True Leaf Medicine International
Trueleaf Petcare Inc is a Vernon, BC-based pet supplement company that formulates, small-batch manufactures, and sells veterinary-formulated calming, hip and joint, oral, and topical care products for dogs and cats directly to consumers via Shopify with subscriptions, plus wholesale and Canadian retail distribution.
- Company typePrivate
- Founded2015
- HeadquartersVernon, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What True Leaf Medicine International does
Trueleaf Petcare Inc is a Canadian pet supplement company headquartered in Vernon, British Columbia, that develops, manufactures, and sells veterinary-formulated functional supplements, treats, and topical/oral care products for dogs and cats. The product portfolio spans calming support chews and oils built on cold-pressed hemp seed oil, L-theanine, chamomile, and lemon balm; hip and joint formulations using New Zealand green-lipped mussel and 95% curcuminoid turmeric extract; oral and topical care lines based on Mediterranean oil of oregano; cat-specific calming, senior, and hairball chews; and the True Love soft-treat line. All products are small-batch produced in a company-owned, food-grade facility in Vernon, BC, and the formulations carry Veterinary Health Product (VHP) endorsement in Canada and National Animal Supplement Council (NASC) compliance for the United States.
The business operates a product-led go-to-market model anchored on a Shopify-based direct-to-consumer storefront with a subscription tier offering 20% recurring discounts and a 15% welcome bonus, complemented by a wholesale program with MAP pricing enforcement and a Canadian retail store locator. Pricing is structured across multiple SKU sizes (cheat supplements from $13.99 to $54.99 USD per jar; oils at $43.99 USD; cat chews at $8.99 USD), and the company serves two primary customer segments—dog owners and cat owners—through content marketing, organic social (Facebook and Instagram), email capture, and verified customer reviews. Co-founders Darcy Bomford (CEO, 35+ years pet industry) and Dr. Daniela Fischer (DVM, MSc, PhD, 20+ years animal health R&D), supported by VP Finance Ruth Brennan (CMA), lead a team of 11–50 employees.
The entity evolved from the prior True Leaf Medicine International business (originally founded in 2015, sold in 2020) which was reacquired by Bomford and relaunched as Trueleaf Petcare Inc in January 2023; the legacy cannabis-focused parent was delisted from the CSE under the symbol MJ, and the current operating company is privately held with no public market listing.
True Leaf Medicine International firmographics
Firmographics- Name
- True Leaf Medicine International
- Legal name
- Trueleaf Petcare Inc.
- Website
- https://trueleaf.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trueleaf Petcare Inc is a Vernon, BC-based pet supplement company that formulates, small-batch manufactures, and sells veterinary-formulated calming, hip and joint, oral, and topical care products for dogs and cats directly to consumers via Shopify with subscriptions, plus wholesale and Canadian retail distribution.
- Ownership category
- akta.pro rank
True Leaf Medicine International industry classification
Industry- Product category
- Pet Supplements
- NAICS
- Pet and Pet Supplies Retailers (459910), Dog and Cat Food Manufacturing (311111), Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)
- akta.pro secondary industries
- Calming & Behavioral Support Supplements (HLAMALAD), Immune Support Supplements (HLAMALAE), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Treats & Chews (CRADAFAE)
Keywords
Where True Leaf Medicine International is headquartered
LocationHeadquarters
- HQ city
- Vernon
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
True Leaf Medicine International business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pet Supplements and Treats Sales: Direct-to-consumer and wholesale sales of functional pet supplements (calming, hip & joint, immune support) and oral/topical care products for dogs and cats. Products sold in multiple sizes with subscription options offering 20% recurring discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Calming Support Chews for Dogs - Multiple Sizes |
| Unit Pricing | Monthly | Hip + Joint Support Chews for Dogs - Multiple Sizes |
| Unit Pricing | Monthly | Hip + Joint Support Oil for Dogs 237ml |
| Unit Pricing | Monthly | Calming Support Oil for Dogs 237ml |
| Unit Pricing | Monthly | Hairball Support Chews for Cats 50g |
| Unit Pricing | Monthly | Senior Support Chews for Cats 50g |
| Unit Pricing | Monthly | Bed & Body Deodorizing Spray for Dogs 120ml |
| Unit Pricing | Monthly | Cleansing Ear Drops for Dogs 30ml |
| Unit Pricing | Monthly | Healthy Mouth Dental Spray for Dogs 60ml |
| Unit Pricing | Monthly | True Love All Natural Soft Treats for Dogs 142g |
| Unit Pricing | Monthly | Hip & Joint Support Bundle |
| Unit Pricing | Monthly | Calming Support Bundle |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
True Leaf Medicine International product offering
Product offeringCore offering
Trueleaf Petcare Inc manufactures and sells natural, veterinary-formulated pet supplements, treats, and care products for dogs and cats. The product line spans calming support, hip and joint support, immune and allergy support, oral care, topical care, and cat-specific functional chews (calming, senior, hairball), plus the True Love soft treats line. Products are sold direct-to-consumer via a Shopify e-commerce storefront with subscription options and through Canadian retail partners and wholesale accounts.
Product overview
Trueleaf Petcare Inc is a Canadian pet supplement company offering a comprehensive portfolio of natural health products for cats and dogs. The product line centers on three core functional supplement categories: Calming (hemp seed-based relaxation products), Hip + Joint (green-lipped mussel and turmeric joint support), and Immune/Wellness support. These are supplemented by an Oil of Oregano-based grooming line covering oral care (dental spray, dental gel), ear care (clear Ear Drops), and topical care (deodorizing spray). Cat-specific products include Calming Support, Senior Support, and Hairball Support chews. The True Love Treats line provides all-natural soft dog treats in six flavors. Products are offered in multiple formats (chews, oils, sprays, gels) and various sizes, with bundled options combining complementary products for comprehensive care routines. All products feature human-grade, GMP-quality ingredients and are manufactured in company-owned facilities in Vernon, BC, Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- True Love All Natural Soft Treats for Dogs All-natural soft and chewy dog treats small-batch crafted in Canada with human-grade ingredients; available in six flavors. Sold in 142g pouches at $9.99 USD per pouch. Targeted at dog owners seeking natural, low-calorie treats.
- Calming Support Chews for Dogs Veterinary-formulated calming chew supplement for dogs combining hemp seed oil with L-theanine, chamomile, and lemon balm to support relaxation and normal emotional balance. Available in 90g, 200g, and 600g sizes. Targeted at dog owners addressing anxiety, separation anxiety, noise sensitivity, and situational stress.
- Calming Support Oil for Dogs Hemp seed oil-based functional food topper for dogs containing L-theanine, chamomile, and lemon balm to promote calm behavior. Available in 237ml bottles. Designed for owners of dogs who won't take chews or need flexible, fast-acting calming support.
- Hip + Joint Support Chews for Dogs Joint health chew supplement for dogs featuring green-lipped mussel from New Zealand, turmeric root extract (95% curcuminoids), and hemp seed oil. Available in 90g, 200g, and 600g sizes. Targeted at dog owners seeking joint and mobility support for dogs of all ages, including seniors.
- Hip + Joint Support Oil for Dogs Cold-pressed hemp seed oil-based food topper for dogs containing green-lipped mussel and turmeric root extract to support joint health, mobility, and normal inflammatory response. Available in 237ml bottles. Targeted at dog owners whose dogs prefer oil toppers over chews.
- Calming Support Chews for Cats Hemp seed-based calming chew supplement specifically formulated for cats to promote calm behavior during stressful events. Available in 50g size. Targeted at cat owners managing feline anxiety and stress.
- Senior Support Chews for Cats Daily supplement for senior cats containing green-lipped mussel, hemp seed oil, cranberry, calendula, and vitamins to support normal joint function, mobility, and healthy aging. Available in 50g size. Targeted at owners of senior cats needing joint and aging support.
- Hairball Support Chews for Cats Cat supplement with salmon oil, hemp seed oil, and pomegranate to support normal digestion, healthy gut function, and minimize hairball formation. Soft bite-sized chews with omega-3 fatty acids. Available in 50g size. Targeted at cat owners seeking natural hairball prevention.
- Immune + Allergy Support Oil for Dogs Hemp seed oil-based functional oil topper with quercetin and pomegranate to support immune function and histamine balance in dogs. Available in 237ml bottles. Targeted at dog owners seeking immune and allergy support for their pets.
- Healthy Mouth Dental Spray for Dogs Oral spray for dogs containing Mediterranean oil of oregano, peppermint oil, and lime extract to freshen breath and support oral health. Available in 60mL spray bottles. Targeted at dog owners seeking natural oral care and breath freshening.
- Healthy Teeth Dental Gel for Dogs Dental gel for dogs with oregano oil and peppermint essential oils to help maintain healthy teeth and gums. Available in 60mL amber glass bottle with push dispenser. Targeted at dog owners seeking daily dental hygiene.
- Cleansing Ear Drops for Dogs Ear cleansing drops containing Mediterranean oil of oregano and extra virgin olive oil to clean ears, freshen, and support overall ear health in dogs. Available in 30mL dropper bottles. Targeted at dog owners seeking natural ear care.
- Bed & Body Deodorizing Spray for Dogs All-purpose spray for dogs containing Mediterranean oregano oil (1.5%), palo santo oil, and lemongrass oil to hydrate and deodorize skin and coat between washes. Available in 120mL bottles. Targeted at dog owners seeking natural topical and deodorizing care.
- Hip & Joint Support Bundle Comprehensive joint health bundle combining Hip + Joint Support Chews (200g) and Hip + Joint Support Oil (237mL) for dual-format daily joint support. Available as a bundle at $54.99 USD regular and $46.00 USD subscription. Targeted at dog owners seeking a holistic joint care routine.
- Calming Support Bundle Calming support bundle combining Calming Support Chews (200g) and Calming Support Oil (237mL) for flexible daily calming support and targeted stress relief during high-anxiety situations. Available at $54.99 USD regular and $46.00 USD subscription. Targeted at dog owners seeking a comprehensive calming routine.
Quantifiable outcome
- Taste-approved by over 10,000 pets
- +2 more outcomes
Companies that use True Leaf Medicine International
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
True Leaf Medicine International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
True Leaf Medicine International partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Veterinary Health Product (VHP) ProgramcoreAll formulations and claims are reviewed and endorsed by the Veterinary Health Product (VHP) designation in Canada, providing regulatory credibility and compliance for pet supplement products.
- National Animal Supplement Council (NASC)coreCompany follows NASC regulations for products sold in the United States, demonstrating commitment to quality standards and regulatory compliance in the US market.
- Saskatchewan Hemp FarmcoreHemp seed powder and oil sourced from a trusted farm in Saskatchewan that carefully selects its seeds to comply with Canadian regulations and is tested for absence of THC and psychotropic cannabinoids.
- New Zealand Green Lipped Mussel SupplierscoreHigh-fat green lipped mussels sourced from New Zealand, known for rich content of chondroitin, glucosamine, EPA, DHA and rare ETA fatty acids for joint support.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
True Leaf Medicine International competitors and assessment
Company assessmentDirect peers
- Pet Releaf: Veterinary-formulated CBD/hemp-based pet wellness brand offering calming, joint, and immune products. Directly comparable hemp-derived positioning, though Pet Releaf spans into CBD where Trueleaf stops at hemp seed oil.
- Zesty Paws: Leading US DTC pet supplement brand with multi-category functional chews (calming, joint, skin, hip + joint). Closest direct competitor in format, ingredient philosophy, and target customer.
- iHeartDogs: Veterinary-formulated pet supplement brand covering calming, joint, dental, and skin products. Comparable on vet-formulated credibility and multi-category DTC portfolio.
- Pet Honesty: US-based DTC natural pet supplement brand offering calming, joint, skin/coat, and digestive chews for dogs and cats. Direct competitor to Trueleaf on positioning, channel mix (DTC + Amazon), and product taxonomy.
- Native Pet: Premium DTC pet supplement brand focused on functional ingredients (bone broth, omega oils, joint support). Comparable premium-natural positioning and DTC subscription model.
- NaturVet: Established US pet supplement manufacturer with calming, joint, skin/coat, and grooming lines distributed through mass retail. Comparable product taxonomy and veterinary-formulated positioning, with much broader retail penetration.
Broad incumbents
- Open Farm: Premium pet nutrition brand with treats, supplements, and topicals emphasizing traceability and ingredient sourcing. Comparable on transparency narrative, broader portfolio, and premium positioning.
- Vet's Best: Veterinarian-founded pet wellness brand offering supplements, grooming, and topical care including calming and joint products. Overlaps with Trueleaf on calming, ear care, and dental categories but operates at significantly broader scale.
- Stella & Chewy's: Raw and natural pet food/treat brand with expanding supplement and topper lines. Comparable on natural-ingredient positioning and DTC/wholesale hybrid model.
Emerging players
- Bark (BarkBox): DTC pet brand (formerly BarkBox) operating Bark Snacks, Bark Bright, and Bark Supplements. Overlaps on subscription mechanics and DTC-first pet wellness expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
True Leaf Medicine International social profiles
Digital presenceTrue Leaf Medicine International financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Leaf Medicine International leadership team
Management profileNumber of profiles
Profiles6 records
True Leaf Medicine International funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Leaf Medicine International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Leaf Medicine International
What does True Leaf Medicine International do?
Trueleaf Petcare Inc manufactures and sells natural, veterinary-formulated pet supplements, treats, and care products for dogs and cats. The product line spans calming support, hip and joint support, immune and allergy support, oral care, topical care, and cat-specific functional chews (calming, senior, hairball), plus the True Love soft treats line. Products are sold direct-to-consumer via a Shopify e-commerce storefront with subscription options and through Canadian retail partners and wholesale accounts.
Is True Leaf Medicine International a public or private company?
True Leaf Medicine International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True Leaf Medicine International founded?
True Leaf Medicine International was founded in 2015. It employs 11 to 50 people.
Where is True Leaf Medicine International based?
True Leaf Medicine International is headquartered in Vernon, Canada, in the North America region.
How does True Leaf Medicine International make money?
One revenue line is on record: pet Supplements and Treats Sales.
Who are True Leaf Medicine International's main competitors?
Direct peers on record are Pet Releaf, Zesty Paws, iHeartDogs, Pet Honesty, Native Pet and NaturVet. Broad incumbents are Open Farm, Vet's Best and Stella & Chewy's. Bark (BarkBox) is listed as an emerging player.
Does True Leaf Medicine International have an API?
No public API is recorded for True Leaf Medicine International.
What industry is True Leaf Medicine International in?
True Leaf Medicine International's product category is Pet Supplements. Its primary akta.pro industry code is HLAMALAN, Species-Specific Supplements (Dog/Cat/Other Companion Species), with a secondary code of HLAMALAD, Calming & Behavioral Support Supplements. Its NAICS code is 459910 and its SIC code is 2000.