JohnWallStreet

Sports Business Media & Intelligencejohnwallstreet.com

Company typePrivate
Founded2017
HeadquartersNew York, United States
Headcount1–10
GTM typeB2B
OfferingDigital Commerce or Content

JohnWallStreet firmographics

Firmographics

Name: JohnWallStreet
Legal name: JohnWallStreet
Website: https://johnwallstreet.com
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

JohnWallStreet industry classification

Industry

Product category: Sports Business Media & Intelligence
NAICS: Periodical Publishers (513120)
SIC: Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

Sports business intelligence
Newsletter media
Industry research reports
Executive networking events
Podcast content

Where JohnWallStreet is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

JohnWallStreet business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Newsletter Subscriptions: Core newsletter business delivering sports business intelligence to executives. While a subscription model is implied, specific pricing tiers are not publicly disclosed on the main site.
Research Reports: JWS Mixed-Use Real Estate Development Thematic Report sold at $1499 (ala carte), $2499 (consulting bundle with 60-min briefing), or $1995 (event bundle with summit ticket). Generated through primary research with 20+ C-level executives.
Event Registration: Premium invite-only events including JWS Spring Huddle 2025 ($995 for non-IQ members) and College Sports Summit '26. Events feature senior sports executives in closed-door, off-record settings.
JWS IQ Membership Program: Exclusive membership program providing enhanced intelligence access, research reports as part of membership, member dinners (e.g., Heidi Browning IQ member dinner), and networking events. Surpassed 110 members as of 2026.
Funding Capital: Raised $1 million in seed funding led by Bolt Ventures, Eberg Capital, and SportsGrid to expand content, events, and research/intelligence offerings.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Ala Carte Report Only
One time/ perpetual license	Pay-as-you-go	Consulting Bundle
One time/ perpetual license	Pay-as-you-go	Event Bundle
Subscription	Pay-as-you-go	Non-IQ Member Event Ticket

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

JohnWallStreet product offering

Product offering

Core offering

JohnWallStreet is a sports business media and intelligence company that publishes a daily newsletter delivering analysis at the intersection of sports, media, and finance. The company monetizes its editorial content and executive network through paid research reports, a premium membership program (JWS IQ), exclusive invite-only events and summits, branded podcasts, and an advisory practice connecting sports executives with former league and team operators.

Product overview

JohnWallStreet is a sports business media company offering a suite of products centered around its core newsletter service, which provides daily analysis on the business of sports. The product portfolio includes JWS IQ (an exclusive membership program offering premium research and networking), JWS Live (in-person summits and events), JWS Research (thematic reports), multiple branded podcasts (Business of College Sports, At The Table, The Sports Advisors), and advisory services. Together, these offerings serve as an essential intelligence hub for the most influential leaders in sports and media.

Differentiator

Problem solved

Functional benefit

Brands

Big Business on Campus (BBOC): A college sports podcast powered by Playfly Sports featuring major thought-leaders in the college space
At The Table
The Sports Advisors
JWS IQ
JWS Research
JWS Live Events

Products and services

JohnWallStreet Newsletter A daily email newsletter providing perspectives, context, analysis, thought-leadership, and data-driven insights on the intersection of sports, media, and finance for influential decision-makers in the sports industry.
JWS IQ Membership An exclusive paid membership program providing enhanced intelligence access, bundled research reports, member-only dinners, and networking events for senior sports industry executives.
JWS Mixed-Use Real Estate Thematic Research Report A paid thematic research report delivering strategic analysis on sports-anchored mixed-use real estate development for sports executives, developers, and investors.
JWS Live Events Invite-only closed-door summits and networking events that bring together senior sports executives, team owners, league operators, and collegiate athletic directors for off-record discussions.
Big Business on Campus Podcast A podcast featuring interviews with athletic directors, conference commissioners, and other thought-leaders exploring the business of college athletics, including media rights, revenue-sharing, and conference realignment.
JaneWallStreet Presents: At The Table Podcast A bi-weekly podcast exploring sports, media, and finance through conversations with prominent female decision-makers across the sports industry.
The Sports Advisors Podcast A bi-weekly roundtable podcast hosted by former senior sports executives providing actionable intelligence and analysis on pressing sports business stories.
JohnWallStreet Advisory An advisory practice connecting sports executives with industry experts across sponsorship packaging, AI-driven revenue, professionalization of athletic departments, sales optimization, and media rights strategy.

Quantifiable outcome

JWS IQ membership surpassed 110 members in 2026
+3 more outcomes

Companies that use JohnWallStreet

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles3 records

JohnWallStreet technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

JohnWallStreet partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

Yahoo Media GroupcoreGTM or Marketing Partner · 30 April 2026Yahoo Media Group partnership powers the Yahoo Sports Business Hub featuring JohnWallStreet alongside seven other sports media outlets (Front Office Sports, Sportico, Sports Business Journal, Awful Announcing, Barrett Media, Sports Business Radio, The 4th Quarter). The hub targets combined 100+ million monthly visitors across Yahoo Sports and Yahoo Finance, representing strategic expansion of JohnWallStreet's reach into mass-market sports business coverage.
JohnWallStreet Advisory NetworkcoreStrategic or Co-development Partner · 2 December 2025JohnWallStreet launched its advisory practice with five founding advisors including Nick Kelly (Former Panthers CEO), Shripal Shah (Former Commanders CSO), Mike Tannenbaum (Former Jets GM), John Brody (Former Learfield CRO), and Pat Crakes (Former Fox Sports SVP). Six additional advisors to be announced. The advisory board provides execution support and expert consultation to team/league owners and collegiate athletic directors.
Playfly SportscoreStrategic or Co-development PartnerPlayfly Sports is the exclusive podcast partner for the 'Big Business on Campus' college sports podcast. Playfly Sports Chairman Michael Schreiber co-hosts the podcast with JohnWallStreet Founder Corey Leff. The partnership leverages Playfly's position as a major college sports multimedia rights holder to provide exclusive insights from athletic directors and conference commissioners.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

JohnWallStreet competitors and assessment

Company assessment

Direct peers

Sportico: Sportico is a digital-first sports business publication covering media rights, sponsorships, leagues, and finance — directly competing with JohnWallStreet for the same executive audience and operating a similar newsletter-plus-events model.
Front Office Sports: Front Office Sports produces sports business news, podcasts, and events targeting industry executives — competing head-to-head with JohnWallStreet and appearing alongside it in the Yahoo Sports Business Hub.
Awful Announcing: Awful Announcing covers sports media business and broadcasting industry news — a direct peer in the Yahoo Sports Business Hub targeting sports business and media executives with editorial coverage.
Barrett Media: Barrett Media covers sports media business, digital content, and newsletter economics — directly comparable to JohnWallStreet's newsletter + sports business focus and a co-tenant in the Yahoo Sports Business Hub.
SportTechie: SportTechie covers the intersection of sports, technology, and business — overlapping with JohnWallStreet's sports-media-finance positioning and serving a similar executive and investor audience.

Broad incumbents

Sports Business Journal: Sports Business Journal is the long-established, legacy trade publication covering sports business — sharing JohnWallStreet's audience of team/league executives but with a much larger newsroom, print heritage, and flagship events business.
The Athletic: The Athletic is a large subscription sports media outlet owned by The New York Times — broader than JohnWallStreet in coverage but a comparable premium subscription newsletter model targeting engaged sports professionals and enthusiasts.
Axios Pro: Axios Pro operates paid B2B newsletters (including sports business verticals) plus exclusive events — comparable to JohnWallStreet's paid intelligence plus invite-only summits model, but at a much larger scale across multiple industries.
Sports Illustrated: Sports Illustrated is a long-established, mass-market sports media brand — overlapping with JohnWallStreet on sports business coverage but reaching a much broader consumer audience with significantly larger editorial resources.

Others

Morning Brew: Morning Brew pioneered the B2B daily newsletter plus events plus subscription membership playbook — a business-model peer for JohnWallStreet's newsletter + IQ + events architecture, though operating in business/finance rather than sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

JohnWallStreet financial estimates

Financial estimate

Revenue estimate

Valuation estimate

JohnWallStreet leadership team

Management profile

Number of profiles

Profiles2 records

JohnWallStreet funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

JohnWallStreet M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JohnWallStreet

What does JohnWallStreet do?

Is JohnWallStreet a public or private company?

JohnWallStreet is a private company. It is classified as venture growth investor backed and is currently operating.

When was JohnWallStreet founded?

JohnWallStreet was founded in 2017. It employs 1 to 10 people.

Where is JohnWallStreet based?

JohnWallStreet is headquartered in New York, United States, in the North America region.

How does JohnWallStreet make money?

Five revenue lines are on record. Newsletter Subscriptions are the primary driver. The others are research Reports, event Registration, JWS IQ Membership Program and funding Capital.

Who are JohnWallStreet's main competitors?

Direct peers on record are Sportico, Front Office Sports, Awful Announcing, Barrett Media and SportTechie. Broad incumbents are Sports Business Journal, The Athletic, Axios Pro and Sports Illustrated. Morning Brew is listed as an others.

Does JohnWallStreet have an API?

No public API is recorded for JohnWallStreet.

What industry is JohnWallStreet in?

JohnWallStreet's product category is Sports Business Media & Intelligence. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.