EZTABLE
EZTABLE (簡單桌) is a Taiwan-based online restaurant reservation and dining deal platform founded in 2008, serving individual diners and restaurant partners with booking tools, loyalty rewards (EZCASH), gift cards, and group-party services, and monetizing via transaction commissions, bank-card partnerships, and corporate gifting.
- Company typePrivate
- Founded2008
- HeadquartersTaipei, Taiwan
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What EZTABLE does
EZTABLE (簡單桌) is a Taiwan-based, privately held online restaurant reservation and dining deal platform founded in 2008 and headquartered in Taipei. The company operates a consumer-facing web and mobile platform at tw.eztable.com that lets diners search restaurants by name, date, and party size; make reservations; and purchase discounted dining deals, with buffet promotions typically priced between approximately $622 and $2,700+ TWD per person. Its core technology combines a real-time reservation management system with integrated payment processing and the EZCASH loyalty points program, which rewards transactions with redeemable credits. The product portfolio is layered: the core reservation platform is supplemented by EZTABLE Gift Cards (including a corporate variant for B2B gifting) and the EZPARTY sub-brand, which extends the platform into group and private-party dining bookings.
EZTABLE serves two customer segments: individual diners (primary) seeking discovery, booking, and exclusive promotions at premium restaurants, and restaurant partners (secondary) who use the platform for reservation management and off-peak capacity fill. Revenue is generated through three streams: transaction fees and commissions on reservations and dining deals, affiliate/referral revenue from credit card partnership promotions, and B2B gift card sales. The distribution model is hybrid — a direct-to-consumer website and mobile channel paired with embedded acquisition through partnerships with at least four major Taiwanese banks (CTBC, First Bank, Land Bank of Taiwan, Hwa Nan Bank), EVA Air's mileage loyalty program, China Mobile's Hami Pass, and JKoPay mobile payments. The company has raised approximately $15.16 million across four disclosed funding rounds between 2010 and 2016, with the most recent being an $8.66 million Series C led with participation from AppWorks and Rose Park Advisors; no subsequent funding activity is disclosed.
EZTABLE firmographics
Firmographics- Name
- EZTABLE
- Legal name
- EZTABLE
- Website
- https://eztable.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EZTABLE (簡單桌) is a Taiwan-based online restaurant reservation and dining deal platform founded in 2008, serving individual diners and restaurant partners with booking tools, loyalty rewards (EZCASH), gift cards, and group-party services, and monetizing via transaction commissions, bank-card partnerships, and corporate gifting.
- Ownership category
- akta.pro rank
EZTABLE industry classification
Industry- Product category
- Online Restaurant Reservations
- akta.pro primary industry
- Restaurant/Table Reservation & Booking Engines (THALADAH)
- akta.pro secondary industries
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK), Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where EZTABLE is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
EZTABLE business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees / Commission: EZTABLE earns revenue through commissions on restaurant reservations and dining deals processed through the platform. Restaurants pay a fee or percentage for bookings and promotional deals facilitated by the platform.
- Credit Card Partnership Promotions: Revenue generated through promotional partnerships with credit card issuers (CTBC, First Bank, Land Bank, Hwa Nan Bank) where EZTABLE serves as a dining promotion channel, driving customer acquisition through card-linked offers.
- Corporate Gift Cards: B2B gift card sales to corporate clients for employee rewards and client gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer platform - free for diners to use |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
EZTABLE product offering
Product offeringCore offering
EZTABLE (簡單桌) is a Taiwan-based online restaurant reservation and dining deals platform that enables consumers to search, book, and pay for tables at partner restaurants. It generates revenue by taking commissions on reservations and dining deals, while offering a proprietary EZCASH loyalty rewards program, restaurant gift cards (including a corporate/B2B variant), and the EZPARTY sub-brand for group dining and private events.
Product overview
EZTABLE 簡單桌 is a unified restaurant reservation and dining platform offering a portfolio of interconnected services: the core reservation platform connects diners with partner restaurants for table booking and payment; the EZCASH loyalty points system rewards dining transactions with redeemable credits; the EZTABLE 禮物卡 gift card program serves both consumer and corporate gifting needs; and the EZPARTY sub-brand extends the platform to group event and party dining. Together these products form an end-to-end dining ecosystem covering discovery, booking, payment, rewards, and gifting.
Differentiator
Problem solved
Functional benefit
Brands
- EZCASH: Rewards and cashback program for dining transactions on the platform
- EZPARTY
Products and services
- EZTABLE Restaurant Reservation Platform
Quantifiable outcome
- Platform features exclusive dining deals up to 68% off at partner restaurants
- +1 more outcomes
Companies that use EZTABLE
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
EZTABLE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EZTABLE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CTBC (中國信託)coreMajor credit card partnership where CTBC cardholders receive exclusive dining promotions through EZTABLE. The partnership includes a 60th anniversary campaign featuring special restaurant deals and coupon rewards for cardmembers dining at partner restaurants.
- First Bank (第一銀行)coreCredit card partnership offering up to 15% discount and up to 5% EZCASH cashback on dining transactions. GLORY+ World Card holders receive premium dining benefits through the platform.
- Land Bank of Taiwan (土地銀行)coreCredit card partnership offering up to 20% cashback on dining at EZTABLE partner restaurants for JCB极致卡 (JCB Premium) cardholders.
- Hwa Nan Bank (華南銀行)minorCredit card partnership providing $500 EZCASH cashback for cardholders using the 华南领航(极致)无限卡 for dining transactions on the platform.
- EVA Air (長榮航空)corePartnership allowing EVA Air members to exchange accumulated flight miles for EZCASH rewards on the EZTABLE platform, enabling travelers to use their miles for dining experiences.
- China Mobile Taiwan (中華電信)minorHami Pass partnership offering up to 10% cashback on EZTABLE dining transactions for subscribers.
- JKoPay (街口支付)minorMobile payment partnership providing up to 8.5% cashback on EZTABLE transactions for JKoPay users.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
EZTABLE competitors and assessment
Company assessmentDirect peers
- Resy: Restaurant reservation platform owned by American Express, focused on premium and independent restaurants. Direct competitor on the high-end dining vertical where EZTABLE is also concentrated (Michelin-recognized and luxury hotel outlets). Card-linked partnership model closely parallels EZTABLE's bank channel strategy.
- Quandoo: Restaurant reservation platform with strong Asia-Pacific presence (Japan, Southeast Asia, Europe). Same two-sided marketplace model; relevant comparison for cross-border scaling potential of an Asia-focused reservation platform.
- Eatigo: Time-based restaurant discount reservation platform operating across Southeast Asia (Thailand, Singapore, Hong Kong, Malaysia, India, Philippines). The discount-driven GTM parallels EZTABLE's promotion-heavy value proposition and shares the same target customer segment.
- Chope: Singapore-based restaurant reservation and dining deals platform operating across Southeast Asia (Singapore, Hong Kong, Bangkok, Jakarta, Bali). Closest Asia-Pacific direct peer to EZTABLE in terms of business model, GTM, and tier of restaurant partners.
- Tock: Premium restaurant reservation and ticketing platform (acquired by Squarespace, then spun out). Comparable focus on high-end restaurants, special events, and tasting menus — analogous to EZTABLE's premium dining vertical.
- TableCheck: Japan-based restaurant reservation and table management platform serving premium restaurants and hotel groups. Closest structural analog to EZTABLE in the high-end Japanese/Asian buffet vertical and in operating inside an Asian-language market.
- ipeen (愛評網): Taiwan-headquartered restaurant review and discovery platform with reservation functionality. Operates in EZTABLE's exact domestic market and competes for the same consumer and restaurant relationships, making it the most directly comparable local competitor.
- OpenTable: Global leader in online restaurant reservations, owned by Booking Holdings. Operates the same core business model (consumer reservation platform + restaurant SaaS) as EZTABLE, though at vastly larger scale and geographic reach. Direct competitor for restaurant partner relationships and reservation utility.
- TheFork: Tripadvisor-owned restaurant reservation platform operating across Europe, Australia, and Latin America. Same two-sided marketplace model (diners + restaurants) and comparable feature set (booking, deals, loyalty) as EZTABLE. Demonstrates alternative scaling paths in the same category.
Broad incumbents
- Meituan (美团): China's leading super-app for local services including restaurant discovery, reservations, deals, and delivery. While not a direct one-to-one peer, it represents the platform-bundling risk that a standalone reservation player like EZTABLE faces if/when regional super-apps enter or replicate its functionality.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EZTABLE social profiles
Digital presenceEZTABLE financial estimates
Financial estimateRevenue estimate
Valuation estimate
EZTABLE leadership team
Management profileNumber of profiles
Profiles3 records
EZTABLE funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EZTABLE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EZTABLE
What does EZTABLE do?
EZTABLE (簡單桌) is a Taiwan-based online restaurant reservation and dining deals platform that enables consumers to search, book, and pay for tables at partner restaurants. It generates revenue by taking commissions on reservations and dining deals, while offering a proprietary EZCASH loyalty rewards program, restaurant gift cards (including a corporate/B2B variant), and the EZPARTY sub-brand for group dining and private events.
Is EZTABLE a public or private company?
EZTABLE is a private company. It is classified as venture growth investor backed and is currently operating.
When was EZTABLE founded?
EZTABLE was founded in 2008. It employs 51 to 100 people.
Where is EZTABLE based?
EZTABLE is headquartered in Taipei, Taiwan, in the Asia region.
How does EZTABLE make money?
Three revenue lines are on record. Transaction Fees / Commission is the primary driver. The others are credit Card Partnership Promotions and corporate Gift Cards.
Who are EZTABLE's main competitors?
Direct peers on record are Resy, Quandoo, Eatigo, Chope, Tock, TableCheck, ipeen (愛評網), OpenTable and TheFork. Meituan (美团) is listed as a broad incumbent.
Does EZTABLE have an API?
No public API is recorded for EZTABLE.
What industry is EZTABLE in?
EZTABLE's product category is Online Restaurant Reservations. Its primary akta.pro industry code is THALADAH, Restaurant/Table Reservation & Booking Engines, with a secondary code of BPAMAIAK, Restaurant Reservations & Dining Booking Platforms.