WINIT

What WINIT does

WINIT (万邑通, legally 万邑通（上海）信息科技股份有限公司, Winit Corp) is a cross-border e-commerce overseas warehouse and fulfillment service provider founded in 2012 and headquartered in Shanghai, China. The company operates 15 owned/leased warehouses totaling approximately 500,000 square meters across five markets — the United States (336,000+ sqm with facilities in Los Angeles, Houston, Kentucky, New Jersey, and Savannah), Canada, the United Kingdom (Leicester, Tamworth), Germany (Bremen), and Australia (Sydney, Melbourne) — with stated maximum outbound capacity exceeding 630,000 orders per day network-wide and approximately 200,500 orders per day at actual run-rate.

WINIT's core product is a full-scenario overseas warehouse service platform that bundles storage, pick-and-pack fulfillment, and last-mile delivery, accessed by sellers through the WINIT Seller Portal (seller.winit.com.cn) which natively integrates with more than 20 major e-commerce marketplaces including Amazon, eBay, Temu, TikTok Shop, SHEIN, Walmart, AliExpress, Wayfair, Otto, Mercado Libre, Shopee, Cdiscount, Fnac, and eMAG. The platform layer synchronizes orders and inventory via ERP connectors and provides value-added services such as return label management, outbound packaging, kit assembly, packing list printing, SKU-level inventory management, third-party barcode compatibility, and multi-mode inbound inspection. A specialized Temu Semi-Hosted (Temu半托管) offering and the newly launched eBay Fulfillment integration (November 2025) extend the platform into newer cross-border commerce architectures.

WINIT's revenue is generated through storage fees, transactional pick-and-pack and last-mile delivery charges, and managed value-added services, priced on a quote-based model billed monthly. The company serves more than 20,000 cross-border sellers — primarily Chinese exporters and international marketplace merchants — with a self-serve registration model complemented by dedicated customer managers for enterprise accounts. The 501–1,000 employee range, two disclosed Australian subsidiaries (Winit (AU) Trade Pty Ltd and Union Lucky Pty Ltd), and operational affiliates in the US, Germany, UK, Canada, and Belgium indicate a multi-entity cross-border corporate structure. Disclosed external funding is modest at approximately $4.9 million across 2015–2017, implying the bulk of the multi-country warehouse expansion has been funded through operating cash flow.

Name

WINIT

Legal name

Winit Corp 万邑通（上海）信息科技股份有限公司

Website

https://winit.com.cn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WINIT is a China-headquartered cross-border e-commerce overseas warehouse operator running 15 facilities (~500,000 sqm) across the US, UK, Germany, Australia, and Canada, serving 20,000+ sellers with storage, fulfillment, and last-mile delivery integrated into 20+ e-commerce marketplaces.

Ownership category

akta.pro rank

Product category

Cross-Border E-Commerce Logistics

NAICS

General Warehousing and Storage (493110), Freight Transportation Arrangement (4885), Transportation and Warehousing (48-49)

SIC

Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC)

akta.pro secondary industries

International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE), E-commerce Returns & Overflow Full-Service Storage (HSAKAHAL), Bulky & Oversized E-commerce Fulfillment (Large Parcel/Two-Person Delivery Prep) (TLAIADAJ)

Keywords

• Cross-border logistics
• Overseas warehousing
• E-commerce fulfillment
• Last-mile delivery
• Supply chain management

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. 海外仓服务 (Overseas Warehouse Services): Provides warehousing, fulfillment, and logistics services to cross-border e-commerce sellers. Revenue is generated through storage fees, fulfillment charges, and last-mile delivery services across the company's global warehouse network spanning the US, UK, Germany, Australia, and Canada.
2. 尾程派送服务 (Last-Mile Delivery Services): End-to-end delivery services connecting overseas warehouses to end consumers, integrated with global logistics carriers
3. 增值服务 (Value-Added Services): Additional services including return label management, enhanced packaging, kitting, quality inspection, and label compatibility solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WINIT operates overseas warehouses in the US, UK, Germany, Australia, and Canada (15 facilities totaling approximately 500,000 sqm) that provide cross-border e-commerce sellers with storage, order fulfillment, last-mile delivery, and value-added services such as returns inspection, packaging, labeling, and consolidation. The platform integrates with 20+ e-commerce marketplaces, enabling sellers to manage inbound receiving, inventory, outbound shipping, and reverse logistics from a single seller portal.

Product overview

WINIT (万邑通) operates as a full-scenario cross-border e-commerce overseas warehouse service provider with 15 warehouses totaling nearly 500,000 square meters across North America (336,000+ sqm), UK (44,000+ sqm), Germany (55,000+ sqm), and Australia (49,000+ sqm). The core product is the WINIT Overseas Warehouse service platform, complemented by the WINIT Seller Portal for multi-channel management. Additional value-added services include Return Label, Outbound Packaging, Kit Assembly, Packing List Printing, SKU Mixed Management, Third-Party Barcode Compatibility, and Multi-Mode Inspection. The company recently launched eBay Fulfillment integration and supports sellers on 20+ major e-commerce platforms including Amazon, eBay, Temu, TikTok Shop, Walmart, and AliExpress. The network processes over 127,000 orders per day in North America alone with same-day and next-day delivery capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• WINIT Overseas Warehouse Full-scenario cross-border e-commerce overseas warehousing service operating 15 warehouses across the US, UK, Germany, Australia, and Canada (approximately 500,000 sqm), offering storage, pick-and-pack, order fulfillment, last-mile delivery, and value-added services for cross-border e-commerce sellers on 20+ marketplaces.
• WINIT Seller Portal

Quantifiable outcome

• 5日妥投率高达98% (98% 5-day delivery rate from Kentucky warehouse to nationwide US)
• +4 more outcomes

Named customers3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core.

• eBay FulfillmentcoreTechnology or Integration · 3 November 2025WINIT officially launched eBay Fulfillment service in November 2025, enabling WINIT warehouse users to automatically sync orders from eBay platform and fulfill through WINIT's global warehouse network, gaining platform traffic support and enhanced delivery time guarantees.
• eBaycoreTechnology or IntegrationMajor e-commerce platform with native integration for order synchronization and fulfillment services, one of the 20+ platforms supported by WINIT's warehouse network.
• AmazoncoreTechnology or IntegrationMajor global e-commerce platform integrated with WINIT's warehouse services for cross-border seller fulfillment.
• Temu半托管coreTechnology or IntegrationTemu semi-managed model fulfillment partnership, providing professional overseas warehouse services for Temu sellers requiring warehouse logistics support.
• TikTok ShopcoreTechnology or IntegrationIntegration with TikTok Shop for cross-border e-commerce fulfillment services on the fast-growing social commerce platform.
• SheincoreTechnology or IntegrationPlatform integration with Shein for cross-border seller fulfillment support.
• WalmartcoreTechnology or IntegrationWalmart e-commerce platform integration for US cross-border fulfillment.
• AliExpresscoreTechnology or IntegrationAlibaba-owned international e-commerce platform integration for global cross-border seller support.
• WayfaircoreTechnology or IntegrationHome goods e-commerce platform integration serving WINIT's large goods sellers segment.
• OttocoreTechnology or IntegrationGerman e-commerce platform integration for European cross-border fulfillment.
• Mercado LibrecoreTechnology or IntegrationLatin American e-commerce platform integration for regional cross-border fulfillment.
• ShopeecoreTechnology or IntegrationSoutheast Asian e-commerce platform integration for regional coverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cainiao Network (菜鸟网络): Alibaba's logistics arm operating a massive global fulfillment network for cross-border e-commerce, including overseas warehouses serving AliExpress and other Chinese-origin marketplaces. A much larger incumbent with significantly greater capital backing and stronger China-side platform integration (AliExpress).
• J&T International: International arm of Southeast Asian logistics group J&T Express, providing cross-border e-commerce fulfillment services across Asia-Pacific and other regions. Competes in cross-border e-commerce logistics with comparable focus on seller-facing fulfillment solutions.
• FedEx Cross-Border: FedEx's cross-border e-commerce solutions including international shipping, fulfillment, and returns services for online merchants. A broad incumbent with global reach and brand but typically positioned as a carrier rather than a warehouse/fulfillment specialist.
• DHL eCommerce: Global logistics giant's e-commerce division providing cross-border fulfillment, warehousing, and last-mile delivery services across Europe, North America, and Asia. A broad incumbent with deeper brand recognition and more capital, but less specialized focus on China-origin cross-border sellers.
• SF International (顺丰国际): International arm of SF Express (顺丰), one of China's largest logistics companies, providing cross-border e-commerce fulfillment and international express services. A broad incumbent with significantly larger scale, capital, and brand than WINIT.

Direct peers

• YunExpress (云途物流): Chinese cross-border logistics provider focused on e-commerce parcel delivery and overseas warehousing for sellers on Amazon, eBay, and other global marketplaces. Comparable service portfolio to WINIT and a direct competitor for the same Chinese cross-border seller customer base.
• 4PX (递四方): One of the largest Chinese cross-border e-commerce logistics providers, offering overseas warehousing, fulfillment, and last-mile delivery services to Chinese sellers on Amazon, eBay, and other marketplaces. Directly competes with WINIT in the same China-origin cross-border fulfillment category with comparable warehouse footprints in the US, UK, Germany, and Australia.
• Yanwen Logistics (燕文物流): Major Chinese cross-border e-commerce logistics company providing international parcel delivery, overseas warehousing, and fulfillment services. Competes directly with WINIT for Chinese cross-border sellers, particularly on cost-sensitive small-parcel cross-border volumes.
• ShipBob: US-based fulfillment network providing warehousing, pick-pack-ship, and last-mile services to e-commerce merchants across multiple channels. Comparable technology-driven multi-channel fulfillment model and seller portal offering, primarily serving US-based merchants rather than China-origin sellers.

Regional players

• eDIS (易达通): Emerging cross-border e-commerce fulfillment provider focused on selected markets, comparable to WINIT in service model (overseas warehousing, multi-platform integration) but typically with a smaller geographic footprint and platform coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WINIT