WOOF & BREW Limited

What WOOF & BREW Limited does

WOOF & BREW Limited is a UK-based pet wellness company founded in 2012 that designs and sells herbal health supplements and novelty beverages for dogs. Its core product range comprises six condition-specific tonics (Anxious Hound, Itchy Hound, Senior Hound, Doggy Breath, Windy Hound, Ha-Pee Lawns) formulated with 100% natural ingredients including Rooibos and plant extracts, developed in collaboration with veterinary and nutritional experts. The company also markets alcohol-free 'dog beer' (Bottom Sniffer) and 'dog wine' (Posh Pooch) herbal infusions, alongside seasonal treats such as Paw Pops cooling ice pops and personalised Top Dog engraved tins.

The company operates a hybrid direct-to-consumer and wholesale go-to-market model. Direct sales run through a Shopify storefront with a Subscribe & Save subscription programme (50% off first month, 10% ongoing, free delivery, products from £5.00 per month) that personalises regular deliveries to individual dog health profiles. Wholesale distribution spans UK retailers (Amazon, Asda, Morrisons, Sainsburys, Next, John Lewis, Waitrose, Pets at Home) via Pedigree Wholesale and Vital Pet, the EU via DOGG B2B in Prague, and the US via JoJo Modern Pets, with a Faire B2B channel for sub-£350 trade orders. Headcount is 1-10 employees, with no disclosed institutional backing beyond a ~$1.78M cumulative funding total raised in 2016 and 2019, indicating a founder-led, organically scaled operating model.

Name

WOOF & BREW Limited

Legal name

WOOF & BREW

Website

https://woofandbrew.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WOOF & BREW Limited is a UK-based pet wellness company founded in 2012 that sells veterinary-developed herbal tonics and alcohol-free novelty beverages for dogs direct-to-consumer, via subscription, and through major UK and international retailers.

Ownership category

akta.pro rank

Product category

Pet health and wellness supplements

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

akta.pro secondary industries

Calming & Behavioral Support Supplements (HLAMALAD), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Urinary & Kidney Support Supplements (HLAMALAI), Allergy & Anti-Inflammatory Supplements (HLAMALAL), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

Keywords

• Dog health supplements
• Herbal pet tonics
• Dog treats
• Dog beverages
• Pet wellness products

Headquarters

HQ city

Saint Ives

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Direct E-commerce Product Sales: One-time product purchases through company's Shopify e-commerce storefront, including dog drinks (beer and wine alternatives), health supplements, and cooling treats.
2. Subscription/Recurring Revenue: Subscribe & Save program offering regular deliveries at discounted prices with 50% off first order and ongoing savings, providing predictable recurring revenue.
3. Wholesale/Trade Sales: Bulk sales to trade buyers including UK wholesale partners (minimum £350 threshold for direct trade), EU distributor (DOGG B2B), US distributor (JoJo Modern Pets), and Faire B2B platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

WOOF & BREW Limited designs, formulates and sells herbal health supplements (six condition-specific tonics), novelty non-alcoholic dog beverages (Bottom Sniffer 'Beer' and Posh Pooch 'Wine'), seasonal cooling ice-pop treats (Paw Pops), and personalised treats (Top Dog), offered to dog owners through its own e-commerce store, UK major retailers, and international trade partners.

Product overview

WOOF & BREW Limited is a pet wellness company offering a dual product portfolio: health supplements (tonics) and treats/drinks for dogs. The core supplement range includes six condition-specific tonics (Anxious Hound, Itchy Hound, Senior Hound, Doggy Breath, Windy Hound, and Ha-Pee Lawns) formulated with 100% natural herbs and developed with veterinary experts. The treat range features innovative products including Bottom Sniffer Dog Beer and Posh Pooch Dog Wine (alcohol-free herbal beverages), Paw Pops cooling ice pops, and personalised Top Dog Treats. The company launched the world's first herbal tea bag for dogs in 2012 and operates a Subscribe & Save subscription program for regular deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Anxious Hound Herbal tonic formulated to help soothe stressed and anxious dogs, using a blend of calming botanicals developed with a holistic vet and master herbalist. Served to dogs as a tea over food or drink.
• Itchy Hound Herbal skin-and-coat tonic formulated for dogs suffering from itchy skin, using natural ingredients to soothe irritation.
• Senior Hound Herbal tonic formulated to support vitality, mobility and wellbeing in older dogs, using age-appropriate natural botanicals.
• Doggy Breath Herbal oral-care tonic designed to freshen dog breath and support oral hygiene with natural ingredients.
• Windy Hound Herbal digestive tonic formulated to support gut health and reduce flatulence in dogs.
• Ha-Pee Lawns Herbal tonic formulated to support urinary tract health in dogs and help reduce lawn burn from dog urine.
• Bottom Sniffer Dog 'Beer' Non-alcoholic, dog-safe beverage styled as 'beer' for dogs, brewed from a herbal beef-and-bone-broth base; sold in 330ml bottles.
• Posh Pooch Dog 'Wine' Non-alcoholic, dog-safe 'wine' beverage marketed as a celebratory drink for dogs (and cats), intended as a gift and special-occasion purchase.
• Paw Pops Frozen cooling ice-pop treats designed to help keep dogs cool during warm weather.
• Top Dog Treats with Personalised Engraved Tin Bespoke gift bundle pairing WOOF & BREW dog treats with a personalised laser-engraved tin, sold primarily as a giftable dog product.

Quantifiable outcome

• Trusted by major UK retailers including Amazon, Asda, Morrisons, Sainsburys, Next, John Lewis, Waitrose, and Pets at Home
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• JoJo Modern PetscoreChannel Partner/ Reseller/ DistributorUS wholesale distributor for WOOF&BREW pet drinks and healthy supplements. Based in USA, they facilitate easy ordering and distribution of dog wine and beer products in the American market.
• DOGG B2BcoreChannel Partner/ Reseller/ DistributorEU distributor based in Prague, Czech Republic. Contact person: David Zenisek (COO). Handles full product range fulfillment for EU orders with no additional import requirements. Email: [email protected], Tel: +420 739 013 023.
• Pedigree WholesalecoreChannel Partner/ Reseller/ DistributorUK wholesale partner for WOOF&BREW products through petproducts.co.uk.
• Vital PetcoreChannel Partner/ Reseller/ DistributorUK wholesale partner for WOOF&BREW products.
• Faire B2BminorChannel Partner/ Reseller/ DistributorB2B wholesale platform partner for UK trade buyers not meeting £350 direct trade threshold. Offers full product range at trade prices with Free Shipping and Net 60 Days Terms.
• Send a Dog a BoneminorGTM or Marketing PartnerTop Dog competition partner for World Cup 2026. Produces personalised engraved treat tins featuring dog names for the Top Dog promotional campaign.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Front of the Pack: Premium D2C dog supplement brand targeting condition-specific health needs with veterinarian-formulated products. Closely comparable in veterinary-formulated positioning, subscription pricing model, and dog-owner target market.
• Pet Wellbeing: Veterinarian-formulated herbal pet supplement company selling condition-specific tonics (anxiety, joint, urinary, skin) directly to consumers. Highly comparable in herbal tonic formulation, condition-specific approach, and direct e-commerce distribution.
• PetLab Co. D2C pet supplement company selling condition-specific dog supplements (joint, dental, calming, skin/coat) via a subscription model. Highly comparable business model, target customer (dog owners), and product line to WOOF & BREW's supplement tonic range.
• True Leaf Pet: Natural pet supplement brand offering condition-specific herbal formulations for dogs. Comparable in herbal/natural ingredient positioning and condition-specific product range targeting dog health concerns.
• Pet Honesty: D2C pet wellness brand selling condition-specific supplements (joint, skin, calming, dental, digestive) with subscription and retail distribution. Directly comparable product breadth, veterinary-formulated positioning, and multi-channel GTM.

Regional players

• Yumove / Lintbells: UK-based pet supplement brand (Yumove joint care, YuCalm calming) selling natural condition-specific supplements. Directly comparable UK market presence, veterinary-formulated positioning, and dog-owner target customer.
• Dorwest Herbs: UK herbal pet supplement specialist selling condition-specific herbal formulations for dogs (joints, skin, calming, urinary). Closely comparable in UK market focus, herbal ingredient approach, and condition-specific product philosophy.

Broad incumbents

• NaturVet: Established US pet supplement manufacturer with broad condition-specific product range (calming, joint, skin, digestive). Comparable herbal/wellness positioning at much larger scale with broader retail distribution.
• Vet's Best (Bayer/Elanco): Veterinarian-developed natural pet care brand owned by a major animal health incumbent. Comparable in veterinarian-formulated positioning and condition-specific product line, but operates at much larger scale and broader distribution.

Emerging players

• Pawsh: D2C premium pet treat and wellness brand with condition-specific product range targeting dog owners. Comparable in premium D2C positioning, dog-owner target market, and gifting/occasion-driven product mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/woofandbrew
• Xx.com/woofandbrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOOF & BREW Limited