Nautilus

What Nautilus does

Nautilus is a cloud-based software platform serving car wash operators in the United States, headquartered at 989 Market St in San Francisco. The platform unifies CRM, membership management, online checkout, and automated marketing into a single subscription product, with the stated goal of helping car washes grow online sales, manage members, and run marketing on autopilot. Underlying technology includes mobile-optimized checkout flows with Apple Pay and Google Pay, behavioral-trigger marketing automation, a real-time analytics dashboard covering cost per acquisition and revenue attribution, and a ticketing system for operator support. The platform is designed to integrate with existing point-of-sale systems (Sonny's, DRB, ICS, Micrologic, NXT Wash, and Washify) via bulk barcode integration, removing the need for hardware replacement at customer sites.

The business model is a recurring per-site subscription priced at $650 per site per month on annual billing, with no setup, migration, or support fees and a 0% commission structure that contrasts with the 4% commission the company attributes to competing platforms. An optional Compass AI add-on is sold separately at $750 per site per month for predictive analytics and behavioral automation. Nautilus targets a vertical customer base ranging from family-owned single-location operators through SMBs to PE-backed multi-site chains, with named reference customers including Splash Car Wash & 10-Minute Oil Change, Dirty Dog's, Al's Super Wash, Primo Car Wash, and Blue Wave. The company is privately held, was founded in 2024 by Amayr and Ali (with Ali Sareini serving as CTO), and has raised a $500,000 seed round led by Y Combinator with participation from Rebel Fund. The go-to-market motion is product-led, centered on a self-serve demo booking flow through Cal.com, supported by case-study content marketing and a post-sale text club for engagement.

In March 2026, Nautilus extended its footprint beyond car wash through a deep integration with Droptop that links carwash and quick lube operations via unified reporting and two-way promotional sync, initially deployed at Splash Car Wash & 10-Minute Oil Change in Arkansas. This positions the company at the intersection of vertical SaaS, marketing automation, and embedded payments within the automotive services sector.

Name

Nautilus

Legal name

Nautilus

Website

https://nautilus.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: Monthly or annual subscription fee per site for access to the full Nautilus platform including CRM, marketing automation, analytics, and support. Compass AI add-on available for additional fee.
2. Zero Commission Model: Nautilus explicitly does not take any commission or cut of sales. Revenue comes solely from subscription fees, not transaction percentage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nautilus is a cloud-based car wash CRM and marketing automation platform that integrates with operators' existing POS systems via bulk barcodes. It enables online sales, self-service membership management, behavioral marketing automation, and real-time analytics without requiring car wash operators to replace their current hardware or point-of-sale infrastructure.

Product overview

Nautilus is a unified car wash platform built as a core product with integrated modules and features. The Nautilus Platform ($650/site/month) serves as the central system, combining high-converting checkouts, membership management, automated marketing, and analytics into one package. Compass AI is a premium add-on available at $750/site/month that provides enhanced AI-powered intelligence. The platform integrates with existing POS hardware (Sonny's, DRB, ICS, Micrologic, NXT Wash, Washify) and payment systems (Apple Pay, Google Pay) without requiring operators to change their existing setup.

Differentiator

Problem solved

Functional benefit

Products and services

• Nautilus Platform
• Compass AI

Quantifiable outcome

• 67% checkout conversion rate (nearly double industry average)
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• DroptopcoreTechnology or Integration · 12 March 2026Deep integration linking carwash and quick lube businesses through unified reporting and promotional system. Enables real-time, two-way promotional sync and comprehensive analytics across both services. Currently active at selected top operators including Splash Car Wash & 10-Minute Oil Change in Arkansas.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Washify: Washify sells a cloud-based car wash management and marketing platform with mobile membership, POS integrations, and automated campaigns — directly competing with Nautilus for the same SMB and mid-market car wash operators.
• EverWash: EverWash is a car wash membership and marketing platform that helps operators sell unlimited wash plans online — overlapping directly with Nautilus's online sales, membership management, and retention automation features.
• Washlava: Washlava provides a car wash mobile app and membership platform with online sign-up, contactless payments, and CRM-style retention tools, putting it in direct competition for car wash operators' digital stack.
• NXT Wash: NXT Wash provides cloud-based car wash management software with member management and reporting — directly comparable to Nautilus in target customer and feature scope.
• Droptop: Droptop is a quick-lube and carwash business management platform and Nautilus's announced integration partner. Overlap in customer base (multi-vertical auto-service operators) and unified reporting makes it a strategic comparable peer.

Broad incumbents

• Sonny's Enterprises: Sonny's is the dominant car wash equipment and tunnel controls provider, with its own POS and marketing software suite. It is a broad incumbent that Nautilus integrates with, but could become a direct competitor if it modernizes its digital offering.
• DRB Systems: DRB Systems is a major provider of car wash POS, tunnel controls, and marketing solutions. Nautilus integrates with DRB, but DRB's broader portfolio and large installed base make it a structural incumbent competitor.
• ICS Car Wash Solutions (DRB/ICS): ICS provides car wash point-of-sale and management software and is one of Nautilus's explicitly supported integration partners. Its incumbency in installed POS systems makes it both a partner and a potential competitor.
• Micrologic: Micrologic sells car wash POS and management software and is one of Nautilus's supported POS integration partners, positioning it as a broad incumbent in the same operator software category.

Emerging players

• GetWash: GetWash is an emerging car wash aggregation and membership platform with partial overlap to Nautilus's online sales and member management capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/nautilusco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nautilus