Goodie Nation

What Goodie Nation does

Goodie Nation is a 501(c)(3) charitable organization headquartered in Atlanta, Georgia, founded in 2014 by Joey Womack to close what it terms the "Relationship Gap" for diverse founders (notably Black, women, and geographically non-coastal entrepreneurs) and social-impact organizations. The operating model is a community-led pre-/post-accelerator that delivers programs rather than a single software product: the flagship Intentionally Good post-accelerator supports tech, CPG, and agency startups; ATL BLK TCH builds the Black tech ecosystem in Atlanta via ecosystem mapping, angel-investor training (Equity Wings), a Slack community, and a member-search platform; TAP Forward supports marketing and creative professionals; the Next Generation AI Startups Program serves pre-seed AI founders; and Consumer + DTC Brands powered by SHOPLINE serves direct-to-consumer founders. Strategic adjacencies include the upcoming Goodie FC multi-city initiative (Atlanta, NYC, LA) and Grow with Google Coaches collaboration.

The underlying technology is deliberately lightweight: a Slack-based online community, a member-search portal at community.goodienation.org, and ecosystem-mapping databases of organizations supporting diverse founders. No public API, SDK, or proprietary AI/ML model is offered. The business model is nonprofit and grant-funded, with monetary inflows from corporate and foundation grants (Kapor Center, Google for Startups, Google Tech Equity Collective, Lenovo, Tito's Handmade Vodka, Emory Philanthropy Lab, Community Foundation for Greater Atlanta/GoATL, Techstars/Cox, American Express Ventures, AARP Innovation Labs, Verizon, SAP, Deloitte, Porsche Cars North America, Auth0, Dell Technologies), individual donations via the Society of the Good recurring donor collective, and corporate sponsorship of program cohorts. Goodie Nation does not charge founders for community or program participation.

By the end of 2025 the organization claimed 2,100+ community members, 500+ supported startups across 33 states and 16 countries, 13,651 documented warm introductions, $75M awarded to founders through programs and partnerships, and $514M in cumulative social capital available to the community. Internal team size is reported at 1–10 (with ~11 confirmed in 2021 and additional hires added in June 2024). Governance is provided by an expanded Board of Directors; in 2025 Goodie Nation completed its first disclosed acquisition, of creative problem-solving initiative The A Pledge (TAP).

Name

Goodie Nation

Legal name

Goodie Nation Inc.

Website

https://goodienation.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodie Nation is a 501(c)(3) nonprofit social-impact pre-accelerator founded in 2014 and headquartered in Atlanta, running programs like Intentionally Good, ATL BLK TCH, and Equity Wings to close the Relationship Gap for diverse and underrepresented tech, CPG, and agency founders through warm introductions, mentorship, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Startup Community & Accelerator Programs

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (813410), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Corporate Foundations & CSR Grantmaking (BPAGAKAC), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Startup community building
• Diverse founder programs
• Nonprofit startup accelerator
• Angel investor training
• Founder ecosystem support

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Grant Funding: Goodie Nation operates as a 501(c)(3) charitable organization primarily funded through grants from foundations including Kapor Center, Emory Philanthropy Lab, Community Foundation for Greater Atlanta, Google, Lenovo, Tito's Handmade Vodka, and others
2. Donations and Sponsorships: Accepts one-time and recurring donations through Society of the Good donor collective, corporate sponsorships, and event sponsorships from brand partners

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Goodie Nation is a 501(c)(3) nonprofit community organization that runs a portfolio of programs designed to close the "Relationship Gap" for diverse founders and social entrepreneurs. It delivers post-accelerator programming, ecosystem mapping, angel investor training, mentorship matching, mental health support, and warm introductions linking founders with investors, customers, mentors, and corporate partners.

Product overview

Goodie Nation is a 501(c)(3) multicultural community organization focused on closing the Relationship Gap in the innovation economy. Rather than a single software product, Goodie Nation operates a portfolio of programs including: Intentionally Good (flagship post-accelerator for tech, CPG, and agency startups), ATL BLK TCH (Atlanta Black tech ecosystem building), TAP Forward (marketing/creative support), Next Generation Tech Startups + Investors, Consumer + DTC Brands (powered by SHOPLINE), and Grow with Google Coaches Program. The organization also runs Goodie FC (soccer/community initiative), Equity Wings (angel investing training), and Society of the Good (exclusive donor collective). Acquired offerings include The A Pledge (creative problem-solving) and events like the Intentionally Good Summit and All Founders Need Therapy. The technology offering is primarily community-focused rather than API-driven, with no public developer interfaces.

Differentiator

Problem solved

Functional benefit

Brands

• Goodie FC: A multi-city soccer community initiative celebrating the global game while spotlighting local innovators through curated event guides, panels, lounges, and community dinners
• ATL BLK TCH
• TAP Forward: The Marketing Collective
• Intentionally Good
• Society of the Good
• Next Generation DTC Founders Grant
• Equity Wings
• All Founders Need Therapy
• Stay in the Game
• The A Pledge (TAP)

Products and services

• Intentionally Good

Quantifiable outcome

• 2,100+ dope people connected in community
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core, major and minor.

• 1248 AngelscoreStrategic or Co-development Partner · 28 August 2024Equity Wings angel investing training program partnership to drive investment for Black founders in Atlanta.
• Atlanta Chapter of BLCK VCcoreStrategic or Co-development Partner · 28 August 2024Equity Wings angel investing training program partnership to drive investment for Black founders.
• Center for Black Entrepreneurship (CBE)coreStrategic or Co-development Partner · 28 August 2024Equity Wings angel investing training program partnership to drive investment for Black founders.
• Company VenturesmajorStrategic or Co-development Partner · 10 December 2023Boost Fellows partnership supporting diverse-led startups in NYC through 4-month pre-accelerator program.
• citizenMminorGTM or Marketing Partner · 11 October 2023Global hotel partnership providing Goodie Nation network with exclusive access to events and discounted accommodations at 31+ locations across US, Europe, and Asia.
• Venture Latinx CoalitionminorStrategic or Co-development Partner · 27 September 2023Partnership at Venture Latinx Coalition Summit in Miami with Google for Startups cocktail hour.
• Morehouse Public Health Science InstituteminorStrategic or Co-development Partner · 5 June 2023Project Imhotep partnership exposing 30 top public health science students of color to AI and life purpose discovery.
• LenovocoreGTM or Marketing Partner · 1 February 2023Evolve Small initiative partnership distributing $300,000 in cash awards to 20 diverse-led CPG startups and 10 brick-and-mortar startups in 2023. Expanded to 18 startups in 2024 with Platinum ($15,000 grant + $10,000 technology package) and Gold packages. In 2025, program expanded to include AI integration with Microsoft Copilot training.
• American Express Ventures (Amex Ventures)coreGTM or Marketing Partner · 1 January 2023Future of Tech is Inclusive program launched in 2024, welcoming 16 exceptional startups into Goodie Nation community. Creates relationships between seed and pre-seed startups and Amex Ventures.
• SHOPLINEmajorGTM or Marketing Partner · 1 January 2023Next Generation DTC Founders Grant partnership providing non-dilutive capital, ecommerce platform access, and tailored mentorship for direct-to-consumer founders.
• Venture AtlantacoreStrategic or Co-development Partner · 1 July 2022Creating Momentum initiative partnership to identify and support diverse founders from DC to Texas. Goodie Nation partnered with Venture Atlanta to host Intentionally Good Summit Volume II and III inside the Venture Atlanta conference.
• Metro Atlanta ChambermajorStrategic or Co-development Partner · 1 July 2022Partnership on Creating Momentum initiative to push Southeast's startup community forward and support diverse founders, investors, and community builders.
• Porsche Cars North America (PCNA)minorStrategic or Co-development Partner · 1 January 2022Paired founders with PCNA employees for priority and goal setting, mentorship, and product testing during Q1 2022 to help diverse founders with product strategy.
• Emory UniversitymajorStrategic or Co-development Partner · 1 January 2022Pilot initiatives connecting founders with Emory's Peachtree Minority Venture Fund, executive education classes, and corporate alumni network.
• Yale UniversityminorStrategic or Co-development Partner · 1 January 2022BioTech Club members doing pro bono research work for select Goodie Nation founders.
• VerizonmajorGTM or Marketing Partner · 1 January 2021MarCom Mini-Accelerator partnership providing 10 Goodie Nation founders with one-on-one strategic counsel from Verizon corporate marketing and communications experts.
• AARP Innovation LabsmajorStrategic or Co-development Partner · 1 January 2021CULTIVATE: Hack The Wealth Gap initiative supporting eight BIPOC-led tech startups working to reduce wealth inequality in the U.S.
• SAPmajorStrategic or Co-development Partner · 1 January 2021Via PYXERA Global, Pro Bono for Economic Equity program where 8 of 12 selected founders came from Goodie Nation, receiving skills and expertise from SAP employees over six weeks.
• DeloitteminorStrategic or Co-development Partner · 1 January 2021Pilot of 3-month pro bono support initiative for a Goodie Nation founder.
• Dell TechnologiesmajorGTM or Marketing Partner · 1 January 2021First corporate partner for Society of the Good, launching special initiative for students at Clark-Atlanta University.
• The Gathering SpotminorStrategic or Co-development Partner · 1 January 2021Hosted reunion event and partnership on Atlanta Welcoming Committee for tech transplants.
• Google for StartupscoreGTM or Marketing PartnerMulti-year partnership on Black Founders Fund (including Black Founders Fund II, III, and 2024 edition), Tech Equity Collective Impact Fund ($1M commitment in 2023 and 2024), and Google Arts & Culture campaign. Google for Startups selected Goodie Nation as a launch partner for various programs supporting diverse founders.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Techstars: Global accelerator network operating 50+ programs including the Cox Enterprises Social Impact Accelerator that has funded Goodie Nation directly. Comparable as a founder-support platform with structured programs, mentor networks, and corporate partnerships, though Techstars operates at far greater scale and geographic breadth.
• Kapor Capital: Venture fund and ecosystem actor explicitly funding Goodie Nation ($150K+ across programs). Comparable as a diversity-focused capital and ecosystem builder, with overlapping founder communities and shared funder network (Kapor Center, Google for Startups).

Direct peers

• Camelback Ventures: New Orleans-based nonprofit accelerator specifically focused on Black and Latinx founders. Comparable mission, pre-seed support model, and founder demographic focus; directly competes for similar grant funding pools (e.g., Kapor Center ecosystem) and founder mindshare.
• Village Capital: Nonprofit venture firm supporting early-stage founders in underserved geographies, including Black, Latinx, and female entrepreneurs through peer-selection programs. Directly comparable on mission, founder demographic, and US Cities Program structure that Goodie Nation has explicitly partnered with.
• NewME: Community-driven accelerator focused on underrepresented founders, historically Black-led, providing education, mentorship, and capital access. Operates a similar founder community + corporate partnership model targeting diverse tech entrepreneurs.
• BLCK VC: Nonprofit organization mobilizing Black venture capital investors; partnered with Goodie Nation on Equity Wings. Comparable nonprofit structure and racial-equity mission, but with investor-side (rather than founder-side) primary focus.
• Black Girl Ventures: Nonprofit supporting Black and Brown women founders through pitch competitions, education, and community. Operates a similar founder-community-plus-grant model with comparable corporate sponsorship dynamics (Google for Startups partnership).
• Backstage Capital: VC fund and accelerator program supporting underrepresented founders (women, people of color, LGBTQ). Comparable mission-driven venture support structure and founder demographic focus; competes for similar founder mindshare.
• Founder Gym: YC-backed accelerator explicitly serving Black and Latinx founders through cohort-based programming. Comparable pre-seed founder support focus, structured curriculum, and racial-equity thesis, though delivered as a paid training program rather than free community.

Regional players

• Opportunity Hub (OHUB): Atlanta-based ecosystem builder for underrepresented founders, with strong Southeast presence, corporate partnerships, and 4-Day Launch and related programs. Shares geographic and demographic overlap with Goodie Nation's ATL BLK TCH programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeopen.spotify.com/show/56Ogg5H4yaMroqYlvPNXji?si=5d80db7ea6af4298
• Xx.com/goodienation
• Facebookfacebook.com/goodienation

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodie Nation