Differentiator
Problem solved
Functional benefit
Products and services
- Anxious Hound Herbal tonic formulated to help soothe stressed and anxious dogs, using a blend of calming botanicals developed with a holistic vet and master herbalist. Served to dogs as a tea over food or drink.
- Itchy Hound Herbal skin-and-coat tonic formulated for dogs suffering from itchy skin, using natural ingredients to soothe irritation.
- Senior Hound Herbal tonic formulated to support vitality, mobility and wellbeing in older dogs, using age-appropriate natural botanicals.
- Doggy Breath Herbal oral-care tonic designed to freshen dog breath and support oral hygiene with natural ingredients.
- Windy Hound Herbal digestive tonic formulated to support gut health and reduce flatulence in dogs.
- Ha-Pee Lawns Herbal tonic formulated to support urinary tract health in dogs and help reduce lawn burn from dog urine.
- Bottom Sniffer Dog 'Beer' Non-alcoholic, dog-safe beverage styled as 'beer' for dogs, brewed from a herbal beef-and-bone-broth base; sold in 330ml bottles.
- Posh Pooch Dog 'Wine' Non-alcoholic, dog-safe 'wine' beverage marketed as a celebratory drink for dogs (and cats), intended as a gift and special-occasion purchase.
- Paw Pops Frozen cooling ice-pop treats designed to help keep dogs cool during warm weather.
- Top Dog Treats with Personalised Engraved Tin Bespoke gift bundle pairing WOOF & BREW dog treats with a personalised laser-engraved tin, sold primarily as a giftable dog product.
Quantifiable outcome
- Trusted by major UK retailers including Amazon, Asda, Morrisons, Sainsburys, Next, John Lewis, Waitrose, and Pets at Home
- +1 more outcomes
Companies that use WOOF & BREW Limited
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
WOOF & BREW Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
WOOF & BREW Limited partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- JoJo Modern PetscoreUS wholesale distributor for WOOF&BREW pet drinks and healthy supplements. Based in USA, they facilitate easy ordering and distribution of dog wine and beer products in the American market.
- DOGG B2BcoreEU distributor based in Prague, Czech Republic. Contact person: David Zenisek (COO). Handles full product range fulfillment for EU orders with no additional import requirements. Email: [email protected], Tel: +420 739 013 023.
- Pedigree WholesalecoreUK wholesale partner for WOOF&BREW products through petproducts.co.uk.
- Vital PetcoreUK wholesale partner for WOOF&BREW products.
- Faire B2BminorB2B wholesale platform partner for UK trade buyers not meeting £350 direct trade threshold. Offers full product range at trade prices with Free Shipping and Net 60 Days Terms.
- Send a Dog a BoneminorTop Dog competition partner for World Cup 2026. Produces personalised engraved treat tins featuring dog names for the Top Dog promotional campaign.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
WOOF & BREW Limited competitors and assessment
Company assessmentDirect peers
- Front of the Pack: Premium D2C dog supplement brand targeting condition-specific health needs with veterinarian-formulated products. Closely comparable in veterinary-formulated positioning, subscription pricing model, and dog-owner target market.
- Pet Wellbeing: Veterinarian-formulated herbal pet supplement company selling condition-specific tonics (anxiety, joint, urinary, skin) directly to consumers. Highly comparable in herbal tonic formulation, condition-specific approach, and direct e-commerce distribution.
- PetLab Co. D2C pet supplement company selling condition-specific dog supplements (joint, dental, calming, skin/coat) via a subscription model. Highly comparable business model, target customer (dog owners), and product line to WOOF & BREW's supplement tonic range.
- True Leaf Pet: Natural pet supplement brand offering condition-specific herbal formulations for dogs. Comparable in herbal/natural ingredient positioning and condition-specific product range targeting dog health concerns.
- Pet Honesty: D2C pet wellness brand selling condition-specific supplements (joint, skin, calming, dental, digestive) with subscription and retail distribution. Directly comparable product breadth, veterinary-formulated positioning, and multi-channel GTM.
Regional players
- Yumove / Lintbells: UK-based pet supplement brand (Yumove joint care, YuCalm calming) selling natural condition-specific supplements. Directly comparable UK market presence, veterinary-formulated positioning, and dog-owner target customer.
- Dorwest Herbs: UK herbal pet supplement specialist selling condition-specific herbal formulations for dogs (joints, skin, calming, urinary). Closely comparable in UK market focus, herbal ingredient approach, and condition-specific product philosophy.
Broad incumbents
- NaturVet: Established US pet supplement manufacturer with broad condition-specific product range (calming, joint, skin, digestive). Comparable herbal/wellness positioning at much larger scale with broader retail distribution.
- Vet's Best (Bayer/Elanco): Veterinarian-developed natural pet care brand owned by a major animal health incumbent. Comparable in veterinarian-formulated positioning and condition-specific product line, but operates at much larger scale and broader distribution.
Emerging players
- Pawsh: D2C premium pet treat and wellness brand with condition-specific product range targeting dog owners. Comparable in premium D2C positioning, dog-owner target market, and gifting/occasion-driven product mix.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WOOF & BREW Limited social profiles
Digital presenceWOOF & BREW Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOOF & BREW Limited leadership team
Management profileNumber of profiles
Profiles2 records
WOOF & BREW Limited funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOOF & BREW Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOOF & BREW Limited
What does WOOF & BREW Limited do?
WOOF & BREW Limited designs, formulates and sells herbal health supplements (six condition-specific tonics), novelty non-alcoholic dog beverages (Bottom Sniffer 'Beer' and Posh Pooch 'Wine'), seasonal cooling ice-pop treats (Paw Pops), and personalised treats (Top Dog), offered to dog owners through its own e-commerce store, UK major retailers, and international trade partners.
Is WOOF & BREW Limited a public or private company?
WOOF & BREW Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WOOF & BREW Limited founded?
WOOF & BREW Limited was founded in 2012. It employs 1 to 10 people.
Where is WOOF & BREW Limited based?
WOOF & BREW Limited is headquartered in Saint Ives, United Kingdom, in the Europe region.
How does WOOF & BREW Limited make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are subscription/Recurring Revenue and wholesale/Trade Sales.
Who are WOOF & BREW Limited's main competitors?
Direct peers on record are Front of the Pack, Pet Wellbeing, PetLab Co., True Leaf Pet and Pet Honesty. Regional players are Yumove / Lintbells and Dorwest Herbs. Broad incumbents are NaturVet and Vet's Best (Bayer/Elanco). Pawsh is listed as an emerging player.
Does WOOF & BREW Limited have an API?
No public API is recorded for WOOF & BREW Limited.
What industry is WOOF & BREW Limited in?
WOOF & BREW Limited's product category is Pet health and wellness supplements. Its primary akta.pro industry code is HLAMALAO, Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine), with a secondary code of HLAMALAD, Calming & Behavioral Support Supplements. Its NAICS code is 311111 and its SIC code is 2833.