What Vital Pet Life does

Vital Pet Life LLC is a Los Angeles-based, privately held pet wellness brand founded in 2017 by Donie Yamamoto. The company sells natural supplements and care products for dogs and cats, with a current core portfolio centered on omega-3 oils (Fish Oil 64oz at $49.95 sale, Salmon Oil at $34.95 sale), an Oatmeal Aloe Shampoo ($19.95 sale), and an e-gift card. Products are differentiated by Orivo and ASC third-party verification for ingredient authenticity and sustainable sourcing, triglyceride-form omega-3 delivery for bioavailability, and a 100% Happiness Guarantee. The business is primarily direct-to-consumer via its owned Shopify storefront (vitalpetlife.com), supplemented by a rewards program, an ambassador referral channel, and an educational content ecosystem (Happy Tails Blog, Ask Dr. Amber, Unleashed Curiosity podcast, Learning Center with dosage calculator).

In 2025–2026 the company executed a meaningful channel and product expansion: it launched on Chewy Canada in May 2025 (first international market), debuted Only Salmon Oil at select Walmart stores in 2026 (first brick-and-mortar retail), and announced three new vet-developed SKUs for Spring 2026 — Vital Probiotic for Dogs, Vital Hip & Joint for Dogs and Cats, and Vital Probiotic for Cats. Sustainability is codified via a rePurpose Global / Project Laut Yant Tenang plastic-offset partnership and an ingredient partnership with Bioriginal Food & Science. The company has been recognized on the Inc. 5000 list of America's fastest-growing private companies for five consecutive years, holds a 4.8-star average rating across 3,000+ customer reviews, and operates with a lean team of 1–10 employees. No institutional funding, AI/ML capabilities, patents, or material M&A activity are disclosed.

Name

Vital Pet Life

Legal name

Vital Pet Life LLC

Website

https://VitalPetLife.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Vital Pet Life is a Los Angeles-based DTC pet wellness brand founded in 2017 that sells natural, third-party-verified omega-3 supplements, shampoo, and upcoming probiotic and joint-care products for dogs and cats, expanding from its owned e-commerce store into Walmart retail and Chewy Canada.

Ownership category

akta.pro rank

Product category

Pet Supplements

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Skin & Coat Supplements (HLAMALAB)

akta.pro secondary industry

Vitamins, Minerals & Multivitamin Supplements (HLAMALAF)

Keywords

• Pet wellness supplements
• Omega-3 pet oils
• Natural pet products
• Pet skin coat health
• Dog cat supplements

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of pet wellness supplements and products through owned e-commerce storefront. Primary revenue channel with product categories including salmon oil, fish oil, and pet shampoo.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Vital Pet Life sells natural pet wellness supplements and grooming products for dogs and cats, including Orivo-verified omega-3 fish and salmon oils, oatmeal aloe shampoo, and an upcoming line of vet-developed probiotics and hip & joint supplements. Products are formulated for skin and coat health, gut health, and joint support, with an emphasis on ingredient transparency, third-party testing, and sustainable sourcing.

Product overview

Vital Pet Life is a pet wellness brand offering natural supplements and products for dogs and cats. The product portfolio centers on omega-3 supplements (Fish Oil, Salmon Oil, Only Salmon Oil) for skin and coat health, supplemented by grooming products (Oatmeal Aloe Shampoo) and gut health solutions. The company is expanding into vet-developed specialty supplements with three upcoming products launching Spring 2026: Vital Probiotic for Dogs, Vital Hip & Joint for Dogs and Cats, and Vital Probiotic for Cats. Products are organized around two main wellness categories: Skin & Coat and Gut Health, with an emphasis on ingredient transparency, third-party testing (Orivo verification), and sustainability. Distribution has expanded from primarily online sales to brick-and-mortar retail (Walmart) and international markets (Canadian Chewy marketplace).

Differentiator

Problem solved

Functional benefit

Products and services

• Fish Oil 64oz

Quantifiable outcome

• 4.8-star average rating based on 3,000+ customer reviews
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bioriginal Food & SciencecoreStrategic or Co-development PartnerVital Pet Life partnered with Bioriginal Food & Science to integrate their pure fish oil products, supporting the company's sustainability mission and ensuring high-quality omega-3 ingredient sourcing.
• rePurpose GlobalminorStrategic or Co-development PartnerrePurpose Global partnership helps Vital Pet Life offset plastic usage by partnering with Project Laut Yant Tenang, which addresses plastic pollution in Indonesia. This aligns with the company's sustainability commitment.
• Project Laut Yant TenangminorStrategic or Co-development PartnerIndonesian initiative redefining the status quo of plastic pollution, supported through Vital Pet Life's rePurpose Global partnership to offset plastic usage and advance sustainability goals.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Zesty Paws: Largest US pet supplement brand, offering chews, soft gels and oils across skin/coat, joint, gut and calming categories via DTC and mass retail. Directly competes with Vital Pet Life in omega-3, joint, and probiotic supplements for dogs and cats.
• PetHonesty: Premium DTC pet supplement brand with vet-formulated positioning across skin/coat, joint, digestive and calming categories. Closely comparable to Vital Pet Life on ingredient transparency, vet endorsement and conscientious pet owner targeting.
• Native Pet: Vet-formulated pet supplement brand offering functional toppers, oils and capsules with strong clean-label and ingredient transparency positioning. Comparable to Vital Pet Life in target customer, product philosophy and DTC-led growth strategy.
• Front Of The Pack: Premium pet supplement brand with vet-developed formulations emphasizing clean ingredients and functional benefits. Direct competitor to Vital Pet Life in DTC pet supplements for dogs, with overlapping category focus on skin/coat and mobility.
• Dr. Marty Pets: Founder-led, premium pet wellness brand offering supplements and freeze-dried raw products with a strong content-driven, vet-endorsed marketing approach. Comparable to Vital Pet Life on founder-led content marketing, premium positioning and skin/coat and joint categories.

Broad incumbents

• Open Farm: Broader premium pet brand offering supplements alongside food with strong sustainability and ingredient traceability positioning. Comparable to Vital Pet Life on transparency, sustainability messaging, and premium DTC-to-retail expansion strategy.
• Wellness Pet Company: Established mass-market pet wellness company offering natural food, supplements and treats across multiple categories. Comparable on natural, holistic positioning and broad retail distribution footprint that Vital Pet Life is moving toward.
• Solid Gold: Established holistic pet food and supplement brand with gut-health focus (claimed 'first dry dog food with 90 million living probiotics'). Comparable on natural, holistic positioning and overlapping gut-health supplement category where Vital Pet Life is launching new probiotics.

Emerging players

• CocoTherapy: Smaller premium pet wellness brand specializing in natural oils and topical products for dogs and cats. Comparable to Vital Pet Life as a niche, oil-based supplement brand targeting conscientious pet owners, though smaller in scale.

Others

• The Farmer's Dog: Direct-to-consumer fresh pet food brand that built a premium subscription model and scaled into mass retail. Adjacent rather than directly competing on supplements, but highly relevant as a playbook for DTC premium pet brands growing into mass retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VitalPetLife
• Facebookfacebook.com/VitalPetLife
• LinkedInlinkedin.com/company/vitalpetlife

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vital Pet Life