What Alegria does

Alegria Corporation (アレグリア株式会社) is a privately held Japanese systems development company founded in August 2007 and headquartered in Taito Ward, Tokyo, with an additional engineering and development branch in Asakusa. The company specializes in custom e-commerce platform development and end-to-end e-commerce business support, primarily serving small and medium-sized businesses and entrepreneurs seeking to launch or scale online retail operations. Its core offering is a proprietary management-adaptive e-commerce system that combines customer acquisition, analytics-driven improvement, and low-cost operations into a single stack, supplemented by PDCA-based management improvement consulting, KPI formulation services, and one year of free post-delivery launch support. The firm also builds and maintains a range of custom web systems — including auction, shopping mall, customer management, reservation, and accounting systems — alongside server construction, load testing, and ongoing operations management for Linux/Unix environments running Oracle and MySQL.

Alegria monetizes through four revenue streams: one-time e-commerce system licenses, paid professional services (PDCA consulting, KPI formulation), managed server operations, and a self-operated e-commerce storefront named Okizanmai (沖三昧), which sells boat fishing gear and serves as a live reference implementation of the company's methodology. The company claims its Okizanmai operation exceeded 100 million yen in annual revenue and is positioning toward a 1 billion yen milestone, while also citing transformation results on client engagements (e.g., lifting a client from a 890,000 yen monthly peak to 16.72 million yen annual revenue).

The business model is sales-led, relying on direct inquiry capture through the company website (alegria.ne.jp) rather than paid acquisition. Pricing is quote-based and not publicly disclosed. The company is founder-led under Representative Director Kunio Shibahara (柴原邦生) alongside Director Kunihara Kuwahara, with no disclosed external venture capital, private equity, or institutional investor involvement aside from a single 2021 funding round. Operating geography is concentrated in the Kanto region of Japan, and growth capital is supplemented by active hiring for system engineers and fishing-equipment retail staff.

Name

Alegria

Legal name

アレグリア株式会社

Website

https://alegria.ne.jp

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Alegria Corporation is a Tokyo-based Japanese systems developer founded in 2007 that builds custom e-commerce platforms and web systems for SMBs, supplemented by PDCA-based management consulting and server operations. It also self-operates the Okizanmai fishing gear e-commerce site as a live demonstration of its methodology.

Ownership category

akta.pro rank

Product category

E-commerce Systems & Development Services

NAICS

Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

iPaaS & Workflow Automation (BPAMAOAB)

Keywords

• E-commerce system development
• Web system development
• Server infrastructure services
• E-commerce consulting
• KPI management services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales, Operations

Revenue model

1. E-commerce System Development: Custom e-commerce system development and construction services for clients, including proprietary systems built on their management-adaptive approach.
2. Professional Services: E-commerce launch support, KPI formulation services, and PDCA-based management improvement consulting, often provided as paid services after initial free periods.
3. Server Construction and Operation: Server infrastructure setup, scaling, load testing, and ongoing operations management services.
4. Self-operated E-commerce: Direct operation of their own e-commerce site (Okizanmai), selling fishing gear as a demonstration of their e-commerce expertise and a revenue stream in itself.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alegria Corporation is a Japanese system development company that provides e-commerce platform development, launch support, and operational improvement services. The company builds and supports a proprietary management-adaptive e-commerce system, offers PDCA-based management consulting, KPI formulation, custom web systems (auction, shopping mall, customer/reservation/accounting), and server construction/operation services. Alegria also self-operates the Okizanmai fishing gear e-commerce site as a proof-of-concept demonstration of its e-commerce expertise.

Product overview

Alegria operates a unified e-commerce platform portfolio centered on its proprietary e-commerce system. The core offering combines the Alegria E-commerce System with three key support modules: Online Shop Launch Support (free for 1 year post-delivery), E-commerce Management Improvement Support (PDCA-based), and KPI Formulation Service. The company also demonstrates its expertise through self-operation of the Okizanmai fishing gear e-commerce site. Additional services include custom Web System Development and Server Construction & Operation, covering both new development and maintenance of existing systems.

Differentiator

Problem solved

Functional benefit

Brands

• 沖三昧 (Okizanmai): Self-operated e-commerce site specializing in fishing equipment (船釣り専門). URL: http://www.okizanmai.com/

Products and services

• Alegria E-commerce System (ネットショップシステム) Proprietary management-adaptive e-commerce platform for SMBs and e-commerce startups that combines customer acquisition, data analysis/improvement, and low-cost operations. The system emphasizes practical usable functions rather than feature lists, enabling self-sustaining management for clients targeting the 100 million yen annual revenue threshold.
• Okizanmai (沖三昧) Self-operated E-commerce Site Self-operated online store run by Alegria selling boat fishing gear, started from zero in 2010 as a live proof-of-concept of the company's e-commerce system and management methodology. The store has reportedly exceeded 100 million yen in annual revenue.
• E-commerce Management Improvement Support (PDCA) Professional consulting service that uses Plan-Do-Check-Act cycles to help e-commerce operators systematically improve operations and grow past the annual 100 million yen revenue milestone through data-driven decision making.
• KPI Formulation Service (KPI策定) Consulting service that helps e-commerce operators define appropriate KPIs for their business, clarifying improvement points and enabling data-driven management decisions based on KPI changes.
• Various Web System Development (各種Webシステム構築) Custom development of web systems including auction, shopping mall, customer management, reservation, and accounting systems, covering both new development and maintenance of existing systems (including those not originally built by Alegria).
• Server Construction & Operation (サーバー構築、運用) Managed server service covering capacity estimation, server configuration based on system requirements, load testing, and ongoing operational monitoring with database tuning for Oracle and MySQL environments.

Quantifiable outcome

• Alegria's own e-commerce operations exceeded 100 million yen annual revenue milestone and are growing toward 1 billion yen
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BASE: Japanese SMB e-commerce platform (BASE株式会社) offering low-cost storefront setup and payment integration. Most comparable on SMB e-commerce enablement in Japan, though served via self-service SaaS rather than Alegria's high-touch services model.
• STORES: STORES株式会社 operates multiple SMB-facing e-commerce and payment products including STORES and Coiney. Directly competes for Japanese SMB e-commerce budgets with self-service SaaS pricing that contrasts Alegria's white-glove services model.
• MakeShop (GMO Pepabo): GMO Pepabo subsidiary providing Japanese SMB e-commerce platform services with extensive feature sets. Competes on the same SMB customer cohort Alegria targets but via a SaaS platform rather than system development services.
• ecbeing: Japanese e-commerce platform provider (formerly part of LOCKON/Future) serving mid-market and enterprise retailers with integrated storefront, CMS, and operations tooling. Closer to Alegria in deployment style and customer-solutions orientation.
• FutureShop: Japanese e-commerce platform operated by Future Corporation targeting SMB to mid-market merchants with SaaS storefront and operations features. Competes in the same Japan SMB e-commerce enablement space.
• COLORING (GMO Pepabo): Japanese e-commerce site builder now part of GMO Pepabo group, focused on easy SMB storefront setup with templates. Direct SaaS alternative for the same Japan SMB e-commerce launch use case Alegria services.

Broad incumbents

• Shopify: Global SMB e-commerce platform with established Japan operations. Provides broadly available tooling and ecosystem partners, raising the baseline expectation for any Alegria custom-built e-commerce system.
• SCSK Corporation: Major Japanese IT services firm (formerly Sumitomo Computer Systems) with substantial e-commerce systems integration practice. Competes for the enterprise/mid-market portion of Alegria's addressable market with deeper resources.

Emerging players

• Hamee: Japanese mobile-first e-commerce company (Hamee株式会社) known for iPhone case maker-like originator brand and platform expansion. Comparable as a Japanese e-commerce operator that verticalized from a niche storefront.

Regional players

• ACCEL Stars (formerly Bridge): Japan-focused e-commerce system integrator serving SMB and mid-market retailers with consulting-led implementations. Closest peer to Alegria in combining consulting services with custom e-commerce system delivery, scaled to mid-market accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alegria