Billetto

What Billetto does

Billetto ApS is a privately held Danish company (founded 2010) that operates an online event discovery and ticketing platform across 14 European countries. Its core product enables three user segments — event organizers, ticket buyers, and door staff — to create, discover, sell, validate, and attend events through localized storefronts at country-specific domains (billetto.dk, billetto.co.uk, billetto.fr, billetto.de, etc.) and native iOS and Android applications. The platform is accessed via a self-service web interface and mobile apps, with organizers managing events through a dedicated Organiser Portal and door operations handled via a separate Door Staff Portal. Billetto operates as a horizontal two-sided marketplace targeting the SMB event organizer segment rather than large enterprise venues.

The company monetizes through transaction fees on ticket sales processed through the platform and marketplace commissions from event organizers who use its ticketing, promotion, and attendee management infrastructure. Pricing details are not publicly disclosed. Distribution relies on digital channels: app store listings on iOS App Store and Google Play, organic SEO/ASO for the billetto.com storefronts, and the platform itself as a discovery surface. Total disclosed venture funding is approximately $6.47M raised across three rounds between 2012 and 2016 from Concentric and Vaekstfonden (with VF Venture in 2016), and the company has not raised additional disclosed capital since October 2016. Billetto has 51-100 employees and is headquartered in Copenhagen, Denmark, operating within a global event ticketing TAM reported at $12.4B in 2025 growing at a 10.2% CAGR to $29.7B by 2034.

Name

Billetto

Legal name

Billetto ApS

Website

https://billetto.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Billetto ApS is a Danish self-service event ticketing and discovery platform operating localized storefronts across 14 European countries, serving SMB event organizers, ticket buyers, and door staff via web and mobile apps, monetizing through transaction fees on ticket sales.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)

akta.pro secondary industry

Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ)

Keywords

• Event ticketing platform
• Event management software
• Online ticket sales
• Event discovery platform
• Mobile ticketing app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Ticket Transaction Fees: Billetto generates revenue through transaction fees on ticket sales processed through its platform. Event organizers pay fees to list and sell tickets, while the platform provides the infrastructure for event creation, ticket distribution, and event management.
2. Platform Services for Organizers: Revenue generated from event organizers who use the platform to manage their events, including ticket sales, event promotion tools, and door staff management features

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Billetto operates an online event ticketing and discovery platform that enables individuals and organizations to host, promote, and attend events across 14 European countries. The platform provides localized country storefronts (e.g., billetto.dk, billetto.co.uk, billetto.fr), three role-based portals for ticket buyers, event organizers, and door staff, and native iOS and Android mobile applications for ticket purchasing and event access. Revenue is generated primarily through transaction fees and commissions on ticket sales processed through the platform.

Product overview

Billetto is an event ticketing platform that operates as a unified product with multiple access points. The core Billetto Platform enables users to discover and create events across 14 European countries (Denmark, Norway, Sweden, United Kingdom, Netherlands, France, Spain, Germany, Finland, Ireland, Italy, Austria, Belgium, and Portugal). The platform serves three distinct user segments: Ticket Buyers who discover and purchase event tickets, Organisers who create and manage events through a dedicated portal, and Door Staff who handle event check-ins using a separate portal. Mobile applications for iOS and Android extend the platform's accessibility for ticket buyers. The platform is accessible via country-specific storefronts (e.g., billetto.dk, billetto.co.uk, billetto.fr) while maintaining a unified underlying system.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetto Platform
• Billetto Mobile App (iOS) Native iOS application for ticket buyers, event organisers, and door staff to discover events, purchase tickets, and manage event operations on mobile devices.
• Billetto Mobile App (Android) Native Android application (com.billetto2) for ticket buyers, event organisers, and door staff to discover events, purchase tickets, and manage event operations on mobile devices.
• Billetto Organiser Portal Self-service portal for event organisers to create, manage, promote, and sell tickets for their events and track attendance through the Billetto platform.
• Billetto Door Staff Portal Portal and tool for door staff to manage event check-ins and ticket validation at the venue.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Universe: Universe is a self-service ticketing and event management platform with mobile-first design. It competes with Billetto for SMB event organizers and ticket buyers across geographies, with similar self-serve onboarding and app-driven ticket purchasing.
• Tito: Tito is a self-service event ticketing and registration platform popular with conferences, meetups, and smaller live events. It overlaps with Billetto's self-serve organizer workflow and mobile ticketing experience.
• See Tickets: See Tickets is a European-focused ticketing platform serving festivals, concerts, and live events. It competes head-to-head with Billetto for European event organizers and ticket buyers across multiple countries.
• Eventim: Eventim is Europe's largest ticketing platform with strong presence across Germany and other European countries. It directly competes with Billetto in European paid event ticketing and has overlapping distribution and local payment integration capabilities.
• Dice: Dice is a mobile-first event discovery and ticketing platform focused on live music events. It overlaps with Billetto's ticketing and event discovery functionality, particularly for music and nightlife events in Europe.
• Eventbrite: Eventbrite is a global self-service event ticketing and discovery platform serving organizers of all sizes. It is the closest direct competitor to Billetto, with overlapping self-serve onboarding, multi-country operations, mobile apps, and a similar SMB-organizer-focused value proposition.

Broad incumbents

• Ticketmaster: Ticketmaster is the dominant global ticketing incumbent covering concerts, sports, and live entertainment. It competes with Billetto for paid event ticketing and event discovery at the upper end of the market, with overlapping seat-map, access control, and large-organizer functionality.
• Cvent: Cvent is a large-scale event management and registration platform focused on corporate, association, and MICE events. It is comparable to Billetto at the registration and attendee management layer and competes for larger organizer accounts in the European market.

Emerging players

• Tixel: Tixel is a fan-to-fan ticket resale marketplace with strong focus on safe ticket transfers. It partially overlaps with Billetto's ticketing flow and addresses adjacent pain points around ticket authenticity and resale in the European live events market.
• Humanitix: Humanitix is an event ticketing platform that directs profits to charity. It overlaps with Billetto in self-serve event creation, ticketing, and event discovery for SMBs, with an added social-impact angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/billettouk
• LinkedInlinkedin.com/company/billetto-aps

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billetto