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Boston Celtics

Full company profile

uuid0003qu5

Namestring
Boston Celtics
Websiteurl
nba.com
Company typeenum
Private
Founded yearint
1946
Descriptiontext

The Boston Celtics is a professional basketball franchise and one of the 30 teams in the National Basketball Association (NBA), competing in the league's Atlantic Division alongside the Brooklyn Nets, New York Knicks, Philadelphia 76ers, and Toronto Raptors. The franchise operates as an NBA member team, with its brand assets (logo and identity) centrally managed through NBA's official digital infrastructure, including the league's CDN-hosted logo URL at cdn.nba.com.

The team's front office includes Allison Feaster, a former WNBA player who serves as Vice President of Team Operations and Organizational Growth. In this role, Feaster has represented the franchise as camp director for the Basketball Without Borders (BWB) program, a global basketball development initiative run jointly by the NBA, WNBA, and FIBA. This includes overseeing BWB All-Star camps, BWB Global women's camps, and the first all-girls BWB Global camp held in 2023, signaling the franchise's role in international youth basketball development and women's basketball pipeline initiatives.

The franchise's revenue model, ownership structure, headcount, founding date, geographic operating scope, customer segmentation, pricing, and broader operational details are not disclosed in the available source data, which is drawn from NBA.com (the league website). The input contains only league-level signal: the Celtics' positioning within the Atlantic Division, its brand identity, and the front office's involvement in BWB programming.

Short descriptiontext

The Boston Celtics is a professional basketball franchise and one of 30 NBA teams, competing in the league's Atlantic Division. The franchise contributes to global youth basketball development through Basketball Without Borders under VP Allison Feaster; operational and financial details are not disclosed in the available sources.

Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersBoston, United States
HQ citystring
Boston
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
professional basketball team, NBA franchise, sports entertainment, live event tickets, team merchandise
Industry3 codes
1Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.)
CodeMPAKABAAPrimaryYes
2Team & School Athletic Uniforms Retail
CodeCRAMACAJPrimaryNo
3Sports & Entertainment Team Charters
CodeTLAFABAEPrimaryNo
NAICS code1 code
  • Sports Teams and Clubs711211
SIC code1 code
  • Services-Amusement & Recreation Services7900
Product category
Professional Basketball Franchise
Cost components4 values
Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

The Boston Celtics are a professional basketball franchise that competes as a member of the NBA, fielding a team in the Atlantic Division. They sell live game attendance, team-branded merchandise, and related fan experiences through the NBA's centralized league infrastructure (NBA.com, NBA Store, NBATickets.com).

Differentiator
Functional benefit
Problem solved
Product and service1 record
1NBA League Membership / Boston Celtics Franchise Operations
CategoryProfessional Basketball Franchise Operations
Description

Membership and operations of the Boston Celtics as one of 30 NBA franchises, competing in the Atlantic Division and participating in league-wide scheduling, broadcasting, and merchandise infrastructure.

Partnership3 partners
1Basketball Without Borders (BWB)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Boston Celtics Vice President of Team Operations and Organizational Growth Allison Feaster serves as camp director for Women's Basketball Without Borders All-Star camps, a global basketball development program run in conjunction with NBA and FIBA.

nba.com
2Basketball Without Borders (BWB)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Allison Feaster, Vice President of Team Operations & Organizational Growth for the Boston Celtics, serves as camp director for BWB Global women's camp - a development initiative run jointly by WNBA, NBA, and FIBA.

nba.com
3Basketball Without Borders (BWB)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Boston Celtics VP Allison Feaster serves as camp director for first all-girls BWB Global camp in 2023 - an initiative uniting NBA, WNBA, and FIBA for international youth basketball development.

nba.com
Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Historically dominant NBA franchise with a globally recognized brand, comparable legacy-driven merchandise revenue, and a large Midwest market footprint. Comparable to the Celtics on championship pedigree and brand monetization.

TypeDirect peer
Description

NBA franchise in a high-growth U.S. market with strong corporate sponsorship and recent championship exposure. Comparable to the Celtics on franchise valuation trajectory and modern ownership characteristics.

TypeDirect peer
Description

Large-market NBA franchise with a global brand driven by international star power. Comparable to the Celtics on basketball-operations scale and franchise valuation, though in a different competitive cycle.

TypeDirect peer
Description

Recent dynasty that reset NBA franchise valuations and operates a tech-leader home market (Bay Area). Directly comparable on the dimensions of championship-driven revenue, modern arena economics, and high-growth franchise value.

TypeDirect peer
Description

NYC-based NBA franchise with a globally recognized brand, top-tier local media rights, and a deep-corporate-sponsor base. Truly comparable to the Celtics as a top-quartile NBA franchise competing in a premium Northeast market.

TypeDirect peer
Description

Iconic NBA franchise in the second-largest U.S. media market with comparable global brand recognition, premium-media economics, and championship pedigree. Closest comparable to the Celtics on legacy, valuation band, and revenue mix.

TypeDirect peer
Description

Mid-market NBA franchise and recent championship winner. Comparable to the Celtics on Eastern Conference competition and small-market operating economics, though with a different valuation band.

TypeDirect peer
Description

Championship-winning NBA franchise in a premium tourist/leisure market with no-arena-owned real estate optionality. Comparable to the Celtics on recent title contention and competitive positioning among Eastern Conference contenders.

TypeDirect peer
Description

Atlantic Division rival and fellow top-quartile NBA franchise in a major Northeast media market. Comparable to the Celtics on competitive positioning, regional rivalry, and corporate-sponsorship base.

TypeDirect peer
Description

NYC-based NBA franchise whose home market overlaps with the Knicks. Comparable to the Celtics on big-market operating economics and Atlantic Division competition, though currently a different competitive tier.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment4 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Boston Celtics

Professional Basketball Franchisenba.com

The Boston Celtics is a professional basketball franchise and one of 30 NBA teams, competing in the league's Atlantic Division. The franchise contributes to global youth basketball development through Basketball Without Borders under VP Allison Feaster; operational and financial details are not disclosed in the available sources.

What Boston Celtics does

The Boston Celtics is a professional basketball franchise and one of the 30 teams in the National Basketball Association (NBA), competing in the league's Atlantic Division alongside the Brooklyn Nets, New York Knicks, Philadelphia 76ers, and Toronto Raptors. The franchise operates as an NBA member team, with its brand assets (logo and identity) centrally managed through NBA's official digital infrastructure, including the league's CDN-hosted logo URL at cdn.nba.com.

The team's front office includes Allison Feaster, a former WNBA player who serves as Vice President of Team Operations and Organizational Growth. In this role, Feaster has represented the franchise as camp director for the Basketball Without Borders (BWB) program, a global basketball development initiative run jointly by the NBA, WNBA, and FIBA. This includes overseeing BWB All-Star camps, BWB Global women's camps, and the first all-girls BWB Global camp held in 2023, signaling the franchise's role in international youth basketball development and women's basketball pipeline initiatives.

The franchise's revenue model, ownership structure, headcount, founding date, geographic operating scope, customer segmentation, pricing, and broader operational details are not disclosed in the available source data, which is drawn from NBA.com (the league website). The input contains only league-level signal: the Celtics' positioning within the Atlantic Division, its brand identity, and the front office's involvement in BWB programming.

Boston Celtics firmographics

Firmographics
Name
Boston Celtics
Website
https://nba.com
Company type
Private
Founded year
1946
Headcount range
101–250 employees
Short description
The Boston Celtics is a professional basketball franchise and one of 30 NBA teams, competing in the league's Atlantic Division. The franchise contributes to global youth basketball development through Basketball Without Borders under VP Allison Feaster; operational and financial details are not disclosed in the available sources.
Ownership category
akta.pro rank

Boston Celtics industry classification

Industry
Product category
Professional Basketball Franchise
NAICS
Sports Teams and Clubs (711211)
SIC
Services-Amusement & Recreation Services (7900)
akta.pro primary industry
Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)
akta.pro secondary industries
Team & School Athletic Uniforms Retail (CRAMACAJ), Sports & Entertainment Team Charters (TLAFABAE)

Keywords

  • Professional basketball team
  • NBA franchise
  • Sports entertainment
  • Live event tickets
  • Team merchandise

Where Boston Celtics is headquartered

Location

Headquarters

HQ city
Boston
HQ country
United States
HQ region
North America

Markets served

Boston Celtics business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure

Boston Celtics product offering

Product offering

Core offering

The Boston Celtics are a professional basketball franchise that competes as a member of the NBA, fielding a team in the Atlantic Division. They sell live game attendance, team-branded merchandise, and related fan experiences through the NBA's centralized league infrastructure (NBA.com, NBA Store, NBATickets.com).

Differentiator

Problem solved

Functional benefit

Products and services

  • NBA League Membership / Boston Celtics Franchise Operations Membership and operations of the Boston Celtics as one of 30 NBA franchises, competing in the Atlantic Division and participating in league-wide scheduling, broadcasting, and merchandise infrastructure.

Companies that use Boston Celtics

Customer profile

Ideal customer profiles2 records

Boston Celtics technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Boston Celtics partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor.

  • Basketball Without Borders (BWB)minorStrategic or Co-development PartnerBoston Celtics Vice President of Team Operations and Organizational Growth Allison Feaster serves as camp director for Women's Basketball Without Borders All-Star camps, a global basketball development program run in conjunction with NBA and FIBA.
  • Basketball Without Borders (BWB)minorStrategic or Co-development PartnerAllison Feaster, Vice President of Team Operations & Organizational Growth for the Boston Celtics, serves as camp director for BWB Global women's camp - a development initiative run jointly by WNBA, NBA, and FIBA.
  • Basketball Without Borders (BWB)minorStrategic or Co-development PartnerBoston Celtics VP Allison Feaster serves as camp director for first all-girls BWB Global camp in 2023 - an initiative uniting NBA, WNBA, and FIBA for international youth basketball development.

Recent moves3 records

Expansion highlights3 records

Boston Celtics competitors and assessment

Company assessment

Direct peers

  • Chicago Bulls: Historically dominant NBA franchise with a globally recognized brand, comparable legacy-driven merchandise revenue, and a large Midwest market footprint. Comparable to the Celtics on championship pedigree and brand monetization.
  • Dallas Mavericks: NBA franchise in a high-growth U.S. market with strong corporate sponsorship and recent championship exposure. Comparable to the Celtics on franchise valuation trajectory and modern ownership characteristics.
  • Houston Rockets: Large-market NBA franchise with a global brand driven by international star power. Comparable to the Celtics on basketball-operations scale and franchise valuation, though in a different competitive cycle.
  • Golden State Warriors: Recent dynasty that reset NBA franchise valuations and operates a tech-leader home market (Bay Area). Directly comparable on the dimensions of championship-driven revenue, modern arena economics, and high-growth franchise value.
  • New York Knicks: NYC-based NBA franchise with a globally recognized brand, top-tier local media rights, and a deep-corporate-sponsor base. Truly comparable to the Celtics as a top-quartile NBA franchise competing in a premium Northeast market.
  • Los Angeles Lakers: Iconic NBA franchise in the second-largest U.S. media market with comparable global brand recognition, premium-media economics, and championship pedigree. Closest comparable to the Celtics on legacy, valuation band, and revenue mix.
  • Milwaukee Bucks: Mid-market NBA franchise and recent championship winner. Comparable to the Celtics on Eastern Conference competition and small-market operating economics, though with a different valuation band.
  • Miami Heat: Championship-winning NBA franchise in a premium tourist/leisure market with no-arena-owned real estate optionality. Comparable to the Celtics on recent title contention and competitive positioning among Eastern Conference contenders.
  • Philadelphia 76ers: Atlantic Division rival and fellow top-quartile NBA franchise in a major Northeast media market. Comparable to the Celtics on competitive positioning, regional rivalry, and corporate-sponsorship base.
  • Brooklyn Nets: NYC-based NBA franchise whose home market overlaps with the Knicks. Comparable to the Celtics on big-market operating economics and Atlantic Division competition, though currently a different competitive tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Boston Celtics social profiles

Digital presence

Boston Celtics financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Boston Celtics leadership team

Management profile

Number of profiles

Profiles1 record

Boston Celtics funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Boston Celtics M&A and investment

M&A and investment

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boston Celtics

What does Boston Celtics do?

The Boston Celtics are a professional basketball franchise that competes as a member of the NBA, fielding a team in the Atlantic Division. They sell live game attendance, team-branded merchandise, and related fan experiences through the NBA's centralized league infrastructure (NBA.com, NBA Store, NBATickets.com).

When was Boston Celtics founded?

Boston Celtics was founded in 1946. It employs 101 to 250 people.

Where is Boston Celtics based?

Boston Celtics is headquartered in Boston, United States, in the North America region.

Who are Boston Celtics's main competitors?

Direct peers on record are Chicago Bulls, Dallas Mavericks, Houston Rockets, Golden State Warriors, New York Knicks, Los Angeles Lakers, Milwaukee Bucks, Miami Heat, Philadelphia 76ers and Brooklyn Nets.

Does Boston Celtics have an API?

No public API is recorded for Boston Celtics.

What industry is Boston Celtics in?

Boston Celtics's product category is Professional Basketball Franchise. Its primary akta.pro industry code is MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.), with a secondary code of CRAMACAJ, Team & School Athletic Uniforms Retail. Its NAICS code is 711211 and its SIC code is 7900.

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Live signals
YahooWhat Jayson Tatum Needs to Do to Win MVP This SeasonJayson Tatum could win MVP this season after missing most of last year due to an Achilles injury. MVP winners have averaged over 27 PPG in nine of the last 11 years, and Tatum would likely need 29 PPG, 10 RPG, and 6 APG with a top-3 East finish. The Celtics' offseason moves could help if they exceed expectations.YahooTiming is important: Mazzulla on how Mitchell Robinson, Paul George find Boston Celtics successCeltics coach Joe Mazzulla said timing is crucial for Paul George and Mitchell Robinson adapting to Boston, citing their strong defensive play in a preseason win over the 76ers. He noted George improved from first to second half and Robinson is used to pick-and-roll, but both need to read off the ball.YahooBoston Celtics, Dunkin’ unveil newly renovated Dorchester basketball courtThe Boston Celtics and Dunkin' unveiled a newly renovated outdoor basketball court at The Salvation Army Boston Kroc Center in Dorchester. This marks the fourth court renovation through their partnership and the first outdoor court renovation. Youth participated in a clinic with player Neemias Queta.SiPaul George, Jayson Tatum Admissions Could Shed Light on Boston Celtics Rotation PlansPaul George and Jayson Tatum played together for the first time in training camp during Boston's 144-point win over the Philadelphia 76ers. George recorded five of Boston's 16 steals, and both players said it was their first time on the same side. The coaching staff's rotation plans remain unclear.YahooCeltics’ Bench Made a Statement That Could Change Boston’s RotationThe Celtics defeated the 76ers 144-106 in preseason, with Payton Pritchard leading with 25 points and the bench outscoring starters 81-63. The team also dominated the glass, 70-41, and the rotation remains to be sorted before the regular season.YahooSixers' Tyrese Maxey, VJ Edgecombe give love to Celtics' Paul GeorgeTyrese Maxey and VJ Edgecombe praised Paul George after the Sixers' preseason loss to the Celtics, noting his impact as a teammate. George was traded to Boston for Jaylen Brown, and the Sixers will face him again on Oct. 16.Yahoo3 biggest takeaways for Sixers following preseason loss to CelticsThe Philadelphia 76ers lost 144-106 to the Boston Celtics in a preseason game, with Jaylen Brown, LeBron James, Joel Embiid, and Kentavious Caldwell-Pope absent. VJ Edgecombe led with 19 points and four steals, while Jabari Walker and Dean Wade contributed 14 points each.YahooBoston Celtics send Philadelphia 76ers brutal preseason message with 144-106 routThe Boston Celtics defeated the Philadelphia 76ers 144-106 in preseason, their biggest win in franchise history. Jayson Tatum scored 23 points and Payton Pritchard added 25, while the Sixers were without Joel Embiid and LeBron James. The teams meet again on October 16.Yahoo‘Ducking Us,’ ‘Scared’ — Celtics Fans Mock ‘Dramatic’ Jaylen Brown After Ignoring Jayson Tatum and Skipping Bench in Boston ReturnJaylen Brown returned to Boston for the first time since his trade to the 76ers but sat out Saturday's preseason game and was not on the bench. Celtics fans mocked his absence on social media, with some calling him 'dramatic' and 'scared.' The teams are expected to meet again on October 16.SiBoston Celtics Player Grades After Huge Win Over Philadelphia 76ersThe Boston Celtics defeated the Philadelphia 76ers 144-106 in a preseason home opener, with Jayson Tatum leading the team. The Sixers rested key players, and the Celtics' third quarter saw 41 points on 57.7% shooting. The win showcased Tatum's confidence and the team's two-way tenacity.