Awful Announcing

What Awful Announcing does

Awful Announcing is an online sports media property that publishes news, commentary, and analysis focused on sports broadcasting, TV deals, announcer performance, ratings, and media-industry developments across major networks including ESPN, Fox, NBC, CBS, and Warner Bros. Discovery. The site also operates the AA Podcast on Apple Podcasts and runs recurring reader-survey products such as the NBA Local Announcer Rankings, MLB Local Broadcast Accessibility Rankings, and the Major Sporting Events Broadcast Partner Survey. It is operated by Comeback Media with Ben Koo as owner and editor.

The underlying technology is a WordPress-based website served on Comeback Media infrastructure. Distribution is multi-channel: a direct website at awfulannouncing.com, social profiles on Twitter/X, Facebook, and Instagram, an RSS feed, the Apple Podcasts listing, and a syndication partnership with Yahoo Media Group that places Awful Announcing among eight outlets powering Yahoo's sports business hub.

The business model is purely advertising: the site is free to readers with no subscription or paywall, monetizing through display advertising, sponsored content, and programmatic placements. The primary audience is sports fans, with a secondary segment of sports media industry professionals interested in broadcaster criticism and media-rights analysis. Revenue figures are not publicly disclosed.

Name

Awful Announcing

Legal name

Awful Announcing (operated by Comeback Media)

Website

https://awfulannouncing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Awful Announcing is an ad-supported online sports media property covering sports broadcasting, TV deals, and announcer performance, serving sports fans and industry professionals via its WordPress site, podcast, and Yahoo Media Group syndication partnership.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

akta.pro secondary industry

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Sports media coverage
• Sports broadcasting analysis
• Broadcaster rankings
• Sports media news
• Sports commentary

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Advertising: Website generates revenue through display advertising, sponsored content, and programmatic ad placements on its sports media news and commentary pages.

Distribution channels2 records

Marketing channels6 records

Core offering

Awful Announcing operates a free, ad-supported sports media news and commentary website focused on sports broadcasting, television rights deals, announcer performance, ratings, and media industry developments across ESPN, Fox, NBC, CBS, Warner Bros. Discovery, and other outlets. It supplements its written coverage with the AA Podcast on Apple Podcasts and produces proprietary editorial products including reader-survey broadcaster rankings (NBA Local Announcer Rankings, MLB Local Broadcast Accessibility Rankings) and the Major Sporting Events Broadcast Partner Survey.

Product overview

Awful Announcing is a sports media news and commentary website operated by Comeback Media. The core offering is its website (awfulannouncing.com) featuring news articles, analysis, and opinion about sports broadcasting across major networks including ESPN, Fox, NBC, CBS, and Warner Bros. Discovery. The site covers topics such as TV deals, announcer performances, ratings, and media industry developments. Related products include the AA Podcasts available on Apple Podcasts, and proprietary ranking/analysis products such as the NBA Local Announcer Rankings (reader surveys of all 30 NBA teams), MLB Local Broadcast Accessibility Rankings (evaluating streaming/cable access), and the Major Sporting Events Broadcast Partner Survey (reader satisfaction ratings for events like The Masters, NCAA Tournament, and Olympics).

Differentiator

Problem solved

Functional benefit

Products and services

• Awful Announcing Website Free, ad-supported sports media news and commentary website covering sports broadcasting, television deals, announcer rankings, ratings, and media industry developments across ESPN, Fox, NBC, CBS, Warner Bros. Discovery, and other outlets, written for general sports fans and sports media professionals.
• Awful Announcing Podcast (AA Podcasts) Audio podcast offering commentary and analysis on sports media topics, distributed via Apple Podcasts, for listeners interested in sports broadcasting news and critique.
• NBA Local Announcer Rankings Annual reader-survey rankings evaluating the performance and broadcast quality of all 30 NBA local broadcast crews, targeted at NBA fans and sports broadcasting observers.
• MLB Local Broadcast Accessibility Rankings Annual editorial rankings evaluating all 30 MLB teams based on direct-to-consumer streaming costs, cable carriage, national exclusive games, over-the-air access, and streaming exclusives, intended for MLB fans and sports media observers.
• Major Sporting Events Broadcast Partner Survey Reader poll rating fan satisfaction with major sporting events and their exclusive long-term media-rights partners, covering events including The Masters, NCAA Tournament, Olympics, World Series, and NBA Finals.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Yahoo Media GroupmajorGTM or Marketing Partner · 30 April 2026Awful Announcing is one of eight media outlets (alongside Front Office Sports, Sportico, Sports Business Journal, Barrett Media, JohnWallStreet, Sports Business Radio, and The 4th Quarter) powering Yahoo Media Group's new sports business hub. The hub consolidates coverage at the intersection of sports and finance, targeting the combined 100+ million monthly visitors across Yahoo Sports and Yahoo Finance. The platform is free to access.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Front Office Sports: Digital sports business media outlet covering the intersection of sports, media, and business. Co-partner with Awful Announcing in Yahoo Media Group's sports business hub and addresses the same sports-business reader persona with original reporting and analysis.
• Sportico: Sports business news property covering media rights, league finances, sponsorships, and broadcasting deals. Co-partner in Yahoo's sports business hub and the most direct competitor in the sports business journalism category.
• Barrett Media: Sports media trade publication covering the business and culture of sports media and journalism. Co-partner in the Yahoo sports business hub and most directly comparable on the sports media industry beat itself.
• Deadspin: Independent sports media blog offering commentary, criticism, and news coverage of sports and sports media. Comparable to Awful Announcing in independent-blog voice, ad-supported model, and editorial criticism of the sports media industry.
• JohnWallStreet: Sports business media outlet covering sports finance, media rights, and the business of sports. Co-partner in Yahoo's sports business hub and directly comparable on the sports-business-and-media beat.

Broad incumbents

• Sports Business Journal: Established trade publication covering the sports business industry including broadcasting, media rights, and sponsorships. Co-partner with Awful Announcing in the Yahoo hub; much larger and more institutionally backed but overlaps heavily on sports media industry coverage.
• The Athletic: Subscription-based sports journalism outlet owned by The New York Times covering teams, leagues, and the sports industry broadly. Competes for sports media professional attention and addresses overlap on sports business and broadcasting coverage.
• SB Nation: Large-scale sports fan media network covering leagues, teams, and the sports media industry broadly. Comparable as a fan-oriented digital sports media property with significant scale and broader sports coverage that overlaps with Awful Announcing's audience.
• Bleacher Report: Major digital sports media outlet covering news, commentary, and analysis across leagues and sports media. Overlaps with Awful Announcing's audience of sports fans seeking commentary and analysis on broadcasting, media, and sports culture.

Regional players

• Sports Business Radio: Sports business radio programming covering the intersection of sports, media, and business. Co-partner in Yahoo's sports business hub and addresses the same sports business radio audience; primarily a broadcast/audio platform complementing Awful Announcing's podcast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/awfulannouncing
• Facebookfacebook.com/awfulannouncing
• Instagraminstagram.com/awful_announcing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awful Announcing