AMPM

What AMPM does

AMPM, Inc. is a privately held, full-service creative agency founded in 1969 and headquartered in Big Rapids, Michigan. The firm operates an integrated offering organized around three service pillars: Brand (identity strategy and rebranding), Experience (environmental design, trade-show booth production, and immersive installations), and Digital (paid social, programmatic, retargeting, gamified campaign platforms, and content production). All work is delivered by an in-house team of writers, designers, and account-service staff; the firm is structured as a traditional professional services agency rather than a software or platform business. Core clients since 1969 are Dow Chemical and General Motors, with a broader enterprise roster that has included DuPont, Corian, Styrofoam, DeVilbiss, Binks, Carlisle, Reliable Automatic Sprinkler, IMARK Group, and TOP TIER, plus higher-education (Northwood University, Saginaw Valley State University) and local SMB accounts (Herbert Roofing, Lighty Roofing, Big Rapids Regional Chamber). Notable capability components include a proprietary online gamification platform built for IMARK Group (reporting >75% member participation), a client-branded trade-show resource center infrastructure used for AFSA, NFPA, and ACT Expo deployments, and an audience-segmented digital retargeting engine with daily behavior tracking used in the Northwood University engagement.

The agency's revenue model is professional-services-based: project-based fees for campaign, rebrand, and trade-show production work, multi-year account retainers for core enterprise clients, and recurring content/SEO retainers evidenced by the ongoing AMPM Insights blog. Pricing is quote-based and not publicly disclosed; engagements are scoped via the website's 'Partner with us' / 'Get in Touch' contact flow. The firm has accumulated eleven consecutive years of American Advertising Awards recognition (ADDY Awards, 2016–2026) and staffs client booths at industry events including AFSA 2025, NFPA 2026, ACT Expo 2026, and the Detroit Auto Show 2026. The firm is privately held with no disclosed outside investors, no M&A activity, and no public valuation; ownership commentary in the source material indicates founder-managed operation with no institutional shareholders, parent company, or board composition disclosed.

Name

AMPM

Legal name

AMPM, Inc.

Website

https://ampminc.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

AMPM, Inc. is a private, full-service creative agency founded in 1969, providing brand strategy, environmental/experiential design, digital marketing, and trade-show production to enterprise industrial, chemical, automotive, and education clients across North America.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Account-Based Marketing (ABM) Services (BPAFAKAG), Account-Based Marketing (ABM) for Events (THAHAGAF)

Keywords

• Marketing communications agency
• Brand strategy services
• Digital marketing campaigns
• Experiential design services
• Trade show production

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative, brand, and marketing services: Core revenue is fees from creative agency engagements — brand strategy, identity, environmental/experiential design, digital campaign execution, content production, and media. Engagements appear to be a mix of project-based (campaigns such as DuPont Healthcare rebrand, Styrofoam Beyond Blue, Northwood University digital) and ongoing retainer/account work (core clients since 1969).
2. Trade-show and event production services: End-to-end trade-show booth design, asset production, on-site logistics management (shipping, install/dismantle, EAC coordination, touchscreens), and resource-center hosting — billed as project/engagement fees per show (e.g., Reliable AFSA 2025, DuPont DBIA 2025, TOP TIER ACT Expo 2026).
3. Recurring digital/content retainer services: Ongoing blog (Insights) publishing, social-media ad-privacy/SEO content (e.g., '9 tips for social media writing', 'AI vs. humans: Who really wins at SEO', '5 tips to mitigate third-party advertising risks'), and client digital campaigns indicating recurring retainers for content and always-on digital work.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

AMPM is a full-service creative agency that applies strategic thinking to drive connections for its clients. It delivers integrated advertising, marketing, public relations, and multimedia work organized around three service pillars: Brand (identity and rebrand work), Experience (environmental/experiential and trade-show design), and Digital (digital campaigns, social, retargeting, and gamified engagement). Engagements are delivered as bespoke creative projects and recurring retainers, supported by in-house research, planning, ROI measurement, and the AMPM Insights blog.

Product overview

AMPM, Inc. is a unified creative agency — not a multi-product software platform — founded in 1969 with core historical clients Dow Chemical and General Motors. The company delivers an integrated Advertising, Marketing, PR & Multimedia offering organized around three service pillars: Brand (identity and rebrand work such as the DuPont Healthcare and Styrofoam™ Beyond Blue campaigns), Experience (environmental design and immersive trade show programs such as the Carlisle® show experience and the Reliable Automatic Sprinkler Co. trade show resource program), and Digital (digital campaigns and interactive work such as the Corian® Kitchen Creative, Northwood University Digital Stories, IMARK Circle of Honor online game, and TOP TIER™ Station Finder App). These services are supported by in-house research, planning, ROI measurement, the AMPM Insights blog, and an annual American Advertising Awards (ADDY) program. The agency's client portfolio spans construction (Corian®, Styrofoam™), automotive (DeVilbiss®, Binks, TOP TIER™), industrial (Reliable Automatic Sprinkler Co.), education (Northwood University, SVSU), and chemical/industrial (DuPont™, IMARK Group).

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Identity Service
• Experiential and Environmental Design Service
• Digital Marketing Service Digital marketing service spanning channels and platforms, including social, mobile, programmatic, retargeting, audience segmentation, and online engagement experiences such as gamified campaigns. Includes work like the Corian Kitchen Creative, Northwood University Digital Stories, IMARK Circle of Honor online game, and TOP TIER Station Finder App.
• Integrated Advertising, Marketing, PR & Multimedia Offering Integrated advertising, marketing, public relations, and multimedia agency offering centered on Brand, Experience, and Digital service lines, supported by research, planning, and ROI-driven execution for enterprise clients.
• AMPM Insights Blog Insight and thought-leadership blog covering advertising, marketing, content, social media, SEO, and PR topics written by AMPM staff, functioning as a recurring content property and thought-leadership platform.

Quantifiable outcome

• Over 75% participation rate in IMARK Circle of Honor gamified program
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship / core, core and minor.

• Dow Chemicalflagship / coreStrategic or Co-development Partner · 1 January 1969Long-tenured core client since 1969. Joint brand and marketing work spanning decades; consistently featured in AMPM's case-study roster and homepage narrative ('AMPM first took the stage with core clients Dow Chemical and General Motors').
• General Motorsflagship / coreStrategic or Co-development Partner · 1 January 1969Long-tenured core client since 1969. Founding relationship cited on the AMPM homepage alongside Dow Chemical.
• DuPontflagship / coreStrategic or Co-development PartnerMulti-program partner: brand implementation after Dow/DuPont spin-off (healthcare rebrand), 'Weather or Not' PBS campaign for DuPont Tyvek® (2025 ADDY), DBIA 2025 trade-show booth production, and Styrofoam™ 'Beyond Blue' repositioning.
• DeVilbisscoreStrategic or Co-development PartnerBrand launch campaign for DV1 (automotive) and DVX Evolution brochure for Binks (related DeVilbiss/Binks brand family, 2025 Silver ADDY).
• Corian® (DuPont)coreStrategic or Co-development PartnerDigital campaign 'Corian gets creative in the kitchen' / Corian Endura™ — 'Digital campaign heats things up' messaging.
• Northwood UniversitycoreStrategic or Co-development PartnerUltra-targeted digital campaigns with daily behavior tracking and re-targeting; Addy Award-winning work.
• IMARK GroupcoreStrategic or Co-development PartnerCo-developed Circle of Honor gamification platform that migrated a traditionally live trade-show promotion online; >75% participation outcome reported.
• Carlisle®coreStrategic or Co-development PartnerCreating an immersive show experience to drive sales — environmental design work.
• Reliable Automatic Sprinkler Co., Inc.coreStrategic or Co-development PartnerMulti-show trade-show production: AFSA 2025 (Booth #515, Oxon Hill MD), NFPA 2026; resource-center hosting, electrical planning, shipping, touchscreens, Wi-Fi access.
• TOP TIER™coreStrategic or Co-development PartnerStation Finder App (2025 ADDY winner); trade-show presence at Las Vegas ACT Expo 2026 and Detroit Auto Show 2026.
• Big Rapids Regional ChamberminorStrategic or Co-development PartnerBrand-center logo and icon library project for the local Chamber of Commerce.
• Herbert RoofingminorStrategic or Co-development PartnerBrand-center jingle/audio production and Renaissance Roofing jingle asset download.
• Lighty RoofingminorStrategic or Co-development PartnerBrand-center asset library / digital marketing support (logo files, branding documents for both print and digital use).

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brogan & Partners: Mid-sized integrated creative agency headquartered in Birmingham, Michigan, serving consumer and B2B brands across brand strategy, digital, and PR — directly comparable in scale, geography, and integrated offering to AMPM.
• Marcus Thomas LLC: Independent mid-sized integrated agency in Cleveland, Ohio, offering brand, digital, and media services to regional and national brands — closely aligned with AMPM's integrated mid-market agency profile.
• Simantel Group: Mid-sized integrated marketing agency in Peoria, Illinois, focused on B2B and industrial clients with brand, digital, and media capabilities — comparable in scale and industrial/education vertical mix to AMPM.
• Tombras Group: Independent full-service agency based in Knoxville, Tennessee, offering creative, media, digital, and production services to enterprise clients — comparable independent mid-size integrated model.
• Hanson Dodge: Independent integrated marketing agency in Milwaukee, Wisconsin, with deep B2B and active-lifestyle brand expertise spanning brand, digital, and PR — similar independent mid-market agency profile to AMPM.
• Padilla: Minneapolis-based integrated communications agency offering brand, marketing, digital, and PR services to enterprise clients — comparable integrated communications scale and B2B/industrial mix.
• Godfrey: Pittsburgh-based integrated B2B marketing agency specializing in industrial and manufacturing clients — highly comparable in vertical focus, integrated offering, and mid-size independent positioning.

Regional players

• Eric Mower + Associates (GALE): Mid-size integrated marketing agency historically based in Michigan, now part of GALE — directly comparable regional peer with overlapping B2B industrial and education client base.

Broad incumbents

• Campbell Ewald: Long-standing Detroit-based creative and media agency (part of IPG), serving large enterprise clients including automotive brands — larger incumbent operating in the same Michigan enterprise-advertising ecosystem.
• VMLY&R: Global WPP network agency with deep industrial, automotive, and B2B experience — represents the network-agency competitive set that AMPM's enterprise clients may also evaluate on larger mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ampmpixels
• Facebookfacebook.com/AMPMIncorporated
• LinkedInlinkedin.com/company/ampm-inc-
• Xx.com/ampminc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMPM