Encheres Immo

What Encheres Immo does

Encheres Immo is a French private company (SAS) operating a digital platform for interactive real estate auctions, founded in 2019 and headquartered in Paris at 10 rue de Penthièvre, 75008. The platform enables individual buyers and sellers to list properties and execute transparent, time-bound real-time bidding sessions in which qualified buyers see competing offers and place counter-offers before the seller makes a final selection. Buyers and sellers create free accounts, while real estate agents and agencies subscribe as paid partner accounts (Partenaires) to organize and mediate interactive sales for their clients via a dedicated Partner Dashboard. The company also operates Encheres Immo Pro as a sub-brand targeting professionals, and following a November 4, 2025 strategic merger with Winup, an integrated ecosystem combining Encheres Immo (listings/auctions), WinUp (sales organization tools for professionals), and Ventes Connect (seller/buyer lead qualification and matching with local partner agents).

The technology stack is a web-based interactive auction system hosted on Google Cloud Platform, with a real-time bidding interface, counter-offer mechanics, and professional mediation tools that preserve traditional transaction safeguards such as retraction periods and conditions precedents. Distribution is built on three go-to-market motions operating in parallel: a self-serve product-led motion for individual buyers and sellers, direct sales to real estate professionals via paid partner accounts (including agency networks such as SAFTI and WE-LOGE), and channel/lead-matching through Ventes Connect, which qualifies and routes leads to local partner agents. The company is supported by blog content authored by the founding team, organic social presence on Facebook, Instagram, LinkedIn, and YouTube, and earned media coverage across major French outlets (Le Monde, France 2, RTL, Europe 1, Capital, La Tribune, Ouest France, La Dépêche, La Provence) and real-estate trade publications.

Revenue is generated through two streams: recurring subscription fees paid by professional partners for access to the partner platform (specific pricing tiers are not publicly disclosed, billed monthly), and transaction-based fees on completed property sales facilitated through the platform. The company has raised approximately $2.39M in total funding across two rounds (approximately $905k in December 2021 and approximately $1.48M from Tomcat Invest in October 2023). It is GDPR-compliant (certified by Dipeeo), employs 11-50 people, operates exclusively in France, and reports supporting "several hundred agents and networks" with national geographic coverage. Co-founders Louis du Clary (CEO) and Paul Barthelemy (COO) continue to lead the company, and no external institutional investor ownership beyond Tomcat Invest is disclosed.

Name

Encheres Immo

Legal name

ENCHÈRES IMMO

Website

https://encheres-immo.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Encheres Immo is a French interactive real estate auction platform serving individual buyers and sellers, paid real estate professional partners, and agency networks with a three-product ecosystem spanning listings, professional workflow tooling, and lead qualification and matching.

Ownership category

akta.pro rank

Product category

Real Estate Auction Platform

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Auction Services (FSAEAJAL)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Interactive real estate auctions
• Property auction platform
• Online property bidding
• Real estate agent software
• Transparent property sales

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Partner Platform Subscriptions: Real estate professionals (Partenaires) pay to create accounts on the platform to organize interactive sales for their clients. The CGU states account creation is 'payante' for partners.
2. Transaction-based Fees: Revenue likely derived from successful property transactions facilitated through the platform, as agents use the service to complete sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Encheres Immo operates a web-based platform that hosts interactive (transparent online auction) real-estate sales in France. Property listings are displayed publicly; during a defined auction window, qualified buyers see competing offers in real time, place bids, and the highest offer is submitted to the seller for approval. The product is delivered both as a consumer-facing listing/auction platform (Encheres Immo, Encheres Immo Pro) and, through the integrated ecosystem, as professional tooling (WinUp) and lead qualification (Ventes Connect) for partner real estate agents.

Product overview

Enchères Immo operates as an integrated ecosystem comprising three interconnected products: the core Enchères Immo platform (where visible property listings are displayed and live interactive auctions take place), WinUp (a professional tool enabling agents to create, manage, and track sales operations), and Ventes Connect (a lead qualification and matching service connecting sellers with local partner agents). An additional sub-brand, Enchères Immo Pro, serves as the professional-facing platform. Together, these solutions enable transparent interactive real estate sales across the French market.

Differentiator

Problem solved

Functional benefit

Brands

• WinUp: Platform for professionals to create, manage, and track their interactive sales while maintaining client relationship control.
• Ventes Connect

Products and services

• Enchères Immo Core public-facing web platform that displays real estate listings and hosts live interactive auctions where qualified buyers compete transparently to purchase properties during a defined auction window. Free to register for buyers (Candidat Acquéreur) and sellers (Mandant); used across France in regions including Auvergne-Rhône-Alpes, Centre-Val de Loire, and Bourgogne-Franche-Comté.
• WinUp Sales-organization tool for real estate professionals that enables them to create, manage, and track interactive property sales while maintaining control of the client relationship, distributed through Enchères Immo partner accounts.
• Ventes Connect Service structure dedicated to qualifying and connecting seller leads and buyers with trusted local partner professionals who organize interactive property sales, forming the third pillar of the Enchères Immo ecosystem.
• Enchères Immo Pro

Quantifiable outcome

• Sales process duration reduced to 2-3 weeks compared to traditional sales
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WinupcoreStrategic or Co-development Partner · 4 November 2025Strategic merger announced November 4, 2025 creating an integrated ecosystem. Winup provides tools for professionals to organize interactive sales, while Encheres Immo provides the platform for listings and auctions. Together with Ventes Connect, they form the first French ecosystem entirely dedicated to interactive real estate sales.
• Ventes ConnectcoreStrategic or Co-development Partner · 4 November 2025Part of the merged ecosystem, Ventes Connect specializes in qualifying and matching seller and buyer leads with local partner professionals (real estate agents).
• SAFTIminorChannel Partner/ Reseller/ DistributorIndependent real estate agency partner using Encheres Immo platform to offer interactive sales to their clients. SAFTI agents list properties and conduct auctions through the platform.
• WE-LOGEminorChannel Partner/ Reseller/ DistributorReal estate agency partner using Encheres Immo platform. WE-LOGE agents conduct interactive property sales through the platform.
• Real Estate Agencies & NetworkscoreChannel Partner/ Reseller/ DistributorHundreds of real estate agents and networks use the Encheres Immo ecosystem (platform + Winup tools + Ventes Connect matching) to offer interactive sales services to their clients across France.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hubzu: Hubzu powers online real estate auctions for lenders, brokers and sellers, with live bidding and offer transparency. It overlaps Encheres Immo's real-time interactive auction value proposition directly.
• Concierge Auctions: Concierge Auctions is a global luxury real estate auction firm running time-limited online bidding events. It is comparable to Encheres Immo as a real estate-specific auction platform targeting seller agents.
• BidX1: BidX1 operates a digital property auction platform with live online bidding on residential and commercial assets across multiple countries. It is directly comparable to Encheres Immo as both run time-bound, transparent online auctions for real estate.
• Auction.com: Auction.com is one of the largest online real estate auction marketplaces in the US, facilitating foreclosure, bank-owned, and traditional property sales via online bidding. It mirrors Encheres Immo's core model of competitive online auctions for real estate.

Regional players

• MeilleursAgents: MeilleursAgents is a leading French real estate estimation and agency comparison platform. It is comparable to Encheres Immo's Ventes Connect/lead-qualification arm and addresses overlapping French agent-seller buyer journeys.
• Proprioo: Proprioo is a French proptech offering a flat-fee alternative to traditional real estate agencies. It competes for the same French agent/seller mindshare with a different pricing model rather than auction mechanics.
• SeLoger: SeLoger is one of France's largest real estate listing portals, aggregating properties from thousands of agencies. It is a regional incumbent in French online real estate, comparable to Encheres Immo's listing/lead-generation layer but broader in scope.

Broad incumbents

• Sotheby's International Realty: Sotheby's runs real estate auctions alongside traditional brokerage for luxury properties globally. It offers similar auction functionality as Encheres Immo but as part of a much broader luxury real estate franchise.
• Zillow: Zillow is a dominant US online real estate marketplace with listings, agent tools, Zillow Offers (instant buying), and Premier Agent subscriptions. It competes for consumer property-search and agent mindshare in the broader proptech space.

Emerging players

• Opendoor: Opendoor is an iBuyer that makes instant cash offers on homes via algorithm-driven pricing, addressing similar pain points (uncertain sale price, slow timelines) via a non-auction mechanism. It is an adjacent competitor rather than a direct auction peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCC3osms46RPLJmOvT7WFRhQ
• Facebookfacebook.com/ENCHERES.IMM
• LinkedInlinkedin.com/company/encheres-immo
• Instagraminstagram.com/encheres_immo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encheres Immo